GF (JEFF) ANDERSON, III

6798 Berry Bush Ln. • Evergreen, CO 80439 • (303) 670-4807 •

gfanderson@myqci.com

EXECUTIVE SUMMARY
A high-energy, enthusiastic executive with marketing, sales, product management and software
development experience. Expert at quickly applying computer technology to solving business
problems. Managed multi-company project teams to record profits. Demonstrates creative approach to
team building, marketing, sales, management, and technical problem solving. Dynamic, persuasive
public speaker. Communicates well with customers, sales people, executive team and engineering
staff. Works exceptionally well with others in team leader or team member role.

PROFESSIONAL EXPERIENCE
Vector Scientific, Inc – Golden, CO March 2009 – Present
Director of Marketing and Business Development
• Providing marketing and business development services to research and forensic consulting firm,
including new website and marketing repositioning messages resulting from company
repositioning
• Developed numerous direct mail and email marketing pieces and represented firm at national and
local trade shows
Apartment Investment and Management Company – Denver, CO April 2003 – March 2009
Vice President, eCommerce
• Member of small culture-changing marketing team that led Aimco’s turnaround increasing 700+
apartment communities from 87% occupancy to 95% and driving stock price from $27 to $60 in
2½ years
• Developed metrics and reporting system to optimize marketing / advertising expenses by mapping
actual leads to advertising partner vendor expenses which resulted in six million dollars in
marketing expense reduction over 18 months
• Conceptualized and implemented automated mechanism to answer specific questions asked by
consumer via email inquiries, and track response time for human response to sales inquiries
• Instituted automated measurement and reporting approaches to score property management team
on their effectiveness and timeliness of lead follow-up
• Created automated survey system to gain feedback from customers and prospects at varying
stages of the sales cycle. Automatically routed survey results to property management hierarchy
and created customer-focused culture change within the organization
• Determined strategic direction, design and development for Internet and intranet based products
• Member of Customer Analytics team engaged in determining requirements for resident selection
criteria including credit scoring and other underwriting attributes
• Member of Branding Team engaged in customer research and key behavior determinations for
property level branding and segmentation efforts

Superior Edge – Bayfield, WI Aug 2001 – March 2003

Vice President, Solution Delivery
• Provided initial marketing strategy, presentations and technology evaluation for start-up distance
learning software company
• Developed initial customer support guidelines, staffing and execution for initial customer delivery
process from contract sign to install to post installation support
ChannelPoint, Inc. – Colorado Springs, CO March 2000 – Aug 2001
Vice President, Product Management
• Designed product, and led team that developed business case, secured funding and oversaw
development of first ChannelPoint P&C product developed from acquired assets. Product was
developed in 10 weeks by a small team and created leads for $65 million in sales over three years
• Managed and directed product teams for three vertical market business units and the core
technology group in definition and development of ChannelPoint’s application suite of products for
the Insurance industry
• Directed operations in three cities and three states and successfully integrated product
management functions of acquired companies in remote locations
Actco Systems, Inc. (now Cetaris, Inc.) – Toronto, ON November 1997 – March 2000
Vice President, Sales and Marketing
• Created ASI product strategy and marketing messages
• Secured project and managed development of $3.5 Million Windows-based maintenance
management software product which has been private-labeled to Freightliner for use by FedEx,
Wal-Mart and other fleets
• Mediated product/project disputes between two large corporate MIS organizations
• Successfully turned around problem project and restored customer’s confidence in ASI
• Secured follow-on development project for Freightliner web-based parts system

Clear With Computers (CWC, now Firepond) - Mankato, MN April 1994 – November 1997
General Manager (1997)
• Conceived and successfully created new business unit which secured $7.9 million in orders for
first three years while minimizing impact on existing company resources
• Created CWC’s first comprehensive strategic plan that resulted in new majority venture investment
Account Director (1994 to 1997)
• Directed multi-company team in successful design, development and rollout of $4 million, open
architecture, leading edge, Windows-based, sales configuration software project for Freightliner
Corporation
• Led international teams in consulting projects for Mercedes-Benz and Volvo Construction
Equipment sales systems
• Managed most productive account team at CWC by empowering and motivating team members to
produce creative solutions

