Kimberly Boim

904 Garden Ct., Atlanta, GA

kimboim@gmail.com, 404.395.0111
Career Snapshot:
* Successful "build-it-from-the-ground-up" medical magazine publisher
* Media awards for Rookie of the Year and Mentor of the Year
* Landed every major hospital in Atlanta as clients
* Accomplished Healthcare Executive, Sales Director, 7 years
* Former teacher, newspaper reporter, business owner, writer
* Vice President, Business Development, Unibook.com, e-commerce publishing
* Proven ability to lead, mentor, and motivate sales team
* Vice President, Business Development for start-up, integrative, medical clinic
s
* Expert in identifying and closing long term strategic partnerships
* Significant and immediate ROI with partners
* Full P&L and operations responsibilities
* Superior presentation skills to C-level executives and to the general public
* Skilled at operations and process analysis
-more-

Kimberly F. Boim
904 Garden Ct., Atlanta, GA 30328
404.395.0111, kb5dd150@westpost.net
Objective: I am a results driven, energetic, highly motivated sales executive wi
th a passion for publishing, education, building new business opportunities with
strategic partners, sales team management, educating physicians on new products
and services, and closing deals. I am an opportunist looking to build new busin
ess.
Combined Expertise:
* Business Development - Launched new medical clinic in Atlanta and responsible
for driving 100 new patients per month to clinic. Accomplished: month six.
* Entrepreneur - took control of M.D. News Atlanta magazine functioning as visio
nary/publisher. Grew revenues 300 percent, first year.
* Top performer -Solid cold-calling skills and proficient at keeping pipelines f
ull. Led to Sunshine Media's 'Rookie of the Year' Award.
* Sales Force Management -Managed, trained, and mentored sales teams in strategi
es for attracting, selling, servicing and retaining new and existing clients.
* Mentor and Coach - Ability to successfully leverage team skills and to mentor
players. Led to Sunshine Media's 'Mentor of the Year' Award.
Detailed Summary of Accomplishments and Results:
November 2007 - May 2009
Unibook.com Publishing, Vice President, Business Development
Recruited from my previous job to build US e-commerce channel for this Belgian b
ook manufacturer. Concept is "web-to-reality" using print-on-demand technology.
Sales are driven through on-line retail bookstore, SEO, SEM and relationship bui
lding.
Accomplishments and Results
* Added more than 1,000 new titles: first year
* Built relationships with publishers, universities, and authors
* Full P&L and operations responsibility
* Trained and mentored sales and SEO teams. Projected inventory needs
* Managed teams in US, India and Belgium to redesign and relaunch e-commerce web
site. Built operational infrastructure
* Developed and executed all strategic and tactical US plans to grow revenues
* Reports directly to CEO
April 2006- November 2007
SPHERIOS Medical Center, Vice President, Business Development
Hired by SPHERIOS Medical Center to grow revenues and increase profits
Accomplishments and Results
* Grew revenues from less than $10,000/mo to more than $260,000/mo first year
* Responsible for bringing in 100 new patients per month. Accomplished by month
six
* Increased profits by researching and recommending new diagnostic equipment and
testing, and developed strategic partnerships for referrals
* Increased patient base via Web casts, TV, Radio, and print media campaign
* Responsible for ensuring high ROI on marketing investments
February 2002 - January 2006
M.D. News Atlanta Magazine, Publisher/Team Leader
Created an award winning, monthly, medical news and lifestyle magazine for physi
cians and healthcare executives. In the competitive arena of medicine, it has be
come a "must read" for physicians and surgeons, according to Jim Talley, CEO, Ch
ildren's Healthcare.
Accomplishment and Results
* Landed second largest national account in M.D. News history with Lanier Worldw
ide (a division of the $17.1 billion Ricoh Corp.). Designed, built and executed
a campaign to market eight healthcare technology products to physicians in 21 ci
ties
* Grew revenues 300 percent, first year
* Clients include every major hospital in metro Atlanta
* Work closely with Newt Gingrich and the Center for Healthcare Transformation
* Hired and trained all sales reps, writers, photographer, and graphics talent
* Recruited high profile doctors and surgeons in Atlanta to serve as board membe
rs
* Generated prospects by cold calling. Retained customers and gained referrals b
y providing a high quality product and exceptional customer service
* Hired as consultant for banks to develop products and services for doctors
* Managed all contracts, ad placements, and monthly production
* Highly successful "netweaver". M.D. News Atlanta Magazine became the model for
landing national and local accounts
March 1997 - January 2002, Writer/Teacher
Accomplishment and Results
Commissioned free-lance writer for magazines and newspapers in metro Atlanta and
northern Virginia. Taught literature and writing at the collegiate and secondar
y levels at schools in northern Virginia and at Chattahoochee Technical College
in metro Atlanta.
* Keen ability to assimilate massive amounts of information from multiple source
s into clear, concise, articles targeted at readers with varying levels of knowl
edge
* Dozens of stories published on politics, education, and healthcare
* Performs best under deadline pressure. Interviewing skills exceptional
* Able to breakdown complex, ideas and concepts into easily understood component
s
* Crafted compelling curriculum for teaching Greek drama and Shakespeare at the
collegiate and secondary levels
February 1992 - December 1996
In Sync Communications, Founder/President
Accomplishments and Results
Founded In Sync Communications to provide media, advertising sales, design and e
diting services to the rapidly growing high-tech and business sectors of Tampa B
ay.
* Conducted door-to-door ad sales, story production, marketing and distribution
* Client: National Data Products ($120 million Systems Integrator). Produced qua
rterly newsletter. Results: Company sold to DataFlex Corporation.
* Client: Lansbrook Development Corporation. Created and designed quarterly news
letter. Results: Publication profitable: first quarter
* Client: Excel Learning Center. Designed and executed corporate marketing plans
. Results: Facility was at capacity four months after opening.
September 1991- December 1992
Boulder Daily Camera Newspaper, Reporter/Intern/Part-time
Accomplishments and Results
* Uncovered questionable and incompatible policies between the Boulder Country S
heriff and Boulder City Police Chief regarding the issuance of concealed weapons
permits. Results: Front Page Story, Boulder Daily Camera Newspaper. Boulder Pol
ice Chief forced to write stricter guidelines to issue permits.
* Reported on the collapse of the Soviet Union through interviews with Boulder e
migrants. Results: provided readers with compelling local stories to better unde
rstand a world event.
* Reported on candidates running for office during the 1992 elections within the
constraints of daily deadlines. Results: voters better informed
Education:
* M.S. English, 2001, George Mason University, Fairfax, Va.
* B.S. Journalism with Highest Honors, 1992, University of Colorado, Boulder. Re
cipient L.C. Paddock Journalism Scholarship; Colorado State Scholar; Co-founder
CU Chapter Women in Communications; Member Phi Theta Kappa Honor Society; Member
Golden Key National Honor Society. Honors work exposed the Colorado media as be
ing ill prepared to deal with last minute dirty campaign tricks. Results: cover
story "Colorado Editor Newspaper".
Professional/Community/Personal
* Board Member, Children's Starlight-Starbright Foundation, Cystic Fibrosis Foun
dation, Atlanta
* Personal: Competitive, Long Distance Bicyclist
Technical Skills
Excel, Word, Outlook, PowerPoint, CRM