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1 Business Plan

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Contents
Executive Summary .................................................................................................................................................. 4
Vision, Mission, Objectives and SWOT’s ............................................................................................................. 5
Vision ..................................................................................................................................................................... 5
Mission ................................................................................................................................................................... 5
Approach ............................................................................................................................................................... 6
Company SWOT’s ............................................................................................................................................... 7
Advantage – India ................................................................................................................................................ 9
Products / Services Description........................................................................................................................... 10
Overview of Service Offerings......................................................................................................................... 10
Detailed Service Offerings ................................................................................................................................ 11
Industry Size........................................................................................................................................................ 17
Drivers for Growth ............................................................................................................................................ 22
Benefits of Meta-i Products & Services .......................................................................................................... 26
Dimensions of Competition and Strategy ...................................................................................................... 27
Profiles of target Markets .................................................................................................................................. 29
Global Market Size............................................................................................................................................. 29
Industry Trend .................................................................................................................................................... 31
Sales channels...................................................................................................................................................... 32
Management and Administration ......................................................................................................................... 33
Executive Team .................................................................................................................................................. 33
Administrative Systems ..................................................................................................................................... 39
Technology and R&D ............................................................................................................................................ 40
Marketing Strategies, Sales Plan and Projections ............................................................................................... 42
Key Marketing Strategies................................................................................................................................... 42
Marketing Sales Plan and Resources ............................................................................................................... 43
Contracts on Hand............................................................................................................................................. 44
Sales Forecasts .................................................................................................................................................... 45
Market Share projections .................................................................................................................................. 46
Operational Plan ..................................................................................................................................................... 47
Location and Facilities ....................................................................................................................................... 47
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Operating Methods and Procedures................................................................................................................ 48


Capital Expenditure Projections ...................................................................................................................... 49
Operating Cost Projections .............................................................................................................................. 50
Human Resources Plan ..................................................................................................................................... 51
Present Status .......................................................................................................................................................... 52
Background ......................................................................................................................................................... 52
Progress to Date ................................................................................................................................................. 52
Head Count ......................................................................................................................................................... 53
Major Milestones ................................................................................................................................................ 53
Financial Projections .............................................................................................................................................. 54
Income Projections (Consolidated) ................................................................................................................. 54
Balance Sheet Projections ................................................................................................................................. 55
Cash Flow Projections....................................................................................................................................... 56
Funding .................................................................................................................................................................... 57
Funding proposals.............................................................................................................................................. 57
Funding Requirements ...................................................................................................................................... 57
Source and Usage of Funds .............................................................................................................................. 58
Implementation ....................................................................................................................................................... 59
First Year ............................................................................................................................................................. 59
Subsequent Year ................................................................................................................................................. 59
Contingency Plans .............................................................................................................................................. 60

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Executive Summary

A few decades ago, labor was yet another input that went into production or delivery of services. Today,
it is arguably the most valuable factor in any service delivery or production. The most spectacular
illustration of this paradigm shift is the rise of the outsourcing industry in countries like India.
Abundance of skilled manpower is the single most important factor that lured multinationals to India,
China and other emerging markets. Today more and more countries are joining the fray with large
numbers of educated multilingual professionals. For India to maintain its position as the leading
destination for high-end, sophisticated business and knowledge outsourcing, it needs to evolve
innovative and proactive practices for acquiring and retaining talent.

People are the ultimate change agents. They sustain change, and are also greatly impacted by it. India’s
much-acclaimed “talent pool” - the primary factor that elevated it to an outsourcing hotspot - is also its
biggest challenge at this critical juncture. Experts predict that apart from physical infrastructure, the
quality and continuous availability of skilled employees, particularly at higher levels, will determine which
way the outsourcing wind will blow. A CII report cites HR as the biggest challenge for India Inc. due to
the problems thrown up by a widening demand-supply gap. The manpower issues relate primarily to
attrition and skill shortage.

Given the subjectivity and abstract nature of manpower management, every industry and each
organization needs to evolve or rely upon mechanisms to identify and nurture talent. The insights gained
by enterprises in India from the success stories of world suggest that what they lack to become world
class organization is the need of strong skill assessment and training, which can focus on the skills
available in the market, nurture the skills to suit the job description, eliminate role ambiguity, hit the
right spot, acquire talent and train them to be the leaders.

Meta-i is in the business of providing Recruitment Solutions, Institutional Management Systems, Forms
Processing, Skills assessment and Training solution backed by state of the art Technology platform
developed by a team of experienced professionals and has a large potential to grow organically and
inorganically and expand its presence to large cities in India and set target for global expansion.

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Vision, Mission, Objectives and SWOT’s

Vision

To be the leader in facilitating Employability Enhancement, Examination Management and Educational


Services, by using modern technologies and processes for Skills assessment & Testing.

Mission

To use the latest technology available and offer the most efficient and cost effective solutions in skills
assessment & testing

To constantly refine the process of skills assessment & testing.

To employ, train, develop and retain the best manpower required for meeting the delivery requirements.

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Approach

To possess trained and tested teams, preferably, from the local area of the project in progress, capable of
meeting all delivery requirements of the Projects undertaken. All projects to be directed from Bangalore.

To establish Regional offices at Delhi, Chennai, Mumbai, Kolkata, Hyderabad, Pune and Bhuvaneshwar

Branches would be opened at any of the above centers, depending on the business potential and reach.

