DELL

Goals Status
Completed. Corporate responsibility content is
integrated into Dell’s purpose and branding
initiatives. Online content will be continuously
Increase communications about corporate updated as needed. Examples include: U.S.
Corporate
responsibility to customers, stakeholders and Chamber of Commerce perspective, new Human
Responsibility
employees. Rights and Labor Policy statement and recognition
of Working Mother list.
Held a FY10Q3 FY11Q1 SRI call with a guest
speaker and two-way dialogue on all topics
Completed. Inspire and Innovate: FY09
Achievements in Corporate Responsibility online
Add dynamic, online links to dell.com within report features dynamic links. Summary report was
the summary report for additional content. updated in March 2010 with additional hyperlinks
for Dell by the Numbers and new Progress to Goals.

Completed. Enviro 2.0 business platform is

Advance strategy to become the greenest underway with engagement and sponsorship from
Environmental technology company on the planet through the Sustainability Council.
our Enviro 2.0 business platform

Increase take-back volume totals to a

worldwide cumulative of 1 billion pounds of In progress. Highlights include the expansion of the
collected equipment. Goodwill Reconnect program.

Reduce global greenhouse gas (GHG)

emissions by 15 percent per dollar of revenue
from calendar year 2007 to 2012; achieve net In progress
zero global GHG emissions by calendar year
2008 and maintain that level through  
calendar year 2012.

Make laptop and desktop products 25

percent more energy efficient by calendar
year 2010. In progress

Produce mercury-free laptops by 2010.

Completed
 
In progress. Dell is working toward the goal through
strategies such as using slip sheets for shipping, in
Eliminate 20 million pounds of packaging by place of pallets, and reusing the packaging for 1U
2012. servers.

 
 Achieve 75 percent curbside recyclability of
packaging components. In progress

Increase sustainable content in cushioning

and corrugated packaging by 40 percent. In progress

Participate in the Carbon Disclosure Project. Completed. See survey results.

Participate in the Dow Jones Sustainability
Index.
Sustain stakeholder engagements.
Completed. See survey results.
Completed. Hosted Stakeholder events in
conjunction with the Financial Times, Ceres and
BSR conferences. Conducted two calls with SRI
and hosted a v-log. Conducted a special gathering at
Dell HQ to discuss Environmental Strategy (Enviro
2.0) with nearly 25 stakeholders and hosted a Q&A
session with the CEO

In progress. In celebration of the World

Increase employee engagement by seeking Environment Day, we asked our employees to
commitment to living green. pledge green.

Recycle or reuse 99 percent of nonhazardous

manufacturing wastes by 2012. In progress

Eliminate all remaining uses of brominated

flame retardants (BFRs) and polyvinyl
chloride (PVC) by 2009, including
tetrabromobisphenol A (TBBP-A) in circuit.
In line with our Chemical Use Policy and the
Precautionary Principle and with
consideration for Chemicals for Priority Goal reset to all newly introduced products will be
Action identified by the Convention for the BFR- and PVC-free by 2011.
Protection of the Marine Environment of the
Northeast Atlantic (OSPAR), our goal is to
eliminate the use of all BFR chemicals and
PVC plastics in our products worldwide.

Recycle 116 million kilograms of equipment

since 2006, putting us ahead of schedule to Completed. We set, met and, in fiscal year 2009,
  achieve our multiyear goal of recycling 125 exceeded our goal to recover 275 million pounds of
million kilograms (about 275 million pounds) materials through our Takeback programs.
of equipment by 2009.
Reduce GHG emissions from Dell products
by 25 million tons through improved product
performance and preconfigured systems with In progress
EnergySmart operational settings.

Implement server-managed power

management for customers worldwide to
In progress
avoid 40,000 tons of carbon dioxide
emissions between FY08 and FY12.
 Double the number of Gold, Silver, Bronze
power supply units (PSUs) available to
customers.
Corporate
Complete 45 Dell audits at Tier 1 vendors for
Accountability
compliance verification.
Engage 35 suppliers on eLearning training to
build supplier capability.
Update the Dell Code of Conduct through
employee input.
Increase Electronic Industry Code of
Conduct (EICC) and Dell audits of our
suppliers.
Sustain Billion Dollar Roundtable
achievement through spending with diverse
suppliers.
Enhance development of new and existing
diverse suppliers.
Participate in EICC Extractives working
group and Mineral Traceability Study.
 
