Full Resolution Wireless HDMI

Up to 3.9 Gbps using Standard WiFi

No Compression. No new physical layer.

Industry Business Description: Picongen enables wireless distribution of high bandwidth

Consumer Electronics. Wireless Multimedia.
The Pitch
Provides enabling software with reference
designs to HDTV and HDDVD OEMs for long
range full-resolution HDMI wireless streaming
Differentiation
Wireless full resolution HDMI with HDCP
No compression. No new physical layer
Easy integration into existing consumer devices
Multi-location solution using standard WiFi
applications such as full resolution HDMI media and high-speed data transfers
between multiple devices in the network (up to 3.9 Gbps), by creating a big pipe
using industry standard physical layers with Picongen’s patented Multi-Streaming
software. The business model is to license the software and IP for the all-digital
Layer-3 system and provide reference designs for OEM customers.
Opportunity: Limited bandwidth, limited range and reliability in wireless
transmissions have long been a bottle neck for providing high bandwidth intensive
wireless applications. Picongen solves the bandwidth problem by providing more
than 10X increase in wireless bandwidth (up to 3.9 Gbps) using standard WiFi
physical layer. The technology can also be applied to wireless back haul
applications and technologies like WiMAX.

Business and R&D Milestones Unique Technology: Multi-Streaming technology expands the available bandwidth
Technology developed. Multiple patents filed. by more than 10X the existing bandwidth. The wireless bandwidth expansion
Product Spec. defined and prototype underway technology is a unique layer-3 patent-pending all-digital solution that does not
Established key partnerships with vendors affect the physical layer.
Working with major consumer OEMs
Target Markets: Picongen targets HDDVD/Blu-Ray, HDTV, gaming stations and
Low R&D Risk set-top box manufacturers where a conservative estimate for the projected
Software with reference designs for OEMs market size for Picongen’s products is about $4 billion in 2009(2). Picongen’s
No new physical layer, analog RF or ASIC market consists of OEM box manufacturers for the WiFi and IPTV markets with a
projected market size of about $1 billion in 2009(1) for Picongen’s products. These
Management markets have a CAGR of 24.9 % and 18.5 % (1, 2) respectively. The secondary
Dale Kluesing, CEO, Co-Founder markets include Wireless ISP (WISP) and cellular and wireless back haul.
Sai Manapragada, CTO, Co-Founder
Dave Bartlett, VP, Co-Founder Products and Services: Picongen provides embedded software, net lists, IP and
complete FPGA and reference designs for WiFi, HDDVD/Blu-Ray, gaming stations,
Engineering HDTV, and set-top box manufacturers. Picongen’s road-map contains a diverse
9 engineers and consultants portfolio based on its core technology to comprehensively address the growing
needs of the emerging home and office wireless markets. Next generation
Financial Information products for cellular and WISP markets can also be converted into an ASIC.
Self-funded to date; seeking strategic investment
Customers: Netgear, Cisco, D-link, Apple, Google, etc. are potential customers for
Contact the WiFi market, while those for the HDMI consumer market include Motorola,
Dale Kluesing, CEO dale@picongen.com CISCO, Sony, Sharp, Samsung, Microsoft, etc. Picongen will secure OEM
Tel: (408)-420-2877 www.picongen.com customers with established sales and distribution channels to promote its
products and services.

Advisory Board consists of industry experts
Sustainable Competitive Advantage: Picongen’s technology is unique Layer-3
digital solution protected by a strong patent portfolio that presents a very high
barrier of entry. Picongen's broad patent portfolio prevents duplication of the core
technologies by the competition while the team’s extensive wireless experience
and hands-on product development expertise enables shorter time to market.

Competitors’ Approach: The competitors to Multi-Streaming technology fit into

All digital solution using IEEE standards and WiFi physical layers
Uses standard HDMI and operates under HDCP guidelines
one of two camps: (1) that uses higher-order compression over WiFi or UWB and
(2) that uses larger spectrum at 60 GHz. Compression reduces resolution and
lowers the quality of video for larger than 41” displays. Truncation is another
scheme of compression where the least significant information bits of the video
are chopped off to maintain higher speeds. The 60 GHz signals, on the other
hand, are severely limited by line-of-sight (LoS), have low penetration through
walls and have high path loss which require very high transmit power. This makes
it difficult to realize a multi-room longer range solution. Picongen’s Multi-
Streaming solution is a high bandwidth (no compression) multi-room solution,
with the same range and penetration as WiFi.

Use of Funds: Picongen will build a prototype system consisting of a transmitter

and a receiver to display wireless transmission of uncompressed and encrypted
HDMI video transforming stand-alone HDDVD and HDTV into a wireless-HDDVD
and a wireless-HDTV. Series-A funding will be sought using the prototype system.

© Picongen Wireless Inc. www.picongen.com San Jose, CA, USA