Eileen S.

Bastidas
2710 Dracut Lane, Nashville, TN 37211
Phone: (724) 816-7445 Email: eb7d6920@westpost.net
EXECUTIVE ASSISTANT PROFESSIONAL
WITH A CONCENTRATION IN MARKETING/PUBLIC RELATIONS
Magazine Publications / Brand Management / Program Development / Advertising
Inventive, assertive and high performing Executive Assistant Professional with c
oncentration in Marketing/Public Relations credited with 25 years experience in
combining marketing, public relations, event coordination, and management expert
ise to boost overall awareness for major organizations within highly competitive
business markets. Driver and champion of revenue boosting tactics, promotional
campaigns, and advertising strategies ?able to align planning, leadership, and m
arket launch with organizational vision/goals. Exceptional communicator with str
ong negotiation, problem resolution and client needs assessment aptitude. Recipi
ent of Award for Commitment and Excellence in Service (ACES), 2008.
CORE COMPETENCIES
EXECUTIVE ASSISTANT / PUBLIC RELATIONS / CUSTOMER SERVICE EXPERT / SPECIAL EVENT
COORDINATOR
MARKETING & ADVERTISING CAMPAIGNS / TEAM COLLABORATIONS / CREATIVE DESIGN
ORAL & WRITTEN COMMUNICATIONS / PROGRAM DEVELOPMENT / PUBLICATIONS / REGULATORY
COMPLIANCE
PROFESSIONAL EXPERIENCE
UPMC PASSAVANT HOSPITAL, Pittsburgh, PA 1996-Present
Public Relations Coordinator (2006-Present)
Essential Public Relations Coordinator assigned to work in tandem with corporate
offices to oversee implementation of advertising, media, communications, and ma
rketing materials for major events. Scope of responsibilities includes: coordin
ating news media interviews, monitoring production of magazine covers, updating
the company website, and managing outreach programs via online marketing. Concur
rent accountability to operate as direct point of contact for McCandless? and Cr
anberry?s media while serving as hospital spokesperson on an as-needed basis.
- Acknowledged for superior ability to forge and maintain strong and highly bene
ficial relationships with local and regional media and business representatives
comprised of all levels of management including: c-level executives, corporate
officers, physicians and staff members.
- Honored with pivotal task of steering production and creative design for UPMC
Passavant Hospital Foundation?s February 2010 Northern Connection magazine issue
.
- Engineered educational materials that were successfully integrated within The
Joint Commission survey.
- Conceived and developed an educational game that was introduced to educate 4,3
00 employees, physicians, and volunteers of new technology and equipment built i
nto the 220,000-square foot pavilion.
- Championed strategies that were executed to maintain fluency while coordinatin
g a multi-million dollar advertising campaign for the hospital.
Executive Administrative Assistant 1998-2006
Healthy Lifestyle Center Administrative Assistant (2002-2006) and
Marketing Administrative Assistant (1998-2006)
Promoted and appointed to fulfill dual positions which entailed daily activities
to include: designing and overseeing production of promotional materials for ev
ents, maintaining regulatory compliance, assembling community focus groups, coor
dinating invoice payments for vendors, assisting in new hire orientation, and ap
proving payroll for employees in 2 departments. Additionally responsible to enga
ge directly with management officials to steer marketing, advertising, and publi
c relations functions (i.e. ribbon cutting ceremonies, employee events, etc.).
- Highly acclaimed for promoting successful community outreach events by obtaini
ng a wide range of speakers such as physicians, nurses, and administrators.
- Co-created an educational program aimed at training and preparing 2,500 employ
ees, 700 physicians, and 600 volunteers for The Joint Commission survey.
Hospitality Services Coordinator (1996-1998)
Recruited as a Hospitality Services Coordinator and selected to manage function
space, schedule set-up, prepare invoice billing for catering and food services,
and lead coordination of special events.
EDUCATION AND PROFESSIONAL DEVELOPMENT
Airline, Travel Agency, and Hotel Program, Wilma Boyd Career Schools, Inc., Pitt
sburgh, PA
Completed Courses:
Interaction Management / Mastering Sales Strategies / Dimensions of Professional
Selling
AFFILIATIONS
Parish Council Board, St. Killian Church, Mars, PA
Kearns Spirituality Marketing Committee, Allison Park, PA
Consultant for Sisters of Divine Providence Ministries Fundraising Committee, Al
lison Park, PA 2006-2007
(Personally requested by the President of the hospital to spearhead this project
)
President of Adams Ridge Condo Board, Mars, PA 2001-2007