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Company SWOT’s

Strengths:

 Rapidly Growing and Large Market


 Committed and confident entrepreneurs
 Highly motivated, knowledgeable and far sighted leadership
 Highly Trained, dedicated manpower supporting the management
 Large bouquet of Products offers competitive advantages
 State of the art technology helps to provide cost effective solutions

Weaknesses:

 No direct presence in major cities increases cost of delivery


 Unable to tap highly profitable business opportunities due to limited presence
 Startup with limited Funds
 Seasonal business challenges effective utilization of manpower and resources

Opportunities:

 Huge selling opportunities with growing number of educational institutes and universities
 Resurgent Corporate environment with growing need for suitable manpower
 Equal opportunity in public and private sector with Openness to Outsourcing
 Niche Target markets
 Low Cost Advantage
 High level of Technology change

Threats:

 Emergence of larger players entering the market


 Regulatory and Legislation impacts
 Introduction of competitive products by rivals
 Sustaining internal capabilities
 Political effects
 Economic / Recession impacts
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India offers unique advantage in the form of abundant technical expertise through its highly
educated talent pool and significant cost competitiveness. India has been put up on global map of
outsourcing Industry and has emerged as leading outsourcing services provider to the International
market. This could be made possible because of low cost competence available in abundance,
operation and research base and a combination of additional factors like process improvements,
faster recruitment, availability of skilled man power and developed regulatory skill sets. With low
costs, highly competitive markets, Indian companies have developed expertise in process
innovation, resulting in India producing low cost high quality products and spurring exports of
Indian products to International markets.

India has also emerged as one of the preferred Investment destination for Foreign Direct
Investments. As a direct outcome of a booming economy and strong industry growth companies
have been competitive in their growth strategies, via both organic and inorganic routes. A substantial
increase is seen in number of acquisitions in India and by Indian companies.

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Advantage – India

 One of largest Growing Economies


 Convergence led to lower tariffs
 Vibrancy of Business Sector
 Facilitating Role of Government
 Stable Democracy
 Independent Judiciary and free Press
 Highly Developed Banking and Financial systems
 Adequate Infrastructure
 Bridging Digital Divide
 Journey towards e-Governance

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Products / Services Description


Overview of Service Offerings

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Detailed Service Offerings

META-academia
Academic Entrance & Admission Management

META-academia is a specialized service for Entrance Exam and Admissions Management which
initiates from the stage of application management to the centralized counseling. Our seamless
and robust practices have enabled META-i reach an enviable position in this spectrum of
business today.

META-academia Features

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META-aide
Institutional Management System

A robust, automated and an integrated browser-based system capable of managing the


institutions process. This system is suitable for Schools, Colleges, Institutes, Training Academies
and Universities who are in seek of an intelligent, comprehensive yet user friendly product. The
system allows the management to extensively compare and creatively analyze various data
pertaining to the institution which can aid the management to effectively enhance performance
of students, teachers and other non teaching staff at the same time giving access to parents to
monitor the performance of their ward.

META-varsity
University Term Examination Management

META-varsity is a comprehensive solution for management of University examinations. It


primarily addresses the pains & concerns of Universities with ease. The process adapts to the
existing methodology of the university by implementing certain technological & operational
elements thereby adding value to the examination process. Intricate areas are primarily addressed
wherein, owing to the scope for error, the accuracy, tracking, cost and time is a major
impediment.

META-idoc

META-idoc is a university past examination record management system to facilitate the


University for Faster Retrieval of data from the old ledger. It has the capability for Printing,
Searching, indexing and having audit trails of all users and Actions preformed.

e-Governance

a portal for all the various activities of the university with all the relevant stake holders and
workflow management as a service is made available.

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META-pupil
Student Employability Enhancement Programme

An integrated human capital channel for employability enhancement, aimed at addressing the
concerns of Academia and Business Organizations. It adopts a two pillared strategy i.e., Talent
Building & Talent Pooling, uniquely catering to the needs of educational institutions in
enhancing the employability quotient of their graduates thereby also enabling corporations find
quality talent.

IRTPL (Intellectual Resource Training Private Limited)


Consultancy for employability and Recruitment Process Outsource

A consultancy offering for the corporate to hire the best talents in the industry, from the Talent
pool available in various verticals and domains. A company, fully owned by META-I
Technologies, has its offices established at four cities and has the reach to hundreds of
organizations. The Service support is for the entire Recruitment Process Outsourcing.

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META-skills
Corporate Skills Assessment

An exclusive offering that enables business corporations’ leverage their recruitment related
activities. This includes Test Design & Content Development, Effective Test Administration &
Evaluations and Interview co-ordination for Campus Drives (On-Campus or Off-Campus) and
Walk-in & Lateral initiatives.

Employee Selection for Freshers & Lateral Hires, Lateral Movement, Managerial Assessment,
Training Related Assessment (needs analysis, formative assessments, impact assessment,
employee self-assessments etc.) are a couple of the offerings that can be deployed. The client can
select the modes of delivery from Pen & Paper [OMR Based] or LAN / WAN based Test.

Recruitment Working and Planning

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Test Design and Development

Macro view of Computer based – LAN / Internet Enabled

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Intelligent Data Reservoir [IDR] Team –

An in-house team that works independent of specific client requirements; continuously works to
expand and update the vast Question Bank with varied skills & skill sets, complexity levels across
an expanse of domains.

META-FORMS
Forms Processing & Data Center

Offering to the various Government / Semi-Government and private sector for processing of
various forms, The Service would be for the enablement of various services that they would be
offering. The various types of forms are student application form, Employment application
forms, Census forms, Insurance & Claim forms etc. The Solution would not be restricted to data
extraction but also various reports and data porting services.

