Debora Annino

Design / Product Development / Merchandising Executive

6116 WINTON ST DALLAS, TX 75214 da787726@westpost.net TEL 214 827-8740 FAX Home
Fax Phone
Profile
Comprehensive, cross-functional experience directing design, merchandising and p
roduct development for major brands, retailers and private brands. Proven track
record of creating and delivering to the market, innovative product. Skilled in
business develop- ment strategies including brand positioning, brand marketing,
line building, profitability management and customer relations. Proven ability t
o handle multiple tasks and effectively organize to achieve specific goals, spea
rhead projects and work effectively leading teams. Exceptional follow through an
d attention to details. Proficient in strategic planning and coordination of sup
ply chain, from fiber & yarn to finished product.
Experience
CREATIVE DIRECTOR, CO-FOUNDER, GREENOLOGY USA, DALLAS TX 2007-2010
As Creative Director of Greenology USA designed & developed the first medical ap
parel brand to focus on use of sustainable & environmentally friendly materials
with a highly effective EPA registered antimicrobial. Introduced new innovation
combined with a fresh fashion approach to a commodity business, resulting in suc
cessful adoption at leading uniform retailers across the US. As Co-Founder of Gr
eenology USA, created platform for sustainable design, from sourcing & developin
g a fully certified supply chain, encompassing fiber to finished garment, to dev
eloping innovative sustainable fabrics new to the market. Created sportswear col
- lection under brand name Harmless Planet, targeted for better specialty retail
ers, successfully launched at The Collective. Using innovative design & developm
ent generated additional revenue through collaboration and production of collect
ions both "green" and "conventional" for leading brands and retailers.
V.P MERCHANDISING SPORTSWEAR, HAGGAR CLOTHING CO, DALLAS, TX 1996-2007
Established $50+ million sportswear business encompassing brand strategy, design
, merchandising, product development, profit- ability management, and supply cha
in management. Intimately involved with sales coordination and retail customer r
elationships. Successfully directed design and merchandising team consisting of
textile design, merchandising and product managers. Estab- lished consumer relev
ant, market leading product assortments for Haggar sportswear through strategic
line planning and design, focusing on innovation and value to the customer.
RETAIL BUYER, MEN'S SPORTSWEAR, COUNTY SEAT STORES, DALLAS, TX 1992-1996
Consistently promoted within organization from assistant buyer to senior buyer i
n juniors and young men's. Effectively managed $30 million of Men's Woven Top bu
siness for 700 stores, encompassing both private label and branded products, by
developing and implementing strong product assortment, along with planning and e
xecuting an effective merchandise strategy to maximize G.M.R.O.I Developed, exec
uted and managed the department's private label knitwear product encompassing st
yle, fabric, trim, and packaging selection that produced $100 million in annual
sales
ASSISTANT RETAIL BUYER, JUNIORS ACCESSORIES, COUNTY SET STORES, DALLAS TX 1991-1
992
Managed accessory product development, specifically Domestic and Import hosiery
and leather accessories. Conceptualized and sourced jewelry assortments, managed
supply chain development and execution.
SPECIALTY STORE RETAIL MANAGER & BUYER, JUST ADD WATER, DALLAS TX 1988-1991
Established sustainable sportswear business in leading specialty resort & swimwe
ar retailer. Managed top volume store, increas- ing revenue & profitability. Cre
ated in store marketing events, conducted product training for organization and
successfully estab- lished strong customer relationships, resulting in 3 consecu
tive year of Top Achievement in Sales; 1988, 1989, 1990.
PRESIDENT/ DESIGNER, DEBORA REED DESIGNS, DALLAS TX 1990-1991
Created, produced and marketed contemporary young missy dress line sold to regio
nal and national specialty retailers such as Lester Melnick and Cache Stores.
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DESIGN ASSISTANT, LYNN FRENCH DESIGNS, DALLAS TX 1987-1988
Assisted Design Director in coordination of all design & production functions.
Education
Texas Tech University, Lubbock, Tx, Bachelor of Science, Clothing & Textiles, 19
87
Skills
Technical sketching, Understanding of pattern making and construction. Knowledge
able in factory compliance and QC require- ments & evaluations.
Referrals
Will provide upon request.