GWENDOLYN MARSHALL

215 Irvington Avenue Phone: (732) 213-2050

Somerset, New Jersey 08873 Email: gm4fe4aa@westpost.net
________________________________________
E-COMMERCE MARKETING PLANNER
________________________________________
Self-motivated, results-driven problem solver who possesses excellent sales, mar
keting, negotiation and managerial skills. Extremely knowledgeable sales profess
ional with extensive experience anticipating and capitalizing on market trends,
identifying profit potential and maximizing profit share.
Sales Analysis Strategic Planning
Online Advertising Product Management
New Product Development Consumer Research
________________________________________
PROFESSIONAL EXPERIENCE
Burlington Coat Factory - Burlington, New Jersey July 2004 - Present
E-commerce Merchandiser
Managed the E-Commerce division for Burlington Coat Factory.com. Responsible for
online merchandising, product presentation and analysis of sales to compete wit
h the current market trends and technologies. Experience includes e-marketing, s
earch optimization, advertising and online navigation to enhance consumer online
experience.
* Developed and maintained seasonal plans and implemented strategies to achieve
sales and gross margin
* Enhanced product presentation by updating images, text, and placement to incre
ase consumer conversion
* Integrated and provided detail analysis to streamline consumer buying experien
ce and check out process
* Performed search optimization to return desired key results
* Monitored and track sales from email blasts and suggested add-on products
* Used Google Analytics to analyze site traffic to track page views, abandonment
, visits and purchase data
Accomplishments:
* Increased profit margin by 30 % compared with previous sales with the aid of
various video presentations to increase ROI
* Assisted in the development in re-designing the website, including installing
a new search engine
* Performed and maintained competitive web site analysis, analytical metrics, an
d increase website performance
* Increased brand awareness and sales by integrating print and media advertising
to the e-commerce site
* Measured KPI and offer suggested plans to track to pages to increase consumer
conversion rate
ABS Computer Technologies - Parsippany, New Jersey February 2004 - June 2004
E-commerce Buyer
Managed sales and inventory levels of the current stock for resale to the Intern
et (E Business). Identify foreign and domestic suppliers and kept abreast of any
changes affecting both the supply and demand of products and materials.
* Analyzed and managed $2 million sales for consumer electronics for Internet sa
le
* Competed in the market aggressively to outsource the competitors by pricing an
d promotional planning
* Designed and featured products on the website to increase sales and name recog
nition
Accomplishments:
* Achieved profit margin and increase sales margin by twenty-percent
* Developed new product lines and acquired vendor support on product advertising
* Negotiated vendor contracts for allowances and return merchandise agreement
Saks, Inc. Parisian - Montgomery, Alabama April 2002 - February 2003
Sales Analyst
Selected for outstanding organizational and management skills to manage several
key aspects of the business, including sales, advertising, and merchandise prese
ntation. Cultivate relationships with customers to generate new business and ens
ure complete customer satisfaction. Capitalized on the strengths of each employe
e in order to maximize productivity and improve product sales.
* Analyzed sales and profitability trends in the department
* Developed visual merchandise selection to increase sales by twenty-five percen
t
* Budgeted and forecast sales prior to an advertising event

GWENDOLYN MARSHALL
-Page 2-
Accomplishments:
* Recognized by company for inside sales service and consistent leadership in re
aching company goals
* Implemented and designed increase communication between customer service reps
and clients
* Traveled to numerous stores to assist with sales-related issues

Saks, Inc. Parisian - Birmingham, Alabama January 2000 - April 2002

Assistant Buyer
Managed sales and profit margins to increase financial retail business. Contract
ed vendor negotiations, merchandise selection, and advertising presentation. Imp
lemented price promotions, inventory distribution, customer orders, and competit
ive analysis throughout the business.
* Developed preseason business plans for the departments and vendors prior to pu
rchasing decisions
* Accurately forecast sales and costs associated with the departments based on o
pen to buy projections
* Performed performance analysis identifying risks to plan performance and ident
ified methods for improvement
* Managed seasonal conversion, inventory aging, and pricing decisions
* Negotiated purchase terms with vendors in support of gross margin objectives
Accomplishments:
* Achieved planned sales and gross margin by creating a new assortment of mercha
ndise
* Developed advertising plans to increase sales margin and development
* Negotiated vendor contracts for allowances and new merchandise selection
* Completed comparative analysis of new merchandise trends

EDUCATION
The University of Phoenix - Phoenix, Arizona March 2007
Masters of Business Administration
Major: E-Business
The University of Alabama - Tuscaloosa, Alabama December 1999
Bachelor of Science in Commerce and Business Administration
Major: Marketing
TECHNICAL SKILLS
AutoCAD 2000, Microsoft Office (Word, Excel, PowerPoint, FrontPage), Windows, FO
RTRAN, PASCAL, C++,
Lotus 1-2-3, Arthur Planning System, Internet, Merchandising BI Systems, Celebro
s, Coremetrics, Google Analytics