Michelle Oldham

(773) 301-3703 | mo6ddadc@westpost.net

www.michelleoldham.com

CAREER SUMMARY
16+ year marketing leader with agency, entrepreneurial and corporate experience
in developing digital products and programs for some of the largest brands in th
e U.S. Managerial experience in leading teams through ambiguous business challe
nges to deliver programs that drive both top line revenue and bottom line growth
. Digital experience in mobile marketing, social marketing, website marketing,
extending the brand digitally, online lead generation.
EXPERIENCE
Maddock Douglas, Inc. - Elmhurst, IL 2009 - Present
VP of Innovation
Invent new products, services and business models for 25% of the Fortune 100 bra
nds. Responsible for conceptualizing and commercializing client engagements thr
ough a proprietary mind-to-market process.
Responsibilities include identifying and recommending specific business opportun
ities based on strategic fit. Including comprehensive analysis of current and f
uture business needs, insight mining, online ethnographies, market research, mar
ket trend data, competitive positions, current business challenges, and financia
l commitments and expectations. Currently engaged with Allstate Insurance.
Achievements to date include:
Developed a consumer insight driven strategy to reinvent online partnerships for
Allstate.
Developed the strategic presence of Allstate in the mobile space including autom
otive mobile (Telematics) space.
Mahdlo & Associates, Inc. - Chicago, IL 2005 - 2009
President & CEO
Founder of marketing consultancy that synergized brand strategy, digital strateg
ies, interactive marketing initiatives and innovation. Core competencies includ
ed strategic digital brand development, social media, lead generation through in
teractive media, innovation, and program implementation. Clients included Apple
Inc., AT&T, Chicago Tribune and the U.S. Department of Commerce. Recruited, hi
red and led a team of 10+ marketers, creative and new business development talen
t responsible for working closely with senior management of client companies to
assist in the development of their digital marketing capabilities. Grew business
to $1MM in revenue in two years.
Achievements:
Developed content and executed a social media campaign for Apple Inc. to promote
market specific alliance with the Federal Government. Listed on iTunes as one o
f the top-rated podcasting series for government agencies.
Developed, built and executed an acquisition program for AT&T for their first st
ore-within-a-store partnership marketing their digital suite of products directl
y to the consumer.
Selected store sites, negotiated and secured strategic partnerships with major s
upermarket chains Meijer and Dominick's throughout 5-state region.
Resulted in a 20% incremental increase of subscribers and established the platfo
rm for the national rollout of program.
Gateway Marketing International, Arlington Heights, IL 2002 - 2005
VP, Client Services
Led agency-client relationship and directed all new business development for SBC
, Cingular Wireless, Yahoo!, Motorola, Dish Network, GE, Allstate and USAA. Mana
ged entire spectrum of marketing and advertising including web development, onli
ne advertising, email marketing, retail promotions, direct mail, creative design
and third party channel solutions. Negotiated all contracts with joint venture
partners. Directly managed a 5 person account group and responsible for agency P
&L. Grew revenue from 0 to $16MM in three years.
Prodigy Communications, Inc. - Austin, TX/Chicago, IL 2001 - 2002
Regional Sales Director
Managed all promotional and product positioning activities to promote brand awar
eness, drive call volume and accelerate unit sales for the consumer, small busin
ess and alliance channels across a 5-state region (Illinois, Indiana, Ohio, Wisc
onsin and Michigan). Planned, developed and executed integrated consumer marketi
ng and sales support strategies including market specific initiatives. Led cross
-functional efforts to ensure that complex marketing projects were implemented i
n a timely and accurate manner. Facilitated the seamless portal content from Pro
digy to SBC Yahoo! in order to maximize customer acquisitions for dial-up and br
oadband internet access. Managed a multi-million dollar budget.
Sprint World Headquarters, Overland Park, KS 2000 - 2001
Product Manager, Product Marketing and Development
Spearheaded the development and implementation of a direct to consumer mobile po
rtal marketing strategy for Sprint PCS resulting in a 35% increase in wireless d
ata accounts and increased revenue per user (RPU) by 15%. Developed consumer in
sights, competitive market analysis and usability analysis to build a suite of v
alue based offerings and digital applications that increased brand awareness and
usage of the platform.
SBC Communications / Ameritech (Now AT&T) 1994 - 2000
San Antonio, TX / Chicago, IL
Associate Director, Broadband Product Marketing
Rapidly progressed to positions of increased responsibility within 6 years. Drov
e the execution of a wide variety of marketing campaigns and tactics in a variet
y of direct response mediums including online, sales channel, direct and print.
Managed a staff of 10 direct reports as well as external consultants, database
vendors and agencies and managed a marketing budget of $20MM.
DISTINCTIONS
Author mobile innovation blog articles http://www.maddockdouglas.com/4g-mobile-i
nnovation.
Awarded the 2008 Minority Entrepreneur of the Year Award for the U.S Department
of Commerce for the Midwest region.
Authored and designed Innovation book for the Chicagoland Chamber of Commerce.
Awarded Ameritech Consumer Services performance award for successful implementat
ion of Customer Contact System.
Appointed to the SBC Yahoo! Alliance team charged with facilitating the seamless
transition of portal content from Prodigy SBC to SBC Yahoo!
Represented Sprint PCS on the IM Unified Panel for Interoperability Standards be
tween companies that included Microsoft, Yahoo!, and Sprint.
ACCREDITATION
Bachelor of Arts, Marketing
DePaul University, Chicago, IL
Entrepreneur/Executive Accreditation
Dartmouth College, Tuck School of Business, Hanover, NH