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Industry Size

The total size of Global HR Industry is estimated to be USD 350 Billion. The largest
contributors to this size are the Staffing and Recruiting estimated at USD 300 Billion, USD 20
Billion on Executive Search and USD 30 Billion on other value added services.

The largest contributor is North America followed by Europe and Asia.

Executive Search
USD 20 Billion Revenue
(Top Level Head hunting)

Recruitment & Staffing


USD 300 Billion Revenue
(Professionals & Recruitment)

Value Added Services


USD 30 Billion Revenue
(Skills Assessment & Training)

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Product Segments

The major Product segments are Staffing, Search & Selection, executive search, contract staffing
and Value added services including but not limited to Skills assessment, Training and
Development, Performance Management, Rewards & Recognitions, Compensation and Benefit
structuring, etc.

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Meta-i Targets and Goals

Meta-i targets to open offices in major cities to ensure acquisition of large clients and effective
service provisioning. The large bouquet of service offerings will ensure that the client finds all
solutions at one place. The technological advantage developed by the company in the form of
software will allow it to provide world class service ensuring happy customers and reference
business. The people are key to any organization’s success and Meta-I would like to invest in its
people for effective implementation of its Products and Services.

Meta-i would like to grow organically, and target selected acquisitions to help and reach the
Company’s growth.

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Overview of Human Resources Services

Human Resources is an very important function for any organization. The importance of
effective Human Resources Management cannot be over emphasized. Human management can
broadly be classified in five major segments including, Recruitment & Selection, Performance
management, Training & Development, Career management and Rewards management. These
segments combined with Business & Human Resources Strategy get the business results.

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People Employed in various verticals

The enclosed chart provides an estimated percentage of people employed in various verticals.
The Company’s products and services offerings are applicable to all verticals and offer a large
playing field to choose from any vertical and Industry. There is a huge potential and with
growing population and increased outsourcing of back end processing to India for its low cost
quality delivery.

People Employed in various verticals

13% BFSI
Telecom
37% Manufacturing
12%
Retail
6%
Health care
IT / ITES
6%
13% 13% Others

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Drivers for Growth

There are varieties of drivers for growth primarily because of India being recognized as
outsourcing centre of the world and the abundant employment opportunities opened up because
of economic growth India has witnessed in last several years.

 Large Bouquet of Services: Company covers majority of processes related to Pre


Recruitment, Selection and Recruitment and Post Recruitment. There are very few large
players in this vertical and the services provided by the direct competitors are very limited.
Meta-I offers a large bouquet of services ranging from Entrance exams, forms processing,
Institutional management systems, skill assessment and Corporate Training and
Development, which is not offered by any other competitor. Companies usually like to
outsource their entire requirement to one company rather than managing several
relationships. This gives Meta-I the advantage to attract more customers and its reputation
to attract and retain customers will prove advantageous to generate more business.

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 Skill Shortage: Lack of skill availability manifest itself in two distinct patterns. First being
Demand Supply gap and second being Skill Job compatibility. It is estimated that currently,
India is able to meet only 25 – 30% of the demand for professionals. The shortage is slated
to increase further as economy continues to grow and new opportunities emerge. More
serious type of skill shortage is the dearth of professionals with specific skill sets and
competencies to fill in knowledge intensive roles. Manpower in terms of absolute number is
not exactly a problem in a nation of 1.1 Billion people. The education system in India does
not produce the right kind of employees which can be placed directly at organizations and
they become effective and productive within couple of months. It takes a long time to train
the employees and make them job compatible.

 Right Fit: There are plenty of opportunities available in India and abundant manpower to
service the same. However, the major problem is identification of the right fit for the right
job. Often, people face this unique problem of taking up a job for the sake of livelihood,
which often results in non job satisfaction. If, the people with the right talent and the
aptitude for the job are identified and selected to perform the same, the productivity would
multiply exponentially and the related problems of attrition could be eliminated to a large
extent. The working population can be lot more satisfied and the result would be a increase
in top line and bottom line for the company with lot lesser administrative issues to handle.

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 Cost of Hiring and Training: The typical applicant to hire conversion rate in India is very
low. The supply shortfall is reflected in the Industry wage inflation trend. Salaries of
professionals are rising at an astounding rate of 20 – 50%. It means there are a fewer
professionals being chased by a number of companies, which means few people are earning
a fat salary and a large number of people just about making enough for their livelihood. In
the longer duration, this results in income parity and economic divide in society. If this
problem is not diagnosed and resolved early on, this can become a major problem hard to
resolve.

 Talent Acquisition: The once-reactive “Lose one – Hire one” philosophy of recruitment
has come a long way in recent years and evolved into a more proactive long term concept.
Talent acquisition is not merely just about filling vacant slots – it has now become a strategic
function that forms an integral part of any organization’s talent management strategy. Indian
industry is increasingly realizing the need to think and move beyond the basic theories of
human resources management and focus on knowledge intensive functions. The Industries
in all segments are realizing that the talent acquisition error – be it Type 1 (rejecting the right
candidate) or Type – 2 (recruiting the wrong person) can prove costly in long run and thus
companies are paying lot more attention to this function to ensure a positive growth.

 Promoting internal talent: While looking at candidates who can potentially occupy a
certain role, it is important to consider talent as well as trainability. This shifts the focus on
Training and Development. All employees, do not necessarily enter the organization will
skills required for higher level roles – what matters is the ability to learn as they move
upstream. In this context, it is critical to look for potential within the internal talent pool
before launching a recruitment drive. In today’s business environment, every organization is
a learning organization and every employee a knowledge worker. Against this backdrop,
training has progressed from being one time activity with fixed agenda to a continuous
process of enhancing and enriching the body of organization learning. The outsourcing of
training and development function using training as a tool for controlling attrition,
developing talent, and constantly enhancing talent pool.

