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Students here are developed according to the demands of the modern economy and fast changing technology. Attitude
determines the altitude and to reach the altitude one needs to stick to the path of discipline. We can assume our students
will excel in any field of service if s/he is committed to their career and development. Quality is not about the end result
but it is about the process of faculty development, course development, and student development.
It is our fundamental belief that our students are a value addition to not only their individual self and their employers but
also to the society and the nation. We seek your cooperation in building our nation by making your children a part of our
institution.
Our objective is to create a ‘Center of Excellence’ and a knowledge hub by enabling and empowering students to face
challenges of modern time in the business and industry. We have a dedicated research center which keeps track of all the
changes taking place in the business laws and policies around the world engineered by the World Trade Organization,
World Intellectual Property Rights Organization, World Customs Organization, and by all nation states. Our knowledge
and research team has developed its own study material for different fields of education including logistics and supply
chain management, international taxation and intellectual property rights. Our weekly e-newsletter ‘Trade Tidings’, is
gaining popularity in the business world with circulation to more than 10,000 subscribers.
Therefore our education system is not limited to the routines of a B-school but is much beyond in the learning horizon.
We also have affiliation with accredited organizations and educational institutions in various countries.
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About IITrade
The idea of Institute of International Trade (IITrade) started much before we started in 2005. Trade
is the oldest form of Commerce and, with the prevalence of globalization, international trade has
gained much importance in today’s modern economy. Our institution has its primary focus in
creating awareness in the field of international trade.
We have adopted various tools and techniques to provide systematic knowledge input in the form
of workshops, certificate programs, and various diploma and degree programs in the field of
international trade. This is a special knowledge field and we have taken extraordinary measures to
create and develop resources in this particular field with the help of a pool of intellectuals associated with us as members
of our governing body, advisory council, and faculty.
There is a lot of untapped potential and we are trying to extend our reach to the people across the nation and outside the
country by our e-learning course modules, which will certainly promote innovation and job creation in the economy.
Course Overview
Course Level Course Duration Fees (`) Methodology Due Date
Distance Learning /
PGDBM* 1 year 25,000 March / September
Weekend classes
Working Executive
Distance Learning /
Weekend MBA 2 years 50,000 March / September
Weekend classes
MITM* 2 years
MIPM* 2 years
Specialist Masters 200,000 Weekend classes September
MSCM* 2 years
MCA* 3 years
*
PGDBM - Post Graduate Diploma in Business Management MIPM - Masters in Intellectual Property Management
*
MITM - Masters in International Trade Management MSCM - Masters in Supply Chain Management
MCA– Masters in Computer Application
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Bachelor of Business Administration
Over the years, methods of
doing business have
evolved in many ways.
Traditionally, managing
business was a family affair
and finance used to be
under tight controls of the
owner. It was the muneem
who had the reins of
business in his hand. Those
were the days when words
like ‘capitalism’ and
‘competition’ were
unheard of. Gradually in
the modern times
‘ownership’ and
‘management’ have
become heterogeneous
terms. The old muneem is
now being dethroned by
young, energetic and
innovative management
cadres. Management has
taken the shape of
systematic study and is
hence classified as an Course Contents
education. The emphasis of
this course is on Semester 1
English I, Mathematics I, Statistics I, Economics I, Indian Society & Culture,
contemporary issues Computer Applications I.
affecting business and
problem solving, such as
management of change English II, Mathematics II, Statistics II, Economics II, Psychology, Computer
Semester 2 Applications II.
within an increasingly
dynamic environment and
the development of Principles of Management, Business Environment, Business Regulatory
business skills across Semester 3 Framework, Business Economics, Business Communication, Financial
organizations and sectors. Accounting.
Specializations
Financial Management II, Marketing Management II, Human Resource
Semester 5 Management II, Fundamentals of entrepreneurship, Environment
Fi n a nc e Management, Transport Management
Ma r k eti n g
H um a n R e s our c e
Financial Management III, Marketing Management III, Human Resource
Management III, Healthcare Management, Social Research Methods, Study
Semester 6 Paper in any Functional Area (Finance, Marketing, and Human Resource), and
Viva Voce
Additional Qualifications
I. Complimentary course on International Trade Management (in the final semester)
To Learn the Nuts and Bolts of Business - In the past, entrepreneurs could succeed in business with just guts and
intuition. But in this hyper-competitive and fast-changing world, aspiring entrepreneurs need modern business
management skills to survive and thrive successfully.
To Qualify as a Professional Manager - The BBA degree could open the door to the business world. Now when
you look around, everything is a business – even traditional sectors like hospitals and education. A BBA Degree
will give you a head start against those without the degree.
To Prepare for Senior Management Positions - Studying for a BBA is a means to acquire a broader perspective of
business issues and of sharpening managerial skills. As such, this will prepare you for taking more responsible
management positions. For functional managers, this is the best way to prepare yourselves for a move into
general management.
