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Zinnov LLC
July, 2006
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AGENDA
1
Executive Summary
- The US healthcare industry is having a high spending for the past three
years and hence need to outsource most of the processes to low cost
destinations
- The US payers outsource more than the providers and the net spending
of the US healthcare industry on outsourcing was U$39.6 billion in 2003-
2004
- The comparison of the various low cost destinations clearly shows that
India has all the advantages individually provided by various countries
2
Executive Summary
- The availability of the HIPAA trained talent pool in India is driving the
momentum in claims processing
- The KPO market in India is growing with more and more vendor
presence offering service
- The key process in KPO space for Indian vendors is medical analytics
- The Indian BPO vendors if they could provide the data analytics they
could integrate their existing service and can command a piece of KPO
pie
3
Executive Summary
- The process of medical billing and coding hold the top rank in the
revenue portfolio of Indian vendors for providers
- The Indian medical ecosystem is very conducive with rich talent pool and
well maintained facilities
4
Healthcare Outsourcing in India – A brief overview
Appendix
5
Goldmanand
The spending of US payers Sachsproviders
India and Vendors – Location
in healthcare outsourcing is
expected to grow over U$38 billion during 2007-2008 and…
3,300 HR
Services Medical 4,100
The BPO component of the The Indian ITES revenue in The trend in US KPO
spending from global payers healthcare is expected to creates new professions in
and providers together is grow over 230 million Indian health industry like
about 350 Billion US$ during during 2007-2008 healthcare analytics , 2D-
2003-2004 3D medical animators etc
Source: Zinnov Analysis , Reports and BPO proposals from various Indian vendors 6
...the Indian healthcareGoldman Sachs India
ecosystem is and
veryVendors – Locationfor the US players
conducive
with positive industry trends and significant advantages
2005 2012E
India offers a cost
advantage of about 50%
Indian Healthcare Infrastructure Investment in various states, $ million across the various
outsourced BPO activities
$189 from US payers and
$157 providers
$111
$94
Source: Zinnov Analysis , IBM reports on healthcare outsourcing to Eastern Europe, Business week 8
…However, the IndianGoldman Sachs
service India and Vendors
providers – Location
accounted for only U$115 million
worth of outsourcing/ offshoring, during 2005-2006
Projected share of spending by US payers in
BPO activities (2008)
BPO processes The major processes are
outsourced still broken down into
4 simpler individual tasks
Claims Processing 1 3 with specialized vendors
offering services
HR Services 2 1
Customer care 3
Finance and 4
Accounting 2 Independent KPO vendors
and vendors integrating
KPO and BPO services are
both present in the market
Top 3 Indian BPO
organizations in healthcare
segment Focused Processes
All types of Health Insurance
Lason India Claims
The IT service companies
Claims Processing specially employ a set of healthcare
ACS dental claims specialists for understanding
the client needs and hence do
General Health insurance an effective knowledge
HTMT Claims transfer to the developer
community
2003-2004 2007-2008
Source: Research Reports, Zinnov Analysis , projections in BPO proposals by various Indian vendors 10
Goldman
Claims processing has a highSachs India and for
potential Vendors – Location
Indian BPO vendors in terms of
revenue
Claims Processing
does not provide
A Claim being made by a The accurate set of much revenue per
customer to a payer company claim documents are transaction to the
sent to US for the vendors and hence
1 8 Adjudication process it becomes a pure
volume game
Receiving
Scanned
copies of the 2
claim and 3 Dental Claims 7 The claims which are
other processed will be
Process Cycle sampled for checking
documents
accuracy
4 6
Sort the batches Capture the data
of claims received 5 present using tools
The considerable size of
based on claims like neurascript
HIPAA trained talent pool in
commissions India provides the country
Randomly provide the
sorted claims to claim with an added advantage for
managers attracting major US players
Very
Satisfactory Good Excellent
Good
*Vendors catering to the Top 5 FORBES Health plan organizations * * Based on the service *** The KPO includes
Medical analytics and customer analytics
Source: Zinnov Analysis 13
Healthcare Outsourcing in India – A brief overview
Appendix
14
Goldmanprocess
Medical Billing is the major Sachs Indiaoutsourced
and Vendors – Location
by the providers from the
US market and …
2003-2004 2007-2008
Provider
Discussion
outsourcing Medical Billing and
U$14.2 billion which Collection will
includes all clinical dominate the provider
Market Size activities outsourcing with an
expected 16.223 billion
Major Medical Transcription, US $ market size
Services involved Coding and billing
Source: Research Reports, Zinnov Analysis , Projections in BPO proposals by various Indian vendors 15
Goldman Sachs India and Vendors – Location
..the activities outsourced accounted to U$110 million in financial year
