B.

TOM MORRISON
2701 N Grapevine Mills Blvd. * Grapevine, TX 76051 tm59f97c@westpost.net Cell Ph
one (214) 679-5152
Executive Management
BUSINESS DEVELOPMENT / OPERATIONS MANAGEMENT / MARKETING / SALES MANAGEMENT
Turning Demand into Growth-Management into Profit
BUSINESS DEVELOPMENT * OPERATIONS MANAGEMENT * LAND ACQUISITION * OUTSIDE MARKET
ING
& SALES MANAGEMENT * TRAINING * NEGOTIATIONS * MARKET EXPANSION * QUALITY ASSURA
NCE PROGRAM * BUDGETING & SCHEDULING * PRESENTATION DEVELOPMENT * PROJECT MANAGE
MENT
Award-Winning Senior Level Executive with over 20 years diverse expertise in Bus
iness Development, Operations Management, Outside Sales and Marketing. My high p
rofile and hands-on management style can make things happen with unique motivati
onal and coaching techniques that successfully interface with all levels of mana
gement. I can work independently to schedule and optimize priorities. Self taugh
t Microsoft Publisher and PowerPoint for building company brochures and making t
own hall presentations all across the United States. My record is proven in achi
eving objectives and meeting targets with unsurpassed negotiating skills. I have
always been committed to superlative customer service while exceeding the custo
mer's expectations. Training Sales, Service, Merchandizing, and Retail financing
to our associates that produced an overall increase of 19% in the mid south. Pr
oducing $26.2M over 10 years and increasing market shares over 14% thru market e
xpansion and national promotions. During my tenure as National Marketing Manager
I introduced new products and launch a market penetrating national advertising
campaign that took the company from No. 2 in market share to No. 1 in the U.S. m
arket.
SKILLS, ABILITIES & ACHIEVEMENTS MATRIX * CORE COMPETENCIES * VALUE OFFERED
* New Business Development by recruiting and adding 46 markets and 254 franchise
dealerships in Central, Western and Southeastern U.S. over a10 year period for
a 26% increase in revenue.
* Sales and marketing programs for Heavy Construction Equipment, Fabrication, St
one Quarrying, Retail / Wholesale Stone, Aggregate and Concrete. Construction se
rvices for commercial and large residential developments.
* Launched and drove a market-penetrating advertising and promotion campaign for
the prevention of "Identity Theft" that landed the company the largest distribu
tor network in the Midwest and Southeast United States.
* Developed and introduced several new products and 4 U.S. patents for the World
and U.S. markets. Devised and drove business tactics that exceeded sales goals
and target quotas of management to enhance our efficiency and improve profits.
* Organized and built three successful Texas corporations; (1) Commercial and La
rge residential construction company (2) Manufacturing in Asia a consumer produc
t to prevent "Identity Theft". (3) Third Multi-line Agriculture company.
PROFESSIONAL EXPERIENCE
AMERICAN METROPLEX BUILDERS INC www.american-metroplex-builders.com Dallas, TX
- 1999-present
VICE PRESIDENT - BUSINESS DEVELOPMENT - OPERATIONS MGR (100+ employees, 75 D
ealers)
* Developer, Commercial and Large Residential Builder, Land Acquisition, and Con
struction Equipment sales.
* Spearheaded strategic business planning with full accountability. Identifying
opportunities with key Customers.
* AMB MAIL BOXES INC www.themailsaver.net was added to the company in 2006 to s
top mail "Identity Theft"
* Orchestrated a market strategy for sales and business development. Training Ma
rketing and Sales associates.
* New product development thru the Asian markets, Recruiting Distributors and De
alers in 48 United States.
* Engineered sales program resulting in the signing the largest company account
in the southwestern US.
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BASS PRO SHOP OUTDOOR WORLD. Charlotte, NC / Grapevine, TX 1997-1998
* MARINE OPERATIONS - GENERAL MANAGER (32 employees) Charlotte NC.
Operations management and merchandising for Retail Sales/Marketing, Service, Par
ts, F&I Training, HR, POP Signage and Advertising. Implemented plans for improvi
ng CSI with Sales training, forecasting and budgets.
* SALES MANAGER (15 sales associates) Grapevine TX.
Training Retail Sales/Marketing, Merchandising and POP Signage in the Marine div
ision. Action plans for improving CSI with Sales training, forecasting and budge
ts. Developed Boat Show programs promotions.
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YAMAHA MOTOR CORPORATION, U.S.A. Cypress, Ca. 1986-1996
* DISTRICT MARKETING MANAGER - (52 dealers, 90%) Water Craft Dallas, TX / Nash
ville, TN 1993-1995
Business Development by recruiting new franchise dealers. Managing and analyzin
g watercraft markets. Sales programs and marketing tactics implemented at retail
Motorsport and Marine dealerships in the 7-state Cen. U.S. Total sales responsi
bility for water vehicle retail and wholesale sales in the same territory includ
ing accessories, F&I, advertising, and promotions. Training Boat Show Merchandiz
ing and retail sales for dealership personnel.
* DISTRICT MARKETING AND SALES MANAGER (41 dealers-90% travel) Marine Denver,
CO 1991-1993
Franchise Business Development managing retail/wholesale marketing, merchandizin
g, sales, parts, accessories, F&I, service and advertising for Marine dealership
s in the 12 state Rocky Mountain Region.
* REGIONAL SALES AND MARKETING MGR. (90% Travel) OPE/Utility Vehicle. Nashvi
lle.TN 1990-1991
Franchise Business Development and total management for 15 Regional distributors
, 60 Sales agents, and 42 dealerships in 11 states Southeastern U.S.
* DISTRICT SALES MANAGER (58 dealerships, 85% Travel) Motorsports Division. N
ashville, TN 1988-1990
New Dealer franchise development and managed motorsports dealerships in a 5 stat
e Central U.S. Retail/wholesale sales, accessories. F&I, advertising and promoti
ons. Increase market shares 14% with dmail.
* NATIONAL MARKETING MANAGER (1437 dealerships, 90% travel) San Francisco, CA 19
86-1988
Managing 4 Regional Marketing Managers in the US adding 46 agriculture markets a
nd 254 franchise stores in the 48 state dealer network. Developed 4-U.S. patents
. Took company from #2 in market share to #1.
_________________________________________________________________________
MORRISON AGRICULTURE COMPANIES, INC. Lubbock / Plainview / Petersburg TX. 1980-1
986
CEO / PRESIDENT - BUSINESS DEVELOPMENT OPERATIONS MGR (30 Employees, 90% travel)

* A Multi-line Agriculture Company with Multi-Peril Crop Insurance Sales and Ser
vice, plus a USDA Crop Insurance adjuster. Heavy Construction Equipment and John
Blue Fertilizer/Chemical Spraying Equipment Distributor Sales, rental and leasi
ng. We where a F.A.A. licensed commercial agriculture aircraft operator. Commerc
ial and agriculture land acquisition for producing hybrid planting seed thru far
mer contracts, company farm, and storage at our U.S.D.A. licensed / bonded grain
elevator. Also farming vegetables (Onions, Peppers, Potatoes, and Tomatoes) and
other farm commodities (Corn, Cotton, Soybeans, Sunflowers) at the company farm
.
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COMPUTER COMPETENCIES
Microsoft Office * Word * Excel * Publisher * PowerPoint * Quick Books Pro