Bradley T.

Burke
12730 Edinbrook Path
Apple Valley, MN 55124
612-759-0914
www.bradleytburke.com
bb67
1530@westpost.net
OBJECTIVE:
A significant leadership role utilizing expertise in business development, sales
, marketing, and team development.
QUALIFICATIONS SUMMARY:
Experienced business development and management professional with a proven track
record for creating substantial market growth. Developed markets for several n
ew and innovative products with relatively low market penetration by delivering
numerous effective technical presentations. Created and implemented market stra
tegy, as well as analyzed and addressed sales staffing needs. Created effective
and unique value propositions to the customers sold. Strengths and abilities i
nclude:
New Business Development, Leadership, Strategic Planning, Product Presentations,
Product Development, Training, Mentoring , Budgeting, Forecasting, Branding, Tr
oubleshooting, Relationship Building,
SWOT Analysis, Performance Management, Price Strategy,
Market Segmentation, Competitor Analysis, Project Management
PROFESSIONAL EXPERIENCE:
Prairie Material 2009 - 2010
Technical Marketing Manager
Developed a strategic plan for increasing EBITDA by $1.9 million in 2010 through
the growth of Value Added Product sales in five regions spanning four states.
Created sales targets by product for each region and for each salesman. Support
ed sales team with technical product presentations to customers and specifiers t
hat resulted in new business opportunities with margins that were three to ten t
imes higher than average on existing sales. Developed product literature and ma
naged website re-development.
Aggregate Industries, North Central Region 2006 - 2009
Regional Marketing Manager 2007 - 2009
Managed the sales and marketing of three product lines over parts of three state
s for an international manufacturing and mining concern with revenue responsibil
ity of $200+ million. Member of the National Commercial Performance Team respon
sible for analyzing, developing, and implementing national market strategies and
initiatives.
Ready Mix Sales Manager 2006 - 2007
Managed a six person sales team with $50 million in sales responsibility in a la
rge metropolitan area. Brought more structure to the sales team by defining goa
ls, objectives, and sales reporting procedures. Analyzed staffing needs and add
ressed them with sales training and hiring new sales staff. Improved performanc
e in selling "Value Added Solutions."
National Ready Mixed Concrete Association 2003 - 2006
National Resource Director
Promoted the use of ready mixed concrete to national accounts while working for
a national trade association. Became a resource on all things related to concret
e for companies such as; Wal-Mart, Target, UPS, and Bass Pro Shops. Project man
ager overseeing the development of several promotion tools, literature, and trai
ning initiatives.
Innovative Concrete Solutions 2000 - 2003
General Manager/Consultant
Represented several building material product lines for a manufacturer's rep bus
iness covering the upper Midwest. Introduced several innovative products to the
market served. Traveled throughout the United States and Canada delivering ind
ustry specific sales training courses that led to a professional certification.
Synthetic Industries, FRC Division 1992 - 2000
Area Sales Manager 1998 - 2000
Directly responsible for $1,850,000 in sales over two states and managed another
$2,500, 000 in sales with three salesmen and a distributor in six other states
for a national manufacturer. Hired and mentored salesmen. Created and managed
sales forecasts, budgets, and corresponding expenses.

EDUCATION:
University of Iowa, Iowa City, Iowa
Bachelor of Business Administration
CORPORATE TRAINING:
Sales Management Training (NRMCA), Holcim Project Management, Performance Apprai
sals, NRMCA Master Trainer for CCSP Program, Leadership Development Program (Cen
ter for Creative Leadership), Concrete Sustainability Specialist (NRMCA)
SELECTED ACHIEVEMENTS:
Business Development/Sales
* Secured a $3.0 million product supply agreement for a regional company with a
20% higher average selling price.
* Educated an entire marketplace on a new and innovative product from a national
manufacturer that replaced an older and less effective technology. Increased t
he market penetration for this product from less than 1% to 18% or more, dependi
ng on customer.
* Developed and implemented a strategic plan to convert a major account and gain
significant market share for a national manufacturer. Resulted in a winning a
loyal repeat customer that had previously underperformed in sales with another v
endor.
* Coordinated the research and development of a new product for a regional compa
ny to solve an environmental problem. Resulted in $75,000 in sales the first ye
ar and identified a potential market of $1,000,000 or more annually.
* Created and executed a strategic plan that took an underdeveloped sales territ
ory and created the top producing sales territory for a national manufacturer.
Achieved an average annual sales growth rate of 25% for eight years running, was
a Top Ten Producer each year, and became the top salesman in 1998; resulted in
hiring additional sales staff and splitting the territory.
Management
* Became a change agent by bringing more structure to the regional sales team of
a national manufacturer. Created accountability by having all salesmen documen
t all of their relevant sales activity which was monitored to ensure that all ac
tivity was unified with corporate goals and objectives.
* Justified capital expenditure with increased sales of niche product in order t
o boost overall average selling price. Capital expenditure of $168,000 was paid
 off in just six months; ahead of the two year plan.
* Managed the loss and replacement of a key sales person with out loosing any bu
siness. Ultimately, this enhanced our relationship and loyalty with our largest
customer.
* Managed $50 million in sales during an 18% market decline to maintain market s
hare. Achieved a modest average selling price increase of 5% while slightly inc
reasing market share from 22% to 23%.
Training/Mentoring
* Developed and delivered a contractor certification course for a national trade
association that ensures product quality for new construction technology. Led
to the certification of over 1,000 contractors nationwide and trained dozens of
other trainers as well.
* Delivered industry specific sales certification program as an independent cons
ultant throughout the United States and Canada to create more professional sales
men. The fees earned doubled company revenue and created a smoother cash flow t
o an otherwise seasonal business.
* Identified, hired, and mentored new sales talent to maintain high growth rates
. Continued to exceed budgeted sales volumes and the new salesmen became Top Te
n Producers in their own right.
* Promoted and trained an internal candidate with a QC background to oversee all
commercial construction sales. Increased ability to compete in an increasingly
technical market sector that resulted in maintaining a key customer and expandi
ng opportunities with other large commercial contractors.