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Alfred Sims


323.285.6902 - 909.907.2900

Business development achiever with 14 years of experience in different industrie
s encompassing areas of retail business, sales, coin-op, amusement park and ente
rtainment center operations. Assertive, motivated and flexible, equipped with ad
vanced skills in communicating effectively; establishing key partnerships and an
alyzing market trends to strategically capitalize on new business opportunities
and propel increase in profits.
Adept at identifying areas for improvement, as well as in developing strategies
to increase efficiency, and staff productivity. Intuitive sales, marketing, and
customer service optimizer with advanced skills in designing cost containment pl
ans and streamlining operations of high stress, fast-paced environments with inc
reasing responsibilities and complex operations.

- Sales, Marketing and P&L Management
- Efficiency / Process Improvement
- Business Development
- Customer Service
- Office Administration
- Personnel Management / Training / Team Building
Computer Skills: Intermediate knowledge of Microsoft Office 2007; MS Excel, Outl
ook, PowerPoint, Project and Word, as well as Adobe-Illustrator v10.2, Photoshop
Elements v5, and PC Anywhere v10

Namco Cybertainment Inc. -Bensenville, IL
District Manager Jul 1999-Jan 2010
Primarily directed all sales, marketing, and overall operations of the largest g
ame and entertainment site operator in the country. Maintained compliance with e
stablished rules and regulations to ensure that clients and customer needs are m
et in timely and satisfactory manner. Worked in conjunction with managers to dis
cuss profit and loss reports and future plans to achieve budget goals. Managed m
ultiple unit locations located in casinos, movie cinemas, resorts, and shopping
- Maintained efficiency in overall operations of a Cincinnati Ohio indoor
entertainment facility that focused on children’s birthday parties under the brand n
ame of “Wonderpark-family entertainment parks†featuring a pizza restaurant, 125 arcade
games, and 5 indoor amusement park rides, including a custom built roller coaste
- Instituted Namco Cybertainment’s first Pizza Hut Express franchise, and acte
d as primary point of contact between NCI and Yum Brands (Pizza Hut Division)
- Successfully completed Pizza Hut’s Training Program in Dallas, Texas, and ef
fectively managed its overall operations
- Facilitated PH franchise inspection and certifications
- Improved retail procedures by leading the creation and development of co
ncept specific POS hardware / software
- Effectively directed all financial, operating, purchasing, human resourc
e, public relations, and administrative functions
- Provided strategies and advice to store management in optimizing personn
el function, merchandising, loss prevention, and customer service
- Ensured consistency in timely and accurate execution of financial report
ing, operating forecasts, and cash flow planning, as well as spearheaded the suc
cessful launch of a new site base entertainment concept
- Streamlined and improved operations of the following districts: Las Vega
s Nevada, Laughlin Nevada, Midwest USA (Southern Ohio, Northern Kentucky, Centra
l/Southern Indiana), Puerto Rico, and Eastern Caribbean
Pharaoh’s Lost Kingdom -Redlands, CA
Assistant General Manager of Pharaoh’s Lost Kingdom Jan-Jul 1999
Directed and optimized daily operations of a 20-acre indoor / outdoor family ent
ertainment theme park, featuring
banquet / meeting rooms, 3,000 seat entertainment amphitheater, sports arena, 3.
5 acre waterpark, gift shop, (5) food concessions, (16) amusement rides, (4) 9-h
ole miniature golf courses, Laser Tag Arena, (3) race car tracks, children’s indoor,
soft-play area, and a sky coaster and bumper boats.
- Managed and prompted increase in efficiency in accounting, attractions,
aquatics, marketing, and advertising, including Birthday / Group Programs and Sc
hool Educational Programs, Food Services, Retail/Gift Shop, Human Resources, Fac
ility and Ride Maintenance, and Park Operations
- Created and systematized schedule matrix for 300 park employees
- Proactively contributed in promoting company’s mission statement of providin
g “World Class Service in a Clean and Safe Environment†by strategically establishing st
andard operating procedures while achieving financial business and guest service
- Significantly improved existing inventory control SOPs for food services
and retail sales, which included park’s gift shop and game prize redemption for mid
way games
Ogden Entertainment-New York, NY
Operations Manager of American Wilderness Experience Jun 1997-Jan 1999
Managed and strategized plans to promote overall effectiveness in daily operatio
ns of a new site based entertainment concept featuring a themed restaurant, reta
il store, and nature-based zoo and aquarium attraction.
- Instrumental in the success of a facility start-up and the grand opening
, which involved creation of standard operating procedures, execution of site an
d completion inspections, as well as hiring and training of over 250 staff membe
- Led and ensured coordination in installation and setup of facilities and
four different point of sale systems, including phone system, audio system, lig
hting system, and the HVAC system
- Optimized guest service, operations, and human resources functions by es
tablishing growth-focused company policies and procedures
- Surpassed 1997’s budgeted net income by 8.2%
Six Flags Entertainment Corp. - Parsippany, NJ
Operations Manager of Funtricity Family Entertainment Parks Feb 1995-Jun 199
Streamlined day-to-day operations of an 11-acre indoor/outdoor prototype family
entertainment center division of Six Flags, and participated in coordinating sit
e construction and site grand opening.
- Assisted in creating and implementing park safety SOPs and preventative
maintenance programs
- Partnered with the general manager and marketing team to develop plans i
n order to exceed sales goals
- Surpassed first year’s budget revenue by 25.2%
- Tapped beyond first year’s cash flow budget by 50.9%