QUICK

GUIDE 02

LOGO COLOUR AND POSITION

http://identity.britishcouncil.org
British Council design information 3.1

Corporate stationery

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For printed products, use either the ‘Spot colour’ or ‘Process colour’ values.
NB. This version of the logo is mandatory for corporate stationery.
It can also be used on other print applications.

Pantone 2995 Pantone 295

Other print applications – two-colour

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When using a two-colour British Council logo, the four
dots can be reproduced in any colour, but the British
Council name must remain in Pantone 295 (or its CMYK
equivalent). Also, the new colour must not be too close
to that of the name, and there must be sufficient contrast
with the background.

Complementary Pantone 295 Complementary Pantone 295

colour or CMYK equivalent colour or CMYK equivalent

Other print applications – single-colour

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The single-colour British Council logo can be reproduced
in any colour, provided the dots and the British Council
name are in the same colour, and the chosen colour
is strong enough against the background. On dark
backgrounds, the white version of the logo must be
used. Once again, this can be re-coloured, as long as
the chosen colour is lighter than that of the background.

New colour New colour New colour New colour

British Council design information 3.2

Logo colours

Spot colours Process colours Screen colours

Pantone 2995 Pantone 295 C 85 C 100 Hex 1EAEE5 Hex 00457C R 30 R 0

M 3 M 57 G 174 G 69
Y 0 Y 0 B 229 B 124
K 0 K 40

Print application Screen application

For print products use either the ‘Spot colour’ or ‘Process For use on the web or applications such as PowerPoint,
colour’ values. All stationery must be printed using the use either the ‘Hex’ or ‘RGB’ colour values.
spot colours.

NB. These colours are for visual guidance only.

Examples of incorrect and correct usage

✘ ✘

The dots and the British Council name have been The colour chosen for the dots is too light against
re-coloured independently. In this instance, the this background.
British Council name should be in Pantone 295
or its CMYK equivalent.

✘ ✔

The colour of the dots is too close to that of the The British Council name remains in Pantone 295,
British Council name. and a suitable complementary colour has been
chosen for the dots.
British Council design information 3.3

Document grid structure

Positive logo, positioned at top of document.
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A3 documents

20mm 130% logo

20mm

A4 documents

15mm 100% logo

15mm

A5 and DL documents

10mm 90% logo

10mm

A6 documents
Print application
8 mm 80% logo
The logo position templates on this page – and the
8 mm
following three – can be placed onto your document,
as a guide, to ascertain whether or not the logo is
positioned correctly, and to make sure the correct
version of the logo has been used. Percentage sizes
are based on the British Council logo artwork supplied
on the intranet and extranet.
British Council design information 3.4

Document grid structure

Positive logo, positioned at bottom of document
bc-stacked-black.eps

A3 documents

20mm

20mm 130% logo

A4 documents

15mm

15mm 100% logo

A5 and DL documents

10mm

10mm 90% logo

A6 documents

8 mm

8 mm 80% logo
British Council design information 3.5

Document grid structure

Negative logo, positioned at top of document
bc-stacked-white.eps

A3 documents

20mm 130% llogo

20mm

A4 documents

15mm 100% logo

15mm

A5 and DL documents

10mm 90% logo

10mm

A6 documents

8mm 80% logo

8mm
British Council design information 3.6

Document grid structure

Negative logo, positioned at bottom of document
bc-stacked-white.eps

A3 documents

20mm

20mm 130% logo

A4 documents

15mm

15mm 100% logo

A5 and DL documents

10mm

10mm 90% logo

A6 documents

8mm

8mm 80% logo