BARRY W.

ELLIS
Fax: (916) 797-8983 / Cell: (303) 619-0072
9431 Swan Lake Drive
Granite Bay, CA 95746
be68f7ba@westpost.net
Profile
Competent, creative, and self-motivated Financial Services and Banking Professio
nal with solid experience handling key finance and business management operation
s. Profound expertise within the sales and service environment adept at handlin
g various initiatives to streamline sales and service management activities and
objectives. Highly analytical with advanced problem solving abilities committed
to delivering positive contribution to the organization's productivity, profita
bility,
and portfolio performance. Core competencies include:
* Financial and Strategic Planning * P&L Management
* Auditing and Compliance * Operating and Working Capital
* Budget Development and Management * Merger and Acquisition Negotiations
* Cash Flow Management and Modeling * Business Valuations
* Human Resource Management * Strategic Planning & Implementation

Professional Experience
Citigroup / Citifinancial / Citibank Mar 1988 - Dec 2009
Area Director, Citifinancial, Apr 2007 - Dec 2009
Managing Director, Citifinancial, Jun 2004 - Apr 2007
Division Manager, Citifinancial Canada - Jan 2001 - May 2004
National Operations Director, Citibank/Travelers Bank & Trust, Jan 1999 - Dec 20
01
Region Manager, Citifinancial, Jan 1993 - Dec 1998
District Manager, Citifinancial, Mar 1990 - Dec 1992
Branch Manager, Citifinancial, Mar 1988 - Mar 1990
Responsibilities:
* Handled various key executive-level positions at Citigroup Inc., the major Ame
rican financial services conglomerate with responsibilities encompassing sales a
nd services of financial products through retail branches including centralized
sales environments.
* Initiated service excellence driving team members to achieve goals and objecti
ves in areas such as wealth management, deposits, and other related financial se
rvices.
* Delivered increased sales and services that meet and exceed objectives through
aggressive sales initiatives, identification of cross-selling opportunities, de
veloping new and existing business relationships, developing new markets, and in
creasing new client acquisition while maintaining high level client service and
portfolio management.
* Managed and controlled P&L and spearheaded efforts to assess activities to eff
ectively implement service behaviors leading to increased overall customer exper
ience.
* Collaborated with Human Resource Management to oversaw and manage personnel wi
th responsibilities including recruitment, performance management, compensation
review as well as employee implementation of applicable skills programs/training
s and employee reward system to cultivate motivation among employees while enhan
cing professional skills.
Management & Leadership Success:
* Managed and streamlined operations at the consumer finance branch networks the
USA and Canada encompassing up to 160 branches with 800 employees.
* Sustained operations managing assets totaling to approximately $1.0 B while dr
iving nation leading internal sales results of 54.12% repeat sales rate versus t
he national average rate 35.40%.
* Catapulted asset growth on average of 15%+ year over year for the past 5 years
.
* Achieved progressive professional growth proven by Nationally Recognized Peopl
e Development Results as follows: Promoted 1 to EVP (only 5 in North America), 5
to Area Director (35 in US) and countless to District Manager.
* Executed successful market launches in new and existing territories resulting
in a 57% increase of CA branches from 2004 to 2008.
* Attained consistent Nation Leading Customer Satisfaction based on client surve
ys done by 3rd party organizations annually.
* Formulated and implemented strategic business plans to open new Real Estate sa
les and service centers (Sales - Denver, Service - Sacramento) with direct repor
ting to the CEO and President to ensure processes meet company standards and goa
ls.
* Accelerated customer service efficiency by overseeing building and implementat
ion of a Call Center handling Sales processing, underwriting and Customer Servic
e while staffing and managing a team of over 250 competent staff.
* Established and maintained successful cross-sell relationships with both CitiM
ortgage and Citibank.

Education / Qualifications
Bachelor of Arts
Lyon College
Batesville, AR

Notable Highlights
Recognized for exemplary performance leading to achievement as Branch Manager of
the Year for three times; District Manager of the Year twice; and Region Manage
r of the Year with Citigroup.

References Provided Upon Request