CARYL SULLIVAN

49 TAYLOR STREET * NASHUA, NEW HAMPSHIRE 03060 * (W):

603.881.7322 * (C): 603.305.5557 *
CARYL.SULLIVAN@HP.COMSUMMARY OF QUALIFICATIONS:
_A DYNAMIC, SUCCESS-DRIVEN SENIOR MARKETING PROGRAMS MANAGER, WITH
AN ACCOMPLISHED ENGINEERING AND ENTREPRENEURIAL BACKGROUND, AND A
PROVEN ABILITY TO INNOVATE, DESIGN AND EXECUTE BUSINESS-CRITICAL,
REVENUE-GENERATING PROGRAMS IN E-COMMERCE MARKETS._
_EXPERTISE:_
Marketing Planning and Execution Worldwide Product Marketing
Marketing Communications
Sales and Channel Training Traditional and Web Demand Generation
Sales and Channel Training
Partner Management and Marketing Channel programs and development
Masters in Project Management
_KEY STRENGTHS:_
_Results-oriented; innovative problem-solving with timely execution;
enthusiastic leadership and team motivator, exceptional ability to
transform technology details into benefit messages for sales,
customers and partners; exceptional interpersonal, presentation and
communication skills._
PROFESSIONAL EXPERIENCE:
2004-present HEWLETT PACKARD COMPANY
RETAIL PLANNING AND PROGRAMS, PERSONAL SYSTEMS GROUP NON-US
COUNTRIES
-GREW STORE IN STORE BUSINESS BY 38% IN Q1-Q2 '10 IN MEXICO AND
BRAZIL
-Store in Store project management for new LatAm and Canadian stores
-Extended Sales Force program manager for all LatAm promoters in
retail stores
-Windows7 Upgrade Program Manager
-Delivery of value proposition messaging a highly honed skill
COMMERCIAL DESKTOPS OPTIONS MARKETING MANAGER
-ACHIEVED 110% of 2008 POR for sales out in HP indirect channel
-Responsible for all channel marketing programs, promotions,
contests, training, event planning and sales communications for
5 Direct Reseller Channel Partners and 4 Distributors
Managed annual marketing budget of $2,2M to 100% on budget
 -Focus on specialty products POS, Displays, TV's, Thin Clients and
S/W
-Master Trainer for all skill sets including desktops, notebooks,
Mini's, displays and accessories
INTEL INSIDE PROGRAM MANAGER, PSG NA
-DIRECTLY RESPONSIBLE FOR $10M INCREMENTAL $$ FROM START UP PROGRAM
IN 2005
-Recruited and managed all training, program development for 6
Partners that resulted in this phenomenal growth
-Co-managed all marketing programs at the Partners sites to include
catalog, direct mail, employee focused as
well as TV advertising
MICROSOFT OFFICE 2007 MARKETING MANAGER, PSG NA
-DELIVERED 101% OF SALES GOAL FOR FIRST YEAR IN US COMMERCIAL
CHANNEL
-Successfully launched the Office 2007 (HP specific version) within
6 Prime Partners and 3 CPS
-Developed marketing programs (internal and external) at Partner and
CPS sites to drive channel sales
-Managed annual $1M budget and overall marketing spend of this
program that resulted in $3.3M annual sales
-Managed MSFT Office Champion and all their related activities
2002-2004 WW PROGRAM MANAGER, EMARKETING INFRASTRUCTURE GROUP
Created, program managed and drove to completion various 1:1
eMarketing programs
-Manage EMEA and AP based campaigns for ROI programs, 1:1
eNewsletters as well as all other
customer opt in events
-Deploy 1:1 eMarketing "Contact Me" capabilities in all regions and
eMarketing campaigns to drive
revenue in key segments and increase customer loyalty, impact
revenue and reduce costs
-Manage 5 vendors with a $500k annual budget to develop and
implement multi-language campaigns with
no variances
-Responsible for monthly metric and overview reporting and analysis
of entire groups progress.
 2001-2002
MANAGER, WEB CONTENT AND SOLUTIONS PACKAGING, SOLUTION STORE WEBSITE
_DEVELOPED, MANAGED, IMPLEMENTED AND DROVE TO COMPLETION PARTNER
MARKETING PROGRAMS WITH_
_COMPAQ'S TOP REVENUE PRODUCING PARTNERS._
*
Managed annual budget of $1M for marketing plans, Partner revenue
generation programs and
customer collateral that yielded over $38M in revenue.
