AGBS MBA ST 2nd, 3rd, 4th Sem

E - COMMERCE
Course Code: MGBIT 20401 Credit Units: 04
Course Objective:
E commerce (“electronic commerce”) is anything that involves doing business electronically. It obviously includes commerce
conducted over the internet, but it can include other forms of electronic commerce such as telephone banking, using a fax, or
generating and managing accounting systems on a computer (without use of the internet). This course focuses heavily on the
internet; but covers other aspects of e commerce as well.
This course aims to develop the students’ ability to manage commercial transactions electronically, particularly through the
internet. The course is concerned with the main functional areas of management and processing in the world of international
business.
Learning Outcomes
At the end of the course students will be able to:
• Explore E commerce dimensions, including driving forces and impact on business, individuals, culture, and global
economics.
• Examine the evolution, role, function and impact of E commerce in global business operation.
• Use common models to describe business to business and business to customer transactions.
• Understand business security issues, including internet risks, protections, privacy, policies, and emerging business practices
on the Net.
• Track electronic payment systems, explaining online advertising, promotional strategies, and public policies.
• Describe ethical dimensions of the Internet in a local, regional, national, and global perspective.
• Explore needed features for building an effective web site.
Course Contents:
Module I: E-commerce: Foundation
Definitions and content of EC field 2
Advantages and Limitations 23 -24 , 31 -34
The Driving Forces of EC 24
Impact of EC
EC Strategy
Module II: Launching a Business on the Internet

Internet Architecture
The Life Cycle Approach
Overview of the different phases
The Network
Information Transfer
Hosting a web site
Module III: Success & Failure of E commerce ventures

Things that can go wrong
Site visibility
Evaluation of web sites and usability testing
Web site content and traffic management
We site Optimization
Module IV: E-Tailing (Retailing in EC - B2C)

Overview of Market
Business Models of Electronic Marketing
Direct Marketing
-------------------------------------------------------------Amity Global Varsity-----------------------------------------------------
Online Customer Service

Global versus Regional Marketing
Internet Shopping
Module V: E-Business Models, E- Marketing & E-Advertising

E-business
Various Business Models
Characteristics
Models of B2B EC
E-advertising
E-marketing
Module VI: Electronic Payment Systems

Services and Cash flow
Electronic Payment Media
Payment System Models
Cyber Banking
Module VII: E-Security

The Risks in Cyberspace
Protection and Recovery
Encryption
Module VIII: Legal and Ethical Issues

The Major Threats
Taxation Issues
Legal Disputes
Indian IT Act and Right to Information Act
Cyber Laws: A Global Perspective
Module IX: M-Commerce & Global EC

M-commerce in Indian and global perspective
Market Place versus Market space
Virtual Communities
Global EC
Module X: The Future

Beyond e commerce
Implications of emerging technologies
Research in EC
Future of EC
Learning Methods:
This course is based upon interaction between the students and the teachers. Wherever possible a link will be made between the
academic underpinning and its practical application. Students will be given time to develop skills and analyse the benefits and
limitations of using e commerce in organisations.
A ‘hands on’ approach will ensure that students can develop a wide range of knowledge of different applications of e commerce.
The practical knowledge can be used to develop an awareness of how e commerce can be adopted by organisations to improve
business efficiency. This will be achieved via a combination of case studies, evaluations of actual e commerce projects, guest
lectures and self study sessions. It is very important that the students go through the textbook chapter(s) and other reference
material before coming to the class.
Examination Scheme:
Components P1 C1 CT1 EE
Amity Global Varsity 2 of 29
Proposed Syllabus: MBA
Academic Year 2008-09
Weightage (%) 10 10 20 60
• Turban, Lee, King and Chung, 2005, Electronic Commerce- A Managerial Perspective, Pearson Education
• Awad Elias M, 2004, Electronic Commerce: From Vision To Fulfillment Prentice Hall, 4th Edition
• Joseph P T , 2000- Electronic Commerce: A Managerial Perspective Prentice Hall.
• Ravi Kalakota and Andrew B Whinston, 2002, Frontiers of Electronic Commerce Addison Wesley
• Parag Diwan and Sunil Sharma, 2002, Electronic Commerce (Excel Books, New Delhi)
• Kennith Laudon and Jane Laudon – Management Information Systems: Managing the Digital Firm 2005, (Ninth Edition)
Prentice Hall.
• Raymond Frost and Judy Strauss, 2002, "E Marketing", Prentice Hall

