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Applies to:
SAP for Automotive. For more information, visit the Automotive BPX Community Pages.
Summary
As the new vehicle sales profit margins are shrinking, dealers are increasingly looking for ways to enhance
their profit margins and new ways to grow their business. They are constantly evaluating tools that will help
them measure and analyze their activities across all of their dealership departments. In this article, learn how
SAP solutions that dealers use to run their day-to-day operations will also help in gathering and analyzing
data to provide actionable intelligence. SAP DBM and BusinessObjects together deliver powerful yet very
user-friendly and easy-to-use tools to capture and analyze the various aspects of dealership operations.
Author: Prathap Paragi
Company: SAP
Created on: 1st July 2010
Author Bio
Prathap Paragi has been with the SAP Automotive group since 1996. In his current role as a solution
manger in IBU, his focus is on the SAP Automotive after Sales and Service topics. One of his prime activities
includes leading the Go to Market activities for DBM in Americas.
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Analyze and Improve Dealership Profit Margins with SAP DBM and BusinessObjects
Table of Contents
Understanding Dealership Performance and Improving Profit Margins ........................................................... 3
Analytics using SAP DBM and BusinessObjects ........................................................................................ 3
Sample Dashboards and Reports .............................................................................................................. 4
Tools for DBM Analytics ................................................................................................................................ 5
Sample Architecture for Analytics using SAP DBM ........................................................................................ 7
Related Content ............................................................................................................................................ 8
Copyright ...................................................................................................................................................... 9
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Analyze and Improve Dealership Profit Margins with SAP DBM and BusinessObjects
Regardless of the size of the dealership during this time of a challenging economy, profitability, utilization
and inventory are the primary concerns for today’s automotive retailers. When revenue drops dealers look for
new and innovative ways to increase their profit margins, SAP Dealer Business Management (DBM)
supports the needs of today’s dealerships in the areas of Vehicle, Parts and Service sales. By supporting
these processes, SAP DBM collects the transactional data of the day-to-day operations of the dealership.
Analytics shed the light into the questions that dealers are asking. Analytics are only possible if there are a
set of extractors which ensures access to transactional data from a BI landscape. For example Vehicle Sales
Orders, Parts Orders, Vehicle Service Technician repair time entries are all included in the covered data
sources.
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Analyze and Improve Dealership Profit Margins with SAP DBM and BusinessObjects
As depicted in the sample dashboard in Figure 1 above, one can get a snapshot of vehicles in stock by
vehicle model and their valuation -- all of which are displayed in a pinwheel graph while the display of the
Vehicle aging data is in a Bar graph. One can also drill down into more detail from the graphs by placing the
cursor on the appropriate pie in the graphs. In our example it would then highlight the share of the vehicles
data as well as the Unit of Measure, either quantity or stock value. Also, one can further drill down into the
data by individual dealer location for a dealer group or display the data for all dealer groups.
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Analyze and Improve Dealership Profit Margins with SAP DBM and BusinessObjects
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Analyze and Improve Dealership Profit Margins with SAP DBM and BusinessObjects
For more information on the DBM7.0 based extractors or profitability reporting please refer to the help guides
for DBM7.0 or use the following link:
http://help.sap.com/saphelp_dbm700/helpdata/en/2f/15882d703f49588019612297e222be/frameset.htm
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Analyze and Improve Dealership Profit Margins with SAP DBM and BusinessObjects
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Analyze and Improve Dealership Profit Margins with SAP DBM and BusinessObjects
Related Content
BPX communities:
Automotive BPX community, visit: Automotive BPX Community
BusinessObjects BPX community, visit: BusinessObjects BPX community
Blogs related to DBM 7.0:
DBM7.0 Overview: http://www.sdn.sap.com/irj/scn/weblogs?blog=/pub/wlg/17879
Customer management: http://www.sdn.sap.com/irj/scn/weblogs?blog=/pub/wlg/18085
Parts Process: http://www.sdn.sap.com/irj/scn/weblogs?blog=/pub/wlg/18765
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Analyze and Improve Dealership Profit Margins with SAP DBM and BusinessObjects
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