NATIONAL

INSTITUTE
OF DESIGN
ADMISSIONS

INFORMATION GUIDE
www.nid.edu/admissions IMPORTANT DATES:

Issuing of forms start from

October 5, 2009, MONday

Last date for receiving completed forms at NID

october 31, 2009, saturday

Design Aptitude Test for PGDPD (at all centres)

January 9, 2010, Saturday

Design Aptitude Test for GDPD (at all centres)

January 10, 2010, Sunday


 Main Campus
National Institute of Design
Paldi, Ahmedabad 380 007
Phone: (079) 2662 3462
Fax: (079) 2662 1167
 e-mail: admissions@nid.edu
PG Campus
National Institute of Design
GH-0 Extension Road
Near Infocity, Gandhinagar 382 007
Phone: (079) 2324 4515 / 2324 4755
Fax: (079) 2324 4518
R&D Campus
National Institute of Design
#12, HMT Link Road, Off Tumkur Road,
Bengaluru 560 022
Phone: (080) 2337 3006 / 2337 3276
Fax: (080) 2337 3086
 graduate programme 7

post-graduate programme 8

Product Design 10

Transportation & Automobile Design 11

Furniture & Interior Design 12

Ceramic & Glass Design 13

Textile Design 14

Graphic Design 15

National Institute Animation Film Design 16

of Design is internationally Film & Video Communication 17

acclaimed as one of the finest exhibition design 18

educational and research institutions Photography Design 19

for Industrial, Communication, Textile

and IT Integrated (Experiential) Design. Toy & Game Design 20

It is an autonomous institution under Apparel Design & Merchandising 21

the aegis of the Ministry of Commerce Lifestyle Accessory Design 22

and Industry, Government of India New Media Design 23

and is recognised by the Department Strategic Design Management 24

of Scientific and Industrial Research,

Government of India as a Scientific and Information & Interface Design 25

Industrial Research Organisation. Design for Retail Experience 26

Design for Digital Experience 27

 NID’s vision is to emerge as a global leader in Design
Education and Research and become a torchbearer
for strategic design in the industry, commerce and
development sectors. NID’s Integrated Design Services
and Outreach programmes offer the students opportunity
to practice design during their studies.

In the knowledge economy of the 21st century, NID is focusing on:

Advancing educational and research excellence through SEED (System

for Educational Excellence in Design) in a learner centric ‘NID way’.

Strengthening ‘mind to market’ infrastructure so that students’ ideas can

reach the market place.

Developing depth and penetration of design by introducing sector specific

PG programmes addressing the needs for designers in key sectors of
economy and growth industries.

Encouraging design research in a trans-disciplinary context for creating

IPR resulting in breakthrough design innovations.

Recognising the ‘breaking of boundaries’ between products, services and

experiences and creating innovative approaches to design education.


 Professional
Educational
Programmes

NID offers professional education programmes at Undergraduate and Post Graduate level
with five faculty streams and 17 diverse design domains. NID has established exchange
programmes and ongoing pedagogic relationships with 35 overseas institutions. NID has
also been playing a significant role in promoting design.

Having entered the 5th decade of design excellence, NID has
been active as an autonomous institute under the aegis of
the Department of Industrial Policy & Promotion, Ministry
of Commerce & Industry, Government of India; in education,
applied research, service and advanced training in Industrial,
Communication, Textile, and I.T. Integrated (Experiential)
Design. NID offers a wide spectrum of design domains while
encouraging transdisciplinary design projects. NID is a unique
institution with many problem-solving capabilities, depths
of intellect and a time-tested, creative educational culture in
promoting design competencies and setting standards of
design education. The rigorous development of the designer’s
skills and knowledge through a process of ‘hands on minds on’
is what makes the difference.
The overall structure of NID’s programme is a combination of
theory, skills, design projects, and field experiences supported
by cutting edge design studios, skill & innovation labs and the
Knowledge Management Centre. Sponsored design projects are
brought into the classroom to provide professional experience.
Interdisciplinary design studies in Science and Liberal Arts
widen the students’ horizons and increase general awareness
of contemporary issues.
A unique feature of NID’s design education programme is the
openness of its educational culture and environment, where
students from different faculties and design domains interact
with each other in a seamless manner. The benefit of learning
in such a trans-disciplinary context is immeasurable.


 Professional
Educational
Programmes

The Professional Education at NID has both UG & PG Programmes — Graduate Diploma
Programme in Design (GDPD) of four years duration for students after 10+2, or equivalent
like AISSCE/ IB/ ICSE, and the Post-Graduate Diploma Programme in Design (PGDPD) of
2 to 2 ½ years duration for graduates; particularly from architecture, technology, engineering,
fine and applied arts, information technology, computer science, etc.

The scores for the Admission Test 2010-11 will be shared with the following institutions: D. J. Academy of Design, Coimbatore;
IILM School of Design, Gurgaon; WLC College, India, New Delhi; and Pearl Academy of Fashion, New Delhi.