GLOBAL CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABILITY MANAGEMENT
Course Code: MGBIB 20401 Credit Units: 04
Course Objective:
The main purpose of this paper is to make the managers of tomorrow aware of the imperative need to recognize and address the
global environmental and social impacts of their activities which, together with profits are popularly known as the ‘triple bottom
line’ issues of Sustainable Development (SD).
The course reflects that investors are also showing growing concern not only on eco-efficiency, but in business ethics, corporate
social responsibility and human rights, all integral to the agenda of sustainable development which directly relates to competitive
advantage and corporate governance on a continuous basis.
Learning Outcomes:
At the end of the course, students will be able to:
• Define new and emerging business opportunities and financial risks associated with environmental quality, social justice and
economic efficiency.
• Discuss on how businesses need to manage their sustainability agenda as an integral part of their competitive strategy and to
get their various stakeholder groups onto the same platform.
• Examine shifts in responsibility for sustainability from self regulation to public regulation and use new technology, ‘soft
innovation’ focusing on new forms of strategic thinking, new styles of networked commerce, and radically new triple bottom
line management systems.
• Evaluate ways to meet such challenges proactively using tools such as self-regulatory initiatives, voluntary standards, new
accounting procedures, reporting and communication processes etc., to remain globally competitive.
• To assist businesses and concerned stakeholders in establishing and managing systems to steer environmental, social and
economic sustainability on a continuous basis.
The primary objective of this course is to impart a basic understanding of the social and environmental sustainability challenges
facing managers in today’s world. The course seeks to develop students’ critical capacities for self-reflection and action in
relation to these concepts. Course graduates will possess the understanding and experience to integrate environmental and social
sustainability with commercial and economic success. Lectures and readings provide an overview of the critical literature in
environmental and social issues, the history of the sustainability movement, including the various social and economic movement
from which the current practices of sustainability in business and society grew, and the key actors and the basic literature in the
field. The course also addresses the global issues surrounding sustainable management and reviews the major frameworks of
sustainability that provide the scientific foundations and economic principles of how sustainability can help managers to achieve
natural competitive advantage.
Course Contents
Module I: Introduction
• Definitions, relevance and need for internalization of CSR & sustainability management for corporations
• Principles of Sustainable Management
• Triple Bottom Line – TBL/3BL: ‘People, Planet, Profit’ : the social, environmental, and financial accountability of
businesses

Module II: Principles of Sustainable Management (SM)

• Social and environmental sustainability challenges
• Integration of SM with commercial and economic success
• Current practices of sustainability in business
• Global issues and major frameworks
• Scientific foundations and economic principles
Module III: Strategic Corporate Social Responsibility

• Bottom of The Pyramid: Social Responsibility or Market Opportunity
• Corporate Strategy and CSR
• What CSR Is and Is Not
• A Moral Argument for CSR
• A Rational Argument for CSR
• An Economic Argument for CSR
• Why is CSR Relevant Today
• CSR: Do Stakeholders Care?
Module IV: The Strategic Context of CSR & its Implementation

• The Strategic Lens: The E.S.C.S. Framework
• Positive Brand Building
• Crisis Management
• CSR Business Plan of Action - Short Term & Medium term
• Implementation From a Strategic Perspective: Planning
• Implementation From a Firm Perspective: Action
Module V: Managing Global Corporate Social Responsibility: Issues

• Organizational Issues
• Economic Issues
• Societal Issues
Module VI: Triple Bottom Line (TBL/3BL) – the goal of sustainability

• Definition
• The Bottom Lines
• Arguments in favor of the concept
• Arguments against the concept
• Legislation
Module VII: Monitoring and Reporting Systems

• Energy, Environment and Social Audits
• Sustainability Reporting
Learning Methods
Tutorials, Interactive sessions, Case studies, Field visits, Management games, Extensive research projects, Seminars, Weekend
experience in companies - the course is covered by adopting a combination of lecture methods, class presentation by groups of
students, self study sessions. Each student is required to do the back ground reading from the specified chapters of the prescribed
book before coming to class. Cases are also to be analyzed, discussed in groups (teams) outside the class as preparatory work.
Examination Scheme:
Weightage (%) 10 10 20 60

• William B. Werther Jr.& David Chandler,” Strategic Corporate Social responsibility ,Stakeholders in a Global
Environment “, SAGE Publications:
• Kotler Philip & Nancy Lee, “Corporate Social Responsibility: Doing the Most Good for your company and your Cause”,
John Wiley & Sons, Inc.
• C. K.Prahalad & Allen Hammond,” Serving the World’s Poor, Profitably”, Harvard Business Review, September 2002
• Kotler P & Roberto EL,” Social marketing. Strategies for changing public behavior. New York, Free Press, 1989. xii,
• Andreasen Alan R.,” Ethics in Social Marketing “ Georgetown university Press, 2001
• Doppelt Bob ,” Leading Change toward Sustainability, A Change-Management Guide for Business, Government and Civil
Society”, Greenleaf Publishing, 2003
Helpful Websites
www.beyondgreypinstripes.org
www.csrwire.com
www.ibef.org
www.rmes.ubc.ca
www.learningforsustainability.net
www.iisd.org/networks/manage
www.imd.ch/research/centers/csm/index.cfm
www.ibscdc.org
www.trst.com

BUSINESS COMMUNICATION - IV
Course Code: MGBBS 20401 Credit Units: 01
Course Objective:
The influx of multinationals, FDIs and Retail Management makes global communication a harsh reality and offers cultural
communication challenges. This course is designed to inculcate transcultural communication skills among the young Amitians.
Course Contents:
Module I: Importance of Culture in Communication
Principles of effective cross cultural communication
Developing Communication Competence
Module II: Barriers to effective communication

Sender, Receiver and Situation related barriers
Measures to overcome the barriers
Listening skills
Module III: Cross cultural communication

Characteristics of culture
Social differences
Contextual differences
Nonverbal differences
Ethnocentrism
Note:
1 written test of 20 marks of one hour duration will be conducted. Also, each student will be required to make a presentation for
20 marks over and above the teaching hours. They will have to be programmed accordingly.

