Gaye Elise Beda

317 Second Avenue, Suite 16

New York, NY 10003 USA
212.777.3036
gayeelise@yahoo.com
http://www.linkedin.com/in/gayeelisebeda
Objective: To utilize my expertise in Print Production and with experiences as
a Sales Executive in the
Printing Industry. As a well-seasoned production person, I can communicate with
printing plants-foreign and
domestic. In my most recent positions in Sales, I clearly understand the suppor
t they require to engage the client. I have a BA Degree in Color Theory, which d
rove me to be a quality printer with a focus on critical color.
Work experience:
Graphic Arts Consultant.
I bring to the table, 26 years as a commercial offset printer. 18 years in Print
Production, plus 8 years in Sales-
all in New York. I excel in purchasing paper, typesetting, mailing lists, plates, c
olor separations, sheet and
web off-set printing, gravure, silkscreen printing, trade show booths, custom premi
ums, specialty printing
(foreign and domestic) and electronic ï¬ le duplication. Present -2008
TWP America, Inc.
Sales Executive for newly formed Fine Art Museum Division for Book Printer with
plants in Singapore and Malaysia. Developed marketing and brought in new major F
ine Art Museums, like The Contemporary Museum of Art/NYC, Yale University Press,
and Peabody Museum. Within the first year, I generated over 1 million dollars
of new business. I expanded house accounts with my experience of buying paper mo
re effectively, improving their files with more technical programs with color, a
nd alerting my clients to possible on-press problems. 2007-2008
Hudson Printing Company
Originally hired for Print Production Manager, after a year evolved into Sales.
Starting with no clientele, ended with 57 companies. My primary clients were Nat
ional Sculpture Society, National Alliance for Mentally III of
New York, Academy for Educational Development and Hospital for Joint Disease. It
was often said, how loyal my clients were to me. I hosted seminars, developed c
reative promotional materials, and administrated press-side okays. Other duties
that I enjoy were employed outside vendors; trouble-shooted quality; controlled
color separations. 1999-2006
Seaward-Edison Corporation
Print Production for print broker, manufacture of commercial materials, ads, and
direct mail. My primary clients were Saloman Brothers, Smith Barney, 1-800-FLOW
ERS, Philip Morris, 1010 Wins Promotional Group. I was very successful with prod
ucing speciï¬ cations, executing estimates and maintaining budgets. Most projects were
from creation through production and into accounting. The company was very plea
sed with the several new vendors, I generated. 1996-1998
Warren/Kremer/CMP/Advertising Inc.
Production Manager for advertising agency of collateral material, ads, and direc
t mail. My primary clients were American Express, Bulova, and Cohen's Fashion Op
tical. I supervised photography and art studio; was the liaison between Designer
s and Account Executives; motivate distribution; coordinate ad insertion & produ
ction. 1994-1996
Some other duties that I excel in are purchasing:
Paper, typesetting, mailing lists, plates, color separations, sheet and web off-
set printing, gravure, silkscreen printing, trade show booths, custom premiums,
specialty printing (foreign and domestic) and
electronic ï¬ le duplication.
Education: College of Wooster, Wooster, Ohio
BA Degree in Graphic Arts
Thank you for your interest.