Graduate
Diploma
Programme in
Design (GDPD)
FOUNDATION PROGRAMME
GDPD commences with a two semester rigorous
Foundation Programme. This programme is geared to
assist in developing attitudes, sensorial skills and aesthetic
sensitivity necessary for further specialisation in specific
areas of design. The purpose is to create awareness of the
environment and to arouse the students’ creative faculties.
The primary concern of the Foundation Programme is to
introduce the students to the fundamentals of design,
to initiate them to design as a creative problem solving
process, and to develop a highly evolved ‘design’ attitude
and understanding of the relationship with culture and
human senses, emotions and feelings. In the Foundation
Programme, basic design courses are augmented by related
studies of Science and Liberal Arts, to help and develop an
understanding of the Indian milieu, user needs, applications,
processing of design and synthesis. The Foundation
Programme is geared to inculcate the development of
values, attitudes, materials and sensorial skills necessary
for any design specialisation. It aspires to create an
awareness of the changing environment by constantly
relating the students’ learning to real life situations. The
This 4-year intensive professional UG programme is
offered in the following areas of specialisation:
Product Design, Furniture & Interior Design, Ceramic &
Glass Design [under the faculty of Industrial Design]
Graphic Design, Animation Film Design, Film & Video
Communication, Exhibition (Spatial) Design [under the
faculty of Communication Design]
Textile Design [under the faculty of Textile, Apparel
and Lifestyle Design]
programme provides the necessary direction, stimuli, facilities
and experience to foster creativity and thereby help each
individual to discover their own identity, ability and potential.
The Foundation Programme is the basis on which the re-
maining design curriculum is built. It also makes students
appreciate the multidisciplinary nature of design.
Admission is open to students who have passed or who
will appear for qualifying examinations under the Higher
Secondary (10+2), or equivalents like AISSCE/ IB/ ICSE etc.
Candidates passing the Institute’s admission tests/interviews
will be admitted, subject to passing their qualifying
examinations before they join the Institute.
Competence in technical and related subjects will normally
be considered an advantage. The medium of instruction
for UG programme at NID is English. Upper age limit for
candidates is 20 years (relaxable by 3 years for reserved
categories) as on June 1, 2010.
PROJECTED NUMBER OF SEATS IN GDPD: 100
(Includes OBC and other reserved categories) 
 post-Graduate Diploma Programme
Post-Graduate Diploma Programme in Design is 2 to
2½ year programme offered in the following specific areas
of sectoral specialisation in 17 design programmes under
the five faculties.
Eligibility criteria for PGDPD
Candidates having a Bachelor’s degree or equivalent
(including those who will be appearing for the qualifying
examinations during the academic year (2009-10) in the
areas mentioned against each discipline are eligible to apply.
Those applying for more than one programme should send
separate application forms. One cannot apply for more
than two Programmes. The medium of instruction for PG
Programme at NID is English. Upper age limit for candidates
is 27 years (relaxable by 3 years for reserved categories)
as on June 1, 2010. Candidates with work experience are
preferred. No relaxation in age for candidates with work
experience.
PROJECTED NUMBER OF SEATS IN PGDPD: 240
(Includes OBC and other reserved categories)
 with one year relevant industry/ photography related experience.
PROGRAMMES OFFERED AT
MAIN CAMPUS, AHMEDABAD
Product Design (2½ years)
B.E/ B.Tech/ B.Des/ B.Arch/ B.Int.Des/ or equivalent (under 10+2+4
pattern or more).
Transportation & Automobile Design (2½ years)
Prerequisites as in Product Design
Furniture & Interior Design (2½ years)
Prerequisites as in Product Design.
Ceramic & Glass Design (2½ years)
B.E/ B.Tech/ B.Des/ B.Arch/ B.Int.Des/ BFA/ or equivalent or graduates
in any discipline with one year relevant industry experience.
Textile Design (2½ years)
B.Des/ BFA/ Graduation in Textile, Knitwear or Fashion, Home
Science with Textiles & Clothing, Interior Design, Architecture,
Textile or Handloom Technology, or equivalent or graduates in any
discipline with one year relevant industry experience.
Graphic Design (2½ years)
BFA/ B.Arch/ B.Des/ BVC/ B.Int. Design/ Graduation in
Communication Mass Media/ or equivalent with atleast one year
relevant industry experience and proven skills.
Animation Film Design (2½ years)
BFA/ B.Arch/ B.Des/ BVC/ B.Litt/ Graduation in Communication
Media, Film & TV, Mass Media/ or equivalent or graduates in
any discipline with one year relevant industry experience.
Film & Video Communication (2½ years)
Prerequisites as in Animation film Design.
Photography Design (2 years)
BFA/B.Arch/B.Des/B.Litt/Graduation in Communication Media, Film
and TV, Mass Media/ or Equivalent/ or Graduates in any discipline
in Design (pGDPD)

PROGRAMMES OFFERED AT PROGRAMMES OFFERED AT

PG CAMPUS, GANDHINAGAR R&D CAMPUS, BENGALURU

Toy & Game Design (2½ years) Information & Interface Design (2 years)
Prerequisites as in Product or Animation film Design. Prerequisites as in New Media Design.
Apparel Design & Merchandising (2½ years) Design for Retail Experience (2 years)
B.Des/ BFA/ Graduation in Textile, Knitwear or Fashion, Home Design graduates or graduates in any discipline with one year full-
Science with Textiles & Clothing, Interior Design, Architecture, time relevant work experience in related field.
Textile or Handloom Technology, or equivalent or graduates in any Design for Digital Experience (2 years)
discipline with one year relevant industry experience. BCA/ BIT/ BSc Comp./ BFA/ B.E/ B.Tech/ B.Arch/ B.Des/ BVC/ Degree
Lifestyle Accessory Design (2½ years) in Mass Media/ or equivalent or graduates in any discipline with one
Prerequisites as in Apparel Design & Merchandising. year full-time relevant work experience in digital and allied areas
New Media Design (2 years) (knowledge of programming, scripting and computer graphic tools
Graduates with a Bachelors in Design, Architecture, Fine or Applied is essential).
Arts, Visual Communication, Mass Media, Computer Science, I.T.,
Electronics, Engineering, or degrees from Humanities or Social
Sciences or equivalent or graduates in any discipline with one year
relevant industry experience.
Strategic Design Management (2 years)
Graduates in any discipline with two years full-time relevant work
experience in a design or allied creative organisations. Experience
may be relaxed for Post-Graduates.


