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BRAD BERMAN

100 Schoolview Lane


Oxford, Pennsylvania 19363
Phone: (610) 998-0816
bb5682ce@westpost.net

PROFESSIONAL PROFILE
Results- Oriented Professional Sales and Account Manager with stability and expe
rience in sales, sales management, working with key national and international c
ustomer base. Successful experience in formulating and implementing marketing pr
ograms with demonstrated results in sales force management, key account manageme
nt, internet sales, new product development, and marketing. Skilled in strategic
planning to formulate expert sales and marketing campaigns to outmaneuver the c
ompetition, penetrate new markets, and generate substantial positive revenue.
* Adept and well-versed in analyzing competitive landscapes, designing regional
and national market strategies and quickly driving market and brand awareness.
* Consistently successful in cultivating and securing new business, developing a
nd building strong sales teams and surpassing sales goals.
* Recognized for professionalism, positive mental attitude, commitment to excell
ence and demonstrated ability to communicate and work with senior management, as
sociates and customers.
* Strong interpersonal and communication skills, coupled with vision and busines
s acumen to increase bottom-line profits.
* Effective written and verbal skills from both business and client base perspec
tives.
PROFESSIONAL EXPERIENCE
REGIONAL SALES MANAGER
SHARP ELECTRONICS CORPORATION 2007 - PRESENT
Position Profile:
Provided effective oversight to a large territory including the states of Pennsy
lvania and Delaware. Serviced large accounts such as Best Buy, Sears, Circuit Ci
ty, as well as numerous smaller accounts such as Boscov's. Collaborated with sma
ll retail establishments and distributors to network and develop business relati
onships. Provided comprehensive training on the store level, as well as at large
r venues while forwarding information on Sharp products, as well as other compet
itor product information. Instrumental in producing special promotions and event
s to increase Sharp LCD TV sales to drive business growth to greater revenue gen
eration. Managed 8 to 10 Sales Representatives, gathered and forwarded their sal
es data, processed and checked time sheets for accuracy, and provided guidance f
or employee development and professional growth.
Significant Accomplishments:
* Continuously achieved Top Ratings of being in the top 5 sales teams in the nat
ion.
* Received many accolades from management as well as customers, retail sales sta
ff and store management.
MARKETING/SALES
NEXT GENERATION COMMUNICATIONS 2003 - 2007
Position Profile:
Spearheaded effort for creative promotions and ad sheets. Coordinated with vendo
rs and developed marketing base for selling services targeting companies through
various sales strategies and trade shows.

REGIONAL SALES MANAGER


MICROSOFT CORPORATION 1996 - 2002
Position Profile:
Created, maintained, and initiated strategic plans for fostering effective busin
ess relationship in Second Tier retail accounts for Microsoft's National Retail
Team to bring in new accounts. Facilitated efforts to nurture the relationship w
hile adding net new Microsoft SKU's into the accounts to increase both companies
' revenue. Supported both software and hardware product lines for a number of re
tail accounts including; J&R Computer World, Buy.com, Hastings Entertainment, Mu
sicland, Target, Kmart and Nebraska Furniture Mart to name but a few. Helped acc
ounts increase their sales by analyzing their business and MSFT's trends to main
tain the right product mix and inventory in the right markets. Implemented progr
ams at Office Superstores to check for POP compliance to maintain their marketin
g funds. Leveraged incentive based advertising to drive maximum exposure to MSFT
products within including in-store POP placement, videos, and windows displays.
Mentored employees and provided coaching to help them realize their professiona
l goals and work\life balance.
Significant Accomplishments:
* Managed Second Tier account revenue growth to 110% of quota or $7.6M attainmen
t.
* Created training programs\materials for internal sales teams to increase custo
mer satisfaction level and retain solid customer base.
* Helped Office superstores create national in store marketing events to drive f
oot traffic and revenue generation.
* Managed $250K in incremental marketing funds generating over $4.5M in revenue.
* Won "Mid-Atlantic Representative of the Year" Award
* Awarded "East Region Representative of the Year" Award - National Recognition.
* Consistently hit yearly sales quotas often supporting others to help meet\exce
ed team goals.
* Accepted the challenge of adding Toys-R-Us as a NET NEW account for PC product
s which created an added $1 million in revenue to the bottom line without the be
nefit of marketing funds.
* Assisted with the creation and account management of Toys-R-Us' national distr
ibution with Navarre to manage their national adoption rollout.
* Negotiated over $100K in Free Ads within Strategic Retailers for Microsoft ads
on key products
* Proven track record for building strong relationships with accounts, helping t
hem adopt net new business lines to accomplish their sales goals.
REGIONAL SALES MANAGER
PHILIPS CONSUMER ELECTRONICS 1992 - 1996
Position Profile:
Sold leading edge technology to a number of consumer electronics retailers. Sold
Philips products to small business retailers on a regular basis, as well as reg
ional accounts like Bryn Mawr Stereo. Demonstrated and sold product at retail lo
cations on a weekly basis. Attended trade shows such as CES to demonstrate new p
roducts and build greater customer base. Won various sales and customer satisfac
tion awards. Trained store employees on new Philips technologies to help them be
tter convey information to the consumer.
COMPUTER SALES
COMPUSA 1991 - 1992
Significant Accomplishments:
* Won Top Retail Sales Awards for providing exemplary customer service and for c
onsistently exceeding sales goals.
* Recognized for high levels of customer service with large repeat clientele and
word of mouth.
EDUCATION
BACHELOR OF BUSINESS ADMINISTRATION - MARKETING/BUSINESS - Temple University, Ph
iladelphia, PA

Professional References