Questionnaire on Brand Perception & Consumer

Behavior

We are the students of University of Management & Technology, Lahore. We

are conducting a research on how the consumer perception and behavior
would be build and influence in once life.. Your response in this regard will be
highly appreciated.

Name: __________________ DOB: ____/____/_______ Date:

____/____/________

In order to best serve in the Electronics, we ask that you complete the
following questionnaire as completely as possible. So, that we come to know
more about you and try to provide what exactly you want.

Q.1 Where do you get information about Refrigerators?

a) Chain Stores

b) Electronics Retail Stores

c) Magazines

d) Newspapers

e) Television Ads

Q.2 Are you using a refrigerator? Which preferable brand?

a) Waves

b) Orient

c) Dawlance

d) Haier

e) Other:………………….

If No than move to question No. 4

Q.3 What are the features due to which you are using the above mention
Brand?

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Q.4 If you have an opportunity to buy a new brand, What it would be?

a) Dawlance

b) Waves

c) PEL

d) Orient

e) Others:…………………………………

Q.5 Are you satisfied with your refrigerator?

a) Yes

b) No

Q.6 In your view, what is the motive of the people behind while purchases
the refrigerator?

a) Price

b) Quality

c) Service

d) Brand Name

e) New Technology
 Please rate each of the following with regard to the product, if
applicable

Excellent (1) Good (2) Fair (3) Poor (4)

Q.7 If Dawlance is preferable than what are its aspects due to which, it is
preferable.

Quality 1 2 3 4

Price 1 2 3 4

Technology 1 2 3 4

Brand 1 2 3 4

Availability 1 2 3 4

Q.8 What factors you think play an important role in motivation consumers?

a) Monetary Benefits

b) Communication

c) Unique Features

d) Social needs

Q.9 What attributes consumer wants to see in the refrigerator?

a) Cost

b) Style

c) Color

d) Technology

e) Uniqueness
Q.10 What you suggest that companies do to increase Brand loyalty &
customer Satisfaction?

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