BEHAVIOURAL SCIENCE – IV (PERSONAL AND PROFESSIONAL EXCELLENCE)
Course Code: MGBBS 20402 Credit Units: 01
Course Objective:
This course aims at imparting an understanding of:
Build and leverage your professional reputation.Maintain focus in pressure situations.Make a balanced choice between
professional and personal commitments
Course Contents:
Module I: Individual, Society and Nation
Individual Differences and Dimensions of Personality
Socialization Process
Relating to the Nation: Values, Culture, Religion
Sense of pride and Patriotism
Managing Diversity
Module II: Components of Excellence

Personal Excellence:
Identifying long-term choices and goals
Uncovering the talent, strength & style
Analyzing choke points in your personal processes by analysis in area of placements, events, seminars, conference,
extracurricular activities, projects etc.
Developing professional power: Goal-setting, time management, handling criticism, interruptions and time wasters
Module III: Career Planning

Knowing one’s Interest and Aptitude
Identifying available Resources
Setting goals to maintain focus:
Developing Positive attributes in personality
Self-reliance and Employability skills
Module IV: Stress Management for Healthy Living

Meaning and Nature of Stress
Stages of stress
Causes and Consequences of stress: Personal, Organizational and Environmental
Personal Styles and strategies of coping
Module V: Professional Success

Building independence & interdependence
Reducing resistance to change
Continued reflection (Placements, events, seminars, conferences, projects extracurricular Activities etc.)
Module VI: End-of-Semester Appraisal

Viva based on personal journal
Assessment of Behavioral change as a result of training
Exit Level Rating by Self and Observer
References:
• J William Pfeiffer (ed.) Theories and Models in Applied Behavioural Science, Vol 2, Group (1996); Pfeiffer & Company
• Smither Robert D.; The Psychology of Work and Human Performance, 1994, Harper Collins College Publishers
• Raman, A.T. (2003) Knowledge Management: A Resource Book. Excel Books, Delhi.
• Kamalavijayan, D. (2005). Information and Knowledge Management. Macmillan India Ltd. Delhi
DISSERTATION
Course Code: MGBDI 20460 Credit Units: 09
Course Objective:
Dissertation provides an opportunity to the students to demonstrate the ability to devise, to show the application of skills of data
collection, critical analysis and concept synthesis necessary for formation of defensible conclusions. It also provides a platform to
demonstrate ability to draw appropriate conclusions argued from the evidence presented and also a forum to demonstrate the
skills of structuring and present a balanced informed, complete, clear and concise written argument.
Examination Scheme:
Contents & Layout of the Report 30
Conceptual Framework 10
Objectives & Methodology 15
Implications & Conclusions 15
Viva/ Presentations 30
Total 100

ELECTIVE PAPERS FOR SPECIALIZATION IN MARKETING

ADVANCED MARKETING RESERACH
Course Code: MGBMK 20401 Credit Units: 04
Objectives:
To develop knowledge in the applications of business research in the marketing & organizing marketing research activities in the
organization.
To develop knowledge in framing research project, data collection, and processing techniques and data analysis.
To develop awareness of computer applications in data processing.

To develop awareness of internet based data collection.
Contents:

UNIT-I: Marketing Research – Introduction

What is marketing research?
Basic & applied Research
Value & limitations
Overview of research process
Users and Doers
UNIT-II: Marketing Information & Decision Support Systems

Application of Marketing Research
Variety of applications
The client / researcher interface
Articulation with decision stages
Information systems and marketing research
UNIT-III: Research objectives & plans

The research objectives
The research plan
UNIT-IV: Experimental Designs 70,57

The setting of experiments
True experimental design
Extension of true experimental design
How to select an experimental design?
UNIT-V: Measurement and Scaling 87

Managerial considerations for measurement error avoidance
The development of measurement scaling methods
Selecting the appropriate scale to use
UNIT-VI: Questionnaire design & Qualitative Research 164

Functions of questionnaire
Questionnaire design
Observation and psychological measures
UNIT-VII: Sampling, Data analysis and interpretation 192

Researcher summary of sampling selection
Sampling size decisions
Investigation of Associations (Interdependence methods)
Factor analysis, cluster analysis, multidimensional scaling
Planning requirements of efficient analysis
UNIT-VIII: Presentation of research findings and follow through

International Marketing Research
Forecasting procedures in M.R.
Product Research
Advertising research
Marketing & Sales Analysis Research
Brand positioning and Market segmentation
Evaluating new marketing strategies
UNIT-IX: Emerging applications of MR - database marketing & relationship marketing

Client / researcher interface
Client / researcher management concern
Managing marketing research development
Marketing research agencies
M.R. organization

Research for M.R.
UNIT-X: Ethical issues in Marketing Research

Code of ethics
Ethical issues involving the treatment of respondents/subjects
Ethical issues in the treatment of buyers / clients
Ethical issues relating to the treatment of research

