TRANSIT

ADVERTISIN
G

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 Acknowledgement
This project has been a result of the hard work of many
people. We would like to appreciate some people for the
valuable support they have offered, without any hesitation
and without which the report would have lost its charisma
in its real sense.
First, we would like to sincerely thank Principal Sir A.E.
Lakdawala for giving us this opportunity. We would also
like to thank Vice-Principal Kamala Madam.
And we would sincerely like to thank Prof. Arshi
Siddique, our project guide for making this project a great
learning experience and for her continuous guidance built
with encouragement and criticism, which has brought the
best out of us and enriched this project.
We are thankful to all the faculty members of our college
for their guidance and support. Last but not the least we
would like to thank our family and friends for their
patience, support and perseverance.

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 Declaration
We, the students of Royal College of Arts, Science and
Commerce make a Declaration that we have completed
this project on “TURN AROUND STRATEGY” for
Semester III and that the data and facts used in this
project are true and not fictitious to the best of our
knowledge. The project is made solely for educational
purpose.

Presented by:
1. Sonia Bangera 03
2. Afsha Ratansi 19
3. Ritika Shetty 24
4. Naved Shaikh 35
5. Heba Quamer 40

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 Submitted To:
Prof. Arshi
Siddique

Sr. no Topic Pg no.

1 DEFINITION 5

2 HOW IT WORKS 6

3 MASS TRANSIT 8
ADVERTISEMENT

4 OUTDOOR 11
ADVERTISING

5 THE POWER OF 14
TRANSIT
ADVERTISING

6 TYPES OF BUS 18
ADVERTISING

7 DESIGNS AND 20
SCHEDULES

8 ADVANTAGES OF 21
TRANSIT
ADVERTISEMENT IN
THE LIGHT OF ITS
NEGATIVES

9 ADVANTAGES AND 23
DISADVANTAGES OF
TRANSIT
ADVERTISEMENT

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 10 AUTO RIKSHAW-NEW 25
ADVERTISEMENT
MEDIUM

11 CONCLUSION 27

12 BIBLOGRAPHY 28

DEFINITION
Advertising that appears inside and outside on public transport vehicles, in
waiting areas, and at stations and terminals.

Transit Media

Transit media is a form of out-of-home advertising that uses vehicular

platforms to establish a mobile brand presence.

Typically, transit media campaigns are employed in denser urban

environments to maximize brand exposure to both pedestrian and on-road
traffic. The medium has traditionally been limited to featured advertisements
on buses and trams, but in recent years has extended to various sub-
categories, such as dedicated car, van or truck advertising.

Recently advertising on the exterior of buses has pushed conventional

boundaries of static media with the introduction of LED Displays. This allows
the site owner to generate higher revenue as they can rotate ads and also
schedule ads by GPS Location allowing advertisers to target their audience
more effectively. The first of these bus displays made by a UK based
company called Litelogic where introduced into London on buses owned by
CBS Outdoor. More recently Titan has taken the plunge introducing them to
New York and Chicago.

The most commonly used passenger vehicle in transit media fleets is

the smart car made by Mercedes Benz. Other popular vehicle models used

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are the Mini (iconically used by the Red Bull energy drink company) and
the VW Beetle.

The medium offers a balance between the visual impact of

traditional billboards and the flexibility of smaller, more mobile signage. For
example, an individually branded car might be casually driven around a city
for the majority of the time, but can just as quickly be integrated into a multi-
vehicle convoy or parked arrangement.

In addition to offering a high degree of visibility, transit media often

supports promotional activities. Campaigns commonly involve some degree
of interactivity, either through sampling or the distribution of promotional
materials.

How It Works
The most familiar types of transit advertising are the signs placed on
the interiors and exteriors of buses that carry your message to passengers
and pedestrians alike. While the interior signs were once used primarily
for PSA (public service announcement) messages because bus riders were
thought to have little expendable cash, that's no longer the case. And
although there are some advertisers who still think interior signs on a bus
aren't good channels for reaching middle-income markets, today's park-and-
ride programs are changing that perception. With a park-and-ride program,
employees leave their cars in a parking lot and ride the bus to work. These
programs are becoming much more popular as fuel costs remain at an all-
time high, thus changing the
demographic and image of the typical
bus rider. So you'll find the same broad-
based products and services advertised
on the interior now as well as on exterior
signs. In fact, you can purchase a
combination of interior and exterior
signs to increase the chances of having
your ads seen.