 Product Design
Product Design is concerned primarily with the relationship
between products and systems and those who use them. The
Product Design programme at NID inculcates a user-centred
approach and processes. Responsibility and concern towards
the social, physical and ecological environment is emphasized
in the process of developing innovative ideas. The Product
Design programme commences with inputs in elements of
three-dimensional form, ergonomics (human factors) and
an introduction to the forming of various kinds of materials.
Along with this, students also acquire workshop, technical
drawing and presentation abilities. Emphasis is placed on
learning through participation and teamwork. Design projects
start in the very first semester and continue throughout the
10 Product Design (2½ years)
B.E/ B.Tech/ B.Des/ B.Arch/ B.Int.Des/ or equivalent (under 10+2+4 pattern or more).
programme, forming the core of a product designer’s education.
These projects gradually increase in their level of complexity and
cover a variety of situations that product designers are likely to
encounter in their professional careers. Projects are supported
by theoretical inputs in structures and strength of materials,
technical studies, production processes, as well as ergonomics.
In addition to courses in design, technology and ergonomics,
specific courses develop general awareness of areas relevant to
product design. These are History of Design, Information Theory,
Computer-Aided Design, Design Management and Marketing,
Value Engineering and Systems Thinking. An important
component of the programme is the exposure to various levels
of the manufacturing industry through field visits and projects.
 Transportation & Automobile Design
Transportation is an indispensable need of humanity and the
basic power of any economy, and is essential for survival today.
Transportation as understood at NID includes not only cars and
other vehicles or off road vehicles but also vehicles on tracks,
water vessels and other mobility devices and equipments. In
India, where there is still a value base for resource conservation
and adopting one product for multipurpose use, transportation
of both people and goods has many co-existing modes.
Transportation in India so far has been technologically
driven with minimum or little attention paid to the users’
needs in terms of comfort, safety, information and even the
considerations of cultural sensitivities and preferences. In the
context of an emerging market economy in India, it is essential
to strengthen basic infrastructure facilities. Transportation is
one of the most important links towards this end.
Transportation & Automobile Design (2½ years)
B.E/ B.Tech/ B.Des/ B.Arch/ B.Int.Des/ or equivalent (under 10+2+4 pattern or more).
Designers have a very important contribution to make
towards the way they make objects in our environment work,
and in turn, influence our perception towards them. This
course seeks to establish a credible relationship of products
and services with the user, technology and environment. The
course aims to train young professionals with a thorough
grounding in the systems approach to holistic problem solving
processes, a sensitivity of concerns towards the environment
and needs of different user groups.
The objectives of this Programme are to develop an
understanding of the field of Transportation Design with
respect to the discipline of Industrial Design and to develop
skills in analysis, concept generation, formulation of design
strategies, problem solving, product detailing, communication
and teamwork.
11
 Furniture & Interior Design
The Furniture and Interior Design programme provides an
integrated approach to furniture as a part of living, work-
spaces, habitat, challenges and defines the boundaries of
such objects in systems context. The programme focuses on
the development of students’ creative faculties by encouraging
experimentation with new materials and processes with due
concern for material conservation. The programme ensures
that students are able to perform at all levels of production,
from industries engaged in batch production of furniture in
various materials, mass production industries, to the small
scale and craft sectors. Lectures, workshop practice and field
studies, along with other design disciplines introduce students
to various materials and their properties, as well as their
12 Furniture & Interior Design (2½ years)
B.E/ B.Tech/ B.Des/ B.Arch/ B.Int.Des/ or equivalent (under 10+2+4 pattern or more).
engineering and production principles. From an early stage
in the programme, a variety of design projects encourage the
development of individual potential through an experimental
approach. Practical experience of working with materials like
wood, metal and plastics is encouraged. Emphasis is placed on
the detailing of furniture elements, keeping in mind man-object
relationships and on the process of formal integration at the
furniture construction level. Exposure to both craft and mass
production techniques is given through field study and industry
visits. Building prototypes wherever possible validates design
solutions. The context and inter-relationship of the furniture
and furniture systems in living, commercial, public spaces and
lifestyles are constantly explored.
 Ceramic & Glass Design
Ceramic and Glass Design program at NID takes inspiration
from both art and craft traditions and it equally recognizes and
lay emphasis on the production potential of these materials.
The curriculum at NID offers a set of courses to introduce not
only technological and skill aspects of the materials but also
a wide range of courses such as elements of forms, color and
composition, ergonomics etc. to sensitize students towards the
other essentials of design. Moreover, design projects spread
over the semesters bring in a critical understanding of user
perception, socio-cultural context and market reality for the
future designers.
Extensive exposure provided in the craft sector as well as
ceramic and glass industries bring in awareness of a wider
range of production techniques. Students get hands on
experience of a variety of forming techniques in both the
materials. They get to experience hand moulding techniques in
clay such as coiling, pinching, throwing etc., as also moulding
and casting as production methods. Students also explore
their creative expressions through kiln formed glass such as
slumping, fusing and pate de verre and practice glass blowing
as part of hot glass in the curriculum.
Ceramic & Glass Design (2½ years)
B.E/ B.Tech/ B.Des/ B.Arch/ B.Int.Des/ BFA/ or equivalent or graduates in any discipline with one year relevant industry experience.
Besides existing linkages with large scale industries, the
discipline has established an important alliance with the clusters
of small scale industries located in several parts of the country
such as Firozabad, Khurja, Jaipur, Morbi etc. The association
and exposure through these clusters provide a platform to the
graduate to utilize the cluster’s production capacity for their own
creative expression and entrepreneurial venture for the national
as well as export markets.
Ceramic and glass offers tremendous creative as well as
functional possibilities in the domain of art, craft, and lifestyle
product categories. Graduates find rewarding careers in the
area of tableware, tile, sanitary ware, glass ware industries and
exploring these mediums in architecture and interiors. There are
ample opportunities to work in the craft and NGO sectors or
start up one’s own studios with independent batch production.
Overall, the in-depth understanding of technology, production
techniques and material skills enables the student to take up
challenges and make appropriate use of these materials in
applications other than the conventional ones.
13
 Textile Design
NID’s Textile Design Programme lays emphasis on woven and
printed textiles as well as non-woven techniques like resist
dyed, block-printed and knitted, besides surface ornamentation
using traditional and mass production methods. The emphasis
of the course is on building a variety of skills, in combination
with theoretical knowledge and practical application. The
programme commences with the learning of fundamentals
of textile design. These include elementary ergonomics,
textile fibres, colour, composition and basic textile design for
weaving and printing. It also covers dyeing techniques, printing
methods, sewing techniques, construction of fabrics and
surface design.
Through increasingly complex design projects, complemented
by related inputs in the social sciences and technology, students
are encouraged to apply their abilities to resolve specific
design problems. The programme helps one understand all the
intricacies of production, in order to find innovative solutions.
It provides major field-level exposure to all levels of industrial
and craft production. Besides instilling design sensibility, all
the courses lay emphasis on technology and market-related
inputs. Design projects in textiles cover woven and printed
apparel fabrics, textiles for interiors, collections of prints, craft
documentation, computer aided textile design, jacquard fabrics
etc. Design solutions are translated into samples or prototypes
through workshops in dyeing, printing and weaving.

Textile Design (2½ years)

14 B.Des/ BFA/ Graduation in Textile, Knitwear or Fashion, Home Science with Textiles & Clothing, Interior Design, Architecture,
Textile or Handloom Technology, or equivalent or graduates in any discipline with one year relevant industry experience.

