Janice L.

Rosborough
http://www.linkedin.com/in/janicerosborough
10655 Esmeraldas Drive * San Diego, CA * (619) 665-3889 jr698054@westpost.net

SALES PROFESSIONAL
PROFILE
Highly-effective and respected leader in the field of multi-media sales known fo
r delivering superior results through creative solutions and perseverance. Prove
n ability to revitalize sales performance via innovative product initiatives, ha
nds-on leadership and incentive programs. Recognized for developing high perfor
ming sales teams, creating innovative print and web solutions while championing
change and delivering profit growth for major companies.

*10+ years of sales and marketing management experience with a B. A.

*B2B and B2C Sales Experience
*Call Center management experience with success of goal attainment and setting m
etrics
*Expertise in developing online content and print solutions
*Developer of advertising and promotional programs
*Adept at working in fast-paced environments and handling multiple priorities
*Experience with managing e-commerce, and multi-channel solutions and leading bo
th direct and indirect sales
*Innovator with noteworthy business acumen and work ethic
*Award-winning team player
*Strong negotiating, budgeting and expense control skills
*Proven motivational and sales skills
*Expert with analyzing data to improve operations and performance
*Superior coaching ability and accountability skills using CRM tools

PROFESSIONAL EXPERIENCE
Advertising Sales Manager
THE SAN DIEGO UNION-TRIBUNE AND SIGNONSANDIEGO.COM
The Union-Tribune has the 21st largest circulation among U.S. daily newspapers a
nd its website, SignOnSanDiego.com, is the most visited web site in San Diego.
2005 - 2009
Led a diversely skilled sales team of 20+ employees, including a sales manager,
call center, inside, national and outside sales teams with a multi-million dolla
r revenue budget. Hired and developed a strong sales team by monitoring sales a
ctivities, and assessed performance. Provided feedback that helped increase moti
vation and improved sales skills. Developed and implemented sales strategies an
d multi-platform products to maximize sales results and to meet departmental goa
ls. Introduced and carried out a compensation plan to reward high performing ind
ividuals and standards of performance. Additionally, reorganized sales territor
ies and restructured rates to meet the growing customer demands in a challenged
market. Planned, promoted and organized San Diego's best and most innovative hir
ing events that delivered significant profits.
Key Achievements
*Successfully transitioned the inside sales team from an inbound to open/closure
sales structure. As a result, 50% of the department's revenue was a direct res
ult of outbound calling efforts.
*Boosted job fair exhibitor volume by 30% via innovative contest and incentive p
lans.
*Served on the San Diego's Society for Human Resource Management steering commit
tee for the Workplace Excellence awards honoring exceptional HR practices for th
ree consecutive years adding hundred of thousands to the company's bottom line p
rofitability.
*Conceptualized, promoted and organized San Diego's first interactive job fair w
hich replicated the most popular features of a physical hiring event online incl
uding virtual booths, live chats between the job seeker and employer, resume cri
tiques and more. Additionally, the interative job fair provided a new revenue s
tream for the department in a down market.
*Multiple recipient of the company-wide U-T Team Award, recognizing the exceptio
nal work of its employees.
Advertising Sales Director
ANG NEWSPAPERS
Owned by MediaNews Group, one of the largest, privately owned newspaper companie
s in the United States, operating 60 daily newspapers in 13 states.
2002 - 2005
Responsible for a multi-site sales team of 50+ employees including four sales ma
nagers, call center, Legal, and Real Estate advertising verticals. Developed an
d implemented key revenue initiatives for six daily newspapers and their website
s to grow revenue. Prepared and maintained revenue and expense budgets. Fostere
d relations with advertisers and stayed abreast of changes in the marketplace, t
rends and new technology.
Key Achievements
*Produced over $1 million in incremental revenue through a key automotive initia
tive which offered incentives to advertisers to spend a minimum of $50,000 over
their prior year spending.
*Realigned the call center team to decrease call abandonment from 18% to 6%.
*Successfully developed and implemented a quarterly expanded classified section
which generated nearly $100,000 in incremental revenue the first quarter.
*Developed and implemented a free Employment rack 'n stack publication distribut
ed throughout the east region of the San Francisco bay area which improved marke
t share.
Advertising Sales Manager
THE HONOLULU ADVERTISER
The company is based in Honolulu, Hawaii. The Honolulu Advertiser operates as a
subsidiary of Gannett Pacific Corporation which publishes 85 daily newspapers,
including USA TODAY, and nearly 900 non-daily publications.
1999 - 2002
Managed the day-to-day operations of the marketplace department with special emp
hasis on the Call Center. Responsible for scheduling, training, coaching, goal
setting, budgeting and forecasting for a sales team of 40+ employees. Successfu
lly implemented sales plans with sales strategies and timeframes structured to m
eet the department's sales goals.
Key Achievements
*Launched a sales program which included intense training, call monitoring, coac
hing and accountability that resulted in a 20% increase in volume.
*Transformed a team of order takers to a team of sales consultants able to up-se
ll and cross-sell customers to solution based products while exceeding sales goa
ls.
*Met all quarterly and annual sales objectives in 2000.
*Selected by Gannett Corporation in 2000 to attend the American Press Institute,
a highly sought after learning and developing experience for newspaper professi
onals.

EDUCATION
Bachelor of Arts, Communications, University of California, San Diego
SALES AWARDS AND RECOGNITION
Dean's List, University Of California, San Diego * The Los Angeles Daily News Sa
lesperson of the year 1993 and 1995 * The Los Angeles Daily News Publisher's Cup
Merit Award Winner 1995 * The Los Angeles Daily News People's Choice Salesperso
n of the Year Winner 1996 * Inland Press Foundation Special Sections Contest Fir
st Place Winner for Best Idea 1998* U-TEAM Award winner 2006 and 2007