Sie sind auf Seite 1von 4

Rita M Loza
Home Address (626) 34
7-2332 Wk Cell
16357 Kennard St
Hacienda Heights CA 91745
Education Rio Hondo College
Jan 2003- current
Marketing, Drama, History and Communications.
• Paramount School of Beauty March 1998 – Sep 1999
Relevant Coursework: Cosmetology, skin care, Chemistry and Health.
Latino Bride and Groom Magazine March 2009- May 2009
o Event Planner/ Internship (www.latinobride
o Assist in all the pre-event planning.
o Call vendors and coordinate event details.
o Follow up with possible vendors.
o Assist the sales team with cold calls to business owners
o Create an execution plan and time line for event
o Coordinate fashion show details
o Audition models for the fashion show
o In charged of the fashion show day of the event
o Assist with phone duties, faxing and e-mail follow ups
o Assist
Lime Media
Feb 2009- April 2009
• Boost Mobile Tour/ Marketing Manager (
o Managed a two month promotional tour for the new Boost Mobile $50 means
$50 prepaid plan.
o Drive a 8x16 branded Boost truck
o Responsible for keeping premium inventory accurate
o Assisted in developing routes
o Daily reporting via photos and recap
o Promote the plan to Hispanic and Angle communities
o Educate consumers about the plans and different phones
o Collect consumer data
o Vehicle maintenance and accurate mileage keeping
RMD Inc.
May 2008- Nov 2008
• Ford- Fuerza Latina/ Account Coordinator (
o Weekly event planning for Ford activations through out California.
o Creating execution plans and staff request.
o Contacting Ford Dealer and requesting their support with our weekly even
o Handling vehicle contracts, payment and inspection sheets.
o Ordering premiums and uniforms for all the crew.
o Handling all cash and venue payments.
o Research for events, promoter contact and payment negotiations.
o Deliver Power Point presentations to the client that show the number of
data capture and quality images at the end of every show.
o Create training manual for all the independent contractors.
o Train around 30 independent contractors on specific Ford vehicles, both
with a Power Point presentation, and hands on training.
RMD Inc.
Jan 2008- May 2008
• Ford- Juanes SYNC La Vida Tour/ Account Coordinator (
o Travel with a Team of 14 people on a Nation Wide tour promoting the Ford
SYNC system and representing the Ford brand throughout the US.
o Coordinate all aspects of the tour such as venue permits, fees and speci
al requirements.
o Schedule hotel reservations, oversee premiums distribution and keep an i
nventory control.
o Research for touring bus, airplane tickets, storage spaces and all logis
tics related to the bus, cash payments, over drivers, hotel buyouts and running
o Assisting in coordinating meet and greets with Juanes after every show.
o Create training manual for all the staff, that included Do’s and Don’ts, what to
expect, calendar, dress code and time lines.
o Collect data and educate consumers on SYNC demonstrations at every conce
o Assist the team with set up and breakdown.
o Deliver Power Point presentations to the client at the end of every show
o Assist HR in interviewing and selecting all candidates for the tour.

Lime Media- Attack Marketing November

• Sprint Latino Campaign Manager (www.attack
o Work closely with client in creating driving routes for the Hispanic Mar
o Responsible for driving a large glass truck (8 x16)
o Help introduce “Direct Connect†plan to the Latin community
o Event reporting, photos video and daily recaps
o Successfully executing guerrilla marketing in the Los Angeles area, San
Bernardino and Orange County
Marketing Werks Inc. M
arch 2006- Nov 2007
• Verizon Wireless Tour Manager/Brand Ambassador (
o Help increase awareness of Verizon Wireless brand, by executing a nation
al tour, focused on the Latino Market.
o Responsible for driving a suburban with a medium size trailer attached.
o Executed on-site events, demonstrations, product promotion and face-to-f
ace consumer interaction.
o Help generate leads by doing guerrilla marketing at local business.
o Engage in all communications and media events, particularly consumer par
ticipation and reporting
o Customized vehicle maintenance, reporting, product inventory and finance
o Events set up and tear down
o Experience with several demographics and multicultural markets.
Cal talent Models
July 2003- present
• Spokes Model
o Help promote and launch Tequila El Jimador by visiting different account
s and distributing premiums.
o Report sales back to agency as well as consumer feedback.
o Educate consumers on this product and help push sales.
o Engage in all customer service related activities

Some of the previously promoted products

-Axe - Toyota - AllState Insuranc
-Ford - Corona -Bud 55
-Dove - Nestle -Kristey Alley- My
Big Life
-Miller Lite - Crown Royale -Home Depot
-Budweiser - La Gran Cola- Sodas - Sony
-Cingular - Mexicali Beer
- US Army - Victoria Secret
-NAPA - Cazadores Tequila
-Ensure - Suave
-Gillette - Fling Chocolate
-Kellogg’s - Tylenol

Some of the events worked in the past

- L.A. Fiesta Broadway
- El Paso TX Fiesta de las Flores
- 5 de Mayo Whittier Narrows
- Huntington Park Festival “Sabor de México Lindoâ€
- Pasadena Rose Parade
- No Doubt concert
- Bronco Concert in Las Vegas
- Conjunto Primavera concert in Albuquerque New Mexico and in-store appear
- Regueeton Beach Bash in Long Beach CA
- Fiestas Patrias in El Paso TX
- 4th July in Santa Cruz CA
- Verizon Soccer Clinics in Phoenix, AZ
- Shakira concert tour L.A and Phoenix
- Fergie concert tour Phoenix
- Korean festival in Orange Grove
- Batanga College tour San Francisco
- L.A Reventon Super Estrella
- Fiestas Patrias Sacramento
- Bolero Festival
- Juanes concert HOB Sunset
- Vicente Fernandez concert Gibson Amphitheater
- Pepe Aguilar concert Gibson Amphitheater
- Paulina Rubio concert Gibson Amphitheater
Acapulco Restaurants
Jan 2000-June 2003
( Receptionist/HR Assis
o Answer phones, take messages and post bulletins.
o Assist Human Resources by terminating inactive employees from the compan
y roster.
o Mail company coupons and take care of consumer’s request.
o Handle consumer complaints or positive comments.
o Assist mailroom.
o Order office supplies.
o Assist HR in planning and organizing office social events.

Bilingual (Spanish and English competence)

Microsoft Office (Word, Excel, Outlook, Power point)
Back and White Photography
Cosmetology Graduate
Fast learner
Customer service
Excellent Communication Skills