If you're interested in exterior

signage, you can purchase space on the

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front or back of a bus, or along the sides, where the largest exterior signs are
found. Because so many different types of people see these signs, the
expense of this form of advertising may not be worth it for you if your
customer base is too narrow. But if you have a broad customer base, your
message can reach thousands of people--especially if your design stands
out.

The latest type of transit ads are called "bus wraps" and they're fun--
they're like moving billboards and they're hard to miss. You may have seen
them in your city: An entire bus is sort of "shrink wrapped" with an ad This
form of advertising can be pricey because you'll incur a hefty production cost
for the wrapping--in addition to the monthly rental--and you generally have
to sign on for a long-term run, which adds up especially if you're using more
than one bus. But for those who can afford it, wrapping several buses is a
sure way to make a major impact in your community.

When wrapping first appeared, it had to be done on the entire bus or

else it couldn't be done. But now you can wrap just the front or back end of a
bus, or even share the bus with another company. How? One business wraps
the back and one side of the vehicle; the other wraps the front and the
remaining side.

As with outdoor billboards, using bus wraps means you don't have to
find your audience--it finds you! You don't have to worry about which radio
stations people are listening to in their cars or which TV programs they'll
watch when they get home--it just doesn't matter. When people are
presented with a good transit design, they're going to pay attention to it.

Speaking of design, when it comes to creating your exterior signs, be

sure to limit your message to the same eight to 10 words you'd use on an
outdoor billboard. It's the same concept: People drive by the billboards--and
buses drive by the people. It's all about movement. There's only so much
time to read something in motion, so give your audience a break and make
your message easy for them to read and understand at a glance. Making it
big, bright, bold, and to the point will help get you the response you're
looking for.

Buses travel everywhere--to malls, college campuses and the heart of

all cities, to the suburbs, hospitals and through some residential
neighborhoods, so your message will be seen by families, professionals, and
people from all walks of life.

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 Here Are A Few Additional Tips When It Comes To Transit
Advertising

• Contact the transit company and ask if it's possible for your bus to run
on certain routes, further enhancing your chances of reaching those
college students, soccer moms or young professionals whose business
you want.

• If you're considering transit as a staple of your advertising, extend your

coverage by placing your ad in the bus schedules themselves. Your
local transit company can provide you with costs and deadlines.

• Team up transit advertising with outdoor billboards for messages that

remain stationary along highways and move along them at the same
time!

Mass Transit Advertising

Mass-transit advertising includes signs on commuter buses and
trains and at bus and train stations. Signs on the outside of buses will be
seen by drivers and pedestrians, like billboards, for only a few seconds. Like
billboards, mass-transit advertising can be used to increase frequency and
compliment broadcast advertising. Outdoor advertising can also be
purchased for a short time period to coincide with and reinforce an
advertising flight on TV.

Signs inside buses and trains (and at stations) can be read by the
commuters, who are a captive audience. These inside signs are different
than billboards in that they can contain much more information. They can
also be outfitted with "take one" add-ons such as tear-off coupons or reply
post cards, or attached holders
containing your literature. This
direct response feature makes
precise measurement of ad
campaign's effectiveness
feasible. Another advantage of
this vehicle is that it almost
exclusively reaches working
commuters who are all
taxpayers.

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 When you buy outdoor advertising, remember that location is
everything. High traffic areas are ideal. A billboard in an undesirable area will
do you little good. Keep your message concise (use only five to seven words)
and make it creatively appealing to attract readership. Few words, large
illustrations (or photos), bold colors and simple backgrounds will create the
most effective outdoor advertising messages.

At one time, advertisers tended to shy away from internal transit

advertising because of the perception of who the bus rider might be. Was the
desired audience the person who could not afford a car? Today, concern for
the environment and the popularity of programs such as Park-and-Ride have
caused a wide range of business professionals, teachers, college students,
and many other types of workers to leave their vehicles in mall parking lots
and ride the bus to and from their jobs. It saves them the often high cost of
parking and the wear-and-tear on their cars and provides them the
opportunity to review material for a morning meeting, study, or just relax
and gather their thoughts for the busy day ahead. The cards displayed inside
the bus reach passengers who spend an average of 30-40 minutes on the
bus . . . and your ad is there for them to read the whole time.