Consumer Behaviour
Course Code: MGBMK 20402 Credit Units: 04
Course Objective:
Consumer Behavior is full of complexities due to involvement of umpteen variables. Each of these variable influences each other
in the buying process. The course therefore will help students stimulate their minds to think coherently about consumers by
identifying relevant variables, describing their basic characteristics and specifying how the variable relates to each other. An
attempt will be to make the subject easier by examine in an organized fashion the consumer behavioral aspects such as
personality, learning, perception of a variety of external situation, motives and so and so forth.
Learning Outcomes:
On the successful completion of this module the student will be able to:
• Understand the characteristics and significance of consumer behaviour.
• Appreciate the influencing factors on consumer behaviour
• Assess the various models and theories of consumer behavior and apply them suitably for making decisions
Course Contents:
Defining and describing the scope of Consumer Behaviour
A few examples of consumer behavior having a variety of marketing implication
Consumer characteristics leading to selection of target markets
Module II: Environmental influences

Socio- culture influnces
Role of :
Culture
Sub-culture
Social Class
Social Groups
Inter-personal influnces
Module III: Individual determinants of consumer behaviour

How consumer proceeds through a decision process relating to product and services
Personality and Self concept
Motivation and involment
Information processing
Learning and Memory
Attitudes and Attitude change
Module IV: Consumer Decision Process

Decision-making based on envirnmental influnces and individual determinants
Problem Recognition
Information Search and evaluation
Purchasing process
Post purchase behaviour
Module V: Popular models of consumer behavior

Consumer Research Process
Importance of research in marketing decision making
Consumerism-Consumer position in society and the problems facing the marker place and the marketer
Ethical and Social Responsibilities of Business, Government and consumers themselves

Module VI: Organizational Buying Behaviour

Psychology of Buyers and Suppliers
The concepts of Buying Centre
The role of each of the member involved in organization buying process
The weightage given to obervations/comments of each member in term of materials, quality, delivery and price issue while
making final buying decisions
Learning Methods:
Examination Scheme:
Weightage (%) 10 10 20 60
References:
• Sheth Jagdish N, 2002, - Consumer Behaviour and Beyond, Banwari Mittal, Brunce I Newman, The Drydon Press Harcourt
Brace College Publishers
• Rose D. Blackwell, Paul W. Minard, James F Engel, 2001, Consumer Behavior, Harcourt collage Publisher, 9th edition
2nd edition,
• Leon G Schifman, Leshe Largar Kamank, 2002, Consumer Behaviour, Prentice Hall of India, 7th Edition

ELECTIVE PAPERS FOR SPECIALIZATION IN FINANCE

Security Analysis and Portfolio Management
Course Code: MGBFN 20401 Credit Units: 04
Course Objective:
The far-reaching developments in the world of finance have redefined the role of the finance manager, placing a premium on
well-trained young men and women possessing superior professional skills in financial analysis and management. The finance
manager of today is called upon to evolve finance strategies that dovetail with the firm’s competitive business strategies.
Learning Outcomes:
• Assess the various financial market instruments and securities
• Understand the factors effecting equity valuations
• Analyse the various theories of portfolio management and apply quantitative tools for optimum results
Course Contents:
Module I: Nature and Scope of Investment Management and Portfolio Analysis
Investment Management and Security Analysis - Portfolio Management Practices in International markets.
Risk and Return - Total Risk - Portfolio Risk - How Diversification Helps? - Market Risk - Combining Risky and Risk less -
Securities.
Module II: Fundamental Security Analysis
Economic Environment Analysis - Industry Analysis - Company Analysis - Growth Stocks.
Technical Analysis : Basic Tenets of Technical Analysis - Dow Theory - Behaviour of Stock Prices - Major Trends - Charts and
Trend Lines - Resistance and support Lines - Different Patterns.
Efficient market theory.
Module III:
Capital Asset Pricing Model - Assumptions - the Capital Market
Line - Security Market Line - CAPM with Relaxed Assumptions.
Portfolio Evaluation: Portfolio Formula Plans - Risk Adjusted
Measures - Sharpe's Reward-to-Variability - Treynor's Volatility
Ratio - Jensen's Differential Return.

Module IV
Equity Valuation
Financial Markets and Instruments, Analysis and Valuation of Equity Investments
Module IV: Fixed Income Valuation and Analysis
Financial Markets and Instruments

Analysis of Derivatives and Other Products
Module V: Portfolio Management
Modern Portfolio Theory, Investment Policy, Asset Allocation, Practical Portfolio Management, Performance Measurement,
Management of Investment Institutions
Learning Methods:
Examination Scheme:
Weightage (%) 10 10 20 60
References:
• Fisher, D.E.Security Analysis & Portfolio Management, Prentice Hall, N.D. 2001:
• Gleason, J.T., Risk- The New Management Imperative in Management, Jaici, Kolkata 2001
• Reilly, F.K. & Brown, K., Investment Analysis & Portfolio Management, Dryden Press, 2002
• Brealey, R.A. & Myers, S.C., Principles of Corporate Finance, Tata Macgraw Hill, ND 2002
• Luenberger, David G., “Investment Science,” Oxford University Press, 1998.
• Malkiel, Burton G., “A Random Walk Down Wall Street,” 6e, W.W. Norton and Company, New York, 1996.
• Prassanna Chandra Investment Analysis & Portfolio Management Tata Macgraw Hill 2002


