Beruflich Dokumente
Kultur Dokumente
CONSUMER BUYING
BEHAVIOUR
PROBLEM DEFINATION
To know the best consumer buying behavior and demand into the minds of
consumer of Phagwara city because always consumer say something and
does something. There are many companies manufacturing motorcycles into
the market, at the same time as there are many companies manufacturing
motorcycles, idea about thinking of customer on whether, what, how, and for
whom to purchase the motorcycle.
(2) It also analysis the benefits accruing to the company as a result of those
service.
(3) This study has been made to find the level of satisfaction the Customer
has regarding the service provider by bike place.
Limitations of study
When the buyers are busy we can’t get accurate data from them.
According to the time limit of our project we can cover only the some area.
During survey some respondents may not give answer in proper manner.
OBJECTIVES OF STUDY
BIBLOGRAPHY
Process.
Problem identification:-
The buying process starts when the buyer recognizes a problem or need. The
need can be triggered by internal or external stimuli.
2. Information Search:-
3. Evaluation of alternative:-
product solutions.
From among the purchase of alternatives the consumer makes the solution. It
may be to buy or not to buy. If the decision is to buy. The other additional
decisions are:
Which types of bike he must buy? From whom to buy a bike? How the
payment to be made? And so on.
In the evaluation stage the consumer forms preferences among the brands in
the choice set. The consumer may also form an intention to but the most
preferred brand.
dispose of the product. If the consumer store the product in a close, the
product is probably not very satisfying. If the consumer throws the product
away, the marketer needs to know how they dispose of it; especially it can be
hurt the environment.
follow:-
(2) It includes both observable activities such as walking through the market
to examine merchandise and making a purchase and mental activities-such
as forming attitudes, perceiving advertising material, and learning to prefer
particular brands.
Yes no
3 Do you think that our service supervisor could understand your problem
fully?
5 Was your vehicle ready at the date & time promised by the service
supervisor?
Yes no
8 How do you rate the quality of washing and polishing of your vehicle?
10 Are you happy with basic amenities such as drinking water, toilet etc.
Yes no
Yes no
_________________________________________________________________________
_________________________________________________________________________
Customer details.______________________________________________________
Model._______________________________________________________________
Customer name._______________________________________________________
Telephone.____________________________________________________________