To Work Anywhere in the World - The BBA degree prepares professional managers to be able to work anywhere
in the world. The focus of the program is on the world’s best practices, necessary to compete successfully
everywhere.
A BBA Degree is a well understood degree in places like USA and Canada, where a B.Com is unheard of.
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Post Graduate Program in Management
The flagship program of
Institute of International
Trade is the Post Graduate
Program in Management
(PGPM). The rapid growth
of business has thrown
open the need for a very
large number of middle
level and senior level
management professionals
in most companies. They
are required to have a
general management
perspective with
focused domain expertise
on the business they serve.
For development of
Expertise in specialized
sector with proper Domain
Knowledge, IITrade
designed & developed the
PGPM Programme with
Industry Oriented
Professional approach
beside Conventional MBA
curriculum to Course Contents
Create Business Leaders for
New Era. GENERAL MANAGEMENT
Principles and Practices of Management; Organizational Behavior; Accounting
for Managers; Quantitative Techniques; Managerial Economics; Seminar on
Year 1 Executive Communication; Workshop on IT; Business Environment; Production
& Operations Management; Human Resource Management; Marketing
Management; Financial Management; Research Methodology;
Information Technology
SPECIALIZATIONS*
International Business & Trade
Year 2 Brand and Intellectual Property Management
Logistics & Supply Chain Management
Specialization Details:
International Business and Brand and Intellectual Logistics and Supply Chain
Trade Property Mgmt. Mgmt.
International Product & Brand Six Sigma Orientation
Regulatory Management Internet Technology
Environment Intellectual Property & E-Commerce in
Overseas Fund Raising Rights & Patents Supply Chain
Options New Product Management
Global HRM Development Supply Chain
International Trade Trademark Inventory
Laws & Jurisprudence Designs & Copyright Management,
Cross Border Mergers International Trade Procurement and
& Acquisitions Laws Sourcing
Export Import IP Management Management of
Procedures, Practices Accounting, Valuation Logistic
& Documentations & Tools & Transportation
Warehousing &
Transportation
Course Contents
Principles & Practices of Management; Organizational Behavior; Accounting for
Semester 1 Management; Quantitative Techniques; Managerial Economics
Specialization Details:
Information
Marketing Finance Human Resource
Technology
Advertising & Sales Financial Services Organization Programming in
Marketing Security Analysis Development C / C++
Services Marketing & Portfolio Human Resource Database
Consumer Behavior Management Development Management
International Management of Advanced Systems
Marketing Financial Industrial Software
Rural Marketing Institutions Psychology Engineering
Product & Brand Working Capital Industrial Advanced
Management Management Relations & Labor Decision Support
Capital Budgeting Laws Systems
Management Collective Computer
Control Systems Bargaining & Networks &
Wage Policy Internet
International E-Commerce & IT
Human Resource Enabled Services
Management
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International Trade Management
International Trade
Management course
focuses on the concerns of
practicing International
Trade professionals and
new entrants, and aids in
understanding factors
affecting the global
market-place, along with
the entire process from a
practical, customer-driven
viewpoint. This is a
multidisciplinary course
designed to provide the
participants an insight into
International Trade with
emphasis on export-import
management; it is designed
in the form of easy to grasp
five modules with the help
of trained and experienced
faculty.
For Whom
Course Contents
Graduates seeking an
insight into the international
business environment and Globalisation; WTO & Trade Liberalisation - Trade Agreements, Economic
industry Module 1 Integration; Reasons for International Business Expansion; India's Foreign
Institutional Trade; Institutional Framework for International Trade in India; International
Current employees in the Framework and Economic Institutions; Role of Government in Export Promotion - Foreign
industry who wish to have Basics Trade Policy
additional qualifications and
updated knowledge
Entrepreneurs who wish to
start BPO / KPO / overseas
ventures Module 2 Export-Import Procedures; Export-Import Documentation; International
EXIM Business Contracts; Terms of Delivery ; Financing Exports & Imports; Method
SMEs who wish to start new Procedures & of Payment; Insurance; Customs clearance; Quality and Pre-shipment
ventures with knowledge Documentation Inspection; Customs Valuation
about foreign trade and
finance in the era of
globalisation
Career as Management Module 3
Trainee, Manager Sales Logistics and Supply Chain Management; Shipping; Ports; Modes of
Logistics; SCM; Transport; International Marketing; Global E-Business (Information and
Executive, Import-Export International Communication Technology)
Agents, Wholesalers, Freight Marketing
Forwarders and C&F Agent
Career Opportunities
The growing opportunities in the world market and the wide range of facilities offered to exporters & importers by
the Government of various nations have encouraged more and more enterprises to enter the International Trade
Sector. The implication of such a development on the job market is an obvious rise in the demand for export /
import personnel. Global commerce and the Internet have made the world smaller, but far more competitive for
businesses. The Export and Import industry provides pathway to a multitude of careers, like:
Strategic Planners Strategic Planners operate at a high level in the company and put together the company's
long-run strategic objectives and plans, including accompanying sales forecasts and industry outlook.