J&M Computing - Carlsbad, CA April 1993 – April 1994

Consultant
• Created product positioning, marketing materials and image creation for Horizons Technology line
of new software products
• Reviewed technology and product definition for Horizons Technology
• Assisted MediaShare and International Solutions Group with service and product introductions,
marketing message creation, and trade show organization

MediaShare Corporation - Carlsbad, CA November 1990 – April 1993

Director of Marketing
• Held management committee chair from company inception
• Developed and sold first two corporate clients for $650,000 in PRISM revenue
• Produced first product plan encompassing product positioning, marketing strategy and product
specifications for PRISM, a multimedia software product for sales and marketing professionals

G.F. (Jeff) Anderson, III

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 • Implemented highly successful first seminar series (8 cities) - produced 10 active projects
• Designed, created and delivered custom, state-of-the-art, multimedia presentations to clients and
industry professionals at computer symposiums
• Developed marketing message and approach, managed team, and implemented trade show
presence
Science Applications International (SAIC) - San Diego, CA July 1988 – Nov 1990
Senior Systems Engineer
• Managed multi-company team of 15 software engineers for the Data Analysis Element (DAE) of
the Mobile Sea Range, a U. S. Navy project
• Completed project on schedule, producing the highest profit single project in SAIC’s history
• Led SAIC team on RIMPAC ’90, a major international naval training exercise, receiving
commendations from Commander Pacific Fleet as their safest, most successful exercise
• Invented a new graphical format for displaying very complex Navy network message traffic
J&M Computing - Carlsbad, CA June 1987 - July 1988
Consultant
• Provided consulting and software development services for several corporations including Abbott
Laboratories, Lockheed, New York Telephone and Rohm & Haas
• Conceived, developed and sold the Graphics Management Production System (GMPS),
contributing to a 10-fold increase in production graphics at Abbott Laboratories
• Developed the DISSPLA / CalComp software library for Duke Power, Lockheed and General
Dynamics which extended the life of existing software onto newer, higher quality graphics
devices
ISSCO (Integrated Software Systems Corp.) - San Diego, CA Mar 1978 – June 1987
Business Unit Manager (1985 -1987)
• Developed product plan for TELLAPLAN project management software including market
segmentation, product feature/function set, market introduction and timing
• Grew TELLAPLAN business to $3.5 Million in two years
• Created unique customer advisory team that prioritized product feature set and interacted with
software development staff
• Created and managed advertising campaign and marketing messages
Director of Marketing (1981 - 1985)
• Managed team of 3 product managers, 5 technical support specialists and 3 event professionals
with $2 - $3 Million budget
• Introduced 6 new products
• Created, produced and supported all product positioning messages, product introduction
seminars, sales training, marketing communications messages, advertising, users meeting and
trade shows internationally
• Successfully created three new business units from existing marketing department
Senior Member of Technical Staff (1978 - 1981)
• Created ISSCO's first Marketing department
• Created and grew training department to four people
• Developed and taught initial customer courses on all ISSCO products

EDUCATION
Master of Science in Computer Science - West Coast University, Los Angeles, CA
Bachelor of Arts in Mathematics - San Diego State University, San Diego, CA

SPECIAL ACHIEVEMENTS
• Received personal commendation from Commander, Pacific Fleet and Captain of the USS Paul
Foster for creative problem solving during RIMPAC ’90 International naval training exercise
• Consultant to Universal Studios for computer animation sequences used in major motion
picture War Games

G.F. (Jeff) Anderson, III

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• Generated animated computer graphics sequences and 3D stereo slide shows for ISSCO User
Group meetings and SIGGRAPH
• Recognized as Computer Graphics Pioneer by the National Computer Graphics Association
• Award winning hot air balloon pilot and fixed-wing private pilot

G.F. (Jeff) Anderson, III

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