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RICHARD KALSON

1835 ARCH STREET APARTMENT 205 PHILADELPHIA PA 19103


PHONE: (215) 500-8152 E-MAIL: rk3c8b4e@westpost.net
SUMMARY OF QUALIFICATIONS
* Extensive knowledge of the interactive marketing industry coupled with a hist
ory of sales success.
Consistently able to hit all sales goals and objectives. Proven ability to es
tablish, build, and cultivate business relationships with organizations
looking to expand and grow their online revenues. Accomplished online sales a
cross multiple markets and industries. Strong analytical and planning skills,
combined with the ability to coordinate the efforts of other team members to m
eet both organization and client goals.
WORK EXPERIENCE
Unreal Marketing Solutions/LSFinteractive Conshohocken, PA
April 2004 - Present
Director, Business Development
* Consistently contributes to agencies' increases in annual revenue.
* Generate average net revenue of $2 million each year.
* Develop, execute and manage strategy for all new client acquisitions.
* Work closely with Managing Director to define new business revenue objectives
each year.
* Present and develop agency's interactive capabilities.
* Expand existing client campaigns to accomplish projected agency growth.
* Manage and attend trade shows to promote and generate leads for agency.
* Establish relationships with financial, retail and online education industry l
eaders.
Createtraffic, LLC Conshohocken,
PA January 2009 - January 2010
Director of Sales
* Initiated and built company revenue to over $75 thousand dollars per month in
one year.
* Developed, executed, and managed sales and marketing strategy to establish Cre
atetraffic as a start up business.
* Recruited, hired, trained, and managed sales team to meet company goals and ex
pectations.
* Established relationships with other companies to build affiliate networks.
* Coordinated and developed internal processes to align company and client needs
with technology efforts.
* Worked with account mangers to identify client growth opportunities.
* Established relationships with small and medium sized businesses.
Telular Corporation Atlanta, GA
August 2003 - April 2004
North Central Regional Sales Representative
* Responsible for establishing new accounts and maintaining customer base.
* Increased monthly sales from $20 thousand to over $100 thousand.
* Exceeded monthly sales quota each month.
* Managed and supervised 10 inside and outside sales representatives across 5 st
ates.
Pursenality Atlanta, G
A May 2003 - August 2003
Store Manager
* Responsible for daily operation of store, including inventory control and open
to buy.
* Managed sales staff and maintained a quality work environment.
EDUCATION
University of Florida Gainesville, FL
July 1999 - May 2003
* Bachelor of Science in Communications
* Outside Concentration: Exercise and Sports Science