University Of Central Punjab

Faculty of Management Sciences

Respected Sir/Madam,
We are research students at Faculty of Management Sciences (MS) at University of Central Punjab,
Lahore and currently engaged in seeking data for our research project. We are working on our Research
project which is aimed at Corporate Social Responsibility in Pakistan. We need your valued time and
coordination with us to create knowledge. We ensure you that any information obtained in connection
with this study, will remain highly confidential. In any written report or publication, no one will be
identified and only aggregate data will be presented.
Yours truly: -Students of UCP

Name (optional) : Gender : Qualification :

Age : Occupation :

The following statements concern your perception about variety of brands. Select a brand of these below
and please indicate the extent of your agreement and disagreement by ticking (√) the appropriate number.
BRANDS: - Mobilink Telenor warid zong
• • • •

The response scale is: 1. Strongly Disagree 2. Disagree 3. Somewhat disagree

4. Neutral 5. Somewhat Agree 6. Agree 7. Strongly Agree Scale

:(Corporate Social Responsibility (CSR

This company is committed to using a portion of its profits to help non profits

1. Strongly Disagree 2. Disagree 3. Somewhat disagree 4. Neutral 5. Somewhat Agree 6. Agree

7. Strongly Agree

This company gives back to the communities in which it does business

1. Strongly Disagree 2. Disagree 3. Somewhat disagree 4. Neutral 5. Somewhat Agree 6. Agree
7. Strongly Agree

Local nonprofits benefit from this company’s contributions.

1. Strongly Disagree 2. Disagree 3. Somewhat disagree 4. Neutral 5. Somewhat Agree 6. Agree

7. Strongly Agree

This company integrates charitable contributions into its business activities

1. Strongly Disagree 2. Disagree 3. Somewhat disagree 4. Neutral 5. Somewhat Agree 6. Agree

7. Strongly Agree

.This company involved in corporate giving

1. Strongly Disagree 2. Disagree 3. Somewhat disagree 4. Neutral 5. Somewhat Agree 6. Agree
7. Strongly Agree

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 University Of Central Punjab
Faculty of Management Sciences

The response scale is: 1. Strongly Disagree 2. Disagree 3. Somewhat disagree

Scale
4. Neutral 5. Somewhat Agree

Trust:

12. This company can be trusted at all times.

1. Strongly Disagree 2. Disagree 3. Somewhat disagree 4. Neutral5. Somewhat Agree

13. This company is honest and truthful.

1. Strongly Disagree 2. Disagree 3. Somewhat disagree 4. Neutral5. Somewhat Agree

14 . This company can be counted on to do what is right.

1. Strongly Disagree 2. Disagree 3. Somewhat disagree 4. Neutral5. Somewhat Agree

15. Do you have confidence in this company?

1. Strongly Disagree 2. Disagree 3. Somewhat disagree 4. Neutral5. Somewhat Agree

Purchase Intention and CSR:

1-Some characteristics of company come to my mind quickly.

1. Strongly Disagree 2. Disagree 3. Somewhat disagree 4. Neutral 5. Somewhat Agree 6. Agree

7. Strongly Agree

2- I can quickly recall the symbol or logo of the company.

1. Strongly Disagree 2. Disagree 3. Somewhat disagree 4. Neutral 5. Somewhat Agree 6. Agree

7. Strongly Agree

3-I have a clear impression of the type of people who use the company’s brand.

1. Strongly Disagree 2. Disagree 3. Somewhat disagree 4. Neutral 5. Somewhat Agree 6. Agree

7. Strongly Agree

4-The brand has a strong personality.

1. Strongly Disagree 2. Disagree 3. Somewhat disagree 4. Neutral 5. Somewhat Agree 6. Agree

7. Strongly Agree

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Faculty of Management Sciences

5-The brand has a strong image.

1. Strongly Disagree 2. Disagree 3. Somewhat disagree 4. Neutral 5. Somewhat Agree 6. Agree
7. Strongly Agree

6-The intangible attributes of the company’s brand are reason enough to buy it.

1. Strongly Disagree 2. Disagree 3. Somewhat disagree 4. Neutral 5. Somewhat Agree 6. Agree

7. Strongly Agree

7-The Company’s brand provides a high value in relation to the price we must pay for it.

1- Strongly Disagree 2. Disagree 3. Somewhat disagree 4. Neutral 5. Somewhat Agree 6. Agree

7. Strongly Agree

8-The company’s brand is a very good brand.

1-Strongly Disagree 2. Disagree 3. Somewhat disagree 4. Neutral 5. Somewhat Agree 6. Agree

7. Strongly Agree

9-The company’s brand is a very nice brand.

1-Strongly Disagree 2. Disagree 3. Somewhat disagree 4. Neutral 5. Somewhat Agree 6. Agree

7. Strongly Agree

10-The company’s brand is a very attractive brand.

1-.Strongly Disagree 2. Disagree 3. Somewhat disagree 4. Neutral 5. Somewhat Agree 6. Agree

7. Strongly Agree
11-The company’s brand is an extremely likeable brand. .

1-Strongly Disagree 2. Disagree 3. Somewhat disagree 4. Neutral 5. Somewhat Agree 6. Agree

7. Strongly Agree

12-The company’s brand is a different brand.

