Objective

Position utilizing years of project management and experience acquired in market

ing, and legal.
Profile
* Ability to direct complex projects from concept to fully operational status.
* Goal-oriented individual with strong leadership capabilities.
* Organized, highly motivated, and detail-directed problem solver.
* Proven ability to work in unison with staff, Reps, and board of directors and
Investors.
Relevant Experience & Accomplishments
Program Coordination
* Successfully established new Product on the US market and Worldwide
* Balanced $1.5 million budget, resulting in impressive 15 percent profit margin
.
* Reviewed online email, website, and data pass marketing before launch
* Reorganized In-Home Program, turning annual $12,000 loss to $45,000 profit.
* Created online store with different retailers in the US market
* Development plans and conducted new pitch to new Clients such as Costco and
more
* Defined new goals and objectives.
* Formulated, wrote, and implemented new sales ideas
* Researched and Contacted new Rep's with major retailers contacts to represent
the Company
Management/Supervision
* Directed recruitment and retention of supervisors and staff of 25 employees.
* Trained, supervised and evaluated staff, coached improvement management
skills
* Resulted in multilateral staff achievement of work objectives.
* Supervised National Rep's (Costs etc) and Hired new stuff
* Responsible for worldwide sales via DR and ASOTV channels
Employment Current
Director of Marketing and Sales, Sport-Elec, New York and Florida - Current
* Established global awareness for the Product and public relations From plannin
g
to Execution and Implementation
* Directly responsible for $400k annual US budget, sharing total of $4.2M
globally.
* Grew number of annual rep's who are responsible for different regions in the
country and Worldwide Including HSN/ASOTV etc.,
* Led several projects developing co-branded products with domestic HSN/QVC
partners.
* Responsible for creating and maintaining strategic relationships with direct
response, and Financial Analysts, customers and partners.
* Reviewed online email, direct to consumer websites, and data pass marketing
before launch in/out Company's websites.
* Managed external corporate communication efforts in North America, Europe
and Asia.
Director of Marketing and Sales, Bennoti, New York 6/2009-2007
* Established global awareness for the Product and public relations From plannin
g
to execution and Implementation
* Directly responsible for $230K annual US budget, sharing total of $920K
globally.
* Increased global press mentions 26% from 2007-2008.
* Grew number of annual rep's who are responsible for different regions in the
country and worldwide
* Led several projects developing co-branded products with domestic partners
and International Responsible for the creation and dissemination of corp
orate
financial Performance, customer service and successes, partnerships with
new
rep's, new products and all other news.
* Responsible for creating and maintaining strategic relationships with print
magazine, direct Response, and financial analysts, customers and partner
s.
* Reviewed online email, website, and data pass marketing before launch
* Managed external corporate communication efforts in North America, UK,
Switzerland, Israel and S. Africa and influenced distributor efforts in
Mexico,
South Korea and Japan.
Account Executive, GroupM, New York 2007-2005
* Detail orientated full agency process management for several clients
simultaneously Including American Express, Bristol-Myers Squibb, Bank of

America, Miller, Sprint Merrill Lynch and Yahoo

* Increased Clients revenue and spending on Print and Global Advertising
* Designed, executed, and managed innovative Out of Home Advertisement
(Times Square)
* Contributed to the continual upgrading and enhancing agency Pitching systems
through Needs assessments and troubleshooting
* Developed creative briefs, proposals, and plans for new promotions for existin
g
clients
* Assisted in development of new business plans and RFP responses
* Managed Media Plans; budgets and timelines throughout entire quarterly
process
* Initiated client status meetings and participated in teleconferences
* Involved with creative brainstorming process, cultivating vendor contacts, cli
ent
Management, communication (print, Broadcast and OOH)) and sweepstakes
fulfillment
* Responsible for weekly job status, case histories, meeting conferences and
activity reporting
* Day-to-day client contact; develop, nurture and maintain relationships
* Reviewed market journals, newspapers, magazines, web-sites for strategic
insight
* Managed creative presentations; obtained electronic files and artwork from
clients and vendors
* Extensive experience with vendors due to heading up Agency wide vendor
relationships
* Managed sweepstakes administration and fulfillment processes

Legal Associate, Peleg Cohen Doytches Moskovitz and Co., Tel Aviv, Israel 2004-2
003
* Work Directly with the Israeli "Knesset" (Parliament) on Writing new laws
* Created two binding Precedents
* Writing Legal Requests, Contracts, Summations, appeals, Tax Procedure
* Labor; Tax and Intellectual Properties Law

Israel Defense Force, Commander, Israel 1999-1996

Education
M.B.A., Master of Business Administration, Marketing and Advertising, University
of
Manchester, UK 2004-2001
3.45/4.0 GPA
L.L.B., Bachelor of Arts, Law, University of Manchester, UK
3.55/4.0 GPA 2003-2000
Skills
Fluent in English, Hebrew Proficient in Microsoft Word, PowerPoint, Excel and Mi
crosoft Outlook/Entourage
REFERENCES UPON REQUEST