Roscoe B.

Worth-Jones
22549 Brumley Gap Rd. * Abingdon, VA 24210 * 276-944-4852 cell 276-274-9889 *
rw626d1e@westpost.net

PROFILE
A marketing professional, I have been involved with the building and maintenance
of brand identity for both my own companies and a start-up company for the past
11 years using an integrated media approach and a consistent message to develop
brand identity on a local, regional and national level. I have directed the des
ign and maintenance of a company website with the goal of providing maximum retu
rn on the funds invested in the site. On a business management level I have had
total P&L responsibility for my own businesses and at a regional level within a
corporate environment. I have developed and presented customer service and sal
es presentations to audiences as large as 200+ individuals. I am a systems and
service oriented individual who believes that to reach stated goals there must b
e a consistently executed plan to work from.
PROFESSIONAL EXPERIENCE
MARKETING/SALES/CUSTOMER RELATIONS
Developed an integrated marketing plan for the national launch of a new product.
Responsibility of the planning and implementation of all marketing efforts for t
wo separate business start-ups.
Provided marketing services and consultation to clients and potential clients fo
r the marketing and sale of residential and commercial real estate.
Developed and presented informational seminars for potential clients resulting i
n increased sales and profit.
Provided landscape consultation and advice to potential clients interested in al
l aspects of landscape improvement.
Prepared, presented and installed detailed landscape designs which included hard
scape, soft-scape and water feature elements.
Developed, implemented and managed a regional commercial sales program.
Maintained consistent sales growth of 30% plus on regional level over seven year
s.
Received national recognition of achieving 30% business growth and 10% profit gr
owth for three consecutive years.
Oversaw the preparation of advertising strategies, budgets and calendars for all
regional markets.
MANAGEMENT
Owner/operator of two successful small businesses over a span of eight years.
Direct P&L responsibility on the store, regional, and corporate level.
Implemented and coordinated marketing, sales, and operations programs resulting
in record sales, increased customer satisfaction and higher returns.
Regional manager responsibilities for a ten site regional business unit includin
g hiring, training, and evaluating all area General Managers.
Management of all regional training, marketing and commercial sales efforts.
Oversaw the standardization of all service delivery systems on a regional level.
Regional representative on an inventory management Task Force which reduced inve
ntory by 1/3 and increased purchasing power with selected suppliers.
Planned and directed annual regional planning and budgeting meetings
President and managing partner of a high volume, high growth Business Services C
enter, Kinkos of Greenville.
HUMAN RESOURCE SKILLS
Recruiting, hiring, training and evaluating coworkers at all levels of an organi
zation, from front line customer service coworkers to unit General Managers.
Developed and implemented Raving Fans customer service training on a regional le
vel.
Implemented a commercial sales program through hiring and management of commerci
al sales representatives.
EMPLOYMENT HISTORY
Carolina Electric Boats, Benson, NC 2008-2010
Marketing Manager
For Sale by Owner, Johnson City, TN 2002-2008
Owner/Operator
GardenScapes Landscaping, Hendersonville, NC 1999-2002
Owner/Operator
Kinkos of Greenville, Greenville, SC 1989-1997
President/Operating Partner
Southeast Kinkos Inc. Atlanta, GA 1988-1994
Regional Operations Manager
Kinkos Copies, Raleigh, NC 1986-1988
General Manager
EDUCATION
North Carolina State University, Raleigh, NC
BS in Zoology, 1984
BS in Science Education, 1985
Blue Ridge Community College, Hendersonville, NC
Associates Degree in Landscape Design and Installation, 1999
Participation in extensive business and executive development programs.