What is strategic surveillance?

Im working on my MBA/Marketing degree and Im trying to incorporate strategic

surveillance criteria in the paper but I can't seem to locate all of the information I need
via the internet. Any suggestions???
Best Answer - Chosen by Voters
You probably have a particular case study therefore focus on the essence instead of
going for generalities. You say you are following a Marketing degree, then analyze
the problem by itself. Strategic Surveillance is monitoring the market so that as soon
as your parameters show changes, you can then focus on investigating on what is
determining those changes. If you pinpoint the causes, then you can take steps to
either have the products that those changes need, or the inverse meaning you can try
to work on marketing campaigns to neutralize the budding changes and thus retain
your product market share. This in turn opens you up to investigating and recommend
how you would monitor the market, which would be the variables that need
monitoring. This of course would depend on the particular case. Then, you would
have to focus on investigating what is causing the changes. A degree normally
requires a contribution, which means that they do not expect from you known
knowledge because known knowledge is what you got when you graduated. And also
take into account that when you put yourself to read someone else's book or paper,
you realize you could have developed it. Just be systematic, unrelenting, very hard
working, well focused. Good luck.

Premise Control
A type of strategic control that involves identifying key assumptions and premises for plans and then
gathering data systematically to monitor their ongoing accuracy. A major issue is determining which
assumptions and premises should be monitored.

Premise Control
• Designed to check systematically and continuously whether the premises on
which the strategy is based are still valid
• Primarily concerned with environmental and industry factors
○ Environmental Factors
 Examples: inflation, technology, interest rates, regulation, and
demographic/social changes
○ Industry Factors
 Examples: competitors, suppliers, product substitutes, and
barriers to entry
 ○ Internal factors
 Internal strengths and weaknesses

Implementation Control
A widely used type of strategic control that involves identifying intermediate goals and milestones for
strategic projects and then monitoring to identify problems and shortfalls. Implementation is a type of
feedback control.

Implementation control is designed to assess whether the overall strategy should be changed
in light of unfolding events and results associated with incremental steps and actions that
implement the overall strategy."

budgetary control

Definition

Methodical control of an organization's operations through establishment of standards and

targets regarding income and expenditure, and a continuous monitoring and adjustment of
performance against them.

OBJECTIVES OF BUDGETARY CONTROL

Budgetary control is the process of ascertaining several budgeted figures for the future of a business
enterprise and then making comparison of these budgeted figures with the actual results for finding out
discrepancies, if any. The comparison of budgeted and actual figures will allow the management to take
curative actions at a proper time.
Budgetary control can be defined as, “A means of achieving the financial control of an entity whereby
the actual results for a defined period of time are compared with the budgeted results, any differences
(or variances) being noted, and some corrective action taken to bring the actual activities back into line
with the budgeted ones if such variances need to be dealt with.”

"A special alert control is the need to thoroughly, and often rapidly, reconsider the firm's
basis strategy based on a sudden, unexpected event."
The analysts of recent corporate history are full of such potentially high impact surprises (i.e.,
natural disasters, chemical spills, plane crashes, product defects, hostile takeovers etc.).
While Pearce and Robinson suggest that special alert control be performed only during strategy
implementation, Preble recommends that because special alert controls are really a subset of
strategic surveillance that they be conducted throughout the entire strategic management
process.