ORGANIZATIONAL OVERVIEW

DCM SHRIRAM CONSOLIDATED LIMITED (DSCL)

HISTORY

Founded by Sir Shriram in 1889 (as DCM limited), today DCM Shriram Consolidated
Limited ( DSCL) is managed by Mr. Ajay S. Shriram, Chairman and Senior Managing
Director and Mr. Vikram S. Shriram, Vice Chairman and Managing Director along with a
highly professional executive team.

BUSINESS VERTICALS

1) Agri Businesses
Sugar, Urea, Agri Inputs, Hybrid Seeds, Hariyali Kisaan Bazaar

Agri business offerings comprise agricultural inputs, both manufactured and

merchandised, outputs, distribution and services. Agri-inputs include Urea,
Seeds and Pesticides manufactured by us. Additionally, we are also engaged in
the marketing of a range of other agri inputs SSP.

Sugar is a key component of agri-business portfolio.Sugar operations functioned

as an independent company within the Group until March 2004 when they were
merged in DSCL.

DSCL offers a range of hybrid seeds in the country via its 100% subsidiary
Shriram BioSeed Genetics India Ltd. The Company also operates its seeds
business in Vietnam, Philippines and Thailand and proposes to expand to other
locations in Asia Pacific region.

"Hariyali Kisaan Bazaar" - a rural business centre, is a pioneering micro level

effort, which is creating a far-reaching positive impact in bringing a qualitative
change and revolutionizing the farming sector in India.

2) Energy Intensive Businesses

Chemicals, PVC Resins, Calcium Carbide, Cement

Chemicals business comprises chlor-alkalis and related chemicals including

caustic soda lye & flakes, liquid and gaseous chlorine, hydrochloric acid, stable
bleaching powder, compressed hydrogen and sodium hypochlorite.

The Company utilizes the calcium carbide route to produce PVC resins whereas
all other manufacturers use the ethylene/EC/VCM route. Chlorine and calcium
carbide, the two key inputs in the manufacture of PVC resins are produced by the
Company at the integrated manufacturing complex itself.
Calcium carbide (CaC2) is manufactured by mixture of lime and carbon in electric
furnace. The company has enhanced its manufacturing capacity of Calcium
carbide from 66,500 TPA to 1, 08,500 TPA by commissioning its state of the art
30 MVA electric furnace in July 2005.

Cement business allows us to create wealth from waste generated from calcium carbide
plant. DSCL is the only manufacturer in the country that converts waste into consistent
quality, premium grade cement.

3) Value Added Businesses

Fenesta™ Building Systems, PVC Compounds

Fenesta window systems are engineered to suit various climates ranging from
the cold of Scandinavia to the deserts of Arizona. UPVC window systems rate
better than traditional material used for windows and doors due to the inherent
strengths of the material (UPVC) - High impact resistance, termite resistance,
strength, durability, non-corrosive & fire retardant.

DSCL is one of the largest organized players for PVC compounds and has its
manufacturing facility based at Kota. The compounding facility sources its requirement
from the PVC resin plant. The Company at present has a compounding facility of 23,400
MT. DSCL has also set up Innovative Polymer Application Center (i-PAC) to undertake
research and development activities in various application areas and develop new and
innovative high end value added products.

4) Other Businesses- The textile group comprising of Swatantra Bharat Mills and
DCM Silk Mills earlier situated in 112 acres of prime land in the heart of Delhi
have relocated to Tonk, Rajasthan. Pursuant to the relocation, the modern facility
at Tonk is operating successfully.

DSCL SUGAR

HEADCOUNT AS ON APRIL 31,2011

AJBAPUR RUPAPUR HARIAWAN LONI DELHI

TOTAL
HEADCOUNT 410 353 286 293 33

OFFICERS 93 77 82 80 26

NON OFFICERS 317 276 204 213 7

ORGANIZATION STRUCTURE –

DIRECTOR

SENIOR EXECUTIVE DIRECTOR

EXECUTIVE DIRECTOR
SENIOR VICE PRESIDENT
VICE PRESIDENT

JOINT VICE PRESIDENT

CHIEF GENERAL MANAGER

SENIOR GENERAL MANAGER

GENERAL MANAGER

ADDITIONAL GENERAL MANAGER

DEPUTY GENERAL MANAGER

ASSISTANT GENERAL MANAGER

SENIOR MANAGER

MANAGER

JOINT MANAGER

DEPUTY MANAGER

ASSISTANT MANAGER COMPETITOR ANALYSIS -

SENIOR OFFICER
GROUP/COMPANY NO OF UNITS
OFFICER CAPACITY

TRIVENI GROUP OFFICER

ASSISTANT 7
61000 TCD
BAJAJ HINDUSTHAN LTD. 10 136000 TCD

SRI RENUKA SUGARS LTD. 9 73500 TCD