CRAIG L.

SANDERS
629 Zion Court
Howell, Michigan 48843
Phone: 517-204-3015
cs551ad8@westpost.net
CAREER SUMMARY
A sales professional experienced in the biotechnology and pharmaceutical industr
ies. Demonstrated ability to comprehend large quantities of complex pharmaceuti
cal data, develop productive relationships among medical community, accurately a
ssess customer needs and effectively market products to meet those needs. Reput
ation for energetic commitment to exceeding sales goals, maintaining a strong wo
rk ethic, and personal integrity. Recognized by team associates as a valuable m
entor and partner.
PROFESSIONAL EXPERIENCE
ACCERA, INC 2009-PRESENT
Neuroscience Biotechnology Company
Neuroscience Specialty Sales Representative
Responsible for promoting prescription therapy Axona in Southeast Michigan and N
orth Ohio Territory to Neurologists, Psychiatrists, Geriatricians, Internists, F
amily Practitioners, and Pharmacists.
* MVP Award-Winner Central Region 2009
* Selected for National Marketing Advisory Board 2010
* Finished in top 21% of field force for month of December 2009 (8th out of 38).
* Finished in top 30% of field force for month of November 2009 (11th out of 38)
.
* Finished in top 50% of field force for year ending 2009 (19th out of 38).
* Sales Motivation Trainer for Central Region (responsible for reps. in 22 state
s).
* Successfully launched and promoted Axona as the only sales representative in t
erritory.
* Successfully recruited physician KOLs (Key Opinion Leaders) to accelerate upta
ke of Axona.
* Conducted physician peer to peer speaker programs.
SCHERING-PLOUGH PHARMACEUTICALS, INC, Dearborn, MI 2004-2008
International Healthcare Prescription Drug Company.
Pharmaceutical Sales Representative
Responsible for promoting Asmanex, Nasonex, Clarinex, Proventil HFA, Foradil, Le
vitra, Vytorin, and Zetia in the Dearborn Territory to Primary Care, Family Prac
tice, Internal Medicine, Otolaryngology, Pulmonology, Urology, Allergy, and Phar
macy medical healthcare professionals.
* Doubled Asmanex market share from 4% to 8% for January 2007 through June 2008.
* Achieved 101% Clarinex Goal attainment quota for August 2007.
* Achieved 104% Asmanex Goal attainment quota for September 2007.
* Achieved 97.4% Asmanex Goal attainment quota for August 2008.
* Successfully launched two new products ( Vytorin & Asmanex ) with quick market
uptake results.
* Earned merit increases each year in recognition of strong performance.
* Recognized with over 1,500 Schering-Plough Reward Points for demonstrating cor
e leader behaviors.
* Chosen to represent the district in two territory sales co-travel days with Co
rporate Regional Sales Director to detail new marketing materials and sales mess
ages and gauge customer feedback ( 2005, 2008 ).
* Trained three new hires / co-promotional partners, as District Trainer, in add
ition to having territory sales responsibilities ( 2005-2006 ).
* Influenced physicians to support preferred formulary approval of Asmanex in th
ree local hospitals.
ENTERPRISE RENT A CAR, Lansing, MI 2002-2004
Industry Leading Auto Rental and Leasing Company.
Branch Manager
Provided complete rental and leasing transportation needs to retail customers an
d corporate accounts while increasing branch sales. Trained and developed an av
erage of five employees for management track and promotion. Exceeded weekly, mo
nthly, quarterly sales call requirements to corporate accounts. Exceeded inside
and outside sales quotas. Oversight of $1 million in company assets. Generate
d sales and performance reports. Analyzed branch financial statements for areas
of growth and opportunity. Conducted employee performance reviews. Planned and
conducted staff sales meetings.
* Earned recognition for top 10% of individual sellers Greater Michigan.
* Generated highest branch income in Greater Michigan Group with over $850 / car
and approximately 45 cars in fleet ( May 2002 ).
* Achieved approximately $1 million in branch income per year.
* Enterprise Service Quality Index leader with over 80% of customers surveyed "c
ompletely satisfied" ( 2001, 2002 ).
* Served on diversity committee.
ENTERPRISE RENT A CAR, Lansing, MI 2001-2002
Industry Leading Auto Rental and Leasing Company.
Progressed through three increasingly responsible sales positions.
DAYTON / HUDSON / MARSHALL FIELDS CORP., Lansing, MI 2000-2001
Department Store.
Sales Associate
* Consistently exceeded daily sales goals.
* Established repeat business through effective customer service.
NEW JERUSALEM MENTORING PROGRAM, Lansing, MI 1996-2000
Executive Administrator
Non-Profit Anti-Violence Organization.
* Managed and supervised ten employees.
* Oversight of $450,000 annual budget.
* Wrote state grant requests receiving $200,000 in grant funds.
* Account manager and marketing coordinator.
EDUCATION
BA, Sociology, Michigan State University, East Lansing, MI 1993
COMPANY SPONSORED TRAINING
MLPQs (Multi-Layered Probing Questions), Management, Stress Management, Time Man
agement, Sales and Communication, Selling Effectively to Different Personality S
tyles, Confrontation, Effective Questions, Effective Listening, Negotiation, Sal
es Motivation, and Diversity.