Aubrey de Souza

AUBREY DE SOUZA
363-C North Londonderry Lane
Orange, CA 92869
(714) 713-8804
ad4adc76@westpost
.net
ADVERTISING SALES EXECUTIVE
Accomplished senior-level sales executive offering extensive experience in both
online and print media-with a focus on the quality of media product and editoria
l in conjunction with advertising sales and management. Excels at identifying in
dustry trends and seizing opportunities that drive growth and profit while enhan
cing publications' competitive edge within highly competitive markets. Adept at
developing and nurturing clients through demographic savvy and niche market savo
ir faire. Versatile strategist who utilizes consultative approach in assessing c
ritical business and client needs to tailor optimal tactical solutions-conclusiv
ely meeting strategic goals and delivering concrete results. Superlative leader
with extensive experience building and fostering dynamic teams that excel at ach
ieving corporate revenue and market share goals. Superior communication, interpe
rsonal, and training skills-backed by solid business and people acumen-facilitat
ing effective interaction with individuals at all levels. Recognized consensus-b
uilder among diverse groups.
AREAS OF EXPERTISE
Strategic Planning & Analysis * New Business Development * Sales Forecasting
Budget Development * Key Account Maximization * Target Marketing & Market Penetr
ation
Account Management & Retention * Client & Vendor Relations * Contract Negotiatio
ns
Project Management * Team Building & Leadership * Training/Development
Cross-Functional Collaboration * Consulting * Startups
EXPERIENCE
OCNN & COMMUNITY MEDIA, Cypress, CA
2005-Present
Southern California community newspaper group.
Advertising Manager
Cultivate corporate clients and advertising agency relationships for Orange Coun
ty Neighborhood Newspapers (OCNN) and Community Media Group, comprised of multip
le community newspapers from Los Angeles County to San Diego. Work directly with
the regional sales director and the publishers. Identify new business prospects
and institute systems and sales approaches that create new display advertising
clients and further develop current advertisers. Recruit, train, and direct sale
s force-nurturing new hires, conducting workshops and cross-training, and motiva
ting sales staff.
Achievements:
* Used polished presentation and communication skills to drive new business sale
s, adding major accounts including Emeritus Assisted Living and Buena Park Downt
own/Diversified Development Shoppiing Malls to client portfolio.
* Increased revenues through establishment of targeted sales strategy and tactic
al plan, effectively identifying and capturing multiple target markets.
* Benefitted organization through acquisition of unique skills and definitive id
eas on successfully marketing to Baby Boomers and Seniors within context of chal
lenging Southern California marketplace.
AUBREY DE SOUZA CONSULTING, Orange, CA
2003-2005
Advertising sales consultancy.
Advertising Sales Management Consultant
Provided advertising sales management expertise as consultant and Director of Ad
vertising. Created and implemented extensive Advertising Sales plans. Identified
prospects and fostered solid relationships with advertisers. Assembled, trained
, and motivated dynamic and proactive sales teams in identification of client pr
ospects and development of advertising revenue. Established and implemented perf
ormance guidelines and compensation plans. Initiated and developed fresh systems
to build brand awareness, attract advertisers, nurture client and sales relatio
nships, and service clients. Interfaced with advertising agencies, clients, edit
ors, and sales staff. Developed forecasts and strategies for both short- and lon
g-term revenue goals.

