Drew Dungan

1953 Hunt Club Drive * Grosse Pointe Woods, MI 48236

dd4f251a@westpost.net * 313.683.1977

Senior Marketing Executive

Strategic Marketing Plans * Business Development * International Expe
rtise
Dynamic, versatile senior executive offering polished expertise in strategic pla
nning, corporate communications, client acquisition / retention and internationa
l marketing and branding. Outstanding record of success, capturing multimillion-
dollar accounts and providing compelling, innovative branding, business growth a
nd market-penetration initiatives. Experienced cross-functional team leader.
Creative and goal-driven with exceptional problem-solving talents; commitment to
excellence in all endeavors. Asia, Europe and Latin America. Sound project mana
ger, mentor and coach, developing creative and leadership potential.
Core Competencies
Comprehensive Leadership * Business Planning * Tactical Client Partnerships
* Market & Competitor Analysis * Brand Management * Thought Leadership *
Program Management * Compelling Presentations * P&L / Project Oversight *
Proposal Development * Relationship Management * Team Development & Coachin
g *
Keywords: marketing executive, senior marketing manager, marketing director, exe
cutive leader, strategist, business development manager, international marketing
, business planner, strategic plans, business plans, strategic partnerships, cli
ent partnerships, market analyst, competitor analyst, brand manager, thought lea
der, program manager, presenter, public speaker, p&l, proposal manager, team bui
lder, team developer, trainer, coach

Professional Experience
Communications Collective Ltd. - Grosse Pointe, MI, 2008 to Present
-- Directed all aspects of start-up organization, from initial business planning
through launch and growth, leveraging marketing skills to maximize market penet
ration and recognition.
-- Senior Brand Consultant - Strategic Growth & Marketing
Partner with clients to identify needs and develop integrated marketing solution
s ranging from start-up strategies to industry-first iPhone applications. Establ
ish and cultivate strong client, vendor and strategic partner relationships. Res
earch / analyze market / competitors; craft key messaging to support branding an
d sales training; conceptualize, design and produce marketing collateral and pre
sentations; plan and direct trade-show presence. Identify and develop talent; fo
ster creative, idea-based environment. Oversee projects throughout life cycle, i
ncluding benchmarks, milestones and budgets. Manage all business, accounting, an
d human resources functions.
-- Key Achievements:
* Successfully branded and grew start-up organization through initial fluid phas
es to achieve solid foundation for success.
* Sourced, secured and grew strong relationships with new clients to support bus
iness objectives.
* Leveraged extensive existing client list and professional network to gain incr
emental opportunities.
EEI Global - Rochester Hills, MI, 1999 to 2008
-- Rapidly promoted to develop and manage corporate marketing strategies and cli
ent initiatives for $45MM marketing organization.
-- Director, Strategy & Communications, 2006-2008
Led 23-person team to create strategic and creative proposals to support both cl
ient and internal needs, including thought and market leadership strategies to m
aximize market position. Administered $400K internal marcomm budget and develope
d multimillion-dollar proposals and C-level presentations to external prospects
and clients. Directed comprehensive corporate communications strategies; identif
ied, developed and mentored leadership potential. Constantly interacted with acc
ount teams to maximize capabilities, improve service offerings and grow business
.
-- Key Achievements:
* Achieved $4.95M in new revenue from existing clients by introducing innovative
service offerings.
* Successfully directed company rebranding initiative, capturing improved market
recognition.
* Secured accounts ranging from $500Kto $9M in value through high-impact proposa
ls and presentations.
* Drove 25% increase in close rate following introduction of improved strategic
/ comprehensive responses to client needs.
-- Director, Business Development, 2003-2006
Oversaw client-acquisition, including prospecting, lead generation and relations
hip development as well as overall business-development strategies and initiativ
es. Consulted to identify client needs and develop bids ranging to $3M; defined
and developed growth initiatives to include mobile marketing programs; expanded
service areas and target industries to include greater diversity.
-- Key Achievements:
* Repeatedly delivered $50K to $3M new-client accounts in manufacturing, communi
cation, and automation sectors.
* Led team to secure 12 new accounts providing $250,000+ in annual revenue.
-- Manager, International Business Development, 1999-2003
While holding P&L responsibility for $8.5M account group organization, directed
multidisciplinary teams in crafting and producing up to $3M global event program
s and converting international client opportunities into new business wins. Pro
ject-managed programs from concept through roll-out. Oversaw 3-person team and 2
0+ client accounts; coordinated / consulted with fellow client teams to identify
and seize business opportunities, address branding initiatives and leverage inn
ovative execution techniques. Developed and coached team members.
-- Key Achievements:
* Expanded corporate impact into Asian, European and Latin American markets, sec
uring strategic account partnerships with Visteon, BorgWarner and Alcoa.
* Leveraged strategic approach and innovative network execution to secure intern
ational program opportunities.
Prior experience: Account Manager and Account Executive with Visual Services Inc
., Bloomfield Hills, MI

Education and Credentials

Bachelor of Arts, English Literature, 1993 - UNIVERSITY of Michigan - Ann Arbor,
MI
Software: MS Office, Keynote
Professional Association: Grosse Pointe Crisis Club: VP, Board of Directors