Russel D.

Reed
12912 Barsanlaw Drive
Raleigh, NC 27613
919-847-5744
Email: rr5ebd90@westpost.net
Website: www.linkedin.com/in/russelreed
Objective
My goal is to be a Business or Sales Manager for a Fortune 500 company in a tech
nical industry. I offer 20+ years of Sales Management experience, where the pri
mary mission was to maximize the net profit while keeping operations within budg
et. I enjoy developing powerful client relationships that contribute to the con
tinuing business growth. When necessary, I am accomplished at resolving custome
r issues/problems in a "win-win" manner for both the customer and the organizati
on.
Experience
2005-2009 Performance Honda of Raleigh Raleigh, NC
Sales and Finance Manager; Service Department Manager; Parts Department and Bu
siness Office
* Managed all aspects of the Sales Department in a Honda powersports dealership,
including customer price negotiations, new and used vehicle inventory control,
and employee performance and development. Proficient with Microsoft Office prog
rams and Lightspeed NXT dealership management software. Initiated and executed
vehicle sales to corporate customers to be used as sales incentives.
* Responsible for accurate and timely vehicle titling and registration, as presc
ribed by the DMV. Introduced a Computerized Vehicle Registration (CVR) system w
hich allowed on-site vehicle registration.
* Managed the sale and promotion of back-end products (such as extended warranti
es, GAP protection, and road hazard protection). Averaged over $400 (25%) addit
ional profit per vehicle sold.
* Managed all Service Department schedules, vehicle maintenance/repair work and
new vehicle set-up/pre-delivery inspections. Kept warranty submissions up-to-da
te, which added an average of $5,000 to the monthly department revenue. Utilize
d Microsoft Office programs and Lightspeed NXT dealership management software da
ily.
* Managed efficient inventory levels of Parts and Accessories. Assisted with th
e quarterly sales floor and Parts Department layout design.
* Managed Employee Payroll weekly and Accounts Payable daily utilizing Peachtree
software.
2000-2004 Kawasaki-Suzuki of Durham Durham, NC
Customer Service Manager
* Managed the sale and promotion of back-end products in a Kawasaki and Suzuki p
owersports dealership, increasing the net profit by an average of $400 per unit
sold.
* Developed and implemented a menu selling system, which increased the net profi
t from vehicle sales by 50%.
* Developed and implemented a Prepaid Vehicle Maintenance program, which increas
ed the net profit for the Service Department by 20%.
1991-2000 State Farm Insurance Raleigh, NC
Insurance Agent
* Owned and operated a profitable State Farm insurance agency, which sold and se
rviced both personal and commercial policies.
* Utilized a broad spectrum of marketing tactics to maximize new customer growth
. Initiated memberships in the Greater Raleigh Chamber of Commerce and Raleigh
Newcomers Club. Created a networking group of referring business representative
s and organized weekly meetings for over 5 years.
* Utilized relationship-based marketing skills to maximize customer retention, i
ncluding event-based direct mail, email and phone contacts.
* Developed training and career development for agency employees.
1981-1990 Cordis Corporation Miami, FL
Product Marketing Manager and Clinical Research Associate Manager
* Developed and executed the marketing plan for the Diagnostic and Therapeutic R
adiology product lines; including product promotion, creation of sales tools, sa
les force education and physician training.
* Orchestrated the introduction of the company's first Percutaneous Transluminal
Angioplasty catheter.
* Responsible for establishing pricing strategy, updating sales tools, continuin
g education of the sales force and coordinating trade show exhibits.
* Organized physician visits to assist product design efforts and employee train
ing seminars.
* Managed the clinical research phase of every new or modified Radiological prod
uct, as prescribed by the Food and Drug Administration (FDA).
* For each clinical trial, identified prospective clinical evaluators and worked
closely with them to get permission from their respective hospitals to perform
the trial. Personally attended the initial uses of every new or substantially m
odified product.
* Regularly communicated clinical usage preferences to the design engineering st
aff in order to expedite product improvements.
* Collected clinical usage data, performed statistical analysis on the data and
formatted the results of the clinical trial in a report for submission to the FD
A.
* Routinely presented clinical updates in regional sales training meetings.
1983-1993 U.S. Naval Reserve Washington, D.C.
Naval Intelligence Officer
* As a part-time Naval Reservist, maintained a Top Secret security clearance and
supported the Pentagon, Naval Intelligence Command and Defense Intelligence Age
ncy Center.
* As the unit's Security Officer, responsible for controlling Physical Security,
Information Security and Personnel Security.
* Exited military service as a Lieutenant Commander (O-4).
Activities
* Current Member, Rotary Club of North Raleigh.
* Past-President, Millbrook Rotary Club.
* Past-President and current member, Six Forks Offices Board of Directors.
References
* David Kornhauser, Ed.D. (Cordis Corporation) 954-755-7449 david.korn
hauser@gmail.com
* John Harvey (State Farm Insurance) 704-525-9995 john.h
arvey.qvxn@statefarm.com
* Maelin Thornton (Performance Honda of Raleigh) 919-524-6883 maethornton@
hotmail.com
* Dwane Byrd, Jr. (Kawasaki-Suzuki of Durham) 919-210-2966 lisa.byrd@
verizon.net