A graphic design student, in addition to a thorough grounding
in design abilities and theoretical issues, undertakes the study
of the cultural and historical context in which designers need
to function, as well as the social and ethical factors that
influence design decisions. The ultimate aim is to stimulate
the development of independent critical judgment, sound
research skills, the ability to think creatively and practice
design as a professional.
The last decade or so has witnessed a near total transfor-
mation in the way a graphic designer works. The expansion
and application of the electronic media has made graphic
reproduction technologies more accessible to the designer.
Paradoxically, traditional skills have become more necessary
than before. Quality and creative solutions contextual to the
user’s needs are still a basic human input. The fundamental
importance of creating a visual vocabulary through drawing,
the development of aesthetic judgment, values of form,
proportion, image and word have become an integral part
of learning graphic design at NID.
Graphic Design
During their period of study, students in graphic design are
encouraged to work on a variety of projects, majoring in the
selected sub-domain of graphic design. The areas covered
include typography & type design, publication design, image
making, illustration, photography, packaging, print design,
corporate identity, branding and information & communication
systems like signage or wayfinding.
Students, on successful completion of the programme
would have acquired the competencies to find placements
with leading graphic design agencies working in the area of
branding, publication houses, and communication design
firms. They could also start their own design studios.

Graphic Design (2½ years)

BFA/ B.Arch/ B.Des/ BVC/ B.Int. Design/ Graduation in Communication Mass Media/ or equivalent 15
with atleast one year relevant industry experience and proven skills.
 Animation Film Design
The objective of this programme is to enable students to
find solutions to complex problems in various fields of
communication design using animation film making as a
creative medium. With rich and multiple inputs from various
inter-departmental faculty and faculty from abroad, students
develop basic skills and are introduced to knowledge areas
pertaining to films in particular, as well as communication in
its social and cultural contexts.
In the later semesters, students are exposed to a workshop
mode of learning where they experiment with various
mediums: from traditional hand drawn 2D, clay, sand, oil
on glass, stop motion, pixilation to CGI/digital platform. In
addition, students of animation go through an experiential
learning of cross-disciplinary campus life. During their final
semester, they can choose the medium of their choice with
more emphasis on storytelling with original context and idea.
With the initial inputs and dynamic curriculum, students’
projects eventually result in a unique and original product,
which also brings various international and national awards,
accolades and recognition from time to time. Graduates of
this programme find rewarding careers as animators, character
designers, story-board artists as well as creative directors,
producers, consultants and designers in broadcast television
channels such as Channel [V], MTV, Nickelodeon, Cartoon
Network, in multimedia agencies like Tata Interactive, Infosys
and production houses like Famous House of Animation,
Vaibhav Studio, Miditech and also as faculty at various design
schools in India, including their alma mater (NID), and abroad.

Animation Film Design (2½ years)

16 BFA/ B.Arch/ B.Des/ BVC/ B.Litt/ Graduation in Communication Media, Film & TV, Mass Media/ or equivalent
or graduates in any discipline with one year relevant industry experience.
 Film & Video Communication
The primary aim of the Film and Video Communication The strength and versatility of the Film and Video Education
programme is to train versatile design-informed commu- programme has been proved by the worldwide recognition
nicators, fluent in the conception and production of short given to its students’ films. These films have been showcased in
films, on a range of educational, cultural, social, entertain- prestigious competitive film festivals across the globe, besides
ment and marketing communication needs. winning accolades within India.

Students are first introduced to the basics of communication
design and aspects of social theory and the language,
grammar and technology of film and video. Thereafter,
additional theoretical inputs continue to supplement the
development of holistic conceptual abilities, simultaneous
to the building of proficiency in the practical aspects of
filmmaking.
Graduates of programme have gone on to rewarding careers
within the broad spectrum of the moving image industry. These
include feature films, television channels, production houses,
advertising agencies, interactive media ventures and government
and voluntary bodies having a communication agenda.

Film & Video Communication (2½ years)

BFA/ B.Arch/ B.Des/ BVC/ B.Litt/ Graduation in Communication Media, Film & TV, Mass Media/ or equivalent 17
or graduates in any discipline with one year relevant industry experience.
 Exhibition Design
The Exhibition Design Programme aims to develop confidence
in its graduates to interpret, contextualize, manifest,
express and communicate through creative handling of
space and ambiences. This is done through multi-sensory
and multimedia installations that create interactive and
experiential environments.
The students are provided with a rigorous training in
conceptualization and communication of design concepts.
They develop critical abilities while engaging with
communication theories; visual language and communication;
spatial perception and design. They learn skills related
to technology through the study of materials, processes,
finishes and structures and relevant computer softwares. An
understanding of the history of design; design management;
science and liberal arts; also forms an essential part of their
overall learning.

OFFERED only for GDPD students

18

The Photography Design offers students opportunities to work
in the context of leading edge practice in their subject and to
develop their skills to an advanced level appropriate for careers
in the industries. It aims to support the advanced study and
practice of a wide range of photographic practices.
The course enables students to develop their personal aspira-
tions within the community of their peers, and a broader
network of artists, designers and other professionals.
The development of new conceptual strategies and an
understanding of the broader debates surrounding photo-
graphy practice are all a very important part of the course.
Students are expected to integrate these aspects of the course
into their practical work. Practice units begin by encouraging
Photography Design
students to work experimentally, questioning their own methods
as well as those of other contemporary practitioners. Students
are expected to develop strong and original practice based
projects and an ability to evaluate this work critically.
Postgraduates of this programme can seek work ranging from
a highly specialised, technical variety of the field that requires
creativity and visual literacy such as press/news photography,
documentary photography, advertising photography, fashion
photography, fine art photography etc. The course runs over
four semesters (2 years) full-time and offers the opportunity
for students to undertake some part of the 2nd semester of
their course at University for the Creative Arts, Farnham, UK.
Overseas travel/stay is entirely optional and will be as per actuals.