*
Developed strategic marketing plans that resulted in world class
sales tools that leveraged over
$10M in direct sales.
*
Responsible for development of buyers guide templates that attracted
over 100k hits on web
during first month of use.
CARYL SULLIVAN
PAGE 2 OF 2
1999-2001 WEB MARKETING PROGRAMS MANAGER, ACTIVE ANSWERS WEBSITE
_PLANNED, MANAGED, DESIGNED AND EXECUTED INTEGRATED WEB MARKETING
PROGRAMS AND PROMOTIONS FOR COMPAQ'S LARGEST CUSTOMER SEGMENT,
LEVERAGING MORE THAN $20 BILLION IN REVENUE._
*
Developed web-site architecture, design and content ensuring
accuracy, effectiveness and timeliness, generating more than 30,000
hits per week.
*
Managed a 400,000-piece marketing campaign increasing
registered-user base by 150% (67k to 150k) and exceeding goal by 36%
in one year.
*
Developed key relationships and trained more than 90 partners and
internal Business Units to use
web-site as a sales, marketing and technical knowledge tool
increasing sales and partner effectiveness.
*
 Authored and developed sales tools, collateral, internal and
external presentations, outbound marketing programs and newsletters.
Conducted field training to NA sales force on a quarterly basis.
*
Managed $2m budget of project development and virtual WW project
Team of 12-15 people.
*
*
MARKETING PROGRAMS MANAGER, INDUSTRY ENTERPRISE WEBSITE
*
APPOINTED, PROPOSED AND DEVELOPED A STRATEGIC WEB KNOWLEDGE BASE,
CUSTOM-DESIGNED FOR 7 VERTICAL INDUSTRIES, SUPPORTING A $500 MILLION
BUSINESS.
DIGITAL EQUIPMENT CORPORATION
*
*
PROJECT MANAGER, YEAR 2000 PROGRAM OFFICE
_MANAGED OVER 100,000 CUSTOMER INQUIRIES TO ENSURE Y2K COMPLIANCE
AND PRODUCT MIGRATION PATH ADHERENCE ENSURING ZERO DOWNTIME IN MORE
THAN $15 BILLION IN CUSTOMER SYSTEMS, NETWORKS AND SOFTWARE._
1996-1997 REMOTE ACCESS MARKETING PROJECT MANAGER, NETWORK PRODUCTS
GROUP
_DROVE CHANNEL MARKETING PROJECT INTO THE REMOTE ACCESS MARKET._
*
Presented technical marketing presentations to over 1,000 customers
in 8-week road show, resulting in $250,000 incremental revenue.
*
*
ENGINEERING PROGRAM MANAGER, PC INTEGRATION GROUP
_MANAGED KEY CUSTOMER ORDER IMPLEMENTATION AND CONFIGURATIONS
THROUGH MANUFACTURING PROCESS, RESULTING IN ON-TIME DELIVERY AND
COORDINATION OF ALL SERVICES AT CUSTOMER'S SITE._
*
Supported and grew Blockbuster Video account by 200%, from $3
million to $9 million, in one quarter.
1986-1990 QUALITY ENGINEERING PROJECT MANAGER, STORAGE PRODUCTS
GROUP
 _MANAGED QUALITY IMPROVEMENT PROGRAMS FOR 4 MAJOR STORAGE PARTNERS
WITH CORPORATE BRANDED PRODUCTS. _
*
Drove the implementation of statistical tools resulting in more than
$100,000 savings in one quarter.
EDUCATION:
*
Masters Certificate, Project Management, George Washington
University
ACHIEVEMENTS:
*
_2005 NUMEROUS BPC AWARDS (GIFT CHEQUES)_
*
_2004 _GO+IT TEAM LEAD OF THE QUARTER_ _
*
1997 _MARKETING EXCELLENCE AWARD, DIGITAL NETWORKS PRODUCT GROUP_
*
_1992 PROFESSIONAL PROGRAM MANAGERS AWARD OF EXCELLENCE_
*
_1998 CRAFTER OF THE YEAR AWARD, ALEENE__ CRAFTS, A
NATIONALLY-KNOWN CRAFTER BUSINESS_
*
_1995 YWCA MOTHER OF THE YEAR, NASHUA NEW HAMPSHIRE YMCA BRANCH_
*
_1990 WOMAN OF THE YEAR, GIRLS CLUB, NASHUA NEW HAMPSHIRE_