International Business Law Professionals In the Import / Export Industry, there is a need of understanding
specific legal needs of various countries. Many corporations have there own legal staff to aid in the
understanding of legal issues abroad and some hire professional services.
Freight Forwarding and Customhouse Brokers Freight forwarders and customhouse brokers are agents who
facilitate export and import shipments. Freight forwarders specialize in transportation and inventory storage,
while customhouse brokers handle import shipments.
Those aspiring to join as Management Trainee, Sales Executive, Import-Export Agent, Wholesaler, Freight
Forwarder, Product Manager, C&F Agent of reputed Export House
Fluency in a second language is preferred, as is knowledge of a particular world region. Strong writing and research
skills, good working knowledge and coursework in international business and economics are also critical for success
in this industry.
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Intellectual Property Management
As the global economy
gradually revives from
recession, intellectual
property (IP) has the power
to harness the true
potential of an
organization. But with the
lack of awareness of
competent IP identification
and protection methods,
small and medium scale
Indian firms fail to compete
in a global hostile
environment. This is a
multidisciplinary course
designed to provide the
participants an insight into
Intellectual Property with
emphasis on intellectual
property management; it is
designed in the form of
easy to grasp five modules
with the help of trained
and experienced faculty.
Course Contents
For Whom
Engineers and Science An Introduction, Different types of IPR & a Historical Perspective
Graduates can be Module 1 TRIPs - Harmonization and unification for IPR laws, Various international
prospective patent agents Overview conventions and treaties such as Paris Convention, Berne Convention,
besides being the inventors Convention of Bio-Diversity and Sui Genesis System on Plant varieties
Students in Research
Programmes can participate Laws and procedures for Patentability, Prior and search filing of application,
in the patenting of fee structure, Prosecution drafting, Publication, First examination report,
pioneering breakthroughs Module 2 replies to objections and grant of patents, Pre-grant opposition, Post-grant
Patents opposition & appeals, International filing laws and procedures for PCT &
Lawyers will be equipped to
assist the client in advising certain jurisdictions being EPO & USPTO
on Copyrights, Trade Marks,
Designs, Patents etc.
Trademark - Laws and procedures for filing applications, Prosecution,
Chartered Accountants will Module 3 opposition, appeals, litigations, International filing, Madrid Protocol
find it as a value addition in Copyrights Designs- Industrial Design Act, procedures for filing of application globally
valuing their client’s Trade Marks Copyrights - Kinds of copyright, laws and procedure for filing & grant of
Intellectual Property Design copyrights; Integrated Circuit Layout and Designs and Geographical
Indications
Company Secretaries can be
the key player by
communicating the fair
value of company’s IP to Assignment, licensing, sales of various types of IPR; drafting of deeds,
stake holders. implications of stamp duty, Registration etc.
Module 4 IP Management - General features, objectives and importance
Scientific Officers in R&D are IP Management IP Accounting & Valuation - Various accounting standards & methods of
always inventing and valuation with case studies & illustration.
innovating, which calls for
proper documentation and
protection of the IP at stake.
A chemist or an engineer
may find the practice of IP Management Tools - IP Risk Management, IP Audit, IP Analysis - Landscaping
patent and trade secret law Module 5 & Portfolio Management, IP Commercialization - IP Broking / Auction, IP Due
to be the most rewarding IP Tools Diligence - M & As; IP & HR - NDAs, Drafting letter of Appointment etc.;
way to use their professional IP security, IP Taxation - Implications, IP Mining, maintenance, IP watch
ability.
Career Opportunities
In today’s highly competitive Intellectual Property (IP) environment, businesses and IP strategies must be aligned to
maximize the value of IP assets. As India heads towards becoming a knowledge economy and a pioneer in
outsourcing services, IP has started playing a significant role in the growth strategy of investors and major
industries. IP offers lucrative job opportunities for engineers, lawyers, academicians, and scientists. IP law can be an
attractive alternative to laboratory science. All over the world a few million patents are filed each year. In addition,
there is the task of patent maintenance, management, litigation, and so on. All this requires highly skilled technical
and legal minds as several billion dollars of business is involved.
IP portfolio managers A unique blend of skills is required to manage intellectual property successfully - broad
technical knowledge, business acumen, strong communication skills, and a thorough knowledge of Indian and
foreign patent laws and procedures.
Patent and Trademark attorneys They provide representation and advice regarding patents, trademarks, and
other intellectual property matters, such as patent and trademark searching and opinion, preparing and filing
applications, representation in matters before the respective legal authorities, oppositions, and advising on
infringement matters.