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 Beneficial to all sections (Students, Institutions and Corporate): The Products offered
by the Company are beneficial to all sections of users including the Students (key
component), Institutions (Key provider) and Corporate (key customer). The Products and
solutions are highly beneficial to all sections and offers benefits as listed:

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Benefits of Meta-i Products & Services

Benefits to Students:

 More information about colleges / courses


 Better information on companies
 Faster Results
 More Job Opportunities
 Less Cost of Fees due to more options
 Better Skill Development

Benefits to Corporate:

 Better reach to potential candidates


 Better Quality Talent
 Trained Talent Pool
 Better Campus Connect
 Lower Attrition
 Lower Cost per Hire
 Turnkey Solution Provided
 Recruitment Process Outsource

Benefits to Institutions:

 Better Quality of Students


 Branding & Greater ROI
 Better Technology
 Qualified Knowledge Bank
 Faster Process
 Low Cost Solution and Turnkey Solution
 Student Life Cycle Management

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Dimensions of Competition and Strategy

The Company is placed way ahead of its competition due to a lot of advantages it has over its
direct and possible competitors. There are a variety of reasons including companies large bouquet
of service offerings, offerings as SaaS (Software as Service), potential to up-sell and cross-sell,
Superior Technology platform, process oriented solutions, and the stickiness to the products
offered by company. These are explained here in detail:

 SaaS (Software as a Service Model): The customers are becoming very smart and would
not like to block a huge sum to develop its own application to recruit, manage and retain the
human resources and would like to depend on companies offering ready solutions to
manage the same for them. Normally, it is a very specialized function and best handled by
experts having adequate skills and necessary expertise to manage the same. Meta-I has
invested time, money and efforts to create world class products offering solutions badly
needed by companies to quickly ramp up its operations and grow achieve the desired
growth. This coupled with an offer to pay it on pay-per-use model helps customers to try
the solutions as the solution is ready to be implemented without spending time, money and
efforts to build the system from scratch and following the trial and error method.

 Large Bouquet of Services: There are very few large players in this vertical and the
services provided by the direct competitors are very limited. Meta-I offers a large bouquet of
services ranging from Entrance exams, forms processing, Institutional management systems,
skill assessment and Corporate Training and Development, which is not offered by any
other competitor. Once the company is able to break into a new prospect, it can expand its
service offerings to other areas as well.

 Opportunity to up-sell and cross-sell: A large number of service offerings will help the
company to gain entry in to the prospect and the state of the art service driven by superior
technology will help it to expand its services to other areas not outsourced to company. The
team can continue to interact with customer and find any need for expansion of possibility
to sell additional services to the existing and new customers.

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 Superior Technology Platform: Meta-I has invested huge amount of time, money and
resources in developing the solutions and high caliber, experienced team of programmers
and technicians have worked day and night to create solutions designed exclusively for
companies looking to manage its Human Resources. The superior technology used to create
Products is designed to scale up rapidly as per customers requirement and customizing the
solution to suit individual taste and preferences is possible. Often, ERP’s have very rigid
customization rules deterring the prospects to venture trying the same, as they are not sure,
if that will suit their purpose.

 Stickiness: The Human Resources function has evolved mainly in last few years and still in
a very dynamic state where things are continuously changing and users are trying to improve
the functions and processes to suit the ever increasing need to upgrade and use the possible
solutions. The early entrants to market created and launched products without adequate
quality testing thereby resulting in huge spending from customer and not getting desired
results of that spending. In these circumstances, when customers are given the opportunity
to try a good solution on a “pay per use model”, customer develop a stickiness to the
products offered by the company and any attempt by a competitor to break into the
customer is usually deterred by the users due to fear of learning the new complex solutions.

 Process Oriented Solutions: The Products offered by the company are driven by
processes and offer a complete user guide to help users effectively use the Products and
solutions offered by the company.

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Profiles of target Markets

META-I target customers are Multinational Companies, Governmental Agencies, Public Sector
Companies, Large Private Organizations, Universities and Group Institutions are the Target Segment.
Students undergoing and those who have just completed under graduation courses are also a set of users
who are benefited by the service provided.

Global Market Size

Total market size of human Resources services is estimated at US $ 350 Billion. META-I target
customers are Multinational Companies, Governmental Agencies, Public Sector Companies, Large
Private Organizations, Universities and Group Institutions are the Target Segment.

Market Size (in $ Billions)

20 30
Staffing &
Recruiting
Executive Serach
300

Value Added
Services

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Market Size for Meta-i Products & Services

META-academia: The Entrance Examination is conducted by various University and Govt.


Agencies and each of them is more than 20,000 applicants. The market size of Entrance
Examination in India is about 1000 Crores.

META-aide: All Schools, colleges and Group institutions is a potential target for this sector.
We have more than 1 Lakh Institutions in India and more of the same is growing every year at
an estimated rate of 20%.

META-varsity: The Process outsource is the model that the Examination Reforms
committee is recommending and there are more than 100 + Universities in our country, and
growing at the rate of 20%, based on market study and the push in education reforms.

META-pupil: A market that has deficiency of skilled manpower and there is a need for
additional training in the area of communication and soft skills. The market has deficiency of
about 50 % and the amount of money that is spent to improve the employability index is very
high.