Not only can you reach some

very upscale customers on the inside
of the bus, but you can also reach a
large variety of people
by advertising on the more traditional
exterior signs. Available in various
shapes and sizes, exterior bus signs
display advertising messages to
thousands of people in cars as well as
pedestrians. Buses travel through cities and outlying suburban areas, to
shopping malls, universities, business districts, amusement centers,
supermarkets, theaters and convention sites. Local customers as well as
visitors to your area will be exposed to your large moving messages.

Transit advertising is a great way to reach residents in each city.

Transit ad posters are located on the interior and exterior of buses, subway
cars, trains, bus benches and more. Because of their great exposure and low
rates, transit display ads produce impressions at a low CPM.

The transit ads comes in several forms: bus advertising media, bus
stop/shelter advertising media, bus bench advertising media, subway
advertising media, train/rail advertising media and more. And all forms of

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transit media are effective in communicating an advertiser's message to its
target demographic.

With the growth of DVR use (e.g., TiVo), the signs are growing in
popularity. Because the target demographic can't fast forward through a
transit display, like they can with a TV commercial, transit ads are highly
effective in getting large numbers of gross impressions.

Such ads are also effective in reaching a captive audience. Riders are
usually on board their transit vehicle for about 15 to 30 minutes, during
which they are often bored and look around and view and read the displays
in their vicinity. For that reason, such signs succeed in communicating a
message to a captive audience.

All types of advertisers use transit advertising to get the word about
their products and services, including Fortune 500 companies, federal and
state government agencies and nonprofit organizations.

Federal government agencies succeed with transit ads because they

are able to reach a broad audience with low costs. The FCC succeeded with
such posters touting the conversion to digital TV, for example.

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 Outdoor Advertising
Any advertising done outdoors that publicizes your business's
products and services. Types of outdoor advertising include billboards, bus
benches, interiors and exteriors of buses, taxis and business vehicles, and
signage posted on the exterior of your own brick-and-mortar location.
Outdoor advertising works well for promoting your product in specific
geographic areas. While billboards, bus benches, and transit advertising can
be very effective for the small-business owner, any successful outdoor
campaign begins with your own location's signage.
Your outdoor sign is often
the first thing a potential
customer sees. Your sign should
be sufficiently bright and
conspicuous to attract attention
(without being garish) and
sufficiently informative to let
prospective customers know
what's sold there.
Ride around town and observe which signs catch your eye. Note which
ones don't. Then think of the impression each sign gives you. Remember
that you never get a second chance to make a first impression, so give this
important marketing tool your best efforts.
If you're involved in a business that has a fleet of vehicles conducting
deliveries or providing a service, your company's name, logo, and phone
number should be clearly visible on the vehicles. It's free advertising that
allows you to increase your exposure in your market.
Billboards are most effective when located close to the business
advertised. Because of their high cost, they're usually used to reach a very
large audience, as in political campaigns. They're likely to be too expensive
for most small firms, and some communities have strict ordinances

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governing the placement of billboards. In Vermont, for example, they're
prohibited.
Bus-bench advertising is an excellent medium because it's highly
visible, like a billboard. Essentially, bus-bench advertisers have a huge
audience, held captive at red lights or in slow-moving traffic. An account
executive of a Los Angeles-based bus bench manufacturing company said
that an advertisement on one bus bench at a busy Los Angeles intersection
would be seen by 35,000 to 50,000 people per day.
Usually, the advertising consists of simple two-color artwork with your
company's name, brief copy describing the product or service, address and
phone number. Rates and terms vary depending on the city you're in.
Transit advertising on buses and taxicabs reaches lots of people,
especially commuters. Your ad is highly visible, and market research on
transit advertising shows that it's very effective.

Outdoor Advertising Advantages and

disadvantages
When people think of Outdoor Advertising, they usually think of the
colorful billboards along our streets and highways. Included in the "outdoor"
classification, however, are benches, posters, signs and transit advertising
(the advertising on buses, subways,
taxicabs and trains). They are all share
similar advertising rules and methods.

Outdoor advertising reaches its

audience as an element of the
environment. Unlike newspaper, radio or
TV, it doesn't have to be invited into the
home. And it doesn't provide
entertainment to sustain its audience.