Brand and product managers The new frontier for brand management is employing a broader IP strategy that
incorporates patents. Patents can protect and strengthen brands and products, and secure a position in the
marketplace, increase customer loyalty, and provide leverage for ROI.
Licensing managers To craft intellectual property strategies to directly advance a critical business unit’s
objectives, and successfully negotiate complex agreements with executive level professionals in diversified areas
of engineering, business, and law.
Technology Transfer Officers To stay abreast of research and development activities that have significant
potential for generating transferrable knowledge. To identify, document, and report new technology, and
advise potential users of the technology’s availability.
Patent Writer / Analyst Looking for patentable idea, subject, and technology; creating IP awareness among
R&D staff; developing IPR policies; IP management strategies; drafting patent applications, etc.
IP Paralegals and Docketing Staff To conduct clerical and background research work for IP attorneys.
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Masters in Computer Application
The information technology
(IT) sector in India had
grown by 4%-7% last
fiscal and is expected to
attain a double-digit
growth in the this fiscal.
The country is already
witnessing changes in
trends that had been
anticipated. The economic
activity in the country is
apparently speeding up,
the technology companies
are hiring again, and
acquisitions and mergers
are on the cards. The IT
sector, in the next 10-12
years, will get bigger at a
compounded annual
growth rate of 14% - that
is, it is estimated to jump
from the $50 billion in
2008 to around $225
billion.
Semester 6 Project
Elective Details:
Elective I Elective II Elective III
Overview
Flagship JAIIB
CAIIB
Courses Diploma in Banking and Finance
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Accommodation Careers Service Admissions and applications
Students, both male and female, can Students are encouraged to work We welcome applications from people
opt for paying-guest accommodation in during their free time. Part-time of all backgrounds, and are fully
close proximity to the college. employment in the big corporate, IT committed to equality of opportunity.
sector, marketing agencies, HR firms All applications for full-time
Rental options vary, starting from INR etc. of Sector V provide students with undergraduate courses in higher
4,000 per month. valuable commercial experience education, postgraduate as well as
relevant to their studies. And it often certificate courses are coordinated by
Various private accommodations are leads to full time employment on the Admin Department
also available for the students. completion of the course.
Admissions are direct and as per
Part-time work and vacation work can university guidelines.
also provide the opportunity for a
student to be largely financially You can apply online at
independent if they wish. www.iitrade.com
So as to ensure that students who wish If you are unable to access the internet,
to find work are able to do so the contact the Admin Customer Service
College runs a Placement Cell, with full Unit on +91 (33) 4004 8652.
time staff who are employed to find
Disability support / applicants with work for students, provide references,
additional support needs advise on employment issues etc. This
service is provided by the College
We welcome applications from people completely free of charge. The only
with additional support needs and all condition is that students who use the
such applications are considered on Placement Cell service must be attend-
exactly the same academic grounds as ing their classes regularly.
other applications. International students
If you have additional needs arising IITrade has a multicultural environment
from a medical condition, a physical or and provides equal; opportunity to
sensory disability, or a specific learning students from around the globe.
disability, you are strongly encouraged
to contact the Institute to discuss your A range of services is available for
needs, any arrangements that may be Student Induction international students, to help you both
necessary and the extent to which before and during your studies. This
appropriate support is available. A full induction programme is includes an airport collection service,
arranged for all new students to help orientation courses and specialist
you get acquainted with the student advisers.
unconventional course. The range of
activities includes: welcome talks by
senior IITrade Faculty; the opportunity
to meet people from the industry;
meetings with your course director,
student support staff and peer mentor.
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Faculty Profile
Name Qualification Areas of Specialization
Dr. D. R. Agarwal B.Com., LLB, FCA, PhD WTO, Intellectual Property Rights & Taxation
Dr. Somasri Mukhopadhyay M.Sc., M.Phil., Ph.D. International Trade & Economics
Mr. Kanchan Kr. Mukherjee M.A (Economics), CAIIB Banking & Finance
Prof. Asok Banerjee B.Sc., B.Tech., PGDM (IIMC) International & Strategic Marketing
Mr. Saptarshi Banerjee B.Sc. (Eco.), Foreign Trade Mgmt. (London) Logistics & Supply Chain Management
Prof. Raj Kumar Narayan MBA, MCA, B.Sc. (Mathematics), SAP Business Law & ERP
Prof. N. L. Mitra
Dr. D. R. Agarwal, Director
Former Vice-Chancellor of National Law University,
Chartered Accountant.
Bangalore and Jodhpur
Advisory Council
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EN - 27, Salt Lake City, Sector V
® Kolkata - 700 091
West Bengal, India
Ph: +91 33 4004 8652 / 3256 7178
Fax: +91 33 4004 8652
Mobile: +91 98305 90701
E-mail : info@iitrade.ac.in