META-skills: The Corporate assessments and hiring for the best talent is a 1000 crore Industry
with a huge scope in internal training and competency scalability training. This Industry is
growing as India’s industrial growth is pegged at 8 to 9% for the coming years.

META-FORMS: The Form Processing solution is a multibillion industry still at a very nascent
level in India. This industry is hugely supported by the economic reforms currently undergoing
in our country.

IRTPL: Recruitment Process Outsourcing is also a multibillion industry and there is wide
scope of service offering that can be provided to various Organizations both in the Public and
the private sector.

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Industry Trend

The Academic segment is growing at a very fast pace and there is large push from the Government too
for the outsourcing of various components.

In the corporate front, the need for Assessment has started becoming mandatory as a filter condition
with respect to the “First Time Right” concept to cut the attrition and sporadic hiring plans.

The employability of the nation with it vast pool of young talent as a tool for future wealth creation is
driven by the government to ensure that the Economic growth momentum is well targeted at the 9 to 10
% target.

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Sales channels

Direct sale is considered the best option for the academic Services. Academic Seminars and educational
reformists groups based seminar are the other modes of selling the concept.

The mode of sales to corporate sector is through branding, market awareness for the HR Forum.

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Management and Administration

Executive Team

The Executive team is headed by the Managing Director & CEO, Mr. Tamilmani Kamatchi.

The CEO is assisted by the functional heads:-

Wg Cdr (retd) P Duraiswamy, VP- Corporate Affairs


Mr. Adarsh Kumar, VP- Sales & Technology
Mr. Ranjit NT, VP- Delivery
Mr. Shaji Verghese, Senior Manager, Content and Training
Mr. Umashankar, Senior Manager-Technology
Mr. Deepak VS, Senior Manager- Sales

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Mr. Tamilmani Kamatchi


Chief Executive Officer
mani@metaitechnologies.com

Mr. Tamilmani Kamatchi (Mani) has been the Managing Director & the Chief Executive Officer of
META-i Technologies since its inception in November 2001 and is the longest serving employee of the
company.

Mani has over two decades of professional experience in Information Technology, Human Resource
Management and related areas. He comes with a rich technical and techno-commercial experience to
supplement his managerial skills.

Prior to Joining META-i, Mani co-founded Boolean Expressions; a US based IT consulting company,
focused on providing e-Business and wireless application solutions. He also served as the Vice-President
for Ivega Corporation, an IT firm based at Bangalore, with offices at USA, UK and Canada. Prior to
that, Mani held various progressive positions with Intelligroup Inc., a global consulting firm with their
corporate office at New Jersey and played a key role in development of their Oracle Applications
Practice. Mani started his professional career as an information technology consultant and has worked
on various technological platforms and functional domains for about eight years before joining
Intelligroup.

Mani holds Masters' Degree in two disciplines, One in Computer Applications from the Regional
Engineering College, Trichy (now known as National Institute of Technology), and the other in Business
Administration from Manipal Academy of Higher Education (MAHE University), in addition to his
Basic Degree in Special Mathematics from American College, Madurai.

Mani has also served as a Member of Board of Studies for the Department of Computer Applications,
National Institute of Technology, Trichy.

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Wg Cdr (retd) P Duraiswamy


Vice President – Corporate Affairs
durai@metaitechnologies.com

Wg Cdr (retd) P Duraiswamy (Durai) joined META-i in February 2008, with vast experience in
administration and project management.

During his 25 year long service career as a Commissioned Officer in the Indian Air Force (IAF), he has
held various senior level appointments in the field and at the Air force Headquarters.

After voluntary retirement from IAF in 2004, he has held senior level management positions in the
corporate. Before joining META-i, he was with Sheorey Digital Systems Limited, a pioneer in India in
developing the ERP software for airlines management, as its Vice President (Projects).

A Graduate in Commerce, Durai also holds a Master Degree in Science (Defence Studies) from Madras
University and Post Graduate Diploma in Financial Management from IGNOU. He is an alumnus of
the prestigious Defence Services Staff College, Wellington (DSSC), Nilgiris that imparts training in
strategic defence planning to select defence officers of India and friendly foreign countries.

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Mr. Adarsh Kumar


Associate Vice President - Sales & Technology
adarsh@metaitechnologies.com

Adarsh Kumar (Adarsh) is with the META-i since 2003. He is a results-oriented professional with over
11 years of experience in the field of Information Technology and Enabled Service and has
demonstrated administrative and managerial skills. Having served with Microland, he had been the
Operation Manager for General Electric for their world wide Server Management. He has rich
experience in the field of Project development and Project management.

A graduate in Computer Science and a Master graduate of Business Management in Total Quality
Control, Adarsh is a certified professional in Information Technology Infrastructure Library. He is also a
certified professional in Six Sigma Green Belt. He has completed the Project Management Professional
and is undergoing the certification for the same.

Mr. Ranjit N.T.


Associate Vice President – Delivery
ranjit@metaitechnologies.com

Ranjit has been a member of the META-i since 2004, and has over 12 years of experience in
Operations, Sales and Facility Management. As Associate Vice President - Delivery, Ranjit oversees
delivery, services and project account management activities for the company.

As Senior Manger - Operations and Sales, prior to his promotion to the current assignment, Ranjit has
developed implemented and monitored operations. And his strength lies in process planning.

Ranjit has completed MBA in Human Resources and also holds a Diploma in Hotel Management from
IHMCT, Goa. He is also a certified Green Belt in Six Sigma Practices.

