Lisa Wells

2109 Powers Ferry Road Apt Q

Marietta, GA 30067
E
P 404.944.0081
SUMMARY
Bilingual marketing professional with 14 years of program/product management exp
erience in the healthcare, technology and investment industries, seeking marketi
ng leadership opportunity with an entrepreneurial, results-driven organization.
EXPERIENCE
Marketing Consultant, North America:
SIGVARIS - Medical Device Manufacturer
10/2007 - 12/2009
Created marketing communication programs, public relations and internet strategy
for North America. Prior to marketing program management, I was responsible for
the revenue growth and profitability of a $20 million product family of OTC Cla
ss II medical device products and related accessories distributed in the US and
Canada for the treatment of venous disease, driving strategic planning down to t
actical activities for the entire lifecycle of consumer products.
-- Designed new product and market launch plan that positioned our business as t
he first medical compression provider in the athletic recovery space.
-- Secured more than 50 media coverage events in magazines, newspapers, online a
nd on television in less than one year, and created social marketing programs [W
ordpress, Facebook, etc] targeting physicians and consumers.
-- Developed compression industry's first continuing education program with medi
cal, product and sales knowledge for medical professionals and retailers in the
US & Canada.
-- Formed a strategic partnership with the largest retailer event within our ind
ustry, Medtrade, to deliver ongoing continuing education to show attendees with
our fitter training programs.
-- Negotiated exclusivity within a national physician office marketing channel,
Healthy Advice Network, to drive medical professional and consumer brand awarene
ss.
-- Led workshops throughout Europe teaching marketing teams in 8 SIGVARIS countr
y groups how to successfully develop online marketing and media relations campai
gns.
-- Winner of SIGVARIS International Marketing Award for best marketing campaign
in 2008 - Life for Legs Consumer Education DVD
Senior Product Manager,
Ceridian Talent Acquisition Management Services:
10/2006 - 06/2007
Managed product roadmap and profitability of Talent Acquisition Management suite
- employment background screening and applicant tracking products exceeding $16
million in annual revenue.
-- Improved background screening profit margin from -256% to 40% in less than si
x months.
-- Prioritized feature development against revenue and operational objectives wh
ile concurrently outlining a buy/build/partner business strategy for next-genera
tion solutions.
-- Served as subject matter expert for white papers, webinars, articles and sale
s presentations.
Product Marketing Manager,
3M Health Information Systems:
 1/2006 - 10/2006
Led marketing programs and developed business cases on new growth opportunities
for Health Information Services Consulting. Served as product expert to define m
arket requirements and product roadmaps based on 3M Six Sigma standards for Cons
ulting Services solutions. Acted as a liason between sales and the technical tea
m. Partnered with other product leaders within HIS and industry partners to crea
te sales tools/marketing materials. Left position due to mandatory relocation to
NYC.
Director of Product Management,
ChoicePoint Workplace Solutions:
9/2003 - 12/2005
Actively led product development, marketing programs, day-to-day operations and
managed staff of web-based employment and non-profit screening products (ScreenN
ow and VolunteerSelect) for small to mid-sized organizations, increasing product
revenue from $3 million to $15 million in less than two years. Account base inc
reased from 15,000 clients to more than 50,000 in same time period.
-- Promoted to Director Level - November 2004; Promoted to manage non-profits &
small business services - March 2005.
-- Wrote business requirements for new product, ScreenNow Financial.
-- Translated existing product into Spanish for new market launch.
-- Integrated services and resources from four business acquisitions into existi
ng platforms and/or corporate organization.
-- Conceptualized vertical-specific marketing plans by analyzing customer data a
nd behavior and implemented search engine optimization strategy.
-- Designed fraud monitoring system, SHERIFF, to prevent inappropriate system us
er activity.
-- Managed implementation of Salesforce.com CRM for 100+ sales team.
-- Expanded strategic partner/affiliate marketing program from 50 to more than 1
00.
Hispanic Marketing Manager
DrTango/Hispanicare:
4/2002 - 5/2003
Implemented solutions for leading technology, healthcare and government clients
to improve communication and services for Hispanic patients, contributing to the
successful launch of more than 200 health-related, consumer-focused websites in
Spanish. International clients included Tenet Health System, Christus Health Sy
stem, the Centers for Disease Control, A.D.A.M., Univision Online and Terra Lyco
s Managed the product roadmap and launch of the English version of MiDieta, the
company's flagship product.
-- Provided creative and technical leadership for interactive software, web site
s, and bilingual media.
-- Authored B2B and B2C materials for sales proposals/presentations, direct mail
and online marketing campaigns, and external communications.
-- Oversaw weekly production of bilingual health eNewsletter for consumers (circ
.]180,000) - boosted subscription rate by more than 50,000 in less than three mo
nths.
-- Implemented Salesforce.com as new CRM system, replacing ACT! 2000.
Director of Marketing Communications, Investment Products
Protective Life Insurance Corporation:
6/1999 - 4/2002
Managed creative team and $1.5 million budget, increasing sales and investment c
ollateral by 45% within six months of establishing team. Developed marketing str
ategy, including product launch plans/kits, product training information, web gr
aphics, and content for both print and electronic formats. Produced consumer-foc
used educational materials on investment principles and co-branded materials wit
h partners, including Edward Jones, Raymond James, Goldman Sachs and Oppenheimer
Funds.
-- Promoted to Director in 2000, previously Marketing Communications Administrat
or, Financial Institutions Insurance.
-- Developed marketing campaign/launch plans for three new products
-- Won 3 Best Practices Awards (Economic and Customer Value Added) in Computer-B
ased Training, Information Reporting and Employee Education programs
-- Charitable Giving Council board member ($500,000 yearly budget)
-- United Way Campaign Team, Publicity Chair
EDUCATION
Entrepreneurship Training Program, Technology Association of Georgia - 2004
Webmaster Certification Training Program; Virginia College; Birmingham, AL - 200
2
Bachelor of Arts in Journalism/Mass Communication
Bachelor of Arts in Spanish; Concentration in Business
Samford University; Birmingham, AL - 1996
TECHNICAL SKILLS
LANGUAGE SKILLS
Native English speaker, fluent in Spanish