1-.Strongly Disagree 2. Disagree 3. Somewhat disagree 4. Neutral 5. Somewhat Agree 6. Agree
7. Strongly Agree

The response scale is: 1. Strongly Disagree 2. Disagree 3. Somewhat disagree

4. Neutral Scale
5. Somewhat Agree 6. Agree 7. Strongly Agree

1-. Company has up-to date Equipment.

1. Strongly Disagree 2. Disagree 3. Somewhat disagree 4.Neutral 5. Somewhat Agree 6. Agree

7. Strongly Agree

2- Company physical facilities are visually appealing.

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Faculty of Management Sciences

1. Strongly Disagree 2. Disagree 3. Somewhat disagree 4.Neutral 5. Somewhat Agree 6. Agree

7. Strongly Agree

3- Company employees and other Staff members are well dressed and appear neat.

1. Strongly Disagree 2. Disagree 3. Somewhat disagree 4.Neutral 5. Somewhat Agree 6. Agree

7. Strongly Agree

4-. Material associated with the service (like computers, Projectors, and infrastructure) is visually
appealing.

1. Strongly Disagree 2. Disagree 3. Somewhat disagree 4.Neutral 5. Somewhat Agree 6. Agree

7. Strongly Agree

5-. When your company promises to do something by a certain time, so it does so.

1. Strongly Disagree 2. Disagree 3. Somewhat disagree 4.Neutral 5. Somewhat Agree 6. Agree

7. Strongly Agree

6-. When you have some problems (regarding service),company shows a sincere interest in solving it.

1. Strongly Disagree 2. Disagree 3. Somewhat disagree 4.Neutral 5. Somewhat Agree 6. Agree

7. Strongly Agree

7-. Company performs the service right (accurate) the first time.

1. Strongly Disagree 2. Disagree 3. Somewhat disagree 4.Neutral 5. Somewhat Agree 6. Agree

7. Strongly Agree

8- .company provides services at a time, it promises to do so.

1. Strongly Disagree 2. Disagree 3. Somewhat disagree 4.Neutral 5. Somewhat Agree 6. Agree

7. Strongly Agree

9- Company keeps its record accurately.

1. Strongly Disagree 2. Disagree 3. Somewhat disagree 4.Neutral 5. Somewhat Agree 6. Agree

7. Strongly Agree

10-. Employees and others staff members of company tell you exactly when the services will be
performed.

1. Strongly Disagree 2. Disagree 3. Somewhat disagree 4.Neutral 5. Somewhat Agree 6. Agree

7. Strongly Agree

11- Employees and others staff members of this company give you on time service.

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Faculty of Management Sciences

1. Strongly Disagree 2. Disagree 3. Somewhat disagree 4.Neutral 5. Somewhat Agree 6. Agree

7. Strongly Agree

12-. Employees and other staff members of this company always willing to help you.

1. Strongly Disagree 2. Disagree 3. Somewhat disagree 4.Neutral 5. Somewhat Agree 6. Agree

7. Strongly Agree

13-. Employees and other staff members of company are never too busy to respond to your request.

1. Strongly Disagree 2. Disagree 3. Somewhat disagree 4.Neutral 5. Somewhat Agree 6. Agree

7. Strongly Agree

14-. The behavior of Employees and other staff members instills (encourage) confidence in customers.

1. Strongly Disagree 2. Disagree 3. Somewhat disagree 4.Neutral 5. Somewhat Agree 6. Agree

7. Strongly Agree

15--. You feel safe yourself with association with this company.

Strongly Disa gree 2. Disagree 3. Somewhat disagree 4.Neutral 5. Somewhat Agree 6. .1

Agree 7. Strongly Agre

16-. Employees and other staff members of this company consistently courteous with you.

1. Strongly Disagree 2. Disagree 3. Somewhat disagree 4.Neutral 5. Somewhat Agree 6.

Agree 7. Strongly Agree

17-. Company employees and staff members have the knowledge to answer your question.

1. Strongly Disagree 2. Disagree 3. Somewhat disagree 4.Neutral 5. Somewhat Agree 6. Agree

7. Strongly Agree

18-. company gives you individual attention.

1. Strongly Disagree 2. Disagree 3. Somewhat disagree 4.Neutral 5. Somewhat Agree 6. Agree

7. Strongly Agree

19- Company operating hours are convenient to all the customers.

1. Strongly Disagree 2. Disagree 3. Somewhat disagree 4.Neutral 5. Somewhat Agree 6. Agree

7. Strongly Agree

20-company Employees and other staff members give you personal attention.

1. Strongly Disagree 2. Disagree 3. Somewhat disagree 4.Neutral 5. Somewhat Agree 6. Agree

7. Strongly Agree

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 University Of Central Punjab
Faculty of Management Sciences

21-. Company has the best interest at heart.

1. Strongly Disagree 2. Disagree 3. Somewhat disagree 4.Neutral 5. Somewhat Agree 6. Agree

7. Stron

22-. -Employees and other staff members of company understand your specific needs.

1. Strongly Disagree 2. Disagree 3. Somewhat disagree 4.Neutral 5. Somewhat Agree 6. Agree

7. Strongly Agree

Thank you for your valuable contribution and time.

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