Photography Design (2 years)

BFA/B.Arch/B.Des/B.Litt/Graduation in Communication Media, Film and TV, Mass Media/ or Equivalent/ 19
or Graduates in any discipline with one year relevant industry/ photography experience.
 Toy & Game Design
The Toy and Game Design programme is offered to graduates
in specific disciplines having a creative bent of mind, a sense
of humour and fantasy, and a strong inclination towards play.
This programme is multidisciplinary in nature. It encompasses
elements from industrial design, animation and graphic design,
human psychology and interaction, sociology and management
domains. The programme commences with courses in Play
Theory, Cognitive Ergonomics, Colour and Composition,
Material / Media Technology, Study of Forms, Aesthetics,
and Design Management, which provide the basic design
foundation. Specialised inputs are also given to develop skills in
forms and movement, character design, strategy building and
multisensory design. Inputs in user understanding, technology,
systems thinking and scenario building are provided as a part
of projects. An understanding of interactive play experiences is
emphasized on, during the initial period in which students are
encouraged to take on a variety of design projects related to the
broad spectrum of toy and game design. This helps the students
to choose projects in areas of their choice at the senior level.
Training modules in industries, institutions and heritage sectors
provide major field level exposure.
NID has added game in its curriculum keeping in mind the
growing market need and its applications in the areas of
education, training, simulation and entertainment. Graduates
of this programme are equipped to work with established toy
and game industries in areas of mass manufactured toys, play
equipment, table top games and digital games.

Toy & Game Design (2½ years)

20 B.E/ B.Tech/ B.Des/ B.Arch/ B.Int.Des/ or equivalent (under 10+2+4 pattern or more), BFA/ BVC/ B.Litt/ Graduation in Communication
Media, Film & TV, Mass Media/ or equivalent or graduates in any discipline with one year relevant industry experience.
 Apparel Design & Merchandising
The Apparel Design and Merchandising Programme is
concerned with all those aspects of design, technology
and merchandising required to create, produce and market
clothing and fashions. It aims to develop a professional and
creative attitude to the ever-changing needs of the apparel and
fashion industry. The course enables students to question basic
assumptions, challenge conventional wisdom and existing ways
of doing things, and meaningfully explore possible alternatives.
It is designed to prepare the student to be visually sophisticated.
The programme lays emphasis on ready-to-wear, work and
protective wear and costume design. The strength of the course
is its close interaction with the textile discipline, which enables
students to develop sensitivity to the very nature of cloth.
Students study design, production and management, as
well as textile technology. Practice is supported by historical
and theoretical studies. The programme is structured to
take students through all aspects of apparel design like
patternmaking, draping, sewing, construction of fabrics,
knitting, knitwear design, marketing, merchandising and
garment manufacturing technology. Students undertake
fashion projects from the initial design stage to the finished
garment. They are also given exposure to designing
accessories such as jewellery, bags, footwear, belts and
headgear. Graduates of this programme can seek work in
the four broad areas of clothing: ready-to-wear, high fashion,
costume design and functional wear. Several graduates are
working as entrepreneurs, having set up their own design
and production units.

Apparel Design & Merchandising (2½ years)

B.Des/ BFA/ Graduation in Textile, Knitwear or Fashion, Home Science with Textiles & Clothing, Interior Design, Architecture, 21
Textile or Handloom Technology, or equivalent or graduates in any discipline with one year relevant industry experience.
 Lifestyle Accessory Design
The Lifestyle Accessory Design (LAD) post-graduate
programme educates and trains professional designers to
visualise and create lifestyle accessories and systems using
different materials, processes and technologies. The designers
from this programme aspire to drive the market and make
‘Designed in India’ a premier global brand. The programme
focuses on a wide spectrum of accessory products to suit
the needs of contemporary patterns of living and lifestyles. It
relates to people’s living habits and the products they interact
with which form an important basis of their day to day lives.
It delves into perception and trend studies of diverse dynamics
influencing the lifestyles of consumers from various strata
of society. It offers a strong multidisciplinary edge wherein
the students get opportunity to work with a wide spectrum
of product categories - jewellery, bags, luggage, footwear,
lighting, furnishings, furniture, space accessories and
automobile interiors.
The programme curriculum encourages students to develop
alternative approaches to designing products by building
innovative, out-of-the-box thinking skills while ensuring that
the design solutions successfully accomplish their commercial
expectations. Design projects, which are actively plugged
into the curriculum, provide a vital learning experience
whereby the students exhibit their capability to converge and
synthesize their creativity, skills and knowledgebase to come
up with tangible outputs. A plethora of rewarding career
opportunities are available to LAD graduates across diverse
industry segments where a growing number of alumni are
meaningfully contributing.

Lifestyle Accessory Design (2½ years)

B.Des/ BFA/ Graduation in Textile, Knitwear or Fashion, Home Science with Textiles & Clothing, Interior Design, Architecture, Textile
22 or Handloom Technology, or equivalent or graduates in any discipline with one year relevant industry experience.

The New Media Design programme at NID attempts to critically
examine the relationship between technology and culture.
Media, old and new, such as print, radio, television, internet,
virtual reality, gaming and mobile telephony, to mention a few,
have a profound impact on our culture. Understanding these
various media and the impact they (may) create is crucial to
understanding how our societies are shaped. This aspect is an
essential component of New Media studies.
Students on the New Media programme spend the first
semester on design fundamentals, which primarily involves
studying various ‘mediums’, such as paper or print,
photography, world wide web, along with broader issues in
design such as ergonomics, form and typography. Specific
inputs in new media studies are imparted and the semester
ends with a design project investigating the application of
new media in a specific context - for example the role of both
analogue and digital media in classroom education in primary
New Media Design
and secondary schools in India. The subsequent two semesters
focus on design projects investigating the role of various
mediums in, for example, education, healthcare, environment,
craft and heritage preservation. As New Media Designers
who will inevitably deal with the design of digital artefacts,
the students are grounded in the fundamentals of interaction
design. The fourth semester or Diploma, is where an area of
interest, usually in collaboration with industry, is chosen for
research.
The programme is transdisciplinary in nature, applying and
integrating knowledge from various disciplines. In this sense,
it is a unique combination of art, science and technology.
The programme seeks students from diverse backgrounds
ranging from fine and applied arts, architecture, design,
science, engineering or technical backgrounds. A willingness
and motivation to learn various digital skills such as electronics,
software programming, advanced 3D modelling, etc is required.

