Selene Fenton

244 East 7th Street Apt 24

New York City, NY 10009
(C) 917-679-8387
sf502ca8@westpost.net
Management Professional
Experienced in Retail Marketing, Direct Mail, Live Media, and Public Relations E
vents for clients including
eBay ? Sears Home Appliance Group ? Wal-Mart ? Chicois ? Soma ? Kohlis Departmen
t Stores
Spearhead successful marketing, creative brand development, and photo production
initiatives and delivering the strategies and tactical development plans to dri
ve revenue and profit growth. Combine expertise in project management, full phot
o production, vendor relations and team building.
Value Offered
* Participative leadership style with excellent skills in cross-functional team
building, quality performance, and productivity improvement.
* Facilitate communications, structure partnerships, and manage creative talent
including photographers, stylists, hair and makeup artists, models, art director
and venue owners.
* Position company for growth and profitability through staff recruitment, hirin
g, training and development initiatives.
* Recognized for expertise in project management of fashion, still life photogra
phy, goal attainment, and market-specific development plans.
* Strong technology skills; familiar with MS Word, MS Excel, MS PowerPoint, Quar
k, and FileMaker Pro.
Career Track
CC Group 07/2009 n Present
PARTNER
Recruited to serve as Experiential Marketing Project Manager and focused experti
se on media and direct to consumer events; tasked with development of one-of-a-k
ind events for retail, tourism, and pharmaceutical companies.
* Led diverse projects for high-profile clients including Mederma / Merz, VisitL
ondon.com, and eBay consumer Holiday 2009 pop-up store.
Retail MD 07/2009
PROJECT MANAGEMENT CONSULTANT
Selected to manage full project life-cycle in the creation of a pop-up store for
eBay and provide trend analysis and interpretation through product.
* Coordinated events and ensured adherence to budgetary guidelines.
* Sourced products for five (5) mini-shops within a larger 15,000 sq. ft. store.
* Collaborated with trend experts and provided trend personalities to bring them
es to life.
Schawk 2006 n 2009
SENIOR PRODUCER
Conceived, launched, and produced location and studio photography sessions for r
etail circular, signage, and web program for K-Mart retailer.
* Identified and secured creative talent and vendors needed for photography prod
uction.
* Sourced shoot-appropriate locations and actively produced during photography s
essions.
* Managed merchandise, catering, crews, and prop placement.
* Negotiated favorable terms with talent and venues.
* Tracked, reported, and contained costs; provided estimated to actual cost repo
rts.
Fenton Productions n New York City 2005 n 2006
EXECUTIVE PROJECT MANAGER / EVENT PRODUCER
Planned, organized, and carried out various photo production, direct mail initia
tives, live media events, and public relations initiatives.
* Produced fashion and home dcor photography for Chadwickis of Boston, Fortunoff
, and other high-profile clients.
* Managed location and studio photography for diverse marketing materials includ
ing direct mail catalogs, websites, collateral materials, and signage.
* Secured creative talent and vendors to carry out and ensure quality of each pr
oject; directed shoots, managed 3rd party vendor relationships, and secured all
props and permits.
* Launched initiative to improve workflow between creative, merchandise, and pro
duction departments for Chadwickis of Boston and Metrostyle.
* Oversaw live media events and secured creative talent per brand directive.
AGA Catalog Marketing & Design n New York City 1995 n 2005
DIRECTOR of CREATIVE SERVICES / ACCOUNT DIRECTOR / PHOTO PRODUCER
Tapped to lead Photo Service department team, manage workflow distribution for o
ver 35 accounts, and create / maintain photography budgets and schedules. Worked
with large accounts including Marks and Spencer Home, Spiegel Elements, Avon, C
hadwickis, Lerner, Roamanis, Lane Bryant, and Lord & Taylor.
* Skillfully produced 300+ photo shoots and maintained smooth workflow of 30+ ca
talogs and 1500 pages on annual basis.
* Researched, sourced, and submitted creative vendors for the agency.
* Utilized communication expertise to negotiate volume discounts with creative v
endors; achieved increase in gross margin for the agency.
* Managed key client accounts, served as Account Director for major fashion appa
rel catalog accounts and ensured creative product met client brand objectives.
* Held P&L responsibility for $15M in annual revenue; created, maintained, and r
econciled all account budgets.
Other Positions Held,
MODEL AGENT Next Model Management n New York City 1999 n 2000
CASTING DIRECTOR Kit Defever n New York City 1992 n 2995
PHOTO PRODUCER Avanti n New York City 1990 n 1992
MODEL AGENT Ford Models n New York City 1987 n 1990
Education
BACHELOR of ARTS n MARKETING MANAGEMENT
Baruch College n New York, NY