WILLIAM A.

BROWN, CHA
1113 Kachina Lane, Fort Worth, Texas 76052 817.439.0493
wabrown1130@aol.com
Vice President of Hotel / Resort Operations
With: Multi-unit Hotel Portfolio Experience / International Negotiations / Qual
ity Assurance / Sales & Marketing / Growth Strategies / Cost Analysis / Food & B
everage / Financial Forecasting / Customer Satisfaction / Fixed Asset Management
/ Human Resources / Procurement Experience / Reservation Call Center / Home Own
ers Association Experience / Educator / Entrepreneur
Directed operations for multi-unit hotel portfolio in domestic and international
environments. Contained costs and increased revenues and profits by streamlinin
g operational inefficiencies. Created self-sustaining cross-functional teams in
capital expansion phases of growth. Synthesized information rapidly and made def
initive decisions, positioning companies for success. Able to position propertie
s to prosper in up-cycles and mitigate risk in down cycles. Boosted customer sa
tisfaction and quality ratings.
* Restructured budget and capital improvement plans, raising net income $2
0M for Navy Hotels worldwide.
* Achieved record setting guest satisfaction rating, for the Navy Hotel Pr
ogram.
* Reduced overhead $200K, reorganizing and eliminating excessive staff at
Ramada Plaza.
* Converted working ranch into 4 star resort/convention center with golf c
ourse, increasing revenues 90%.
Key Skills: Visionary leader with proven analytical problem solving skills. Deci
sive team builder who inspires others to top performance and builds consensus at
all levels. Assertive and skillful negotiator who remains calm under pressure.
Excellent communicator. Innovative thinker who generates successful solutions to
complications.
SELECTED ACCOMPLISHMENTS
• Restructured budget and capital improvement plans, raising net income $20M for N
aval Hotels. Financial situation of organization was under governmental scrutiny
due to a lack of effective fiduciary plans. Designed and implemented financial
budget and capital improvement plan. Created standardized processes to monitor i
ncome, operating costs, operating costs ratio, net contributions and capital exp
enditures, increasing net income.
• Achieved record setting guest satisfaction rating, by creating competition for t
he Naval Hotel Program. Customer satisfaction ratings needed to be increased fro
m good to outstanding. Set benchmarks for targeted guest service and quality ass
urance scores. Devised and executed competition program between sites, improving
service delivery and raising client satisfaction scores 20%+ worldwide. Navy Ho
tels must meet or exceed the 4-5 star ratings.
• Reposition & staffed hotels & resorts (Holiday Inn, Comfort Inn, Ramada Plaza, H
ampton Inn and private owners) by initiating new ideas that resulted in improved
HR practices. Ensuring that the recruitment/selection process was effective an
d properly resourced. Conducted leadership training for management and supervis
ion development. Help managers and supervisors improve employee engagement at a
ll levels.
• Reduced overhead $200K, repositioned, reorganized and eliminated excessive staff
at Ramada Plaza. Upscale convention hotel was not profitable due to operational
inefficiencies. Analyzed situation, determining that organization was over staf
fed and not optimizing sales staff. Eliminated non-productive personnel, overhau
led position responsibilities and restructured work force, reducing payroll and
elevating performance.
CAREER SUMMARY
Regional Manager Operations, Naval Hotels Worldwide, 2001 to 2008. Directed oper
ations and financial performance of 42 Naval Hotels located globally for this $6
5M+ self-sustained government entity. Created annual financial budget and capita
l improvement plans. Maintained regulatory compliance. Led training initiatives
to ensure organizational uniformity. Managed a staff of 300 and a $40M budget.
Regional General Manager, DePalma Hotel Corporation, 1999 to 2001. Recruited to
systemize operations for a chain of hotels, including Holiday Inn, Ramada Plaza,
Hampton Inn and Comfort Inn. Restructured policies and procedures, increasing e
fficient utilization of staff. Oversaw opening of three Holiday Inn Express prop
erties. Managed $2M budget and staff of 30 while leading regional operations for
$3M + property Management Company.
General Manager, Ramada Plaza, 1996 to 1999. Recruited to lead daily operations
of $2M full service upscale convention hotel. Repositioned staff to decrease exp
enditures. Executed cutting-edge marketing campaigns to maximize facility usage.
Expanded revenues, profits and customer satisfaction ratings.
V.P. Operations Converted working ranch into 4 Star Resort/Convention Center wi
th golf course, 1993 – 1996, increasing revenues 90% at resort. Startup Company want
ed to convert a working ranch into a full service resort with golf course. Hired
to guide construction and renovation efforts. Negotiated and purchased equipmen
t. Hired and trained all staff members. Designed and instituted all operating pr
ocedures, increasing revenues $1M first year.
General Manager – Lifts West a 4 Star Luxury Full-Service, Condominium/Resort Hotel,
170 HOA unites with retail Shops. 1990 – 1993. Maintained double occupancy and se
cured bookings from a varied clientele by identifying new key market segments. S
uccessfully converted resort into a profitable and viable investment for prospec
tive buyers. During my tenure 13 properties were sold, of the 43 properties ava
ilable for sale; the remaining were kept due to their now profitability.
Certified Hotel Administrator (CHA), designation from the Educational Institute
American Hotel Association, and completed both the Cendant Hotels Management Cou
rse and a Judicial Law Certification, at National Judicial College, Reno Nevada
Earlier: Principal COO, Winter Haven, 4 star "Boutique" Ski Lodge, The Woodspu
r Ski Lodge and Adolph's Sports Bar, Winter Park Colorado. Also appointed the
Municipal Judge for Grand County Colorado along with being elected President of
Winter Park Resort Association.