Sales & Marketing Professional

(803) 771-7874

SUMMARY :
* Sales and sales management professional with 25+ yrs experience
* 6+ years in cross-media marketing and advertising
* Experienced in coordinating and directing over 30 major pr/fundraising eve
nts a year.
* Goal and results-oriented professional with proven experience in sales and mar
keting, business development, key account management, sponsor recruitment, custo
mer service, purchasing, and P&L management.
* Skilled in trade show representation, conducting product seminars, product lau
nch
* Strong background in operations management, personnel training, supervision, a
nd team leadership.
* Consistent track record of success in generating new business, increasing sale
s and profitability, and strengthening a team-oriented work environment.
PROFESSIONAL EXPERIENCE:
Graphic Communications Consultant, November 2008 to May 2010
Consolidated Graphics - Wentworth, West Columbia, SC
* Establish regional and national commercial printing accounts and uncover oppo
rtunities to expand support to current clients and increase revenue
* Conduct seminars and sales presentations with a focus on green marketing techn
iques, cross-media marketing, mailing, fulfillment, and web based storefront sol
utions
* Provide strategic solutions through Consolidated Graphics /Consolidated Soluti
ons - a network of over 70 commercial printers throughout the US, Canada, Czech
Republic, and Japan with industry leading technology.

VP / Corporate Sales Manager, June 2005 to October 2008

Peachtree Media (aka South Carolina Mag./Greenville Magazine, Greenville, SC
Director of Sales
* Drove sales by directing and motivating a statewide advertising sales
force.
* Recruited sales staff and provide ongoing training to advertising consultants
to include customer targeting, call planning and preparation, and CRM software.
* Lead in development and launch of new print/digital publications and internet
product.
* Created advertising proposals to meet diverse needs of clients and advertising
agencies.
* Developed relationships and establish rapport with marketing executives.
* Identified and generated additional sources of revenue through sponsorships an
d special events

Industry Relations Director, September 1999 to January 2005

Director of Chapter Development and Fundraising
South Carolina and North Carolina Waterfowl Associations, Rimini, SC
* Advertising sales/sponsorships to outdoor industry
* Coordinated and managed fundraising efforts for 50 chapters that consist of 60
+ events annually and 700+ volunteers raising over $1.4 million annually.
* Worked closely with board members and chapter representatives to develop, impl
ement, and evaluate short and long-range strategic plans.
* Recruited major sponsors for special events and cultivate relationships with b
usiness and community leaders throughout the state.
* Recruited national and international outfitters to increase revenues through t
he organization's sporting vacation and advertising program.
* Directed daily operations of the fundraising department including direct accou
ntability for staffing, scheduling, budgeting, and purchasing.
Branch Manager/Profit Center Manager, July 1996 to September 1999
First Citizens Bank, Columbia, SC
* Hired to manage and develop a new profit center. Grew branch deposits from 0
to $5.2 million.
* Trained and supervised branch staff in sales and customer service strategies.
* Directed all aspects of daily operations management, sales, business developme
nt, and lending.
* Increased branch profitability through the sales of financial products and ser
vices to consumer and commercial markets, as well as the development and impleme
ntation of various promotions and sales incentives.
Sales Representative, January 1996 to July 1996
Base Camp Sales, Columbia, SC
* Marketed and sold specialty outdoor equipment and clothing in a 5-state region
.
* Successfully generated new business and cultivated existing accounts.
* Trained retailers on technical product knowledge and sales techniques.
* Represented multiple manufacturers at national and regional trade shows.
Manager/Assistant Buyer, June 1992 to December 1995
Alanby, Inc., Charlotte, NC
* Supervised a staff of 18 and directed all aspects of operations for a business
producing $1.2 million in annual sales.
* Facilitated training programs, established sales goals, and motivated team to
consistently meet or exceed corporate objectives for sales.
* Coordinated all aspects of the opening of a new store in Greenville, SC that i
ncluded responsibilities in store design, floor planning, merchandising, staffin
g, and general management.
Manager/Buyer/Sales Associate, August 1984 to June 1992
The Wilderness Station, Columbia, SC
* Progressed through various levels of sales and management responsibility durin
g and after undergraduate studies.
* Recruited, trained, and motivated staff to meet sales and service goals.
* Increased sales over 40% through efficient purchasing, product merchandising a
nd delivery of quality customer service.

EDUCATION AND TRAINING:

Bachelor of Science in Retail Management
University of South Carolina, Columbia, SC
Sandler Sales Institute - Strategic Partner 2008-2010
Consolidated Graphics - Sales Boot Camp - Houston 2009
SC Governors Conference on Tourism and Trade 2006-2010

AFFILIATIONS:
American Advertising Federation
Columbia Ad Club
Greater Columbia Chamber of Commerce
Coastal Marketing and Advertising Professionals
Southeastern Tourism Society
South Carolina Chamber of Commerce
South Carolina Waterfowl Association

REFERENCES: Available upon request