FOREX BANKING
Course Code: MGBFN 20402 Credit Units: 04
Course Objective:
This course focuses on the practical aspects of Forex Banking Management. It will also help the students to translate their
theoretical knowledge into practical dimensions of Forex Banking.
Learning Outcomes:
• Understand the factors and concepts of foreign exchange and their role in banking operations
• Have a grasp of the workings of the financial and capital markets
• Examine the various banking operations and their relevance to industry
• Assess the procedures and policies of government and other regulatory bodies and their implications for the naming industry
• Analyse financial derivatives and Foreign exchange risk
Course Contents:
Module I: The role of the financial system and Banking theory
Financial institutions – financial markets – the financial system and the real economy Role and functioning of International banks
– commercial banks and creation of money – Building Societies
Module II: Money, Capital Markets and Structure of interest rates

Discount markets – parallel markets – monetary policy and money markets – significance of capital markets -bonds - equities
'Administered' and market-determined interest rates – loan able funds v liquidity preference theories – term structure - risk and
term premia – various theories: pure expectations, market segmentation, preferred habitat –rates
Module III: Foreign exchange market Exchange rate risk

Nature of forex markets - Interest Rate Parity – International Fisher Effect – Purchasing Power Parity Risk management
Module IV: International Capital Markets

Eurobonds – financial globalizations – regulation of the currencies.
Learning Methods:
Examination Scheme:
Weightage (%) 10 10 20 60
References:
• Van Horne, James C., Financial Markets Rates and Flows, 6th edition, Prentice Hall, Inc., New Jersey, 2001.
• Bhattacharya, Hrishike,Working capital management: strategies & techniques ,P.H.I.,New Delhi,2005
• Fabozzi, Frank J,Foundation of finanical markets and institutions,3rd,Tata McGraw Hill,New Delhi,2006
• Hull, John C,Fundamentals of future and options options markets,4th,Tata McGraw Hill,New Delhi,2002
• Pathak, Bharti V,Indian financial system,Pearson Education,New Delhi,2003
• Krugman, Paul R,International economics theory and policy,6th,Pearson Education,New Delhi, 2006
• th
Hull, John C,Options,futures & other derivations,6 ,Pearson Education,New Delhi,2006

Elective Papers for Specialization in HR
Recruitment, Selection, Training & Development
Course Code: MGBHR 20401 Credit Units: 04
Course Objective:
The main Purpose of this paper is to familiarize the participants understanding the applicability and techniques of Recruitment,
Selection, Training and Development in any organisation on global context. A Broader and wider perspective is undertaken in
relation to the management of employment relationship. The module is designed to understand the role of HR Planning,
development and its effective link to policies and strategic practices in organisation for effective people management right from
forecasting the requirement of employees to the effective development.
Learning Outcomes:
• Identify the key issues of Selection, training and development
• Understand the factors effecting recruitment due to mergers, acquisitions & globalisation
• Appreciate the various tools of training and structured training programmes in organisation
• Forecast demand & supply of human resources, training and development
Course Contents:
Module I: Introduction to Recruitment

Introduction and Importance of Recruitment
Recruitment strategies in diverse work force
Labour Market information & Sources
Forecasting supply and demand for labour
Internal & External Applicants
Summary, Review Questions & Case Studies
Module II: Employee Selection

Selection – An HR Responsibility
Evaluating Abilities & Selection Process
Screening & Hiring Alternatives
International HRM, Expatriate Rights
Temporary and Leasing Help
Module III: Trends effecting HRM & Requirement of Training

Impact of technology
Diversity initiatives at Intel, Cisco Systems
Industry and occupational trends
Strategies to accommodate change
Summary & Review Questions, Case Studies.
Module IV: Managerial Effectiveness & Training

Tools to improve managerial effectiveness - Kaizen
Quality Circles - Time Management
Training Process and Methodology –
Need and objectives, Tools and Aids for Training
Learning Principles, Climate for Change
Summary & Review Questions, Case Studies.
Module V: Retaining Human Resources

Global Dilemma, Managing Transnational Teams
Motivation – Rewarding and Rewarded Jobs

Team / Incentive based systems
Design and redesign of working systems
Summary & Review Questions, Case Studies
Learning Methods:
Examination Scheme:
Weightage (%) 10 10 20 60
References:
• Pareek, Udai Managing transition: the HRD response; conference papers - New Delhi: Tata McGraw-Hill, 1992
• Appraising and Developing Managerial Performance - Rao, T V. Ahmedabad: A H R D, 1992
• Robbins, Stephen. P. Management, PHI, New Delhi, 2000
• Udai Pareek, 2000, Understanding Organisational Behaviour, Oxford University Press.
• Monappa, Arun, Managing human resources - Delhi: Macmillan, 1997
• Mejia, Luis R G,Managing human resource,4th, Pearson Education,New Delhi,2006
• Beck, Robert C,Motivation theories and principles,Pearson Education,New Delhi,2000
• Cascio, Wayne F, Managing Human Resource, 6th, Tata McGraw Hill, New Delhi,2003
• Ivancevich, John M, Human resource management, Tata McGraw Hill, New Delhi,2004
• Sanghi, Seema, Towards personal excellence, Response Books, New Delhi, 2002
• Epstein Robert, The Big Book of Motivation Games, Tata McGraw Hill, New Delhi, 2001
• Aswthappa, K., HR and Personnel Management, Tata McGraw Hill, New Delhi, 2005
• Biddle, Derek, Human Aspects of Management, 2nd, Jaico Publishing House, Mumbai, 2002

