DAVID L.

GAROFALO
1004 Sigsbee Place, NE * Washington, DC 20017
202-362-0223 * 202-550-4669 (m) * dg6186c4@westpost.net

Effective leader, strategic planner, and creative developer with 20+ years exper
ience in orchestrating award-winning internal/external communications. Dynamic o
rganizational representative with reputation for cultivating strong relations wi
th clients and vendors, and developing targeted materials to meet their needs. M
otivated project manager with outstanding interpersonal skills, able to build co
mpetent teams that produce results. Innovative designer, skilled in creation of
print and multimedia communications and campaigns that capture attention and gen
erate revenue. Results-driven events coordinator, with reputation for planning a
nd executing successful functions for donors and clients. Areas of proficiency i
nclude:

Strategic Planning & Communications * Project Execution & Management * External

Vendor Oversight
Client Awareness & Relations * Marketing Management & Strategy * Brand Managemen
t
Revenue Generation * Promotional Campaigns * Online Marketing * Print & Broadcas
t Advertising
Direct Marketing * Team Building * Interpersonal Communication and Collaboration
* Media Relations
Creative Management * Marketing Collateral * Organizational Growth * Profitabili
ty * Community Outreach

PROFESSIONAL EXPERIENCE
THE GEORGE WASHINGTON UNIVERSITY (Division of Development and Alumni Relations),
Washington, DC * 2008-Present
Largest institution of higher education in District of Columbia, with 20,000+ st
udents from all over world.
Senior Director, Communications
Provided 100+ briefings for President of GWU concerning university events such a
s Alumni Weekend, 3-city tour in Asia, 3 country visit to Middle East, and numer
ous meetings, dinners, and receptions. Developed marketing strategies and provid
ed brand management. Generated promotional campaigns and client awareness. Desig
ned and produced marketing communications, including print and multimedia.
Communications Highlights
* Developed and edited GW Impact (donor-focused publication for high-end contrib
utors of 25,000+).
* Managed video production of A Legacy of Leadership, A Culture of Service, and
A Global Presence.
* Orchestrated communication strategies and creation of messaging pieces for Ann
ual Giving and Luther Rice Society.
* Collaborated across university on special projects, including GW Summit on Ent
repreneurship and Women in Philanthropy, working closely to align objectives and
ensure all goals were met.
THE GEORGE WASHINGTON UNIVERSITY MEDICAL FACULTY ASSOCIATES (MFA) * 2001-2008
Multi-specialty physician practice.
Marketing and Media Manager
Oversaw all marketing and media issues for faculty practice and administrators.
Developed and executed all communications strategies of internal/external consti
tuencies. Coordinated VIP visits. Worked with outside vendors to create brand aw
areness, and supervised external vendor relations. Orchestrated all media inquir
ies for MFA physicians, including requests for interviews, press releases and br
iefings, and onsite media visits. Directed marketing and media efforts for commu
nity outreach events. Managed centralized marketing budget, and provided strateg
ic guidance for direct departmental marketing expenditures.
Marketing & Communications Highlights:
* Spearheaded GW Medical Center presence at NBC4 Health Expo.
* Chartered cohesive institutional branding by instituting print and web brand s
tandards, working with each area to provide guidance and assistance.
* Created award-winning commercials for Cancer Campaign.
* Designed and implemented new Content Management System for practice website.
* Generated visibility and profits for practice.
* Presented at 9th Annual Healthcare Internet Conference.
THE GEORGE WASHINGTON UNIVERSITY (Division of Student and Academic Support Servi
ces), Washington, DC * 1997-2001
Senior Assistant Director for Production Creative Services
Developed marketing strategies and managed their execution. Managed creative dir
ection and editorial content for 100+ publications. Formulated and supervised ef
fective external vendor relations. Produced marketing tools for clients within S
tudent Services division, including Office of Undergraduate Admissions, Internat
ional Student Services, Office of Financial Aid, and Students Activities Center
Marketing & Communications Highlights
* Maximized brand potential by working in close coordination with University Gra
phics and external vendors.
* Delivered award-winning student orientation publication.
AMERICAN COUNCIL OF YOUNG POLITICAL LEADERS, Washington, DC * 1996-1997
Bipartisan, nonprofit educational exchange organization dedicated to fostering r
elations between next generation of U.S. political leaders and their global coun
terparts.
Interim Executive Director
Directed political study tours abroad and reciprocal visits designed to teach pa
rticipants diplomatic skills and enable them to forge professional relationships
. Supervised all international relationships with counterpart organizations and
U.S. State Department. Coordinated involvement with 42-member Board of Trustees,
officials from United States Information Agency (USIA), foreign embassies, 30 i
nternational counterpart organizations, 5,000+ American alumni, and foundation c
ouncil.
* Executed Elections Study Programs, orchestrating all aspects of 12-day interna
tional program for 100+ participants from 60 countries, including fundraising, f
lights, hotels, domestic transportation, and all programming details.
* Developed proactive approach, leading to seamless management of last-minute di
fficulties.
* Facilitated fundraising events for corporate supporters at Organization of Ame
rican States, U.S. State Department, Blair House, U.S. Capitol, Kennedy Center,
and numerous embassies.
HAYES, DOMENICI, & ASSOCIATES, McLean, Virginia * 1996
Public relations firm handling specialized clients such as Discovery Communicati
on, Komen Race for the Cure, and Chrysler Corporation.
Senior Account Executive
Formulated and designed themes, invitations, guest lists, and programs for Chrys
ler/United Auto Workers (UAW) events at Democratic and Republican National Conve
ntions. Directed 36 individual events and receptions over 14 days for groups ran
ging in size from 30 to 3,000. Developed marketing strategies and implemented ma
nagement of marketing plan.
* Delivered superior, effective events for Chrysler/UAW, with successful visits
by members of Congress, distinguished international visitors, and VIPs such as R
ep. Sonny Bono and Republican VP nominee Jack Kemp.
* Coordinated all aspects of events (ranging from small dinners to large recepti
ons), synchronizing menus, 100+ onsite staff members, security, and media covera
ge.
* Orchestrated back-to-back events in separate cities, settling details in one c
ity while simultaneously planning for next event.
* Developed more effective operating procedures by systemizing planning lists fo
r each event.
ADDITIONAL POSITIONS
AMERICAN COUNCIL OF YOUNG POLITICAL LEADERS, Washington, DC * 1990-1996
Deputy Director / Program Officer
Developed and implemented bipartisan political exchange programs.
* Facilitated 30 international domestic and international exchange programs per
calendar year.
* Coordinated Election Study Programs to observe national elections around U.S.
for 100+ political leaders from 60 countries.

EDUCATION
Bachelor of Arts in International Affairs
The George Washington University, Washington, DC

PROFESSIONAL TRAINING
TedX Conference, Washington, DC

AFFILIATIONS
Council for Advancement and Support of Education (CASE)
Capital Area Gay & Lesbian Chamber of Commerce
American Institute of Graphic Artists (AIGA)

PRESENTATION
Content Management System: Case Study of a Turn Key Solution
9th Annual Healthcare Internet Conference, Las Vegas, Nevada