Encourage all Tier 1 suppliers to publish a
corporate responsibility report.
Enhance and expand Dell YouthConnect to
Social impact more students, particularly in
Responsibility Morocco, United Kingdom, France, South
Africa and China.
Maintain Human Rights Campaign perfect
score for the sixth year.
Increase retention of women globally and of
African-Americans and Hispanics in the U.S.
In progress
Completed
Goal extended to FY2011
In progress. After significant employee feedback
through One Dell Way blog, Yammer group, email,
focus groups and individual feedback, new Code of
Conduct was released in July 2010.
Completed
Completed. Trend line for diverse supplier spending
on track
In progress. Participation in key industry events
help recruit new diverse suppliers. Achieved #1
rating from DiversityBusiness.com
Completed. Continue to participate in the EICC
working group, which commissioned a minerals
traceability study with Resolve. Hosted a multi-
industry, multistakeholder group with HP, Intel,
Motorola and Phillips, as well as participated in the
review of two pilots (tin and tantalum) on
responsible sourcing of minerals. Attended a
meeting in Guadalajara with a local
nongovernmental organization (NGO) and other
companies in the electronics industry on the topic of
labor
In progress
Completed. Launched Dell YouthConnect programs
in Morocco, United Kingdom, France, South Africa
and China by January 2010, serving more than
340,000 youth
Completed. Achieved perfect score for six
consecutive years
In progress
Double Employee Networking Group
participation rate.
Measure flexible work solutions progress
with second annual survey, increasing
participation to 25 percent.
Maintain status on Working Mother 100 Best
Companies.
Launch new employee value proposition to
drive employee engagement.
Increase executive-level participation in
diversity efforts.
 
Sustain commitment to HIV and AIDS
prevention and treatment.
Increase employee volunteerism from 36
percent to 50 percent of employee
population.
Aspire to achieve a 1 percent pretax
charitable giving goal.
Completed
Completed. Achieved 28 percent participation in
survey, with an 11 percent increase in program
work-life awareness
Completed. Achieved inclusion list
Completed. Launched Dell’s new branding and
stakeholder initiatives in January 2010
Completed. Michael Dell hosted a town hall
meeting with more than 300 employee resource
group members to discuss diversity and inclusion.
Executive panel on flexibility featuring CFO Brian
Gladden was held through a global Webcast with
220 participants.
Completed Sustained membership in Global
Business Coalition joined the Next Generation
Strategies group. Continued inclusion of Product
Red
In progress. Achieved 42 percent global employee
volunteerism
Completed. Achieved goal through commitment
to Dell YouthConnect and other various giving
programs
 The Coca Cola Company
Goals:
Invest more than $50 million in research. By 2015

Innovate with natural sweeteners, which have the potential to lower calories per serving.

List the calories/kilocalories/kilojoules per serving for our beverage products on the front of
nearly all of our packaging worldwide. By the end of 2011.

Strive to have low- and no-calorie options and/or smaller portion sizes available in communities
where obesity is a significant problem.

Continue developing products fortified with additional nutrients to meet global consumer needs.

Financial Goals of Organization

The two important financial goals of organization can be profit maximization and wealth
maximization. Out of this wealth maximization is most important because it is based on cash
flows of the organizations. On the other profit maximization can be vague as there can be
multiple interpretations of profits. Moreover profits do not take care of time value of money and
ignore risk attached to the returns. Also profit maximization focus on short term profitability
which may not lead to long term wealth creation. Hence financial management is concerned
with value maximization. Management's efforts are for increasing the value of the company for
the shareholders. This requires investing in projects that are likely to provide positive returns to
the company. Hence wealth maximization accounts for the timing and risk of the expected
benefits