Evan Birkhead

86 Savannah Road
Jackson, New Jersey 08527
908-910-6988
eb7df002@westpost.net
OBJECTIVE
A career as a consultant providing strategic marketing and corporate communicati
ons advice, expertise and support.
CAREER SUMMARY
My 25-year career spans 13 years experience as high-tech journalist and editor f
ollowed by 12 years experience in corporate communications with expertise in: gl
obal sales & marketing programs, marketing communications, media relations, mess
age creation and evolution, online and print advertising, partner programs, cust
omer referenceability programs, web strategy, trade shows, video production.
REFERENCES
Greg Brown, CEO Motorola
Peter Ellman, CEO Western Cape Direct
Gary Millrood, Former Publisher, INTERNETWORK Magazine
WORK EXPERIENCE
VP, Marketing
January 2004 - Present
Helicor, Inc./Western Cape Direct, LLC, New York, NY
Start-up manufacturer of FDA-class medical devices, including the StressEraser p
ersonal biofeedback device.
- Sold more than 75,000 devices in four years. Opened retail channel for more t
han 20 national retailers including Amazon, Brookstone, Costco, GNC, Hammacher
Schlemmer, QVC, Sharper Image, government and international.
- More than 500 physicians enrolled in healthcare professional program.
- More than 500 units donated to U.S. troops in the Middle East.
- Product featured on hundreds of media outlets including Good Morning America,
Rachael Ray, ABC News, MSNBC, The View, and local news; Daily newspapers, natio
nal news and health magazines.
- Received prestigious awards including Frost & Sullivan Technology of the Year
, American Institute of Stress Seal of Approval, WIRED Magazine Best of GadgetLa
b, Consumer Health Expo Best Device.
Marketing Communications Consultant
November 2002 - Present
Evan Birkhead LLC
Manage corporate and marketing communications for New York and New Jersey-based
technology start-ups. Clients have included:
- Micromuse (acquired by IBM)
- Fidelia (acquired by Network Associates)
- Quantiva (acquired by NetScout)
- WysDM (acquired by EMC2)
- ClearMetrix
- Helicor (Intellectual Property acquired by Philips)
- Planet Muzic
- HealthTxts
- Lighthouse Financial
VP, Corporate Communications
April 1997 - November 2002
Micromuse, Inc., New York, NY
$212 million developer of telco management software (revenue for 2000); Initial
Public Offering in February 1998; traded on Nasdaq.
- Directed global team of 15+ marketing communications professionals in 5 count
ries. Reported to CEO and COO.
- Launched Netcool product line in U.S., Latin America and Asia.
- Managed corporate communications for IPO, 3 acquisitions, quarterly earnings
reports, annual reports. Issued between 1 and 4 press announcements per week.
- Managed global media relations. CEO interviewed on MSNBC, CNBC, CNN Financia
l Network.
- Managed internal communications and corporate sales resource intranet for mor
e than 1,000 employees.
- Managed annual U.S. and European user group meetings.
- Produced video tutorials for more than a dozen software applications.
Editor
January 1988 - April 1997
Cardinal Business Media / Professional Press, Ft. Washington, PA
September 1994 - April 1997
Editor-in-Chief, Internetwork Magazine
Monthly news journal published by Cardinal Media, reached 120,000 IP network man
agers, primarily Fortune 500.
September 1990 - September 1994
Senior Editor, LAN Computing Magazine
Monthly news journal published by Professional Press, reached 80,000 LAN adminis
trators. (Cardinal Media acquired Professional Press in 1994.)
January 1988 - September 1990
East Coast Editor, The DEC Professional (Digital Equipment Corp.)
Monthly technology journal and industry commentary published by Professional Pre
ss, reached 70,000 administrators of DEC VAX computer organizations.
Editorial Positions
November 1983 - January 1988
Los Angeles, CA
East Coast Editor, Hardcopy Magazine - 1987-88
Assistant Assignment Desk Editor (internship), CNN Hollywood Bureau - 1986-87
Senior Editor, THE Journal (Technological Horizons in Education) - 1985-86
Associate Editor, Hardcopy Magazine - 1983-85
EDUCATION
June 1982 - August 1983
Syracuse University, Syracuse, NY
* Master's Degree
* M.S., Public Communications, the S.I. Newhouse School of Public Communications
. Focus on Broadcast Journalism.
September 1978 - May 1982
Tufts University, Medford, MA
* Bachelor's Degree
* B.A., Political Science. Sports Editor (Jr. year) and Managing Editor (Sr. ye
ar) of "The Tufts Observer." Men's basketball and football play-by-play announce
r, TUTV Tufts Television.