Performance Appraisal and Potential Evaluation
Course Code: MGBHR 20402 Credit Units: 04
Course Objective:
The main Purpose of this paper is to familiarize the participants understanding the applicability and techniques of performance
appraisal and potential evaluation on global context. A Broader and wider perspective is undertaken in relation to the management
of employment relationship. The module is designed to understand the role of HR Planning, development and its effective link to
policies and strategic practices in organisation for effective people management.
Learning Outcomes:
• Identify the key issues of potential evaluation and performance appraisal.
• Understand the factors effecting performance appraisal and performance management
• Various tools of performance measurement and performance appraisal
• Management by objectives, role of HR personnel in Performance appraisal
Course Contents:
Module I: Introduction to Performance Appraisal

Performance Appraisal Management System
Classical approaches to people and organisations
Current trends in Performance Appraisal
Definition, Ethics and Concepts of Performance Management
Module II: Evaluation of Management Systems

Performance Management and feedback
Need and objective of Appraisal Systems
Tools and aids for evaluation of performance
Model for benchmarking HR Practices, Legal Considerations
Module III: Methods and importance of Performance Management

Importance and Scope of Performance Management
Different methods of Performance Appraisal
Rating Errors & Tools for improvement
Steps for effective Performance Appraisal System
Module IV: Management by Objectives

Management by Objectives
Appraisal Schedule, Problems with PA Forms
Monitoring Employees on the job
International Applications
Competency Mapping
Module V: Training and Development

Training the Appraisers
Planning and strategizing training
Integrating training with Performance management systems
Importance of employee development
Setting Objectives and Selecting Training Approach
Learning Methods:
Examination Scheme:
Weightage (%) 10 10 20 60
References:
Personnel Management for Executives - Chaturvedi, K K. Mumbai: Himalaya, 1998

Effective Personnel Management: a skill and activity based approach - Anderson, Alan H Oxford: Blackwell, 1994
Personnel Management: modern concepts and techniques - Dessler, Gary 3rd ed - Reston: Reston Pub, 1984
Mackay, Lesley The Changing nature of personnel management - London: Institute of Personnel Management, 1987
Mills, Gordon E. Analysis in human resource training and organization development - Reading: Addison-Wesley, 1988
Pareek, Udai Managing transition: the HRD response; conference papers - New Delhi: Tata McGraw-Hill, 1992
Pettman, Barrie O. Manpower planning workbook - England: Gower, 1984
Beck, Robert C,Motivation theories and principles,Pearson Education,New Delhi,2000
Cascio, Wayne F,Managing Human Resource, 6th, Tata McGraw Hill, New Delhi,2003
Ivancevich, John M, Human resource management, Tata McGraw Hill, New Delhi,2004

ELECTIVE PAPERS FOR SPECIALIZATION IN IT & OPERATIONS

Software Engineering and Project Management
Course Objective:
The objective of this course is to make the student aware of the latest practices in Project management and systems Engineering
with an emphasis on Quality concepts, Risk Management and Configuration Management
Learning Outcomes:
• Identify the key issues in Software Processes, tools and Quality.
• Understand the concept of System Modeling, Data Modeling, Business Modeling.
Product Modeling and modeling of system architecture
• Plan , Estimate and Schedule a project plan
Course Contents:
Module I : Introduction to Software Engineering
Introduction to Software Engineering - definitions, Key challenges in SE, evolving role of software.
Module II : The Software Proces

Software Engineering – Process, Methods and Tools
Software Process Models – Waterfall Model, Prototyping, Spiral Model, Rapid Application Development, V Model
Software Engineering Institute Capability Maturity Model – SEI/CMM
Module III : Software Requirements and Design

Requirements Engineering Process, SRS – contents and characteristics, Software Design Basics, Architectural design, Data
design, User Interface design, Design Approaches – function & object-oriented, Cohesion & Coupling
Module IV : Software Testing

Software Testing Fundamentals, Testing Strategies, Types of Testing - WBT & BBT, Test Plans, Test Case Design, Milestones,
Walkthroughs and Inspections, Debugging
Module V : Software Reliability and Quality Management

Software Reliability, Quality Concepts, Quality Factors, SQA, Quality Models, FTRs.
Module VI : Software Project Management

Project Management Concepts, Types of Projects, Activities covered by SPM, Software Project Planning, Project Evaluation,
Effort Estimation (COCOMO Model) and Project Scheduling, Risk Management, Software Configuration Management
Learning Methods:
Examination Scheme:
Weightage (%) 10 10 20 60
References:
• Roger S. Pressman ,Software Engineering , McGraw Hill International Edition
• Stevens,Peralita, Using UML software engineering with objects & comp, Pearson education

