Beruflich Dokumente
Kultur Dokumente
Digital files of entry form, case study, and all creative executions
(Print ads in .jpeg format, TVCs in .mpeg format (hi-resolution), and
RCs in .mp3 format
only)
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3/F College of Arts and Sciences Building, Pearl Drive, Ortigas
Center, Pasig City
Phone Number: 637 0912 local 393 Fax Number: 634 2827
www.tambuliawards.com
Preparing a Winning Case Study Entry
Entrants must thoroughly answer each section of the case study, as outlined
below. The write-up should have a minimum of 5 pages excluding graphs,
and tables, single-spaced, font Times New Roman, font size 12.
1. Executive Summary
Provide an executive summary in one page. The summary should
include a brief explanation of why you believe the entry is a
winning case.
2. Market Overview
Explain the business context in which your campaign took place,
including pertinent competitive issues. Identify the reasons for
launching your campaign. Provide a description of your brand
positioning in the marketplace in response to the market situation.
3. Campaign Objectives
In order of importance, list the specific marketing and marketing
communications objectives of your campaign. State the expected
deliverables to serve as solid criteria for measuring effectiveness.
Mention the duration and timing of the campaign.
4. Target Audience
Define the campaign’s target audience and profile. Why did you select
them as the target? What are their motivations and purchasing
behavior in relation to the brand and the category? Explain clearly the
___________________________________________________________________________
3/F College of Arts and Sciences Building, Pearl Drive, Ortigas
Center, Pasig City
Phone Number: 637 0912 local 393 Fax Number: 634 2827
www.tambuliawards.com
consumer benefit (not just the product benefit) addressed by the
campaign.
8. Evidence of Results
Advertising seldom works in isolation. To be convinced that the
marketing communications campaign worked, judges need to
___________________________________________________________________________
3/F College of Arts and Sciences Building, Pearl Drive, Ortigas
Center, Pasig City
Phone Number: 637 0912 local 393 Fax Number: 634 2827
www.tambuliawards.com
see that the business results are attributable to the marketing
communications campaign and not to other factors.
Finally, the case must not only prove that the campaign
resulted in increased sales. More important, it should show
how it was profitable for the brand, that is, that a clear
payback or profit occurred as a result of the IMC investments
made.
Involve Clients
Clients can provide a different perspective regarding the campaign’s
effectiveness. They can also provide information that is not normally
accessible.
___________________________________________________________________________
3/F College of Arts and Sciences Building, Pearl Drive, Ortigas
Center, Pasig City
Phone Number: 637 0912 local 393 Fax Number: 634 2827
www.tambuliawards.com
Carry the Burden of Proof
Provide clear evidence that the improvement of sales and market share
was due to the marketing communications campaign. Judges will play
devil’s advocate and assume the opposite unless proven otherwise. Use
solid facts when presenting your case.
Premium on Learning
Wherever possible, highlight the innovative practices in your campaign
that brought added value to the brand. Your case’s contribution to new
learning will be rewarded.
ENTRY FORM
Please complete all fields with the required information.
ENTRANT INFORMATION
Company/Agency: _______________________________________________________
Contact person: _________________________________________________________
Position: _______________________________________________________________
Telephone #: ___________________________________________________________
Fax #: _________________________________________________________________
E-mail address: _________________________________________________________
Office address: _________________________________________________________
CASE INFORMATION
Campaign title: __________________________________________________________
Brand name of product or service: ___________________________________________
___________________________________________________________________________
3/F College of Arts and Sciences Building, Pearl Drive, Ortigas
Center, Pasig City
Phone Number: 637 0912 local 393 Fax Number: 634 2827
www.tambuliawards.com
Type of product or service: ________________________________________________
Client company name: ____________________________________________________
Advertising agency: ______________________________________________________
Campaign duration: ______________________________________________________
CASE CATEGORY
Under what category do you wish the entry to be considered?
Best Small Budget Brand Campaign Best Teens Brand Campaign
Best Established Brand Campaign Best Fashion Brand Campaign
Best Innovative and Integrated Best Media-initiated Brand
Media Campaign Campaign
Best Insights and Strategic Best Public Relations (PR) initiated
Thinking Brand Campaign
Best Family-Oriented Brand Best Advocacy Campaign
Campaign Best in Creative Idea and Execution
CLIENT ENDORSEMENT
I hereby certify that the campaign information and claims in this case study
are correct and that the campaign was released between 01 January 2010
and 31 December 2010.
CREDITS
Agency Credits
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3/F College of Arts and Sciences Building, Pearl Drive, Ortigas
Center, Pasig City
Phone Number: 637 0912 local 393 Fax Number: 634 2827
www.tambuliawards.com
Address: _______________________________________________________________
Phone: ________________________________________________________________
Fax: __________________________________________________________________
Website: _______________________________________________________________
Client Credits
Website: _______________________________________________________________
Name: _____________________________ Title: ______________________________
Name: _____________________________ Title: ______________________________
Name: _____________________________ Title: ______________________________
Name: _____________________________ Title: ______________________________
Name: _____________________________ Title: ______________________________
Name: _____________________________ Title: ______________________________
Name: _____________________________ Title: ______________________________
___________________________________________________________________________
3/F College of Arts and Sciences Building, Pearl Drive, Ortigas
Center, Pasig City
Phone Number: 637 0912 local 393 Fax Number: 634 2827
www.tambuliawards.com
Name: _____________________________ Title: ______________________________
Name: _____________________________ Title: ______________________________
Name: _____________________________ Title: ______________________________
Please make the checks payable to University of Asia and the Pacific
Foundation, Inc.
___________________________________________________________________________
3/F College of Arts and Sciences Building, Pearl Drive, Ortigas
Center, Pasig City
Phone Number: 637 0912 local 393 Fax Number: 634 2827
www.tambuliawards.com
___________________________________________________________________________
3/F College of Arts and Sciences Building, Pearl Drive, Ortigas
Center, Pasig City
Phone Number: 637 0912 local 393 Fax Number: 634 2827
www.tambuliawards.com