2005-2006, which is low as compared to what payers outsourced
Projected share of Spending by US providers in
BPO activities (2008)
26.00
the limitation of talent pool
Is one of the major
hindrance for the growth of
medical transcription in
India
A standard medical
transcription cycle has a
duration of minimum 30
2004-2005 2005-2006 minutes with a standard
remuneration of 10-15 US$
Source: Interviews, Zinnov Analysis, Escorts Heart Institute and Research centre limited, Business world India 18
Goldman
The central and the west Sachs
coast US India and Vendors
hospitals – Location
have been the key drivers of
outsourcing in the US provider space…
Key Destinations
NCR
Mumbai
Chennai
Bangalore
Data Maintenance
and Management
2000- 2006
The
The medical
medical coding
coding and
and billing,
billing, with
with HIPAA
HIPAA
regulations
regulations to
to adhere,
adhere, has
has started
started to
to be
be
The medical coding BPO Services Complexity
outsourced
outsourced toto India
India
and billing followed
the trend with IT
The
The transcription
transcription companies
companies in
in India
India tried
tried to
to
companies started integrate
integrate the
the billing
billing and
and coding
coding functions
functions
providing integrated Medical Billing
solutions
The
The IT
IT companies
companies started
started providing
providing
management
management softwares
softwares for
for small
small clinics,
clinics, ERs
ERs Medical Coding
Medical
Beyond 2006
The
The transcription
transcription companies
companies will
will grab
grab this
this Transcription
opportunity
opportunity due
due to
to lack
lack of
of medical
medical
The future lies in
transcription
transcription professionals
professionals in in India
India
the KPO intensive
teleradiology,2D
KPO
KPO providers
providers will
will soon
soon become
become aa separate
separate The training centers for
and 3D medical segment
segment like
like BPO
BPO medical transcription
animation process process faces a scarcity in
The
The IT
IT services
services organizations
organizations in
in India
India will
will trainable talent pool
start
start focusing
focusing on
on Biomedical
Biomedical market
market as
as well
well In India
Front End
Medical Coding precoding Charge Entry
Checking
Carrier
Denied
Carrier Called
AR Analysts
45th day
confirm
Rejected
Carrier Called 15
th
Appendix
25
Appendix
26
Health-care system inGoldman Sachs India and
US is primarily Vendors by
defined – Location
the payers and the
providers
Administrative service
organizations (ASO)- Captive
• Provides medical centers of various insurance
Provider facilitates organizations
Appendix
28
Zinnov Research Overview
29
Zinnov – About us
31
A. Market Research: Zinnov has a very strong Market Research Capability
with expertise across the value chain, specifically in the high end space
Illustrative
Level of Complexity
32
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which complements both market and business research
Illustrative
Profitability ratios Turnover ratios
• Returns - Return on • Total Asset turnover
Financial equity; Return on • Fixed asset turnover
Statements Assets, etc.
• Working capital
• Margins - Gross turnover Business
• Balance Sheet Margin; Net Margin
• Inventory turnover Research –
• Income Ratio Company
Statement Analysis Liquidity ratios Solvency ratios Performance
Evaluation
• Cash Flow • Current ratio • Debt to equity
• Quick ratio • Debt to total capital
Statement
• Cash ratio • Interest Coverage
• Total Coverage
Market Market
Valuation Trading Multiples Research –
Competitive
• Share Price Bench-
Multiple marking and
• Market Value Analysis Intelligence
of Equity
• Enterprise Transaction Multiples
Value
33
C. Technical Research: Owing to its rich and diverse experience with
multiple IT R&D companies, Zinnov also has a strong Technical Research
capability Illustrative
Zinnov’s Differentiators
Research on
Technology • Rich experience with Technology R&D
sectors companies
34
D. Business Research: Zinnov has a strong Business Research Capability
as well, covering various facets of business
Illustrative
Financial
Analysis
SWOT Business
Analysis Strategy/ Plans
Strong
M&A Executive capability
Analysis Business Movement
to do
Research Business
Research
Best Practice
Analysis
35
E. Market Mapping – Competitive Mapping and Benchmarking
Illustrative
36
Our clients are benefited by cost and time effective research that Zinnov
offers
Customized Market
Intelligence
Go-to- Competitor
market analysis -
strategy to customized
enter new
Increased focus on
research &
markets core-competencies for
analysis
Client
Your comprehensive report on our Thanks for the quick turnaround of the survey
competitors enabled us to make informed analysis. We look forward to your help in
and objective decisions on penetrating producing similar reports for all our industry
global markets surveys
-SVP, Marketing - Executive Director
Incentive Management Software Industry Organization
The level of details you capture and analyze is The quantitative analyzer is one of the most
great. flexible model I have ever seen. We used it
for analyzing ‘what if’ scenarios in our
- VP, Operations meeting with the client and they loved it!
Employment Screening Company - Principal
Management Consulting Firm
38
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