DAVID J.

SMITHWOOD
1014 FRANKLIN #4
San Francisco, CA 94110
dj_smithwood@yahoo.com
415-555-4546
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Work Experience:
HARVARD NETWORKS
San Ramon, CA
SENIOR PRODUCT MARKETING MANAGER
1/00-2/03
Responsible for the business analytics, return on
relationship, and client connectivity product lines.
Received letter from the president of Nortel recognizing
service and leadership. Created market requirement and
product requirement documents. Presented analysis to the
senior management committee for approval.
Managed relationships with Actuate, Citrix, and Bristol.
Entered into an OEM agreement with Broadbase to resell their
suite of products. Grew the analytics product line from
reporting to a full suite of analytical applications, with
supporting modules for each of Clarify's core product lines.
Interacted with the other functional areas internally in
order to map the analytical CRM product segment into the
core product portfolio. Led a team to create the strategic
direction for the return on relationship product line, core
to Harvard Networks' e-business unit. Worked with
engineering, design, project management, support, sales,
finance, and the president of the division.

PROSPECT COMMUNICATIONS
Fremont, CA
CORPORATE BUSINESS DEVELOPMENT MANAGER
3/99-1/00
Short term position for a company in rapid turn around mode.
Managed all aspects of the inbound third party products
process, including embedded technologies and products for
resale, for a $500M CRM company.
Engaged with several product vendors, including Talarian,
TimesTen, Oracle. Developed and implemented process for
engineering with respect to third party embedded products
Worked with engineering organization to comprehend product
specifications. Aided with the creation of the corporate
strategic plan.

VISIONCOR.COM
San Jose, CA
DIRECTOR OF STRATEGIC MARKETING AND BUSINESS DEVELOPMENT
9/97-3/99
Created vertical market strategy as well as corresponding tactical execution. De
termined penetration and opportunity in two target vertical markets, Telecom and
Customer Relationship Management. Presented information to Senior Management. C
reated marketing collateral to support vertical market approach.
Handled all PR and advertising through S&S PR. Have been quoted in Trade Journa
ls such as America's Network. Spoke at industry trade shows to crowds of 50-100
people about our applications. Reviewed worldwide Telecom goals and had monthly
conference calls. Responsible for Strategic Alliances (IBM, Andersen, KPMG, EDS)
. Interacted regularly with the investment community, industry analysts, and tra
de magazines about the datawarehousing market and its directionReported to Vice
President and worked with sales, engineering, and support.

INTELLIBASE CORPORATION
San Jose, CA
SENIOR MARKETING MANAGER
7/96-9/97
Responsible for Corporate Market Segmentation Analysis and determined opportunit
y within different vertical markets, extracting, integrating, and analyzing data
from Dun & Bradstreet, customer sales records, and market research companies su
ch as Forrester, Gartner, IDC, Meta, and Computer Intelligence.
Worked in tandem with several other internal marketing and finance organizations
. Presented results of segmentation analysis to the office of the President. Th
is analysis drove the sales coverage model. Managed the development process of a
web-based application, utilizing Oracle, Netscape, Net Dynamics, and Java techn
ologies. Led the product team, including developers, marketers, and the data ce
nter in order to meet deadlines and ensure timely product delivery. Performed li
ve demonstrations to groups of 50-300
in major US cities. Managed the Product Life Cycle for the web application, inte
grating six data sources into one back-end data warehouse; consistently updated
and enhanced the high performance GUI front-end.

Education:
MBA in Finance and Marketing
UNIVERSITY OF CHICAGO
Chicago, IL
June 1995
BA in Public Policy
HAMILTON COLLEGE
Clinton, NY
May 1989