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Mr. Umashankar has over 10 years of experience in the software field and is the functional head of the
IT department in META-i. He is a proven expert in System Analysis, Design and Programming. His key
strength is in bridging business imperatives to technology solutions and strategy and his focus areas are
Systems thinking, Organizational knowledge, problem identification, problem analyzing and solving.

Umashankar is with META-i since 2003. As Systems Manager-Information Technology, he was


responsible for movement of legacy systems to the current technologies and Automation of systems.

Before joining META-i, Umashankar served with Delta Innovative systems; a network enabled
Communication Services Company as a Senior Software Engineer.

A Masters graduate in Business Administration (Project Management), he also is an Engineering


Graduate in Computer Science apart from being a certified professional in Microsoft technologies.

Mr. Shaji Varghese


Senior Manager – Content & Training
shaji@metaitechnologies.com

Shaji has been with META-i since January 2008 and is heading the test development and training
initiatives of the company. Shaji has a varied experience spread over 14 years, which includes more than
10 years of teaching in reputed higher education institutions. He was previously with Christ University,
Bangalore, where apart from teaching and research in social sciences, he has contributed to several
innovations in educational assessment, course management and curriculum design. He has served as the
founding member and coordinator of the Christ College- Liverpool Hope University Institute for
Business, Management and Leadership and has been the recipient of the International Policy Fellowship
of the Open Society Institute, Budapest. He has also had short stints as Research Officer, at the National
Institute for Advanced Studies (NIAS) and as Curriculum Project Lead at iDiscoveri Education.

Shaji has a Master's Degree in Sociology from University of Hyderabad and is a member of the
International Test Commission.

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Mr. Deepak V S
Senior Manager – Sales & Marketing
deepak@metaitechnologies.com

Deepak has over 7 years of experience in managing sales, marketing, appraisals, and achieving corporate
expectations, and is with Meta-i since 2007. His specialized field of competence is in providing
Corporate Assessment Services for Multinational Corporate across the country. As Head of Sales and
marketing, he is also responsible for Company’s Service offerings on the Management of Admission and
Examination process for Universities, Institutional management Systems, and Employability
Enhancement Programs for Educational Institutional across the country.

Prior to joining Meta-i, Deepak worked with IonIdea, Bangalore, an enterprise solution company, where
he was instrumental in the set up of sales team and initiating business operations for one of its leading
channel partners.

His educational qualification includes a Bachelor’s Degree in Business management from Christ college,
Bangalore University, and a Master’s Degree in Business Administration from ENPC, Paris.

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Administrative Systems

Company understands the importance of good systems and practices and realizes that putting them, to
work right at the inception will yield long term results and benefits to the management, staff and
customers. Accordingly, there is a designated Functional Heads (FH) for each department to take care of
its specialized needs. Functional Heads monitor and direct the activities of their respective department.
All Important issues requiring higher level consultation and deliberation are taken up in discussion in the
FH meeting held weekly. A formal delegation of authority ensures that decisions are taken without any
time delay. Purchase of asset/materials is closely monitored by the concerned FH. MIS reports compiled
on weekly basis, is analyzed to monitor the progress in delivery, billing, receivables and cash flow.
Standard Operating Procedures (SOP) have been laid out for all activities to ensure smooth flow of
work and compliance of statutory regulations.

Board of Directors meets on regular basis to provide necessary guidance and counsel.

All the departments are harmonized and work in an integrated environment to develop best practices.

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Technology and R&D


Our Technical Department undertakes and develops in-house tech projects to support the delivery
needs of the various projects of the company. The software developed for supporting the various service
offerings are elaborated below:-

Academia : We have a fully operational in-house developed Integrated Admission


Management System(IAMS) which can be customised with minimal effort to
cater to any sort of entrance examination system. The whole sytem is developed
on the latest Technology using .net and Sql Server. The product has undergone
about 300 man months of effort. The system works on thin client and distributed
architecture to enable faster deployment and minimal hardware dependencies.
The Tool can support IVRS integration and Biometric support.

The product developed can cater to the councelling need of large scale
examination and has handled over 3 lac candidates. Spanning more than 3 years
in refinement.

Varsity: A fully developed Regular Examination management system to keep track of the
various activities for the examination and result management for a university,
build in-house, using .net and Sql server with integartion to the Application
management system or to the IDoc system.

IDoc: Digital document management system is to take care of the digital storage of old
data, using the various imaging technology like scamming, ICR based or
photgraphic integration. The audit trails and the logging of user based and action
based system with large indexing and retrival of data.

e-Governance: The enablement for the University, in the various activities to be integarted
across various domains and work flow. The entire funtionality is made web
enabled to facilite in quick address of various student related issues. The brand
building and larger reach for the university can be achieved using this software.
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The Software is being developed using.net and sqlserver with Sharepoint services
and various imaging technologies.

Skills: Software designed (for use by the IDR department) to take care of the QBank
development and management and the enablement of the online assessment
services. The product is developed to take care of all the growing needs of the
organisation for the Assessment services. The architecture has been tested to
handle 5000 concurrent Assessments. The online engine works on Thick and
Thin client environment and distributed architecture.

Aide: Software developed using the best in designing software like silverlight,.net and
SQL server to enhance the Appeal and visual presentation of data. The tool
caters to the needs of any institution or Group keeping in view of the various
stake holders. The Product has all the basic modules and few advanced feature
support for the SMS/Email and smart Card. The software can be co-hosted as
intranet and or internet based service.