New Media Design (2 years)

Graduates with a Bachelors in Design, Architecture, Fine or Applied Arts, Visual Communication, Mass Media,
Computer Science, I.T., Electronics, Engineering, or degrees from Humanities or Social Sciences or equivalent 23
or graduates in any discipline with one year relevant industry experience.
 Strategic Design Management
Design is rapidly becoming the key to differentiation, premium
realisation and brand positioning. The need for strategically
managing design becomes significant in the job description
of not only managers but also designers. Since NID has a
spectrum of design faculties and disciplines, a multidisciplinary
approach is more inherent in the scheme of things here
than in any other business school. The Strategic Design
Management programme is aimed at enabling the students
to develop design leadership and entrepreneurial skills, and
empower them to become wealth creators in the field. The
programme will help students to generate strategies that
enable the use of design for creating desired value, perception
and differentiation.
Strategic Design Management (2 years)
24 Graduates in any discipline with two years full-time relevant work experience in a design or allied creative
organisations. Experience may be relaxed for Post-Graduates.
As a design manager, a person is involved with strategies, action
plans and processes. Critical functions such as innovation, new
product development, packaging, retail impact, competitive
analysis, design measurement, sustainability and customer
delight issues are in the ambit of the Design Manager. It also
involves design research, scenario building and trend forecasting,
creating a right design mix, branding and design communication
strategies. Students who complete the programme successfully
will be well equipped to enter any industry or consultancy as
strategic designers, design entrepreneurs, design managers,
contributing either as team members or as team leaders.
 Information & Interface Design
Information and Interface Design programme is aimed at
providing the students with adequate knowledge and training,
which will enable them to design effective and accessible
products for a wide range of audience and media from print
to digital, from education to artificial intelligence. Students will
have to document management skills to understand issues in
the storage, access, retrieval and navigation of information plus
the analytical skills, knowledge of methodology and usability
techniques to measure product effectiveness. Information
design is concerned with making complex information easier
to understand and to use. It is a rapidly growing discipline
that draws on graphic design, applied linguistics, psychology,
computing sciences, cognitive ergonomics, information and
communication science.
This multidisciplinary programme has great relevance for
knowledge and information based industry. Information Design
is focused on users and is committed to find out whether
its products actually achieve their objectives. The field of
information design applies traditional and evolving design
principles to the process of translating complex, unorganised
or unstructured data into valuable meaning information. User
centered information design is the goal of the information and
digital design discipline. Students who complete the programme
successfully could work at the level of strategic information
designers in the sectors like information technology, health
care, electronics, agriculture, hospitality, tourism, transportation,
gaming and GIS based application designs.

Information & Interface Design (2 years)

Graduates with a Bachelors in Design, Architecture, Fine or Applied Arts, Visual Communication, Mass Media,
Computer Science, I.T., Electronics, Engineering, or degrees from Humanities or Social Sciences or equivalent or 25
graduates in any discipline with one year relevant industry experience.
 Design for Retail Experience
The Design for Retail Experience PG programme offered at NID
R&D Campus, Bangalore, was started in the year 2007. It has
an integrated approach to designing products, systems and
spaces to accommodate multi sensory experiences in the retail
and visual merchandising fields in the context of enhanced
user experience. The programme offers a challenge to redefine
boundaries, understand consumer lifestyles and aspirations in
order to visualize and create new concepts for an outstanding
shopping experience.
Projects in this programme would cover retail store designs
for small and big organized retail sectors alike (branding,
brand promotion, lighting, exhibition design etc.). A profound
understanding of materials, hardware and technology,
documentation and field research through live interactions with
industry, and understanding retail as a part of system design,
are also areas of focus. Visual Merchandizing, System Design,
Visualization of Space, Elements of Form and Colour, and
Photography are other areas covered.
26 Design for Retail Experience (2 years)
Design graduates or graduates in any discipline with one year full-time relevant work experience in related field.
Why Design for Retail Experience? Retail Design as a profession
is gaining a good degree of recognition from the Retail
industry and has established itself within the country. With
the major changes in the Indian Economy this has become
an area of expertise to the large variety of retail industries.
Market competition is intense and a great degree of flexibility is
demanded to sustain the day to day changes in the market.
Learning Process The process of learning includes interaction
with the industries in various ways. Seminars and workshops
conducted with people from the industry act as a great exposure
for students to explore and learn recent techniques, materials,
and trends in the market. They are further introduced to
professional designers from the industry and hence are able to
comprehend and understand the position design has in today’s
market through live class room activities. Industrial field visits,
and training as well as sponsored research based projects are yet
more instances of the learning process at NID.
 Design for Digital Experience
We use a number of digital products and applications in
our daily life at home, school, office, for being informed,
communication, education, entertainment, banking,
healthcare etc. Being a Design and R & D institute, we looked
at this programme in the context of Design and intend to
focus on research based outcomes and focus on Design
Research. We perceive Digital experience and design as
encompassing the following broad areas:
_ Software products and services
(e-products that are application based)
_ Gaming & Entertainment
_ Digital Knowledgeware
(Digital libraries, Virtual museums, e-learning etc)
_ Digital products
(handheld gadgets and devices)
The four broad areas provide the thematic context for
projects as well as courses in each semester. Each student is
encouraged to explore each of these areas through project-
based approach with supporting theoretical inputs. Realistically
students will have worked on a single project in each of these
areas, making them essentially generalists. The kind of diploma
project taken up in the final semester will take the student
towards being a specialist in his/her area of interest.
The various course modules for this programme can be broadly
categorized into those that focus on design processes for the
development of design concepts, prototyping and evaluation.
Another set of courses look in the area of enriching content
from aspects such as narration styles, use of appropriate media,
interactivity etc. In the implementation of the projects students
also need to develop their programming skills. A course titled
‘Digital Design and Society’ emphasizes on research to create
a knowledgebase with regards to usage of Digital products in
Indian society and inform in context of future design directions
keeping in mind Indian socio-cultural aspects.

