SCOTT D.

SCHNEIDER
265 S Arroyo Pkwy. #701, Pasadena, CA 91105
Telephone 626 844.4609 (H) 415 519.3600 (C)

EXPERIENCE Senior Director Marketing, Creative, eHarmony

Pasadena, California
May 2007 to February 2010
As Senior Director I was tasked with building the Creative Services Group and e
stablishing systems to enable the in-house agency group to function effectively
and efficiently. It was also my responsibility to enhance the quality of the cre
ative and make it more responsive. I supported Lifecycle Marketing and our Affil
iate Team for all of their marketing and creative needs. Additionally, I wrote a
ll the copy for the projects our group was assigned by the various groups within
eHarmony.
* Managed a group of 3 web designers and freelancers that produced all of our co
mpany's creative work including: email, banner, web site and direct mail.
* Supported affiliate marketing and business partners with their marketing effo
rts from a marketing as well as creative perspective for our company.
* Introduced and implemented a project management system that allowed the Creat
ive Services Group to maintain schedules for all of the projects that were given
to the group. This was the means for all of our "internal clients" to assign an
d enable them to track their jobs.
* Responsible for increasing banner and email click through rates and conversio
ns, as well as landing page (Home Page) conversions through better design, UI, a
nd stronger more compelling copy. Increased Home Page V to R conversion by over
15% and over 20% on our Free Communication Weekend HP.
* Responsible for all A/B and multi variable testing plans and execution for la
nding pages using Offermatica.
* Was responsible for maintaining the eHarmony brand. Worked with my Creative D
irector to produce the company's first Style Guide that covered all of our adver
tising media which included banners, email, print, direct mail as well as logo,
type and image treatment.
Senior Creative Director, Adteractive, Inc.
San Francisco, California
January 2006 to March 2007
In my role I was responsible for the "The Best of Breed" direct marketing pract
ices for all of our creative work of our websites, landing pages, emails and ban
ner advertisements across our many verticals. I was also tasked with teaching di
rect response marketing techniques to the staff (other than the creative group).
* Manage a group of web designers and writer that produced all of our company's
creative work.
* Responsible for increasing click through rates and landing page conversions t
hrough better design, UI, stronger and compelling copy and offers.
* Honored with the "Circle of Excellence Award" for the 2nd quarter of 2006. Th
is is awarded to the employee who delivers the most to the company's bottom line
for the quarter.
* Responsible for all A/B and multi variable testing plans and execution for la
nding pages using Offermatica.
* Was instrumental in helping all of our vertical Product Managers meet their q
uarterly stretch goals. Increased the mortgage lead net revenue by over 300% fro
m when I started with the company.

Director, Creative Services, NexTag

 San Mateo, California
December 2004 to December 2005
As Director, Creative Services, my responsibilities encompassed the development
of marketing strategies and creative tactics that drove high quality mortgage,
online education and travel leads to our landing pages. I developed a new tactic
that drove millions of dollars without costing the company any money. I managed
a group of 7 graphic web/banner designers, both in San Mateo and in India. In
addition to overseeing the creative development, and copywriting of NexTag's ban
ner ads and landing pages, I was additionally responsible for developing other d
irect response media to drive leads that include: DRTV, radio and email. One of
my other responsibilities was to work with the Legal Dept. for all necessary cl
earances of advertising copy and landing page disclosures.
Partner, Director Account Management, 8foot4
919 Sir Francis Drake Blvd., Ste. 203C
Kentfield, California
July 1995 to July 2004
8foot4 is a full-service advertising agency specializing in direct response and
customer relationship marketing and collateral development. The client base was
mostly high tech business-to-business however; we have also worked with financi
al services clients. As Partner, my duties spanned both new client development
and maintenance, to day-to-day management of the agency and overseeing creative
development. Some of our clients were: Oracle, Symantec, Apple, Gateway Learnin
g (Hooked on Phonics), Diamond Soft (Font Reserve), Allstate Insurance (Adept Dr
iver), Sendmail, Western Multiplex, Informix Select Equity and Datasweep.
Senior Director, Consumer Marketing, ASU, Inc.
Corte Madera, California
July 1994 to June 1995
As Senior Director, my responsibilities included the direct sales of all of our
primary products (rolling luggage and travel-related items and services).
* Developed the 1995 Marketing Plan, which was targeted to produce between $8 to
$10 million in sales.
* Coordinated the in-house agency that created all of the advertising for the
company.
* Initiated and produced a new catalog format and design. The two new catalogs t
hat had been produced have outperformed all previous past efforts by at least 46
%.
Director, Direct Response, DHL Airways, Inc.
Redwood City, California
November 1992 to June 1994
Manager of Direct Response Advertising, which included the Telemarketing Center
in Tempe, Arizona. My main responsibility was to create new business leads thro
ugh the use of direct media sources.
* Developed new programs that enabled the Telemarketing Department to be cost ju
stified. The department was to be shut down prior to my taking over its managem
ent.
* Outlined detailed plans on modernization of the database to help better unders
tand the potential of the customer base.
* Outlined and implemented programs that allowed for better tracking and targeti
ng of the identified target audience.
* Revamped the fulfillment procedures which reduced costs by over $150,000 per
year, as well as enabled the new "start-up kits" to be delivered to the new cust
omers within two days. This was an improvement over the up-to two-week previous
delivery time.
 * Established and implemented an innovative way of attracting new, high potenti
al, leads through the use of the courier work force. The program was highly succ
essful and ran for two years. It brought in new high yield business, at very rea
sonable acquisition costs.
Vice President-Direct Response Advertising, First Deposit Corporation (Pro
vidian),
San Francisco, California
December 1991-July 1992
Manager of a newly created department that explored alternative direct response
media (other than direct mail) to create new channels of distribution for our pr
oducts.
* Developed creative strategies and produced direct response TV commercia
ls for two products previously being sold only through direct mail.
The products were Select Equity (home equity) and Secured Card.
* Created strategies and produced print and radio commercials for various
products.
Vice President-Manager Marketing Services, First Deposit Corporation (Prov
idian)
San Francisco, California
February 1986-November 1991
Manager and founder of an in-house agency that provided complete marketing
services and advertising support for First Deposit Corporation and
its subsidiaries. I established, hired and trained the Marketing Services
Dept. that allowed them to become more responsive and cost effective than
using outside advertising agencies. Maintained a clear understanding of the
unique nature and needs of First Deposit Corporation's products and business
objectives. I was responsible for building the portfolio from $55 million to ove
r $4 billion in receivables.
Account Supervisor, Ketchum Direct
San Francisco, California
Account Supervisor for Pacific Bell and Acura (a division of American Honda Moto
r Co., Inc.) with overall responsibility for strategic market planning and budge
ting.
Account Supervisor, Ogilvy & Mather Direct
New York, NY

Account Supervisor for both business-to-business as well as business-to- co

nsumer accounts. Major account responsibilities included AT&T Small
Business Phone Systems, AT&T Reach Out America and the British Royal
Mint. These accounts involved heavy database and management expertise.
EDUCATION M.B.S., Herbert H. Lehman College, Bronx, New York
B.S. in Speech Communications with a minor in Education, SUNY New Paltz, NY
Co-Founder of the Northern California Direct Marketing Club, 1988