• Ian Sommerville, Software Engineering (6th Edition), Addison Wesley

• Edward Yourdon and Richard H. Thayer, Software Engineering Project Management, 2nd Edition, Wiley-IEEE Computer
Society Pr.
• Software Engineering – Roger S. Pressman, McGraw Hill International Edition

Enterprise Resource Planning
Course Objective:
In the face of intense competition and other business pressures on organizations, quality initiatives and continuous, incremental
process improvement, though still essential, will no longer be sufficient. Such radical levels of change require powerful
information technology tools such as ERP to facilitate the fundamental redesign of work. Students learn about the state-of-the-art
techniques used in support of business process redesign.
Learning Outcomes:
• Understand the concepts, vies and latest methodologies of business process design
• Understand key concepts in the design and utilization of best business practices embedded in an Enterprise Resource
Planning System.
Course Contents:
Module I: Introduction to ERP
Overview of ERP, its importance, Evolution, ERP Packages, Advantages of ERP, and its future
Functional Modules of ERP, Risks & Benefits of ERP, ERP & related technologies
Integration of ERP, SCM and CRM applications
Module II: ERP Implementation

Introduction , Why ERP, Reasons for Implementing ERP, Implementation Challenges
ERP Implementation Life Cycle,
Success & Failure Factors of an ERP Implementation
ERP Package Selection and Evaluation
ERP Implementation Process
Module III: Present and Future

ERP and eBusiness
ERP, Internet and WWW
Future Directions and Trends in ERP
Module IV: Business Engineering and marketing of ERP

BPR, ERP & IT – their linkage
Business Model of ERP
Marketing Dynamics & Competitive Strategy
Module IV: Practical aspects of ERP

Introduction to ERP packages – SAP, BAAN, PeopleSoft & Open Source ERP
Examination Scheme:
Weightage (%) 10 10 20 60
Text :
• Enterprise Resource Planning : Alexis Leon, TMH, 2nd Edition
• Michael Hammer and James Champy, Harper Business
• Process Mapping: How to Reengineer Your Business Process, V. Daniel Hunt, John Wiley & Sons
• The Essence of Business Process Reengineering, Joe Peppard and Philip Rowland, Prentice-Hall
• Redesigning Enterprise Processes for e-Business, Omar A. El Sawy, McGras-Hill

ELECTIVE PAPERS FOR SPECIALIZATION IN IB
GROWTH PROSPECTS OF THRUST AREAS OF INDIAN EXPORTS
Course Objective:
The course aims to develop an awareness of thrust products of India’s exports and to identify specific market for thrust products
of India’s export. It will enable the students to understand prospects of India’s export in the background of multi lateral trading
system & global competitors and to develop an ability to use trade information avail from various sources to analyze and prepare
market potential reports, to understand India’s Foreign Trade Policy and the Institutional mechanism for promoting exports from
India.
Learning Outcomes:
• Examine the past and present scenario, and trends of Indian exports
• Understand the factors effecting Indian international trade
• Assess the status, potential, challenges and strategies for furthering exports in key thrust areas
Course Contents:
India’s International Trade-Present Scenario
Trends in India’s Export
Future outlook
Module II: Focus on Specific Growth Sectors

Gems and Jewellery
Leather and Footwear
Textiles
Agriculture and Processed Food Sector
Engineering/Automobile Sector
Tea, Coffee and Spices
Module III: Foreign Trade Policy-2004-09

Special Focus Initiatives
General Provisions Regarding Imports And Exports
Promotional Measures
Duty Exemption / Remission Schemes
Export Promotion Capital Goods Scheme
Module IV: Study of Specific Markets

USA : World biggest importer and Exporter
EU : Single Largest market
Focus LAC : Potential Market for Export from India
Module V: Institutional Framework for Export Promotion of Thrust Sectors

Role of EPCs and other Trade Promotion bodies is promoting Export From India
Role of EoUs, EPZs and SEZs in India’s Export
Learning Methods:

Examination Scheme:
Weightage (%) 10 10 20 60
References:
• Garg Pawan Kumar, 2002, Export of India’s major products : Problem & Prospects, New Century Publications
• Pratima, Dikshit, Dynamics of Indian Export Trade, Deep & Deep Publications, 2002
• Weiss Kenneth D., Building an Import/Export Business, 3rd Edition, Wiley
Authors:, 2002
• Website of Ministry of Commerce, www.commin.nic.in
• Centre for Promotion of Imports from Developing Countries; www.cbi.nl
• Annual Economic Survey of India
• RBI Bulletins
• Newsletters of Trade Promotion Organisations and Export Promotion Councils.
• Khurana, P K, Export management, Galgotia Publication, New Delhi, 2001
• Jain, R K, Foreign trade policy and handbook of procedures 2004-2009 (vol. 1), 9th Centax Publication, New Delhi,2006
• Mathur, Vibha, India : foreign trade policy & W T O, New Century, New Delhi, 2003
• Garg, Anand, Foreign trade policy and handbook of prodeduess 2006-07, usiness Data pub. Comp., New Delhi, 2006
Helpful Websites:
• www.fao.org
• www.comtrade.org
• www.wto.org,
• www.fieo.com
• www.bisnetindia.com
• www.indianindustry.com
• www.igep.org
• www.apeda.com
• www.aepcindia.com
• www.chemexcil.org
• www.capexil.com
• www.texprocil.com
• www.reservebank.com
• www.cbi.nl
• www.tdctrade.com
• www.intracen.org
• www.worldbank.org
• www.apectariff.org
• www.china.org.cn
• www.cgcc.org.hk
• www.agmarknet.nic.in
• www.eanindia.com
• www.indianemarketplace.com
• www.customs.ustreas.gov
• www.mkaccdb.eu.int
• www.wcoomd.org