Pupil: The software developed in-house to cater to the needs of the students or
candidates to register for any event and student and event tracking system. The
software is based on .net and sqlserver. With features of automatic emailing and
SMS built in.

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Marketing Strategies, Sales Plan and Projections

Key Marketing Strategies

FY1 – To consolidate in Southern India and do a basic Market Penetration in the North
FY2 – Have office presence in five more cities and have basic Sales and delivery team.
FY3 – To have offices at 10 Locations across the country with Regional Sales Force and delivery
teams

Be present in the entire value chain of Human Resource Life Cycle including Recruitment &
Selection, Training & Development, Performance management, Rewards management, and
Career Management.

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Marketing Sales Plan and Resources

Sales Plan: Projections (Client) attached as Annexure ‘I’

Resources:

Current Sales Force Of about 9 Members and going forth


FY1 (2010-11) – Addition of about 3 People
FY2 (2011-12) – Addition of 6 People
FY3 (2012-13) – Addition of about 6 People

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Contracts on Hand

List of Clients attached as Annexure ‘II’

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Sales Forecasts

FY1 (2010-11) – INR 12.00 Crores


FY2 (2011-12) – INR 18.00 Crores
FY3 (2012-13) – INR 25.00 Crores

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Market Share projections

At the end of the 3 years we would still be at less than the 5% of the Potential Market Share. But we
would be the leading player in the complete Student Life Cycle Management and Recruitment Process
Outsource arena.

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Operational Plan

Location and Facilities

Location Plan: Number of Offices to be set up


Year Office Q1 Q2 Q3 Q4 Total

2010-11 Corporate 0 1 0 0 1
Regional 0 2 3 0 5

2011-12 Corporate 0 0 0 0 0
Regional 0 2 2 0 4

TOTAL 10

Location Plan: Specifications


Year Office Employees Area Rental Maint Set up
in sft Per sft cost / sft

2010-11 Corporate 120 10,000 20 10 500


Regional 20 1,500 20 10 500

2011-12 Regional 20 1,500 20 10 500

Refer to Annexure ‘III’ for additional details.

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Operating Methods and Procedures

Delivery is ensured by Project Managers, vested with the responsibility & necessary authority to ensure
smooth and seamless delivery of their respective projects. Expenditure on projects is approved by the
respective Project Manager. `Project Initiation Meetings are convened by the Project Manager with all
concerned functional and other heads attending. The resource requirements for the project are discussed
and contingent plans finalized in the meeting. Resources are allocated based on the decisions arrived at
these meetings. Project Progress Reports are compiled and analyzed for ensuring flawless delivery of the
projects.

For all academia, varsity and aide offerings, delivery would be made by the locally based manpower.

For Meta-skills, the support would be provided from Bangalore, with Test Administrators/Part-time
manpower based at nodal locations.

For all META-pupil the coordination would be from Bangalore offices while the trainers would be based
in the cities/towns nearest to the educational institutions / corporate organizations, where the training is
delivered.

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Capital Expenditure Projections

Year Office Set Up Fixed Assets Total


(including Deposits) INR Lakhs INR Lakhs
INR Lakhs

2010-11 140 26 166


2011-12 60 34 94
2012-13 42 42
TOTAL 200 102 302

Kindly refer to Annexure ‘IV’ (Cash Flow Projections) for additional details.

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Operating Cost Projections

Year Amount
INR Lakhs

2010-11 225

2011-12 302

2012-13 373

Kindly refer to Annexure ‘IV’ (Cash Flow Projections) for additional details

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Human Resources Plan

Year Q1 Q2 Q3 Q4 Total

2010-11 85 90 90 100 91

2011-12 115 125 125 135 125

2012-13 150 160 160 175 161

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Present Status

Background

META-i has evolved from a small company incubated at the NS Raghavan Centre for Entrepreneurial
Learning (NSRCEL) of the Indian Institute of Management, Bangalore, into one of the most prestigious
brands in skills assessment and testing services in the country today.

For over eight years, the demands of top-level universities, group institutions and corporations have
inspired our company to master the assessment technicalities right down to the finest intricacies.

Our experience stems from administering more than two million tests, and processing more than four
million forms. Our technical and operational teams have revolutionized skills assessment and testing
expertise and technology, producing some of the most original, exceptional and reliable processes
especially in the field of Academia

Progress to Date

From initial revenue of INR 1.6 lakhs in the first year (2001-02), our revenues grew up steadily and we
crossed the INR 7.6 crores mark in 2007-08. Similarly, on the profitability front we have reached (INR
47.93 lakhs PAT) in 2007-08, from INR 3.25 lakhs (negative) in 2001-02.

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Head Count

Started with 6 employees, we have grown up to become a 70 employee company as of date.

Major Milestones

In April 2004, we grew wings and flew out of the parental home, IIM, Bangalore campus and moved
in to our corporate office established at the present location. Two years later, we established another
office at JP Nagar, and shifted our Tech department.

We acquired out valuable client COMEDK in April 2004 and successfully conducted the PGET 2004
examinations and continue doing so till date.

We acquired out first corporate client, Infosys Technologies Ltd., in Jul 2006 and first Govt. client,
KPSC in February 2007.

Our first Govt. Educational institution client IISC, Bangalore was acquired in December 2007.

The first varsity client, KSOU, was acquired in April 2009.

We became a million dollar company in 2007-08.

