SALES/MARKETING EXECUTIVE

Strategic Planning * New Product Development * P & L * New Ventures

An award winning sales/marketing executive with demonstrated success in increasi
ng revenue, signing new business and managing strong business-to-business relati
onships. A focused business leader with a unique combination of strong analytica
l and creative marketing skills. Proven track record developing and implementing
innovative, customer focused solutions that increase sales and profits. Ability
to recruit and develop strong proactive teams that build solid solutions to ach
ieve organizational goals. Experienced in managing large territories. Articulate
communicator who interacts with all organizational levels.
PROFESSIONAL EXPERIENCE
THE TORO COMPANY - Bloomington, MN (2007 - 2010)
Field Operations Manager (2007 - Present)
Responsible for managing all areas of Service Operations for one of 4 regions i
n the United States. Region covers 6 distributorships and 14 branches. Oversee
ing the development of employees, growth of service, development of mobile servi
ce operations, advancement of service contract business and improvement of custo
mer satisfaction.
* Increased Customer Paid Labor by 11% in my Territory
* Expanded Mobile Service Parts and Labor Revenue at a key Southeast Distributor
from $150,000 to $1,500,000.
* Established a pre-paid maintenance pricing tool and contracts for distributors
.
* Developed and deployed a total of 12 direct mail marketing campaigns in 2008 a
nd 10 direct mail campaigns in 2009 with my distributors.
* Increased Overall Customer Satisfaction at our Atlanta distributor from 7.8 to
9.3.
* Increased Overall Customer Satisfaction at our Pensacola distributor from 81 t
o 9.25.
* Oversee the management of Toro's Distributor Service Management System (DMS) f
or distributor metrics and reporting. Responsible for developing new informatio
n feeds and new reports.
* Developed mobile technician evaluation form.
* Developed mobile vehicle parts stocking guidelines and parts recommendations.
* My South East Distributor has now one the highest service achievement award tw
o years in a row (2008 and 2009). This distributor had never previously won thi
s award.

FORD MOTOR COMPANY - Cincinnati, OH (1990 - 2007)

District Manager (2004 - 2007)
Managed all areas of Parts and Service Operations for Ford Motor Company at 105
dealerships covering Northern Kentucky, Cincinnati, Dayton, Columbus, Central In
diana and West Virginia. Responsible for the development of employees, growth of
service and parts sales, improvement of customer satisfaction and control of wa
rranty costs.
* Highest ranked District Manager 4 out of 12 months and #1 ranked District Mang
er 2006 YTD.
* Highest ranked District in Overall Service Satisfaction 2005 and 2006 CYD.
* Increased parts sales 137% versus prior year despite difficult economic condit
ions.
* Developed a number of retail tire marketing campaigns and events for the distr
ict. Improved tire sales 160% versus prior year.
* District led the Region in number of Quicklane Tire and Auto Center service fa
cilities sold 2005 and 2006 YTD.
Extended Service Plan (ESP) Marketing Manager - Dearborn, MI (2002-2004)
Identified areas of opportunity to expand Extended Service Plan business through
 the development of new products, new marketing campaigns, and the development o
f new business opportunities and partners.
* Re-launched ESP direct marketing program. Incremental revenue gain of $23 mill
ion dollars.
* Re-launched ESP installment payment program. Incremental revenue gain of $14 m
illion dollars.
* Launched ESP website and sales via the Internet. Incremental revenue gain of $
3 million dollars.
* Developed, launched, and coordinated Extended Service Plan programs for 2003 a
nd 2004. This included the development of marketing plans and materials, managem
ent of state regulatory filings, and assurance of regulatory compliance.
* Coordinated and developed the launch of the Ford Focus Free 5 year / 100,000 m
ile Powertrain program. This program generated an incremental 280,000 contract s
ales.
* Converted AutoNation Inc. (84 Ford Stores) from an independent service plan pr
ovider to Ford Extended Service plan program. Incremental revenue generated from
this account was $24.7 million dollars.
* Developed and Launched two new Maintenance Programs (Basic and Premium) that r
esulted in an incremental 80,000 contract sales.
Field Operations Specialist - Dearborn, MI (2000 -2002)
Identified Customer Service Division Regional needs for information, reports, an
d local business technology needs. Developed and delivered solutions in coordina
tion with the appropriate General Office staffs, including Marketing, Sales, Ser
vice, and the Controllers office.
* Developed and managed hiring process for all Field Service Engineers.
* Developed and launched "Dealer Reduced Warranty Requirement Program". This pro
gram allowed dealers with favorable warranty costs to be paid more quickly and w
ith far few administrative requirements. -- Launched and coordinated dealership
strategy for the Firestone Tire Recall. Responsible for all Dealer and Field Com
munications related to the Firestone Tire Recall. Developed and directed the all
ocation of all Tires (13 million) during the recall.
* Developed and coordinated the recycling program for the Firestone Recall.
Office Operations Manager - New York, NY (1998-2000)
Dealer Operations Manager - New York, NY (1995-1998)
Warranty Auditor - New York, NY(1995)
Customer Service Manager - Ford Customer Service Division - New York, NY (1993 -
1995)
Customer Service Manager - Ford Customer Service Division - Boston, MA (1992)
Customer Service Representative - Detroit, Mi (1990 -1992)
EDUCATION
Bachelor of Arts, Economics (1990)
Virginia Military Institute, Lexington, Virginia
AWARDS
* Six Sigma Green Belt Certification
* SMEI Certified Professional Sales Person (SCPS) with Honors - 2009
* "Inutsuk Award" - 2004, 2005 Recipient for mentoring and coaching given by co-
workers.
* "Winning Together" - 2002, 2003, 2004 A recognition award for going above and
beyond.
* "Corporate Citizen of the Year" - 2005, 2006 Recipient given by the Cincinnati
Fraternal Order of Police for providing superior support and customer service.
* Recipient of Stock Options for Outstanding Performance - 2001, 2002