GLENN A.

MOSER
203 Eighmy Road * Honesdale, PA 18431
* 570-729-7626 (Home) * gm7b0414@westpost.net
MARKETING * SALES * BUSINESS DEVELOPMENT
Accomplished and versatile executive with extensive achievement delivering profi
table business in challenging healthcare markets. A proven leader with an unders
tanding of highly regulated corporate environments and successful experience in
sales, marketing operations, product development, and service delivery. Excellen
t communication and presentation skills utilized effectively to nurture relation
ships with decision makers in pharmaceutical and biotech companies and healthcar
e professionals. Outstanding record in strategic planning, organization, and imp
lementation. Valuable contact base built on a reputation for personal integrity,
commitment, and responsibility.
CORE COMPETENCIES
Business & Marketing Strategy
Sales Training & Management Clinical Trials Phases I-IV
Regulatory Issue Management Organizational Development
Competitive Intelligence

PROFESSIONAL EXPERIENCE
MEDICAL MARKETING STUDIES, Scotch Plains, NJ 2002 to 2010
US Division of full-service medical marketing research agency serving the pharma
ceutical industry with targeted research supporting clinical trial management th
rough its interactive, web-enabled OPEX and REIN programs that identify key opin
ion makers and regional influencers in targeted specialties. Current research co
vers more than 180 topics in 75 therapeutic categories with thousands of studies
represented.
Vice President, Sales and Marketing; Member-Senior Management Team
Charged with acquiring new business at pharmaceutical and biotech companies. Add
itional activities include creating and executing marketing plans and supervisin
g sales representatives. Present and promote company capabilities in identifying
clinical trialists and other specialists with the knowledge, influence and abil
ity to effectively power clinical trials through all four phases to FDA approval
, from pre-trial studies through patient enrollment and outcome studies. Consist
ently perform as the leading sales producer.
* Manage business development at core group of major companies including Abbott,
Glaxo Smith Kline, J&J, Amgen and Genentech as well as smaller companies with g
rowth potential.
* Conceived, developed and implemented new client programs. Key member of three-
person team that developed the REIN (regional influencer) program, which has dev
eloped into the company's largest revenue segment.
* Achieved initial annual sales quota in less than six months.
* Personal annual sales volume tripled to more than $2.6 MM in 2004.
* Delivered $ 7.2M revenue in 2005.
* Delivered $4.8 M revenue in 2008 during a down turn in economy.
* Recruited and managed sales force as well as support staff of 7.
HEALTHSTREET INTERACTIVE, Hackensack, NJ 1997 - 2001
Venture-backed pioneer provider of web-based healthcare information management a
nd distribution solutions.
Vice President, Pharmaceutical Relations and Director of Medical Information
Targeted key opportunities for e-healthcare products to pharmaceutical companies
, hospitals and distributors. Extensive involvement in evolution of products and
offerings to the pharmaceutical industry including content, cost analyses, and
pricing strategies. Trained, developed, supervised national sales force of 65 wi
th 8 direct reports.
MEDICAL LIFE PUBLISHING, Raleigh, NC 1996 to 1997
Recruited into start-up division providing sole-sponsored educational and promot
ional publications for hospitals.
Publisher and Creator - Special Project Division
Established business unit through visualizing, planning, organizing, implementin
g initiatives within parent company. Utilized growing contacts within all areas
of healthcare industry to develop and expand marketing base. Created unique idea
s and proposals for presentation to industry marketers.
CADUCEUS MEDICAL PUBLISHERS, Pawling, NY 1991 to 1995
Professional medical education leader providing educational publishing and conve
ntion and scientific meeting management services.
Senior Vice President, Marketing and Sales (1992-1995)
Promoted communication and educational services to healthcare companies througho
ut the United States. Managed sales force with a group sales goal of $5MM. Trai
ned and motivated individuals to improve sales effectiveness through participati
ve management and field time. Developed sales plans, established goals for each
representative, targeted and solved individual problems.
Vice President (1991-1992)
Developed effective marketing plans and strategic directives which generated $1.
8MM first year sales in virgin territory. Created, developed and implemented co
mprehensive program with accompanying collaterals used over a two year promotion
al span for a major diagnostic company.
BURROUGHS WELLCOME COMPANY, Research Triangle Park, NC
A pharmaceutical leader with a strong research heritage, Burroughs Wellcome deli
vered early breakthrough drugs for the treatment of leukemia, bacterial and vira
l infections. The company also developed treatments for herpes viral infections
and delivered first drug shown to slow AIDS progression.
Advertising and Communication Manager 1987-1991
Created, implemented and monitored advertising objectives, strategies and tactic
s for assigned products. Developed communications and advertising plans includin
g financial directives required to accomplish strategic objectives. Managed a bu
dget of $20MM.
* Managed all aspects of RETROVIR asymptomatic HIV launch including 'The Test Of
Time' which won Award of Cablecasting Excellence (A.C.E.)
* Received Presidential Award for campaigns and ROI on LANOXIN
* Managed all aspects of Congestive Heart Failure Speakers Forum
Assistant Product Manager 1983-1987
Orchestrated marketing activities and strategic plans for assigned products. Ide
ntified target audiences, provided communication to field staff, and designed an
d implemented market research activities and analyses to support sales goals.
* Managed all aspects of International Teleconference on herpes viruses with liv
e linked sites in Monte Carlo, Washington, D.C. and San Antonio.
* Managed all aspects of ZOVIRAX Sterile Powder Marketing and Sales Program
* Assisted in all aspects of ZOVIRAX Capsule launch including management of 'Her
pes: The Complete Story' medical television informathon.

EDUCATION
MBA in Marketing * Monmouth University, Long Branch, NJ
BA in Healthcare Administration * Stockton State College, Pomona, NJ
CT (ASCP) * Atlantic City Medical Center, Atlantic City, NJ