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Financial Projections
Income Projections (Consolidated)
(Rupees in Lakhs)

Description 2010-11 2011-12 2012-13 2013-14

Gross Income 1,200.00 1,800.00 2,500.00 3,250.00


Less: Taxes (Service Tax) 120.00 180.00 250.00 325.00
Income (Excluding Taxes) 1,080.00 1,620.00 2,250.00 2,925.00

Expenditure
- Project Pay Outs 293.00 440.00 610.00 780.00
- Human Resources 431.00 573.00 663.00 810.00
- SG&A Expenses 73.00 98.00 123.00 151.00
Total Expenses 797.00 1,111.00 1,396.00 1,741.00

EBITDA 283.00 509.00 854.00 1,184.00

Less: Depreciation & Amortization 56.00 75.00 94.00 105.00

EBIT 227.00 434.00 760.00 1,079.00

Less: Taxes 75.00 143.00 251.00 356.00

Net Profit 152.00 291.00 509.00 723.00

EBITDA % 26.20% 31.42% 37.96% 40.48%

PAT % 12.67% 16.15% 20.37% 22.24%

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Balance Sheet Projections


(Rupees in Lakhs)

Description 2010-11 2011-12 2012-13 2013-14

SOURCES OF FUNDS

Shareholder’s Funds
- Capital 24.00 24.00 24.00 24.00
- Reserves & Surplus 887.00 1,178.00 1,687.00 2,410.00
Loan Funds
- Secured Loans 0.00 0.00 0.00 0.00
- Unsecured Loans 25.00 0.00 0.00 0.00
Deferred Tax Liability 0.00 0.00 0.00 0.00

TOTAL 936.00 1,202.00 1,711.00 2,434.00

APPLICATION OF FUNDS
Fixed Assets
Gross Block 623.82 774.82 893.82 1,012.82
Less: Depreciation (220.62) (295.62) (389.62) (494.62)
Net Block 403.20 479.20 504.20 518.20

Investments 0.00 0.00 0.00 0.00

Current Assets, Loans & Advances


Sundry Debtors 542.23 793.23 1,071.23 1,948.23
Cash & Bank Balances 37.49 36.49 335.57 217.57
Loans & Advances 73.08 43.08 0.00 0.00
Less: Current Liabilities (120.00) (150.00) (200.00) (250.00)

Miscellaneous Expenses 0.00 0.00 0.00 0.00

TOTAL 936.00 1,202.00 1,711.00 2,434.00

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Cash Flow Projections

Description 2010-11 2011-12 2012-13 2013-14

Cash Flow from Operations


Net Income (Loss) 152.00 291.00 509.00 723.00
Adjustments to provide Net cash
Depreciation & Amortization 56.00 75.00 94.00 105.00
Changes in Assets & Liabilities
Receivables (465.48) (251.00) (278.00) (877.00)
Accounts Payable 52.06 30.00 50.00 50.00
Other Assets & Liabilities 20.31 5.00 43.08 0.00
Net cash provided by Operations (185.11) 150.00 418.08 1.00

Cash Flow from Investing


Purchase of PP&E (260.00) (151.00) (119.00) (119.00)

Cash Flow from Financing


Issuance of Common Stock 400.00 0.00 0.00 0.00

Net Increase (Decrease) in cash (230.22) 149.00 717.16 (117.00)

Cash Balance at beginning 82.60 37.49 36.49 335.57

Cash Balance at End 37.49 36.49 335.57 217.57

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Funding

Funding proposals

Company is currently looking at meeting its working capital requirements through strategic
investments from Investors who wish to invest in the company with a long term objective and be
part of the phenomenal growth to be witnessed by the company in future. Funds would be primarily
used for expansion of facilities in major cities to be near major customers and service them
effectively and to meet the short term working capital gap.

Funding Requirements

Company is currently looking to raise Rs. 4 Crore for meeting its working capital requirements and
expansion of facilities at major centers. Company proposes to issue Equity shares for the total
requirements of funds.

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Source and Usage of Funds

The enclosed statement provides the details of Source and usage of funds for the project.

Sources of Funds Amount in Lakhs

Issue of Equity Shares 400.00

TOTAL SOURCE OF FUNDS 400.00

Usage of Funds Amount in Lakhs

Working Capital Requirements 150.00

Expansion of Facilities 250.00

TOTAL USAGE OF FUNDS 400.00

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Implementation
First Year

Company has a wide talented and experienced pool of people to support its growth and the sales and
marketing department will be leading the show with closing customer contracts and ensuring a steady
stream of opportunities for the delivery team to work upon. The support departments are all geared up
to take the challenge and service the customers.

Subsequent Year

As mentioned in the Business Plan, the company will be opening branches at major cities across India to
be near the delivery centre and address the needs of its customers. The centralized function will continue
to be based out of Corporate office and provide support at all locations. The front ending functions will
strive to close customer contracts and provide a steady stream of opportunities to the Delivery team.

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Contingency Plans

Risks and mitigation strategies:

 Aggressive entry by competitors. The market is so large that in the short term there
would still be plenty of opportunity for n number of competitors. However, as the market
matures, competition will become more direct and too many competitors could lead to
substantial price pressure. If competition increases rapidly, we will focus our efforts on
increasing the service umbrella and focus on the quality of service provided to retain
customers.

 Competitor has disruptive business model or technology. We actively monitor all


competitors and have thought through a number of different business models and
technologies. If a competitor does arrive with a disruptive technology or model, we feel that
we can quickly adapt before they are able to dominate the Indian market – an option is to
launch a similar model or technology in a different geographic area.

 Political or social disruption of our business in India. This could be due to any number
of reasons. Our mitigation strategy is to monitor these developments closely and over time
develop a diverse commercial base beyond India to protect against any single country
shocks.

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