Some Outdoor Advantages:

Reaches its audience:- Since it is in the public domain, Outdoor
Advertising assuredly reaches its audience. People can't "switch it off" or
"throw it out." People are exposed to it whether they like it or not. In this
sense, outdoor advertising truly has a "captured audience."

Frequency:- It's messages work on the advertising principle of "frequency."

Since most messages stay in the same place for a period of a month or

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more, people who drive by or walk past see the same message a number of
times.

Location:-Particular locations can be acquired for certain purposes. A

billboard located a block in front of your business can direct people to your
showroom. Or you can reach rural areas efficiently by placing a billboard in
each small town.

Outdoor advertising is an excellent adjunct to other types of advertising you

are doing. In fact, it is most effective when coupled with other media.

Some Outdoor Disadvantages

Glance medium:- Outdoor advertising is a glance medium. At best, it only
draws 2-3 seconds of a reader's time.

Motion:- Messages must be brief to fit in that 2-3 second time frame.
Ninety-five percent of the time, either the message or the audience is in
motion.

Not appropriate for short time:- The nature of the way you have to buy
outdoor advertising (usually a three month commitment) is not conducive to
a very short, week-long campaign.

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 THE POWER OF TRANSIT ADVERTISING

Transit advertising is an outdoor advertising medium that consists of

placing advertisements on the outside of buses, cabs, fleet vehicles, and
other vehicles, as well as inside buses, bus shelters, trains, and train
stations. Basically the term "transit advertising" refers to placing an ad on
anything with wheels.

There are many benefits to transit advertising. One of them is the fact
that it is good for all ranges of a businesses advertising budget. With the
average price range of $500-$1500
many companies can afford this. If
you choose to use transit
advertising there are many
options. If you advertise with a bus
company, $500 per month will
typically get you an ad on the back
of the bus and $1500 will get your
ad wrapped on the whole bus. Its
worth noting that these prices
reflect the cost of the service, not
including the cost of the wrap; it’s
an additional fee. If you want your
advertising budget to go further,
you can work with smaller transit
advertising companies like Mobile Ads (http://www.mobileads.tv) or Nomad
Advertising LLC (www.NomadAdvertisingLLC.com). They may offer only one
or two sizes, but the full vehicle advertisement will cost less than half that of
a full bus ad.

The cost of Transit Advertising is reasonable to good, but how does

it compare? First we look at the price comparison of advertising techniques.
Let’s start with coupons and direct mailers. It typically costs something like
$300-$400 to reach 10,000 households in a specific zip code. Next let’s talk
about radio and television commercials. You may pay $1,000 to $20,000 per
minute for video production, depending on the quality. Most small business
owners don’t have advertising budgets that large. Price-wise, transit
advertising gets your advertisement to more people for less.

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 If you’re reading this and thinking "You get what you pay for" you’re
wrong. I’m sorry to have to tell you, but it’s true. Direct mailers typically
have a response rate as low as 5 responses per thousand mailings. In other
words you have a success rate of 0.5%! $400 spent to get only 50 responses.

When small business’s look at using radio and TV, they find that these
two effective methods can pose many problems. First, you must consider
you target audience. Then determine which radio station or TV channels
they watch and when the listen or watch them, just to make sure you're
reaching the right listeners or viewers. Next, you must figure out your
"angle." Is your advertisement going to be funny, educational, real-world;
after all, you have about 60 seconds to impact your audience. To add to the
pressure and uncertainty of these options is the fact that most people do
not listen to or watch commercials. They find another station playing a song
they like, they leave the family room to go get a snack, or they just fast
forward past your $2000 commercial that
lasted 60 seconds. Herein lays the beauty of
Vehicle Advertising. It can not be tuned out,
it can not be ignored. It does generate
conversations. It engages the viewer. It is
affordable.

There are many places and ways for you

to implement transit advertising in you
advertising campaign. If you already have a
fleet of vehicles, you can get them wrapped.
Wrapping is the process of printing you ad
on vinyl film and having it placed onto your
vehicles. To find locations in your area try
looking in the phone book or online for vehicle graphics or car wraps. A lot
of times the places that perform the wraps are sign companies. Typically it
takes under 5 business days to create and apply your wrap, but it can vary
by size and complexity. If you do not have your own fleet, many companies
rent advertising space on their fleet. These companies can be found again
in your phonebook or online by looking for transit advertising or vehicle
advertising. You can also call companies who perform wraps and ask if they
can suggestion a transit advertising company as sometimes they refer
customers for each other.