Design for Digital Experience (2 years)

BCA/ BIT/ BSc Comp./ BFA/ B.E/ B.Tech/ B.Arch/ B.Des/ BVC/ Degree in Mass Media/ or equivalent or graduates
in any discipline with one year full-time relevant work experience in digital and allied areas (knowledge of 27
programming, scripting and computer graphic tools is essential).
 Admission Procedure
Admission announcements are made in the leading national
dailies in the last week of September every year.
To get your Application form:
Application forms along with the prospectus for the ensuing
academic year will be made available on request from the second
week of October on payment of Rs.1,500/- (Rs.750/- for reserved
categories) by a Demand Draft of any nationalised bank drawn in
favour of the ‘National Institute of Design’ payable at Ahmedabad.
The incomplete application forms / not satisfying eligibility
criteria will be rejected. The application form fee (Rs.1,500/
Rs.750) for rejected applications will not be refunded.
No official communication will be made regarding rejected
application forms.
Forms downloaded from NID’s website www.nid.edu along with
required amount of DD drawn in favour of National Institute of
Design payable at Ahmedabad will also be accepted.
Forms can also be obtained from select branches of Bank of India
(listed below) on payment of Rs.1,500/- towards the cost of the form
plus Rs.50/- as bank charges. Forms at concessional rates to reserved
categories are available only from NID, Ahmedabad subject to the
submission of relevant reserved category certificate (In case of OBC,
a non-creamy layer certificate should be submitted).
For the academic year 2010–2011, the last date for receiving
the completed application forms is October 31, 2009.
Hall Ticket/ Call Letter will be posted by December 20, 2009.
Those who do not receive the call letters by the end of December 2009
may get in touch with NID’s Admissions Cell. Admission is on the basis of
NID’s method of selection, which extends beyond the students previous
academic qualifications. The NID Admission Committee systematically
seeks evidence of the perception, attitude, aptitude, achievement and
motivation essential for a challenging and satisfying design career.
The objective of the tests and the interviews is to ascertain the above
qualities. The tests at the various centres will consist of design aptitude
tests. Based on scores obtained from these tests, shortlisting of
candidates to be called for second phase will be done.
The second phase of the admission procedure will consist of studio
tests followed by personal interviews at Ahmedabad, Bengaluru
and Gandhinagar.
Tentative Dates of the Studio tests/ interviews
GDPD is scheduled from April 20 – 24, 2010
PGDPD is scheduled from April 20 – May 3, 2010
Call letters for this phase of the interview will be posted by
March 26, 2010. This information will also be available on NID’s
website www.nid.edu. All those candidates called for the second
phase are required to attend the studio tests and interview, which
completes the process of selection. The Admission Committee decides
the procedures, grades and weightage every year.

Reserved category candidates must attach relevant certificate
of Caste/Category otherwise their form will be rejected. OBC
candidates are required to submit non-creamy layer certificate.
All candidates fulfilling the requirements of minimum qualification
and within the prescribed age limit will be called for the Entrance Test
(PGDPD or GDPD) to be conducted at 11 centres — Ahmedabad,
Bengaluru, Bhopal, Chennai, Delhi, Guwahati, Hyderabad,
Kanpur, Kochi, Kolkata and Mumbai.
(NID reserves its right to cancel any of these centres).
The norms for the selection are the sole prerogative of the Admission
Committee and the decision of the Admission Committee and the
Management in any of the matters concerning the admission process
and selection will be final. Any direct or indirect attempt to influence
the admission committee or its members, academic office bearers
or management will lead to the automatic disqualification of the
candidate(s).
DAT for PGDPD (at all centres)
January 9, 2010, Saturday

DAT for GDPD (at all centres)

January 10, 2010, Sunday

Bank of India branches: Ahmedabad Bhadra, Paldi; Bengaluru Kempegowda Road; Bhopal Marwari Road, Jumerati;
Bhubaneshwar Janapath; Chandigarh Sector 17; Chennai Errabalu Chetty Street; Coimbatore Oppankara Street; Dehradun Rajpura
Road; Delhi Janpath, Hauz Khas; Durgapur Nachan Road; Guwahati Kamarpatty; Hyderabad Nampally Station Road; Indore Santa
Bazar; Jaipur Mirza Ismail Road; Jamshedpur Bistepur; Kanpur Mahatma Gandhi Road; Kochi Shanmugham Road; Kolkata Netaji
Subhash Road, Manicktolla; Kozikode Silk Street; Lucknow Nawal Kishore Road; Mumbai Nariman Point, Dadar-Portuguese Church;
Panaji Rua De Ormuz; Patna Fraser Road; Pondicherry J Nehru Street; Pune Dr Coyaji Road; Ranchi Albert Ekkachowk; Rohtak
28 Hissar Road; Rourkela Sector 19; Shillong Police Bazar; Simla The Mall; Srinagar Maulana Azad Road; Surat Kanpith, Lal Gate;
Thiruvananthapuram University; Udaipur Nyay Marg; Vadodara Raopura; Vishakhapatnam Valtair Main Road.
Number of Seats
Prescribed percentage of seats are reserved
for candidates belonging to various reserved
G D P D P G D P D
Discipline Seats Discipline Seats
categories scheduled as per the norms of the
Product Design 15 Product Design 15
Government of India. The OBC reservation
Furniture & Interior Design 10 Furniture & Interior Design 15
is in effect in stages and the new academic
Ceramic & Glass Design 10 Transportation & Automobile Design 10
year 2010-2011 envisages the third stage of
Graphic Design 15 Ceramic & Glass Design 10
reservations.
Animation Film Design 15 Textile Design 15
Film & Video Communication 10 Graphic Design 15
Number of seats in the Graduate Diploma
Exhibition (Spatial) Design 10 Animation Film Design 15
Programme is projected to be 100 (includes
Textile Design 15 Film & Video Communication 15
OBC and other reserved categories) and for
Total No. Seats 100 Photography Design 15
the Post-Graduate Diploma Programme is 240
Toy & Game Design 10
(includes OBC and other reserved categories).
Apparel Design & Merchandising 15
Lifestyle Accessory Design 15
For both GDPD and PGDPD, the Institute will
Strategic Design Management 15
draw separate waiting lists with approximately
New Media Design 15
ten percent of the total number of seats
Information & Interface Design 15
available.
Design For Retail Experience 15
Design For Digital Experience 15
Total No. Seats 240

Yearly Expenses (in INR)

G D P D P G D P D
Tuition Fees 65,000 82,500
Studio & KMC charges/
I.T. infrastructure charges/ 27,500 27,500
Other services*
Hostel: Room Rent & 13,500 13,500
Electricity Charges
Insurance 200 200
Student Development Fund 400 400
Film Club 200 200
Fee Waivers
Security Deposit (refundable) 10,000 10,000
A number of full and partial tuition fee waivers
Total 1,16,800 1,34,300
offered by NID, Ford Foundation and Government
Monthly Mess Charges 2,750 2,750
of India Scholarships are available to the
(as per Mess Committee recommendation)
deserving and disadvantaged candidates.
*Registration, jury, student amenities, modernisation, transcripts

