The

Premiere Hotel Marketing Solution

For

Destinations
>  Mission  

We  help  you  
put  heads  in  beds.  
 

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>  Company  

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>  Introduc2on  
We  provide  hotel  marke5ng  solu5ons  for  des5na5ons.  

•  Charlo5esville,  VA  
•  5  years  old  company  
•  Significant  technical  
exper2se  
•  Deep  industry  
rela2onships  
•  Strategic  long-­‐term  
perspec2ve  

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 >  Team  
We  have  a  passionate  and  experienced  leadership  team.  
adam  healey   charles  seilheimer   colin  steele    
co-­‐founder  &  ceo   co-­‐founder  &  cfo   cto  

-­‐   12  yrs  tech  leadership  experience   -­‐   12  yrs  tech  &  finance  experience   -­‐   20  yrs  soTware  &  tech  experience    
-­‐   Former  CEO,  Samba  Digital  Media   -­‐   Former  Tech  Banker,  JP  Morgan   -­‐   Former  Director,  AOL  (led  IM  team)  
-­‐   Former  Consultant,  Monitor  Group   -­‐   Founder,  Student  Storage  Services   -­‐   Former  Founder,  WebG2  
-­‐   UVA  BS  in  Commerce,  Darden  MBA     -­‐   Middlebury  BA,  Darden  MBA   -­‐   Holy  Cross  College  BA  

trip  davis   john  demarchi     ginny  willikers  

non-­‐execu3ve  chairman   vp,  product  design     mascot  

-­‐   TRX  Chairman  (took  public  in  2005)     -­‐   12  years  online  user  experience   -­‐   5  years  great  companionship  
-­‐   Green  Room  CEO  (sold  to  iXL  in  1998)   -­‐   Former  Director  New  Products,  Orbitz   -­‐   Can  find  tennis  balls  anywhere  
-­‐   Riverstone  Group  Board  of  Directors   -­‐   Former  Lead  Designer,  Priceline   -­‐   Loves  popcorn  
-­‐   Dartmouth  BA,  Darden  MBA   -­‐   University  of  Connec3cut  BA   -­‐   Went  to  Puppy  Training  201  

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>  Partners  
We’ve  partnered  with  the  leading  travel  companies.  

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>  Clients  
We’ve  worked  closely  with  our  early  adopter  customers.  

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>  Solu2on  

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>  Booking  Engine  
At  the  heart  of  our  solu5on  is  our  hotel  booking  engine.  

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>  User  Experience  
We’ve  developed  a  world-­‐class  hotel  search  experience.  

•  Clean  &  simple  

•  Dynamic,  contextual  
filters  and  sort  
•  Vibrant,  best-­‐of-­‐breed  
hotel  content  
•  Interac2ve  maps  
•  Comparison  pricing  

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>  Leading  Content  
We  display  the  leading  hotel  content  from  our  partners.  

•  Photos,  descrip2ons  
&  reviews  
•  Ameni2es  
•  Contact  informa2on  
•  Live  rates  &  
availability  
•  Op2onal  TripAdvisor  
integra2on  

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>  Rate  Comparison    
We  help  travelers  compare  rates  from  mul5ple  sites.  

•  Every  hotel  has  a  

book  direct  link  
•  Compare  live  rates  
from  hotel  sites  &  
leading  travel  sites  
•  Our  partners  include  
the  leading  hotel  and  
travel  brands  

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>  Affiliate  Program  
Our  solu5on  helps  des5na5ons  drive  free  inbound  traffic.  

•  Create  an  affiliate  

network  to  drive  free  
traffic  to  your  site!  
•  Web-­‐based  widgets  
•  Link  builders  
•  Facebook  widgets  
•  Email  widgets  

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>  Live  Repor2ng  
We  provide  real-­‐5me  metrics  down  to  the  booking  level.  

•  Track  searches,  leads  

and  bookings  in  real  
2me.  
•  Soon:  be  able  to  
compare  your  DMO  to  
the  aggregate  level  
•  Use  our  API  to  
integrate  with  your  
exis2ng  CRM  
dashboard  
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>  Hotelier  Suite  
We  give  hoteliers  ul5mate  control  over  their  content.  

•  Descrip2ons,  
ameni2es,  photos  
•  Even  add  new  
proper2es  not  in  our  
160,000  hotel  
database  
•  Access  all  our  hotel  
content  via  our  API  

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>  Adver2sing  
We  enable  new  opportuni5es  for  adver5sing  revenue.  

•  Work  with  DTN  to  sell  

ads  on  your  booking  
engine  
•  Premium  placement  
&  sponsored  lis2ngs  
•  One  mouse  click  and  
you  have  dynamic  
hotel  adver2sements  

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>  Benefits  

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>  For  Travelers  
We  provide  travelers  the  ability  to  compare  rates.  

Best  Hotel  Search  Experience  

 
Leading  Hotel  Content  
 
100%  Lodging  Selec2on  
 
Comparison  Pricing  
 
Book  Hotels  Direct  

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>  For  Hotels  
We  provide  hotels  the  ability  to  drive  direct  bookings.  

Drive  Direct  Bookings  

 
No  Incremental  Costs  
 
Pre-­‐Populated  Content  
 
Highly  Pre-­‐Qualified  Leads  
 
Adver2sing  Opportuni2es  

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>  For  Des2na2ons  
We  provide  DMOs  the  leading  hotel  marke5ng  plaCorm.  

Leading  Hotel  Search  Experience  

 
Drive  Hotels  Direct  Bookings  
 
100%  Lodging  Coverage  
 
Incredible  Conversion  Metrics  
 
Plug-­‐and-­‐Play  Solu2on  

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>  Benefits  
Give  travelers  the  best  selec2on,  ability  to  
compare  rates,  and  great  search  tools.    

Provide  hotels  direct  bookings  from  

des2na2ons  at  no  incremental  cost!  

Offer  des2na2ons  a  plug-­‐and-­‐play  hotel  

solu2on  that  puts  lots  of  heads  in  beds.  

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>  Next  Steps  

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>  Business  Model  
We  have  a  very  simple,  aligned  business  model  for  DMOs.  

Revenues:    100%  Adver2sing  Revenues  

 
Costs:        Set-­‐Up  Fee  +  
           Monthly  Licensing  Fee  
             

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>  Launch  Process  
GeFng  started  with  hotelicopter  is  a  snap!  

•  We  Get  You  Up  and  Running  in  a  Few  Days  

•  No  Content  To  Upload  
•  No  Long-­‐Term  Contracts  
•  Custom  Designed  to  your  Site  
•  Start  Driving  Bookings  Immediately  

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>  Thank  You!   Adam  Healey  
co-­‐founder  &  ceo  
hotelicopter  
adam@hotelicopter.com  
434-­‐326-­‐4166  

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