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 Transit based marketing is one of the
greatest values in advertising. It provides
your business with broad client exposure
on a consistent basis. Over the years it
has proven to be highly economical and
instantly effective without any kind of
wasted circulation. The ads are seen by
over 5 million people each month,
staggering numbers when compared to
the usual print media figures. We offer
routes all over the five boroughs of New
York and in Long Island. Buses go where
ever the riders go – whether it be home, to work, or to shop – and with them
comes the advertising on buses and trains that take them there. The true
strength of a transit campaign is its ability to pinpoint the neighborhoods,
communities, and various market demographics within the general crowd.
Remember that these giant moving advertisements are impossible to miss
and are a lot of fun to look at.
There are many options; The following options can be used singularly or in
various combinations for maximum publicity

King and Queen signs are the large signs which are located on the sides of
buses. They are the largest type of transit advertisement and also the most
noticeable. They have been used by customers to promote everything from
grand openings and premiers to
These signs are located at the rear or front of the transit vehicles. Mostly
visible by those awaiting the bus or those stuck behind it. Smaller in size
then the king and queen banners the tail/nose signs have proven to be a
valuable tool in reaching out to the masses.

Wrapped bus advertising is seen by

everyone on the street. These over sized,
rolling billboards offer advertisers
tremendous creative flexibility. These are
the smallest of transit advertisements and
are seen only by the riders but don’t let
their size fool you. They line the interior of
the bus and are constantly visible to the
riders throughout their trip. Although small in size their consistent rider

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demographics provide the greatest ability to expose the ideal target market
to your product.

In urban areas, transit shelter ads are placed on heavily traveled streets
with lots of potential readers on the sidewalks and in cars. The frequency of
bus stops in many city areas allows an advertiser to place a message
repeatedly along heavily commuted roadways. Transit shelter advertising
uses large interior and exterior display areas that are illuminated at night for
excellent visibility. Sizes will vary but a typical ad display will be
approximately 4′ wide by 6′ high

Platform posters offer tremendous

frequency as they are seen
by commuters day-in, day-out
making your ad a part of their daily
landscape. Target commuters,
including corporate decision makers
and executives, with high impact ads.
Frequency of ridership means
frequency of exposure to your ads during rush hour.

Exterior Train advertising

creates a stir where there is a
high visibility of moving trains.
Whether in the stations or
rolling or near highways, these
ads are sure to be remembered.

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 Types of Bus Advertising

King and queen signs are located on

the sides of transit vehicles. They are the
largest of the signs and are attached to
the bus with aluminum frames.

Tail signs are located on the rear of

transit vehicles. If you've ever been stuck behind a bus at a traffic light or in
a traffic jam, you know what the back of that bus says by the time you start
moving again.

Interior cards are smaller and are seen

only by the riders. They line the tops of
the bus windows and include a sign
located on the divider behind the bus
driver (behind the driver sign). Some
buses are assigned to school and college
routes, so ask your transit company if
you can put your signs in those particular
buses to reach that younger audience.

You can buy all of the signs--inside

and out--on one vehicle for tremendous impact. These "super-buses" or
"mega-buses" can be fun buses to charter for special events.

In the last few years it has become more popular than ever in certain
cities to "wrap" an entire bus with the theme of a company, a product, a
museum, even camouflage wrap for an Army recruiting campaign. If it isn't
all the rage in your city yet, it's coming--so don't be afraid to be the first to
wrap a bus! These giant moving advertisements are impossible to miss and
are a lot of fun to look at. A bus wrap is an expensive proposition and you
will generally be required to sign a contract that will keep you paying rent on
your bus for a minimum of one year. But if you have the budget and your

18 | P a g e
company or product lends itself to the size and shape of a bus, you can get a
lot of mileage (no pun intended) from this form of advertising. Discounts are
available for buying multiple signs and for multiple-month contracts.

Now, if you don't want to wrap an entire bus, you can purchase one
side and the back or one side and the front and share the bus with another
advertiser. You can also purchase just the back or just the front of a bus.