Total expenditure for studies at NID, including Hostel and Mess

charges, is estimated at Rs 1,50,000 per year at the present level
of costs. There will be a 15%-20% increase in costs per year.
29
 Registration
Candidates selected for admission will be intimated by May
21, 2010. They are required to pay fees for the entire academic year
(by Bank Draft in favour of the National Institute of Design payable at
Ahmedabad) along with their letters of acceptance as well as the rules
and regulations duly endorsed by individual candidate and by his/ her
parent or guardian. These documents and the payment must reach the
Institute by the date as indicated in the offer letter. In case the Institute
does not receive the letter of acceptance and the payment as aforesaid,
by the date indicated, the offer of admission will stand withdrawn and
the available seat will be offered to those in the waiting list.
Candidates who are waiting for the results of their qualifying
examinations will be offered provisional admission into the programme.
The Graduate Diploma Programme students are admitted only into the
Foundation Programme and their entry into different design domains is
not automatic. On successful completion of the Foundation Programme,
the Semester Jury will recommend the final decision on the specific
design domain.
All students are required to be present for the Orientation
Programme and no exceptions can be made. Failure to be present
at the Orientation programme may mean an automatic withdrawal by
NID of its admission offer. Students who leave the Institute in search of
other career/ or other programmes elsewhere, immediately after joining
will be refunded the deposits as per rules.
Existing students who wish to register in subsequent semesters will
have to do so by paying their semester fees according to the academic
calendar. Fees are payable by Demand Draft or in Cash before the
commencement of each semester. Students who leave NID or who are
asked to leave NID for whatever reasons will not be entitled to any
refund of fees. A student can be given leave of absence for a maximum
period of one academic year on health grounds or other exceptional
circumstances. During this period the student will have to pay his/ her
tuition fee for the entire year.
Evaluation
From the point of view of benchmarking NID’s academic activities
internationally, the Institute has introduced an Academic Credit
Based Evaluation System, as a part of its evaluation system since
the academic year 2002. The system comprises credits and performance
evaluation through grading, wherein the students are required to earn
the prescribed number of credits indicated for the respective academic
programme as well as perform to the established level of performance
set by the institute for successful completion of the professional
education programme at NID. The student’s performance is assessed at
several stages of the programme, such as individual course evaluation,
30 semester end jury, peer group/ general presentations and diploma jury.
Residence
As the accommodation on the campus is not sufficient, provision of hostel
accommodation to outstation students in various programmes is presently
restricted as follows:
_ All students in the GDPD: 7 Semesters
_ All girls in PGDPD: 3-4 Semesters
_ All boys in PGDPD: 3-4 Semesters
The students at Bengaluru may also make their own arrangements for
stay, as the programmes are non-residential. Students residing in the NID
hostels must observe its rules and regulations. Admission is on yearly basis.
Subscriptions to mess facilities are compulsory for all hostel residents.
These charges must be paid in full at the beginning of every semester.
Medical Facilities
The NID doctors (including one Lady Doctor) visit the campus clinic
everyday and can be consulted in the consultation room in the campus.
NID does not have hospitalisation or isolation facilities available on the
campus. Arrangements may be made for hospitalisation at Government
hospitals in Ahmedabad for any resident student to whom this is
recommended by the Institute’s doctor. NID health facilities are limited to
the campus doctor and dispensary. The basic responsibility for good health
is in the hands of individual students, and the facilities are to supplement
individual efforts and are not a substitute for them. Medical expenses have
to be borne by the students. The students are required to take individual
medical insurance from a reputed insurance company and inform NID the
details thereof at the time of admission.
It is mandatory for the students to join, at their own cost, the personal
Accident Insurance Scheme as may be approved from time to time by the
Institute. All students are required to give the name and address of their
local guardian in Ahmedabad so that NID authorities may get in touch with
them if the student happens to fall sick, or in any other emergency.
Extra Curricular Activities
The Faculty-student Consultative Forum meets at least 3 to 4 times in a
semester to discuss academic matters of importance. The Student Activity
Committee functions through its various committees, dealing with the
Canteen, Sports, Entertainment, and through groups which plan social
and cultural events. Recreational facilities for ‘net games’ and campus
fitness centre with aerobic facilities are available in the Institute within
the campus.
Overseas Candidates
Overseas candidates applying for admission into Graduate Diploma
Programme in Design should send in their application along with other
applicants in India by October 31, 2009. Such students may attend
admission test at one of the test centers and if short-listed can attend
the interviews at Ahmedabad.
10 percent seats in Post-Graduate Diploma Programme are
reserved for foreign countries/ SAARC region/ NRI candidates
on supernumerary basis.
They should fill in the prescribed application form and send the same with
their portfolio to Registrar (Academics), NID on or before October 31,
2009. Their applications will be processed through a selection procedure
as may be prescribed by the Admission Committee. The Institute will follow
the reservation criteria as and when prescribed by the Government of India
and as applicable at the time of admissions.
Yearly Expenses for foreign nationals/ SAARC countries/ NRI
Tuition Fee for foreign nationals: US$ 9,000/-
Tuition Fee for SAARC countries/ NRI: US$ 6,000/-
Other fees/ charges are as applicable to Indian students.
All enquiries relating to admissions should be addressed to:
Registrar (Academics)
National Institute of Design
Paldi, Ahmedabad 380 007, India
Phone: +91-79-2662 3462
e-mail: admissions@nid.edu
website: www.nid.edu
31
 NID’s vision is to emerge as a global leader in Design Education and
Research. It is a torchbearer for strategic design in the industry, commerce and
development sectors. Its Integrated Design Services and Outreach programmes
offer the students opportunity to practice design during their studies. NID
has also been playing a significant role in promoting design, to move towards
a ‘Design enabled India’. It has established exchange programmes and
ongoing pedagogic relationships with 35 overseas institutions. NID offers a
wide spectrum of design domains while encouraging transdisciplinary design
projects. It empowers students with problem solving capabilities, depths of
intellect and creative educational culture.

For more details visit our website:

www.nid.edu

Paldi, Ahmedabad 380 007

© NID/
Phone: (079) 2662 3462 Published by Dr Vijaya Deshmukh, Registrar (Academics),
32 Fax: (079) 2662 1167 National Institute of Design/ 2009 / 10,000 copies/
Design: Tarun Deep Girdher/
e-mail: admissions@nid.edu Printed at Shreedhar Printers Pvt. Ltd., Ahmedabad/