AUBREY DE SOUZA PAGE TWO

AUBREY DE SOUZA CONSULTING (continued)
Achievements:
* Utilized extensive business savvy and expertise to drive and support successfu
l launches of three separate niche publications: Business-to-business publicatio
n Pier2Peer, upscale Forty Plus, and For Seniors publications offering quality e
ditorial and specific reach.
* Facilitated successful launch of innovative national holistic health publicati
on Vital Choices Magazine targeting niche market through development of national
accounts, ad agency relationships, and introduction of innovative and creative
sales applications.
CONSUMER INFORMATION AND DISPUTE RESOLUTION, Brooklyn, NY
2001-2002 Homeless and social services organi
zation.
Director of Development
Supervised all fund-raising and marketing efforts for a not-for-profit organizat
ion. Developed and expanded donor network.
Achievements:
* Enhanced donor network dramatically through solid and effective relationship-b
uilding; brought on board as donors all major museums in New York City as well a
s Clairol, Hasbro, Verizon, School of Visual Arts, and New York and Columbia Uni
versities.
* Developed and spearheaded all organizational logistics for multiple highly suc
cessful fund-raising events ranging from Jazz concerts to silent auctions.
* Improved ambience and morale at live-in facilities dramatically through recrui
tment of dedicated volunteers providing one-on-one interaction to support and fa
cilitate clients' transitions from dependency to independency.
ADDITIONAL EXPERIENCE
ADS LTD CONSULTANTS, New York, NY
Media marketing group.
Director and Principal
Established from ground up media marketing group specializing in Print Advertisi
ng sales training and research.
Achievements:
* Created and successfully shopped proposal to launch magazine targeting educate
d and diverse career women.
* Obtained solid underwriting for fine arts quarterly Omega Magazine from Urban
Coalition of New York City following impactful presentation; selected photograph
s from magazine showcasing world renowned filmmaker and photographer Gordon Park
s were featured in a retrospective done by Life Magazine.
* Developed six-month study for publisher of Amsterdam News analyzing the public
ation's editorial product; recommended precise changes to increase readership in
volvement and advertising revenues, resulting in my ultimate joining of the Amst
erdam News team as Director of Advertising.
THE CITY SUN, Brooklyn, NY
Weekly newspaper.
Director of Advertising
Served initially as Advertising Consultant on newly-established weekly publicati
on addressing issues of interest to the general market as well as African-Americ
ans in New York City. Promoted to Director of Advertising within seven months. C
ontributed directly to success of publication which garnered several awards for
journalism excellence.
Achievements:
* Exceeded projected sales revenues dramatically-three times over initial goal-b
y personally identifying and calling on all major clients and advertising agenci
es; increased demand through subscription and news stand sales rocketed projecte
d circulation from 30,000 to 75,000 per week within first year.
* Ensured steady sales through establishment of separate telephone sales and out
side sales departments; transformed sales staff of college students and recent g
raduates lacking experience into consummate sales professionals through one-on-o
ne mentoring and training.

AUBREY DE SOUZA PAGE THREE

THE NEW YORK AMSTERDAM NEWS, New York, NY
Weekly newspaper.
Director of Advertising
Brought on board as Media Consultant to weekly publication geared toward African
-Americans in New York City; hired as Director of Advertising within ten months.
Supervised all new business development, staff sales training, product analysis
, and sales evaluations.
Achievements:
* Revamped existing newspaper format into consumer-friendly news magazine format
through refocusing of editorial product and addition of special-interest sectio
ns directed toward women, health, and community education; new sections were sol
idly embraced by readers, resulting directly in gradual subscription base increa
se and enhanced ability to attract new advertisers.
* Altered focus from selling circulation-i.e., ABC audited circulation numbers-t
o more effective and targeted selling of editorial environments and reader reach
.
MADEMOISELLE MAGAZINE-CONDE NAST, New York, NY
Women's magazine.
Cosmetic Advertising Director
Managed major cosmetic accounts including Chanel, Revlon, Ralph Lauren, L'Oreal,
and Cover Girl.
Achievements:
* Generated leads and successfully brought in new business through industry cont
acts, competitive analysis tools, and other relevant sales methods.
EDUCATION
Bachelor of Arts-Political Science; Youngstown University, Youngstown, OH (106 c
redits towards BA)
PROFESSIONAL DEVELOPMENT
* Emotional Intelligence
* Strategic Planning
* Leadership Program
* Fundraising Seminar * Human Resources
* Marketing and Media
* Advanced Management Workshop