Outdoor billboards and transit signs are very effective when used
together, whether it is a full outdoor billboard or repeating your own store
sign. The combination keeps some of your signs anchored and some mobile
for great coverage.

19 | P a g e
 Designs and Schedules
When considering your design, treat the signs as moving
billboards. People won't have a chance to look at the message for
a long period of time, so use bright colors to attract attention and
simple ideas with just a few words for effective transit advertising.

Whether you advertise in, on or all over the bus, you can
sometimes request that your bus travel on very specific routes or,
if your message has broad audience appeal, on many routes so as
to cover your maximum desired audience throughout your
contract period. Your bus company will provide you with a
complete list of routes.

If you plan on being a

regular transit advertiser, speak
to the director of marketing at
your local bus company about
placing an ad in the next batch
of schedules printed. Schedules
are usually updated annually, so
if you decide to do this, use a
generic ad that won't become
outdated over that period of
time.

20 | P a g e
 Advantages of transit advertising in
the light of its negatives
Transit advertising is a form of advertising that reaches people, who
use public transport. It includes ads, placed on buses, as well as on the other
vehicles and can be seen in transit stations. This article briefly reveals the
notion of transit advertising, its types, advantages versus disadvantages and
core strategies to follow if you want to create an effective transit
advertisement.

When you talk about transit advertising, it is a form of advertising that

reaches people, who use public transport. It includes advertisements, placed
on buses, as well as on the other vehicles, which can be seen in transit
stations. Transit advertising can be subdivided into several types - inside
cards or interior cards (they are placed above seats or in luggage areas),
outside posters (which are placed on the sides and called king and queen
signs), roofs or backs (so-called tail signs) of trains, busses, taxis, etc.), and
station, terminal, platform posters (here come floor displays, electric signs,
posters, and island showcases).

This kind of advertising has become popular due to the number of its
positive sides. One of the advantages
of transit advertising is its exposure.
A target audience is exposed to a
single advertisement for a long period
of time, especially if you choose an
interior card. Moreover, outside
posters can be noticed by larger
audiences if to take into consideration
people in their cars, stopped behind a
bus or those, waiting until a bus starts
moving. Secondly, it picks up the
speed due to the frequency (the

21 | P a g e
amount of times potential consumers may see your ad), which can be rather
high with daily commuters, who use the same transport on a regular basis.
Timeliness is also among the advantages of transit advertising, as
advertisements essentially appear, when people are likely to go shopping.
Then, a geographical selectivity is something that makes advertisers decide
in favor of public transport advertising. They know for sure that their
customers are taking a certain buss at a particular time. Finally, economy
can be definitely named among the above mentioned advantages of transit
advertising, since this method is known for a quite low absolute and relative
cost.

Certainly, alongside with the advantages of transit advertising, you can

find several drawbacks, as in all other methods of advertising. First, its major
disadvantage is the mood of the audience, who is likely to be in low spirits
due to the transit situation itself. People on transit may not even notice such
advertisements, simply because they became used to transit advertising.
Moreover, many of those people may not be interested in you and your
product at all; hence, transit ads are not easy to target despite the high level
of reach. Furthermore, if you choose only this method, you will not be able to
reach those would-be customers, who never use transit. Design limitations
are unavoidable, as the format you will have to work with limits a copy and
creative options. Finally, the whole transit situation may spoil the image of
the product you sell.

22 | P a g e
 Advantages and disadvantages of
transit advertisement

ADVANTAGES

• Exposure to one ad can be long if the ad is inside a transit vehicle.

• Frequency, the number of times a viewer is exposed to an ad, may be

high if the viewer uses the same method of transportation repeatedly.
For example, a person may ride the same subway to and from work 10
times a week.

• Ads on the exterior of buses and cabs are seen by large and diverse
audiences. You can also say that some of the audience is captive, too,
if you consider the number of drivers stuck behind a bus or the number
of walkers waiting for a stopped bus to move past.

• The ad message can be timely because often the person riding mass
transit is on the way to shop, eat or visit an entertainment outlet.

• Ads can be geographically targeted because you know the people are
all in a certain area at a certain time.

• Ads can be lifestyle targeted in some instances. Some transportation

travels through very distinctive neighborhoods.

• This method of advertising tends to be quite inexpensive in both

absolute and relative te

23 | P a g e
DISADVANTAGES

• Your ad design is usually limited to the size of frames or holders you ad

will be placed in.