RISK AND INSURANCE IN INTERNATIONAL TRADE
Course Objectives:
The course aims at making the students conversant with risk of cross border business (Trade, Investments and Long Term
Projects) and the techniques available for mitigating those risks. The role of Insurers and the products and
services offered by them would be gone in detail to equip the students with decisions making tools.
Learning Outcomes:
At the end of the course, the student will be able to:
understand the concept of risk in business management
learn various techniques available to assess and mitigate those risks
develop strategic alternatives
evaluate different kinds of risks and their impact on different areas
Course Contents:
Module I: Concept of Risk
Concept of Risk and Objectives of Risk Management
Risk Management Techniques
Review Session
Module II: Insurance

Concept of Insurance
Marine, Aviation and Transport Risks
Marine Insurance Law
Marine Insurance Policies – major insurance clauses
Principles of assessment and underwriting
Claim Procedures
Liability Insurance
Group discussion of marine and air cargo policies issued by Indian and foreign companies
Module III: Political Risk

Political Risk analysis, Sovereign Risk, Country Risk, Human Development Index, Corruption Index, Ratings
Trade and Investment Barriers
Measures for containing Political Risk
Module IV: Credit Risk

Credit Risk of Payment Procedures
Credit Management and Credit Insurance
Role of Export Credit Guarantee Corporation
Products and Services
Recovery and Claim Procedures
Module V: Interest Rate Risk

Importance of Interest rate risk
Measurement of interest rate risk
Interest rate risk management
Futures, Options and Swaps
Learning Methods:
Examination Scheme:
Weightage (%) 10 10 20 60
Text & References:

Singh MP & Chopra VS, 2005, Risk Management in International Trade, Universal Publishers, 1st Edition
Shapiro A C, 2004, Multinational Financial Management, Prentice Hall of India
Jain P K, Peurard J and Yadav S, 2003, International Financial Management, Prentice Hall of India
E C G C Brochures and Marine Risk Policy


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E - COMMERCE

Course Code: MGBIT 20401 Credit Units: 04

Module II: Launching a Business on the Internet

Module III: Success & Failure of E commerce ventures

Module IV: E-Tailing (Retailing in EC - B2C)

Online Customer Service

Module V: E-Business Models, E- Marketing & E-Advertising

Module VI: Electronic Payment Systems

Module VII: E-Security

Module VIII: Legal and Ethical Issues

Module IX: M-Commerce & Global EC

Module X: The Future

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GLOBAL CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABILITY MANAGEMENT

Course Code: MGBIB 20401 Credit Units: 04

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Module II: Principles of Sustainable Management (SM)

Module III: Strategic Corporate Social Responsibility

Module IV: The Strategic Context of CSR & its Implementation

Module V: Managing Global Corporate Social Responsibility: Issues

Module VI: Triple Bottom Line (TBL/3BL) – the goal of sustainability

Module VII: Monitoring and Reporting Systems

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Course Code: MGBBS 20401 Credit Units: 01

Module II: Barriers to effective communication

Module III: Cross cultural communication

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BEHAVIOURAL SCIENCE – IV (PERSONAL AND PROFESSIONAL EXCELLENCE)

Course Code: MGBBS 20402 Credit Units: 01

Module II: Components of Excellence

Module III: Career Planning

Module IV: Stress Management for Healthy Living

Module V: Professional Success

Module VI: End-of-Semester Appraisal

Course Code: MGBDI 20460 Credit Units: 09

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ELECTIVE PAPERS FOR SPECIALIZATION IN MARKETING

Course Code: MGBMK 20401 Credit Units: 04

To develop awareness of computer applications in data processing.

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UNIT-I: Marketing Research – Introduction

UNIT-II: Marketing Information & Decision Support Systems

UNIT-III: Research objectives & plans

UNIT-IV: Experimental Designs 70,57

UNIT-V: Measurement and Scaling 87

UNIT-VI: Questionnaire design & Qualitative Research 164

UNIT-VII: Sampling, Data analysis and interpretation 192

UNIT-VIII: Presentation of research findings and follow through

UNIT-IX: Emerging applications of MR - database marketing & relationship marketing

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Research for M.R.

UNIT-X: Ethical issues in Marketing Research

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Course Code: MGBMK 20402 Credit Units: 04

Module II: Environmental influences

Module III: Individual determinants of consumer behaviour

Module IV: Consumer Decision Process

Module V: Popular models of consumer behavior

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Module VI: Organizational Buying Behaviour

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