2166 Calle Camelia, Thousand Oaks, California 91360-6706 * 8053730795 home;

aa4b33ba@westpost.net
ARNEL R. AINZA
Objective
To significantly contribute to the organizations business success through except
ional people management , excellent customer service, project management, strat
egic thinking and leadership creativity.
EXPERIENCE
2002- 2009 Smart Communications, Inc. Cebu City, Phils.
Regional Head VISMIN (Sales & Distribution/Retail Merchandising)
Ensures accomplishment of target in the Region (Merchandising visibility)
Plan and execute merchandising projects in the Region
Conducts area visits and audits merchandising presence in the Region
Manages and coordinates with third party merchandiser provider.
Coordinates with Consumer Distributors in the region
Training and improving skills of Area Manager
Receives and evaluates the following reports: Productivity report, spot check r
eport, Field activity report, weekly highlights report, stockroom inventory repo
rt etc.
Monitors and reports merchandising activity of competitors
Other tasks include:
Blitz set-up
Booth set-up
Manages database of retailers
Events Merchandising management
Provide support to Brand Group by sourcing, negotiating and ordering merchandis
ing materials, freebies and corporate giveaway items year round.
Manages the deployment and allocation of merchandising materials and giveaways
in all merchants , partners, and events implemented nationwide for the whole yea
r.
Provide suggestions and contributions in ordering of what type of merchandising
materials in all BTL activities.
Manage development & deployment of all marketing collaterals/merchandise materi
als.
No. 1 in Retail Audit Survey for 2004 Official PSRC Audit.
Increased visual merchandising space in trade outlets from 60% to 80%.
Increased merchandising specialists productivity from 16 to 50 trade outlets pe
r day.
Suggested new merchandising techniques that increased merchandising shared spac
e in trade outlets to 80%.
Oversee expanded retail merchandising team from 3 to 72 merchandising specialis
ts throughout the region
1996-2002 Smart Communications, Inc. Legaspi City, Phils.
Wireless Center Manager (Customer Care)
Responsible for the day-to-day overall operations of the business center
Ensures company directives are cascaded and implemented by the Customer Care Of
ficers
Conducts regular performance appraisals of direct reports for annual salary adj
ustments and possible promotion
Conducts line interviews to prospective applicants for the Customer Care Office
r position
Regularly do internal audit of store operations to verify compliance with compa
ny standards
No. 1 in Operations Quality Audit (OQA) for 2001.
Able to meet a mean rating of 1.80 for the Wireless Center(WC) Survey of Market
Industry (Quota of 120 forms for the WC)
 Exceeded the Documentary and Procedural Compliance (98.29%), Documentary Fraud
Detection (100%), and Post Review Rating (99.72%).
Obtained 100% Smart Money enrollments vs quota (840).
Met IDD Registration (prepaid) target for the WC (1,408 registrations).
WC Usage IDD Incremental Minutes (prepaid) Target : 1056/month for 8 months =
8,448 minutes
1994-1996 Jeddah-Inter*Continental Hotel Jeddah, K.S.A.
Front Desk Officer (Guest Relations)
Responsible for checking guests in and out, giving information about rates and
other kinds of guest services the hotel provides.
Cashiering functions.
Responsible for assigning guests to rooms especially VIPs.
Most contact with hotel guests creating excellent customer service and ensure t
hat guests needs are being met.
Developed Excellence in Suggestive Selling Course.
1994 McDonalds Corporation. Dubai Team
Assistant Manager
Responsible for the over-all monitoring and supervision of the branch on a dail
y basis.
Conducts branch audits from production area to lobby to maintain company standa
rds.
Obtained Deans List Ratings in Basic Operations and Management training courses
.
Certificate of Recognition for outstanding performance in backsink station(ALL-
STAR COMPETITION), 1988.(Service Crew)
EDUCATION
1992-1994 San Beda College of Law Mendiola, Manila
Bachelor of Laws(2nd year)
1989-1992 Manuel L. Quezon University Quiapo, Manila
A.B. Political Science
Academic Scholar
1984-1988 De La Salle University Taft Ave., Manila
B.S. Engineering Technology/Mechanical Engineering
Academic Scholar(First Year)
1980-1984 Manila Science High School Taft Ave., Manila
Secondary Education.
Science Scholar

TRAININGS
Basic Operations Course, McDonalds, 1994
Basic Management Course, McDonalds, 1994
Guest Courtesy Training, Jeddah Inter*Continental Hotel, 1994
Suggestive Selling Program in the Front Office, Jeddah Inter*Continental Hotel,
1994
Interaction Management 1(Development Dimensions Intl), SMART Communications, 19
97
ABCs of TELECOMS, 1997.
Interaction Management 2(Development Dimensions Intl), SMART Communications, 19
98
Business Application Software Course, AMA Computer Learning Center, 1998
SIBS Phase II-CMTS Training, 1998.
GSM Training, 1998.
POS-STANDALONE Training, 1998.
Time & Stress Management Training, 2000.
Credit and Collections Training for Customer Care, SMART Communications, 2000
Supervisory Development Program (Training Institute for Managerial Excellence,
Inc.), SMART Communications, 2000.
Pre-paid After-Sales Provisioning System Training, 2001.
Basic Disaster Management Training(PHIL. NATIONAL RED CROSS), 2001.
Credit Management Workshop, SMART Communications, 2002.
Management Tools Workshop, SMART Communications, 2004.
Developing the Leader Within You(A Leadership Training Course) developed by Joh
n Maxwell, SMART Communications, Inc., 2006.
Building a Winning Teams( A Leadership Training Course) developed by John Maxwe
ll, SMART Communications, 2007.
Interaction Management Workshop, 2008.
Sales Institute Training for Regional Managers, 2009.