• People on mass transit are often not in a receptive mood or they may
be so used to ads appearing in certain spaces that they don't even see
them.

• Transit ads are hard to target. Your ad reaches a lot of people, but
many are not even potential customers.

• You may not have mass transit in your advertising area. For example,
many cities and towns don't have subways or bus service.

• Subways, buses or other mass transit environments may not suit the
product image.

• The surroundings may detract from your message. A mud-splashed

bus, a graffiti-sprayed subway car or a crumbling subway entrance wall
may not be the showcase you had in mind.

24 | P a g e
 Auto rickshaw - No Longer Just a
Transport Option
Many a small things has been made large by the right kind of
advertisement. The additional exclusively new strategy for endorsement of
your brand individuality is now the animated face of auto rickshaw. The
established structure of advertisement is becoming less vigorous in action
because it reaches a group of specific individuals with difficulty or maybe not
at all. Auto rickshaw advertisements give the freedom to do what a brand
promoter wishes to do for their brand development, on a wide spread area of
auto rickshaw. The impressive loud logos with its exceptional size cant be
overlooked, neither can it be thrown out or switched off. When you want to
reach everybody, no matter what it reaches them without their knowing.
Maximize your brand exposure to on-road traffic in a distinguished new style,
color on an immeasurable space.

To reach the target customer, says Divyansh Batra, Planet Media, the
recognition of your brand name, to keep
its name in front of public eye is
important. The fact of endorsing your
product allows you to sell more. It gives a
loud colorful review to potential
customers, by an average 18 hours of
exposure every day. The prime spots for
advertisement are - auto rickshaw hood,
backseat, driver's seat, inside side panels
and inside front screen top.
Advertisements displayed inside panels
reach passengers who spend about 3O min with them, also to have an
additional information, don't be astonished at the auto driver's knowledge
and assistance of handing over you the brochures for new offers and
information. The outside panel would be animated with bright colours, logos
and message which can attracts people in just few seconds. So, now you
know how to keep your customer engage to make you remember.
Being the only one of its kind, this self moving advertisement ensures
it reaches more people everywhere about 200 km a day all around city. Only
in a short period of time, the brand advertisement will be identified even by
those lacking awareness without their conscious thought.
Sharing the benefits of this innovation says Rachita, Plannet Media, "A
single auto covers 1, OO, OOO people in a campaign of three months. So it’s

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not about the number of autos you can bear to afford because it’s
inexpensive as compared to all other mediums and also you simply must do,
if you wants your business to succeed. So isn't it a pleasing piece of news for
all the brand promoters, 'Promotion in Motion' is what we call it at Plannet
Media".
The expressive
face of auto rickshaw
advertising is fun and
appealing to eyes as
well as mind because
its reflective surface
shines bright like a
moonlight in night.
Plannet Media's
association with largest
two-wheeler
manufacturer, a
telecom giant and
some other advertising units has been expanding this concept with
concerted efforts. The finest part about this endeavor of Plannet Media is the
extra income provided to auto rickshaw drivers and owners which is
absolutely tax free. To meet day to day expenses, extra monthly income is
also contributed to their disposable income.

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 Conclusion

Transit advertising is a great value that gives a high visibility

with a consistent daily audience. It’s economical and instantly
effective without wasted circulation. The annual ridership is
over 5.6 million. Advertisements on our routes will be viewed
by faculty, staff, students, parents and more. Our routes
coincide with highly populated areas through out Bryan-College
Station, ensuring all ads get the maximum exposure for a
minimum price.

Bibliography

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• http://www.businessdictionary.com/definition/transi
t-advertising.html

• http://www.entrepreneur.com/advertising/howtoguides
/article76826.html

• http://www.entrepreneur.com/advertising/adsbytype/a
rticle83106.html

• http://en.wikipedia.org/wiki/Out-of-
home_advertising

• http://www.blurtit.com/q4279399.html

• http://www.businessdictionary.com/definition/transi
t-advertising.html\

• http://connect.in.com/transit-advertising.html

• http://www.marketingscoop.com/outdoor-advertising-
advantage.htm

• http://www.trade-show-graphic.com/transit/transit-
advertising.html

• http://www.smallbusinessnotes.com/marketing-your-
business/transit-as-an-advertising-medium.html

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